What users are saying about
6 Ratings
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Top Rated
381 Ratings
6 Ratings
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Score 1 out of 101

Hootsuite

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Top Rated
381 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Hootsuite
7.2
Boolean keyword searches
12mass
Hootsuite
7.3
Filtering out noise/spam
12mass
Hootsuite
6.5
Sentiment analysis
12mass
Hootsuite
6.8
Broad channel coverage
12mass
Hootsuite
8.2

Publishing

12mass
Hootsuite
7.8
Content planning and scheduling
12mass
Hootsuite
8.9
Audience targeting
12mass
Hootsuite
6.9
Content optimization
12mass
Hootsuite
7.5
Workflow management
12mass
Hootsuite
8.0

Engagement

12mass
Hootsuite
7.4
Automated routing and prioritization
12mass
Hootsuite
7.5
Customer interaction histories
12mass
Hootsuite
7.3
Bulk actions
12mass
Hootsuite
7.6

Marketing

12mass
Hootsuite
7.1
Lead generation
12mass
Hootsuite
6.8
Content marketing
12mass
Hootsuite
7.8
Paid media management
12mass
Hootsuite
6.5
Campaigns and promotions
12mass
Hootsuite
7.4

Channel coverage/integration

12mass
Hootsuite
8.5
Twitter
12mass
Hootsuite
9.3
Facebook
12mass
Hootsuite
8.8
LinkedIn
12mass
Hootsuite
8.2
Google+
12mass
Hootsuite
8.7
Instagram
12mass
Hootsuite
7.7
Pinterest
12mass
Hootsuite
8.5
YouTube
12mass
Hootsuite
8.5

Reporting/analytics

12mass
Hootsuite
7.3
Campaign success analytics
12mass
Hootsuite
7.2
Real-time tracking
12mass
Hootsuite
8.1
Competitor analysis
12mass
Hootsuite
6.8

Account management

12mass
Hootsuite
8.4
Role-based user permissions & privileges
12mass
Hootsuite
8.4
Mobile access
12mass
Hootsuite
8.3

Pros

12mass

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
No photo available

Hootsuite

  • Mobile App is very intuitive
  • Easy to schedule content
  • It is very simple to add social media accounts
Trish Lofton profile photo

Cons

12mass

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available

Hootsuite

  • The analytics are not as smooth and intuitive. It is certainly better than previous versions.
  • The reports need to have clearer titles and filter items.
  • The analytics screen tabs need to be smaller in size.
Trish Lofton profile photo

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available

Hootsuite

Hootsuite 6.4
Based on 67 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available

Hootsuite

Hootsuite 10.0
Based on 22 answers
It is very easy to use. I gave them 9/10 because I think that it might be a bit tricky to set up if you didn't have the implementation services.
Jaime Hunt, MS IMC profile photo

Reliability and Availability

12mass

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Performance

12mass

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 7.5
Based on 15 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal profile photo

Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available

Hootsuite

Hootsuite 10.0
Based on 18 answers
The support team is very responsive and goes the extra mile to assist
Edgar Carpenter IV profile photo

Online Training

12mass

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 8.0
Based on 7 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available

Hootsuite

Hootsuite 10.0
Based on 21 answers
Nothing, it takes 2 minutes to associate accounts (note, social accounts cannot have been associated with any HootSuite previously else it'll deny permissions to HootSuite's request) HootSuite, couldn't be easier.
Richard Chen profile photo

Alternatives Considered

12mass

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
No photo available

Hootsuite

Sprout Social is the cream of the crop for social media analytics. For business with a small budget, it is quite expensive. It has all the bells and whistles but it can be cost prohibitive
Trish Lofton profile photo

Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
No photo available

Hootsuite

  • It saves time and money by manually publishing information.
  • Schedule content weeks in advance.
  • The free version is great for a small business.
  • For more detailed reporting/analytics, the premium version should be purchased.
Trish Lofton profile photo

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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