What users are saying about
6 Ratings
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Top Rated
362 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 1 out of 101

Hootsuite

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Top Rated
362 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Hootsuite

I definitely would not recommend paying for Pro until you've test driven Standard's features for a few weeks and ensured it will both fit your needs, and perform reliably enough for your business. If you are a moderately sized business whose social media presence is a key component of your success, the net time and energy you save by using Hootsuite Pro may make it a worthwhile investment, even given its unreliability. I'm not entirely clear on all the variables at play when Hootsuite breaks, so it may be that your particular configuration is less troublesome than ours. Testing in Standard mode for a while is a great way to ascertain this yourself without incurring any expense.
Brock Ross profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Hootsuite
7.4
Boolean keyword searches
12mass
Hootsuite
7.6
Filtering out noise/spam
12mass
Hootsuite
6.8
Sentiment analysis
12mass
Hootsuite
7.2
Broad channel coverage
12mass
Hootsuite
8.1

Publishing

12mass
Hootsuite
7.7
Content planning and scheduling
12mass
Hootsuite
8.9
Audience targeting
12mass
Hootsuite
7.0
Content optimization
12mass
Hootsuite
7.4
Workflow management
12mass
Hootsuite
7.7

Engagement

12mass
Hootsuite
7.4
Automated routing and prioritization
12mass
Hootsuite
7.4
Customer interaction histories
12mass
Hootsuite
7.4
Bulk actions
12mass
Hootsuite
7.5

Marketing

12mass
Hootsuite
7.5
Lead generation
12mass
Hootsuite
7.4
Content marketing
12mass
Hootsuite
7.6
Paid media management
12mass
Hootsuite
7.1
Campaigns and promotions
12mass
Hootsuite
7.9

Channel coverage/integration

12mass
Hootsuite
8.4
Twitter
12mass
Hootsuite
9.3
Facebook
12mass
Hootsuite
8.6
LinkedIn
12mass
Hootsuite
8.1
Google+
12mass
Hootsuite
8.6
Instagram
12mass
Hootsuite
7.9
Pinterest
12mass
Hootsuite
8.3
YouTube
12mass
Hootsuite
8.1

Reporting/analytics

12mass
Hootsuite
7.0
Campaign success analytics
12mass
Hootsuite
6.8
Real-time tracking
12mass
Hootsuite
7.8
Competitor analysis
12mass
Hootsuite
6.3

Account management

12mass
Hootsuite
8.4
Role-based user permissions & privileges
12mass
Hootsuite
8.5
Mobile access
12mass
Hootsuite
8.4

Pros

12mass

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
No photo available

Hootsuite

  • Setup, including connecting your social media accounts, is easy and intuitive.
  • Scheduling posts is quick and easy once you get the hang of it.
  • I love being able to create different streams of content to monitor, this feature of the dashboard is great for keeping an eye on multiple campaigns and types of accounts at once.
Jarad Matula, MBA profile photo

Cons

12mass

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
No photo available

Hootsuite

  • Inability to tag companies or people on LinkedIn is a huge annoyance. Due to time constraints, we've had to eliminate the use of tags for LinkedIn since HootSuite can't do it, and we don't have time to go into the platform, tag, and post at the exact right time.
  • Random errors and temporary ceasing of posting/scheduling function happens at least once a week.
  • Slow to incorporate newer features, such as the lag between Twitter increasing the character limit and Hootsuite recognizing that fact in its post creation.
Jarad Matula, MBA profile photo

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
No photo available

Hootsuite

Hootsuite 6.4
Based on 67 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available

Hootsuite

Hootsuite 10.0
Based on 22 answers
You need zero time to learn. I could throw a user name and password to a person who knew nothing, and they would be able to figure it out immediately
Sylvia Flores profile photo

Reliability and Availability

12mass

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Performance

12mass

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 7.5
Based on 15 answers
It is quick and easy to do content posting and scheduling. I just wish it did not freeze from time to time
Ashley Pengilly profile photo

Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available

Hootsuite

Hootsuite 10.0
Based on 18 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

Online Training

12mass

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 8.0
Based on 7 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available

Hootsuite

Hootsuite 10.0
Based on 21 answers
It allows me to have several people within my company in various locations publishing with an indication of the activity of other users. This is a wonderful attribution for my company.
Ashley Pengilly profile photo

Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No photo available

Hootsuite

It's not the best set of software, but it's affordable (and marketed well) for SMBs. Hootsuite Pro, along with any similar social media management tool, only becomes useful when you need to follow a publishing schedule for multiple social media channels. That said, it's pretty cheap and offers entry to a better method of management (vs. trying to do it through each platform's account individually)
Matthew Hardesty profile photo

Return on Investment

12mass

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
No photo available

Hootsuite

  • Lead generation in admissions
  • Improved customer service
Terry Coniglio profile photo

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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