What users are saying about

12mass

6 Ratings

AgoraPulse

Top Rated
241 Ratings

12mass

6 Ratings
Score 1 out of 101

AgoraPulse

Top Rated
241 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

AgoraPulse

AgoraPulse excels with multi-platform scheduling and queueing evergreen content for regular re-use. It lacks a unified inbox currently and could benefit from beefing up its Instagram listening features and LinkedIn image publishing.

Feature Rating Comparison

Listening/monitoring

12mass
AgoraPulse
8.0
Boolean keyword searches
12mass
AgoraPulse
7.2
Filtering out noise/spam
12mass
AgoraPulse
7.1
Sentiment analysis
12mass
AgoraPulse
9.1
Broad channel coverage
12mass
AgoraPulse
8.5

Publishing

12mass
AgoraPulse
7.9
Content planning and scheduling
12mass
AgoraPulse
8.1
Audience targeting
12mass
AgoraPulse
6.7
Content optimization
12mass
AgoraPulse
9.1
Workflow management
12mass
AgoraPulse
7.7

Engagement

12mass
AgoraPulse
7.3
Automated routing and prioritization
12mass
AgoraPulse
6.4
Customer interaction histories
12mass
AgoraPulse
7.8
Bulk actions
12mass
AgoraPulse
7.7

Marketing

12mass
AgoraPulse
7.5
Lead generation
12mass
AgoraPulse
6.1
Content marketing
12mass
AgoraPulse
9.1
Paid media management
12mass
AgoraPulse
8.2
Campaigns and promotions
12mass
AgoraPulse
6.8

Channel coverage/integration

12mass
AgoraPulse
8.2
Twitter
12mass
AgoraPulse
8.5
Facebook
12mass
AgoraPulse
8.5
Instagram
12mass
AgoraPulse
7.6

Reporting/analytics

12mass
AgoraPulse
7.0
Campaign success analytics
12mass
AgoraPulse
7.2
Real-time tracking
12mass
AgoraPulse
7.0
Competitor analysis
12mass
AgoraPulse
6.8

Account management

12mass
AgoraPulse
7.1
Role-based user permissions & privileges
12mass
AgoraPulse
7.8
Mobile access
12mass
AgoraPulse
6.4

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • Puts all your socials content into one very easy to use place including paid content.
  • Automated profanity rules that can be used to either stop certain comments before they happen or identify important ones that use positive messaging like 'love, live'
  • allows multiple people to work as a team without stepping on each others' toes.

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • The mobile app could catch up with the desktop version but it still has all the basic functionality and doesn't slow you down.

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
AgoraPulse8.3
Based on 84 answers
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
AgoraPulse9.0
Based on 7 answers
Usability is the strongest characteristic of AgoraPulse.

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
AgoraPulse8.4
Based on 9 answers
It's just excellent all around. Everyone is friendly and professional. Everyone seems empowered to make decisions and get things done. The communication is great.

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
AgoraPulse9.1
Based on 4 answers
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
With Hootsuite, we found that losing track of the multiple streams of information became over whelming. There where too many different streams of information coming at us and the layout was not conducive to speed or organization. Switch tabs, moving streams, scrolling here and there, all of it combined to become way too distracting for the effective management of interacting with our readers and fans.

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • We don't have a measurable ROI at the moment (not due to AgoraPulse, but due to our own lack of decent CMS system to follow up the users).
  • We think it has a very positive effect on retaining our members and do have regularly positive commentary form our members.
  • In order to have a positive effect on our Facebook pages, it's really helpful to promote our page significantly

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
12mass Editions & Modules
12mass
Additional Pricing Details

12mass More Information

AgoraPulse

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AgoraPulse Editions & Modules
AgoraPulse
Edition
Micro
$291
Small
$491
Medium
$991
Medium
$1991
1. per installation
Additional Pricing Details
Agorapulse offers an enterprise plan for users with more than 30 Social Media accounts and/or needs for Facebook ads' comments monitoring.

AgoraPulse More Information