What users are saying about
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
430 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 1 out of 101

Hootsuite

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
430 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Hootsuite
7.4
Boolean keyword searches
12mass
Hootsuite
7.3
Filtering out noise/spam
12mass
Hootsuite
6.8
Sentiment analysis
12mass
Hootsuite
7.1
Broad channel coverage
12mass
Hootsuite
8.5

Publishing

12mass
Hootsuite
8.0
Content planning and scheduling
12mass
Hootsuite
9.0
Audience targeting
12mass
Hootsuite
7.2
Content optimization
12mass
Hootsuite
7.6
Workflow management
12mass
Hootsuite
8.1

Engagement

12mass
Hootsuite
7.6
Automated routing and prioritization
12mass
Hootsuite
7.5
Customer interaction histories
12mass
Hootsuite
7.5
Bulk actions
12mass
Hootsuite
7.8

Marketing

12mass
Hootsuite
7.4
Lead generation
12mass
Hootsuite
7.0
Content marketing
12mass
Hootsuite
8.0
Paid media management
12mass
Hootsuite
6.9
Campaigns and promotions
12mass
Hootsuite
7.6

Channel coverage/integration

12mass
Hootsuite
8.7
Twitter
12mass
Hootsuite
9.4
Facebook
12mass
Hootsuite
8.9
LinkedIn
12mass
Hootsuite
8.6
Google+
12mass
Hootsuite
8.9
Instagram
12mass
Hootsuite
7.8
Pinterest
12mass
Hootsuite
8.7
YouTube
12mass
Hootsuite
8.8

Reporting/analytics

12mass
Hootsuite
7.6
Campaign success analytics
12mass
Hootsuite
7.5
Real-time tracking
12mass
Hootsuite
8.2
Competitor analysis
12mass
Hootsuite
7.1

Account management

12mass
Hootsuite
8.3
Role-based user permissions & privileges
12mass
Hootsuite
8.4
Mobile access
12mass
Hootsuite
8.2

Pros

12mass

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
No photo available

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross profile photo

Cons

12mass

  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
No photo available

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest profile photo

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
No photo available

Hootsuite

Hootsuite 6.4
Based on 67 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available

Hootsuite

Hootsuite 10.0
Based on 23 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Reliability and Availability

12mass

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Performance

12mass

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 7.5
Based on 15 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute profile photo

Support

12mass

12mass 8.2
Based on 2 answers
helped me every time
No photo available

Hootsuite

Hootsuite 10.0
Based on 18 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

Online Training

12mass

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 8.0
Based on 7 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute profile photo

Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available

Hootsuite

Hootsuite 10.0
Based on 21 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV profile photo

Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No photo available

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart profile photo

Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
No photo available

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA profile photo

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

12mass
8.5
Hootsuite
8.2

Likelihood to Renew

12mass
8.2
Hootsuite
6.4

Usability

12mass
8.2
Hootsuite
10.0

Reliability and Availability

12mass
Hootsuite
5.3

Performance

12mass
Hootsuite
7.5

Support

12mass
8.2
Hootsuite
10.0

In-Person Training

12mass
Hootsuite
6.0

Online Training

12mass
Hootsuite
8.0

Implementation

12mass
8.2
Hootsuite
10.0

Add comparison