What users are saying about

12mass

6 Ratings

AgoraPulse

Top Rated
265 Ratings

12mass

6 Ratings
Score 1 out of 101

AgoraPulse

Top Rated
265 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

AgoraPulse

For a social media manager with numerous clients, it's a no-brainer. It makes juggling multiple accounts so simple, and almost fun! The reporting features are adequate, and it's very strong on team collaboration. On the other hand, for an individual business managing just a few social media profiles, I'd consider AgoraPulse to be more of a luxury than a necessity. It will certainly save you a lot of time, so it really comes down to how much your time is worth. Lastly, for those who focus the majority of their efforts on Instagram Stories, this may not be the tool for you - at least not in its present form.
Kris White profile photo

Feature Rating Comparison

Listening/monitoring

12mass
AgoraPulse
8.1
Boolean keyword searches
12mass
AgoraPulse
7.8
Filtering out noise/spam
12mass
AgoraPulse
7.1
Sentiment analysis
12mass
AgoraPulse
9.1
Broad channel coverage
12mass
AgoraPulse
8.5

Publishing

12mass
AgoraPulse
8.1
Content planning and scheduling
12mass
AgoraPulse
8.8
Audience targeting
12mass
AgoraPulse
6.7
Content optimization
12mass
AgoraPulse
9.1
Workflow management
12mass
AgoraPulse
7.9

Engagement

12mass
AgoraPulse
7.5
Automated routing and prioritization
12mass
AgoraPulse
6.4
Customer interaction histories
12mass
AgoraPulse
8.4
Bulk actions
12mass
AgoraPulse
7.9

Marketing

12mass
AgoraPulse
7.6
Lead generation
12mass
AgoraPulse
6.5
Content marketing
12mass
AgoraPulse
9.1
Paid media management
12mass
AgoraPulse
8.2
Campaigns and promotions
12mass
AgoraPulse
6.7

Channel coverage/integration

12mass
AgoraPulse
8.6
Twitter
12mass
AgoraPulse
9.2
Facebook
12mass
AgoraPulse
8.9
Instagram
12mass
AgoraPulse
7.8

Reporting/analytics

12mass
AgoraPulse
7.3
Campaign success analytics
12mass
AgoraPulse
7.6
Real-time tracking
12mass
AgoraPulse
7.4
Competitor analysis
12mass
AgoraPulse
6.9

Account management

12mass
AgoraPulse
7.4
Role-based user permissions & privileges
12mass
AgoraPulse
8.3
Mobile access
12mass
AgoraPulse
6.6

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • Puts all your socials content into one very easy to use place including paid content.
  • Automated profanity rules that can be used to either stop certain comments before they happen or identify important ones that use positive messaging like 'love, live'
  • allows multiple people to work as a team without stepping on each others' toes.
Jayden Andersen profile photo

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
No photo available
  • While AgoraPulse fulfills our needs, the platform is laid out a little funny and getting around it took some time to figure out. It makes sense after you understand where things are and why but it was a little confusing at first.
Christopher Kimball profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
No photo available
AgoraPulse8.1
Based on 85 answers
We really love the way this platform works and the way it has helped us organize and streamline our day! The time saved is a key factor in why we will continue to use this software and might only consider something else if it were to cover more networks or to improve on the combining of information streams
Christopher Kimball profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available
AgoraPulse9.0
Based on 8 answers
Usability is the strongest characteristic of AgoraPulse.
Richard Burgner profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available
AgoraPulse9.1
Based on 9 answers
It's just excellent all around. Everyone is friendly and professional. Everyone seems empowered to make decisions and get things done. The communication is great.
Kris White profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available
AgoraPulse9.1
Based on 4 answers
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
Marianne Ho profile photo

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No photo available
With Hootsuite, we found that losing track of the multiple streams of information became over whelming. There where too many different streams of information coming at us and the layout was not conducive to speed or organization. Switch tabs, moving streams, scrolling here and there, all of it combined to become way too distracting for the effective management of interacting with our readers and fans.
Christopher Kimball profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
No photo available
  • Increased employee efficiency. Being able to see the setup saves a lot of time, especially if you're going for a very customised contest page.
Marianne Ho profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
12mass Editions & Modules
12mass
Additional Pricing Details

12mass More Information

AgoraPulse

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AgoraPulse Editions & Modules
AgoraPulse
Edition
Small
$491
Medium
$991
Large
$1991
Enterprise
$2991
1. per installation
Additional Pricing Details
Agorapulse offers an enterprise plan for users with more than 30 Social Media accounts and/or needs for Facebook ads' comments monitoring.

AgoraPulse More Information