What users are saying about
6 Ratings

AgoraPulse

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Top Rated
280 Ratings
6 Ratings
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Score 1 out of 101

AgoraPulse

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Top Rated
280 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Add comparison

Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.
No photo available

AgoraPulse

If you are searching for the best comments/messages monitoring for Facebook, there are no competitions. If you find yourself spending a lot of time trying to provide good interaction on social media, this is your product. If you would like to respond to comments left on your dark posts or ad campaigns on Facebook, I believe AgoraPulse is your only choice.
Vert Hsu profile photo

Feature Rating Comparison

Listening/monitoring

12mass
AgoraPulse
8.1
Boolean keyword searches
12mass
AgoraPulse
7.8
Filtering out noise/spam
12mass
AgoraPulse
7.2
Sentiment analysis
12mass
AgoraPulse
9.1
Broad channel coverage
12mass
AgoraPulse
8.5

Publishing

12mass
AgoraPulse
8.1
Content planning and scheduling
12mass
AgoraPulse
8.8
Audience targeting
12mass
AgoraPulse
6.7
Content optimization
12mass
AgoraPulse
9.1
Workflow management
12mass
AgoraPulse
7.9

Engagement

12mass
AgoraPulse
7.6
Automated routing and prioritization
12mass
AgoraPulse
6.4
Customer interaction histories
12mass
AgoraPulse
8.4
Bulk actions
12mass
AgoraPulse
7.9

Marketing

12mass
AgoraPulse
7.6
Lead generation
12mass
AgoraPulse
6.6
Content marketing
12mass
AgoraPulse
9.1
Paid media management
12mass
AgoraPulse
8.2
Campaigns and promotions
12mass
AgoraPulse
6.7

Channel coverage/integration

12mass
AgoraPulse
8.6
Twitter
12mass
AgoraPulse
9.1
Facebook
12mass
AgoraPulse
8.9
Instagram
12mass
AgoraPulse
7.8

Reporting/analytics

12mass
AgoraPulse
7.3
Campaign success analytics
12mass
AgoraPulse
7.7
Real-time tracking
12mass
AgoraPulse
7.3
Competitor analysis
12mass
AgoraPulse
6.9

Account management

12mass
AgoraPulse
7.4
Role-based user permissions & privileges
12mass
AgoraPulse
8.3
Mobile access
12mass
AgoraPulse
6.6

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
No photo available
  • AgoraPulse has some awesome reporting tools. Helps us save money instead of getting another reporting software.
  • AgoraPulse has the feature of saving common replies to any of our client's customers comments or questions.
  • AgoraPulse is very affordable when you compare it to the other software on the market for agencies.
Javier Velazquez profile photo

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
No photo available
  • I wish AgoraPulse's reporting was dynamic like a dashboard sort of like Cyfe.
  • I wish the reporting on AgoraPulse could be automated to send to our clients emails weekly or monthly.
  • I wish we could white label the reports before we download them, as well as remove metrics we don't care about.
Javier Velazquez profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available
AgoraPulse8.1
Based on 85 answers
Time saver Easy to use competition
apps Great
support & customer service
Virginie Sery profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available
AgoraPulse9.0
Based on 8 answers
Because it is very easy and simple to use.
Lauren Melnick profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available
AgoraPulse9.2
Based on 9 answers
It's just excellent all around. Everyone is friendly and professional. Everyone seems empowered to make decisions and get things done. The communication is great.
Kris White profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available
AgoraPulse9.1
Based on 4 answers
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
Marianne Ho profile photo

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
No photo available
AgoraPulse was our choice between the 3 so far, however AgoraPulse can learn from Sprout's listening functionality and reporting from our experience.
Shawn Lochner profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
No photo available
  • Positive - it was much easier to maintain our clients' social media accounts
  • Negative - reporting was frustrating and took up too much time
Shawn Lochner profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
12mass Editions & Modules
12mass
Additional Pricing Details

12mass More Information

AgoraPulse

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AgoraPulse Editions & Modules
AgoraPulse
Edition
Small
$491
Medium
$991
Large
$1991
Enterprise
$2991
1. per installation
Additional Pricing Details
Agorapulse offers an enterprise plan for users with more than 30 Social Media accounts and/or needs for Facebook ads' comments monitoring.

AgoraPulse More Information