123FormBuilder (formerly 123ContactForm) vs Typeform

• Ease of constructing a form with requisite inputs
• Customizable look and feel options based on varying requirements in our case
• Logic based branching & validation

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• Working in Typeform is automatic and intuitive. It's easy to find the surveys we're looking for and to manage or edit them (duplicating, creating, removing surveys, as well as putting them in folders). I didn't have to "learn" how to use it; when creating a new survey, the app just flows in a way that you know what the next step is and how to get there. The appearance of the app is clean and beautiful, without losing the details you need to customize.
• Like I said above, while Typeform is simple and automatic, it doesn't skimp out on all the customization and tweaks you need to create a fitting survey for your exact use case. They have a wide selection of custom questions you can ask in your survey (from a simple 'Yes/No' to an 'Opinion Scale' to even payment collection) and many different settings for those questions (make it required, add a description/image/video, etc.).
• You can also customize the look and feel of each individual Typeform, and save each appearance as a template setting to use again! This has really helped us make Typeform our own by adding our own branding to it.
• Typeform makes it so easy for users to respond to surveys. They have a clean, beautiful experience that flows and no one has issues submitting responses. Typeform has an Intercom integration, which is perfect as we use Intercom with our customers, so it's easy to just issue a Typeform survey with our in-app chat to get quick and numerous responses.

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• Some employees are intimidated at first. After all, it is html.
• There is so much functionality that it can be easy for novices to get lost.
• Will there be more payment flexibility? parents use more of the bank to person payment options.

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• Greater form customization, though I understand that by giving users more control, that might impede overall intuitiveness from a respondent's standpoint.
• Better reporting and data export.
• Logic jump is great, but the way it's designed could be clearer—I wish there was a way to see an indent of the questions that would only be asked under certain conditions within the preview itself, not just the form map.

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• 123ContactForm has been positive for my business. It has saved us money because we did not require any development I was able to do this myself.

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• Typeform is relatively cheap. This helps keeps cost down and ensure a positive ROI.
• The ability to accept online payment and set up an online store is phenomenal. In theory, you don't even need a website any more for an online store. Just a domain forwarded to your Typeform.

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