123FormBuilder (formerly 123ContactForm) vs Typeform

• Customizability, particularly with regard to matching website design. This helped things look slick, rather than out of place. The site was seamless with these form additions.
• Easy UX - not only was I able to work my way through the software easily in no time at all, it was also easy to hand off to others, knowing that it was always a step-by-step process.
• All the bases were covered - when it came to form creation and data collection, they had fields for everything you could think of, as well as the customizability to add what you needed, where, and when.

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• Creating a form is really easy, no knowledge of coding is needed.
• I like how you can navigate almost their entire website using only your keyboard. I think it shows new users that the forms you create can be navigated just as easily.
• The ability to create a custom Thank You screen is great too. It allows your users to feel like this form was created specifically for them by you, not just generated online.

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• One-off payment integration requires a higher subscription
• Storage is not commensurate with pricing
• Not exactly a strong negative, but could work on pricing it better for non-US markets

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• I would love to see improved integrations of Typeform with the other tools that we use. While Typeform's in-app chat integration with Intercom is great, it doesn't cover ALL of our use cases with issuing surveys, and we'd really like to see support for email surveys that are easy and quick for recipients to submit without additional hassle.
• We will always welcome additional insights/analytics provided with the feedback results that come in for our Typeforms. The more presentable they are, the more we can use them for internal and external use. Typeform just recently added a 'Stories' beta that caters to this so we're excited to see what more they'll be doing with it.
• While most of our team is pretty tech savvy and very independently figures out new technology, starting out with creating a first Typeform survey may be more challenging with other less technological teams, as their creator is very conservative with real estate and uses icons instead of titles for links (though you can mouse over the menu to see the title of an item).

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• 123ContactForm has been positive for my business. It has saved us money because we did not require any development I was able to do this myself.

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• Typeform is relatively cheap. This helps keeps cost down and ensure a positive ROI.
• The ability to accept online payment and set up an online store is phenomenal. In theory, you don't even need a website any more for an online store. Just a domain forwarded to your Typeform.

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