123FormBuilder (formerly 123ContactForm) vs Mailchimp

• Customizability, particularly with regard to matching website design. This helped things look slick, rather than out of place. The site was seamless with these form additions.
• Easy UX - not only was I able to work my way through the software easily in no time at all, it was also easy to hand off to others, knowing that it was always a step-by-step process.
• All the bases were covered - when it came to form creation and data collection, they had fields for everything you could think of, as well as the customizability to add what you needed, where, and when.

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• Easy to use and updates to application have been very customer focused.
• Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
• Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
• Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
• Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.

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• One-off payment integration requires a higher subscription
• Storage is not commensurate with pricing
• Not exactly a strong negative, but could work on pricing it better for non-US markets

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• Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
• I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
• The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.

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• 123ContactForm has been positive for my business. It has saved us money because we did not require any development I was able to do this myself.

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• Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
• The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
• We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.

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