What users are saying about

12mass

6 Ratings

AgoraPulse

205 Ratings

12mass

6 Ratings
Score 1 out of 101

AgoraPulse

205 Ratings
Score 8 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

AgoraPulse

It suits organizations of all size regardless or how small or how large. I would definitely recommend it for any paid campaign on Facebook/Instagram due to its easy aggregation of all activity including paid.

Feature Rating Comparison

Listening/monitoring

12mass
AgoraPulse
8.1
Boolean keyword searches
12mass
AgoraPulse
7.8
Filtering out noise/spam
12mass
AgoraPulse
7.1
Sentiment analysis
12mass
AgoraPulse
9.1
Broad channel coverage
12mass
AgoraPulse
8.5

Publishing

12mass
AgoraPulse
8.4
Content planning and scheduling
12mass
AgoraPulse
8.6
Audience targeting
12mass
AgoraPulse
7.5
Content optimization
12mass
AgoraPulse
9.1
Workflow management
12mass
AgoraPulse
8.4

Engagement

12mass
AgoraPulse
7.6
Automated routing and prioritization
12mass
AgoraPulse
6.4
Customer interaction histories
12mass
AgoraPulse
8.2
Bulk actions
12mass
AgoraPulse
8.1

Marketing

12mass
AgoraPulse
7.9
Lead generation
12mass
AgoraPulse
6.6
Content marketing
12mass
AgoraPulse
9.1
Paid media management
12mass
AgoraPulse
8.2
Campaigns and promotions
12mass
AgoraPulse
7.6

Channel coverage/integration

12mass
AgoraPulse
8.6
Twitter
12mass
AgoraPulse
8.8
Facebook
12mass
AgoraPulse
8.8
Instagram
12mass
AgoraPulse
8.1

Reporting/analytics

12mass
AgoraPulse
8.0
Campaign success analytics
12mass
AgoraPulse
8.2
Real-time tracking
12mass
AgoraPulse
8.2
Competitor analysis
12mass
AgoraPulse
7.6

Account management

12mass
AgoraPulse
8.2
Role-based user permissions & privileges
12mass
AgoraPulse
8.3
Mobile access
12mass
AgoraPulse
8.1

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
  • Puts all your socials content into one very easy to use place including paid content.
  • Automated profanity rules that can be used to either stop certain comments before they happen or identify important ones that use positive messaging like 'love, live'
  • allows multiple people to work as a team without stepping on each others' toes.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • I think AgoraPulse firstly needs to review its packages. The Micro package has no reporting facility and the Small package provides only a month's worth. Give the Micro package at least a month's reporting and the Small package either three months or full facility such as with Medium and Large packages.
  • I would like to see the option to show more of a feed from Twitter and Facebook, or at least the ability to customise this.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
AgoraPulse8.4
Based on 84 answers
We love their month-to-month pricing. We also love how competitive the market is for this type of service. We're hoping for a long relationship with AgoraPulse, but we will be continually monitoring other services for improvements. We like SproutSocial a lot. They could choose to offer more at a lower price as well and we could switch back, for example.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
AgoraPulse9.0
Based on 7 answers
Usability is the strongest characteristic of AgoraPulse.

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
AgoraPulse7.3
Based on 7 answers
Any queries I've had have been answered quickly and in a very friendly manner.

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
AgoraPulse9.1
Based on 4 answers
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
  • Compared to Woobox, I love how easy it is to setup AgoraPulse contests. I can easily see the contest interface and how it would look like to the audience. There was also lesser need to test and see a live preview of the app because you can already preview it while editing.
  • AgoraPulse UI is also very intuitive, you can get to the menu options instinctively vs Woobox's frustrating UI.
  • AgoraPulse is also much more cheaper if you have a lot of fans.
  • The customer service is much more helpful. If I ask support@AgoraPulse something and they don't have it, they offer alternatives, whereas Woobox has none.
  • The tutorial also is pretty awesome: AgoraPulse has video tutorials allowing me to easily understand how to do things when I can't already figure it out (which is very seldom).

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • We utilise Agora to assist with Social Monthly reporting. Agora provides an easy snapshot of the stats that make it extremely simple to pull together top level stats for our executives.
  • The competitor analysis has also been extremely useful in determine how we benchmark based on our competitors.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
12mass Editions & Modules
12mass
Additional Pricing Details

12mass More Information

AgoraPulse

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AgoraPulse Editions & Modules
AgoraPulse
Edition
Micro
$291
Small
$491
Medium
$991
Medium
$1991
1. per installation
Additional Pricing Details
Agorapulse offers an enterprise plan for users with more than 30 Social Media accounts and/or needs for Facebook ads' comments monitoring.

AgoraPulse More Information