What users are saying about

12mass

6 Ratings

Sprout Social

Top Rated
254 Ratings

12mass

6 Ratings
Score 1 out of 101

Sprout Social

Top Rated
254 Ratings
Score 8 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Sprout Social

If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.
Jimmy Mack profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Sprout Social
6.8
Boolean keyword searches
12mass
Sprout Social
7.6
Filtering out noise/spam
12mass
Sprout Social
7.3
Sentiment analysis
12mass
Sprout Social
5.5
Broad channel coverage
12mass
Sprout Social
6.9

Publishing

12mass
Sprout Social
7.7
Content planning and scheduling
12mass
Sprout Social
8.3
Audience targeting
12mass
Sprout Social
7.6
Content optimization
12mass
Sprout Social
7.1
Workflow management
12mass
Sprout Social
7.8

Engagement

12mass
Sprout Social
7.3
Automated routing and prioritization
12mass
Sprout Social
6.3
Customer interaction histories
12mass
Sprout Social
8.4
Bulk actions
12mass
Sprout Social
7.1

Marketing

12mass
Sprout Social
6.9
Lead generation
12mass
Sprout Social
6.5
Content marketing
12mass
Sprout Social
7.7
Paid media management
12mass
Sprout Social
6.2
Campaigns and promotions
12mass
Sprout Social
7.2

Channel coverage/integration

12mass
Sprout Social
8.2
Twitter
12mass
Sprout Social
9.3
Facebook
12mass
Sprout Social
8.7
LinkedIn
12mass
Sprout Social
7.8
Google+
12mass
Sprout Social
8.8
Instagram
12mass
Sprout Social
7.0
Pinterest
12mass
Sprout Social
8.0
YouTube
12mass
Sprout Social
8.0

Reporting/analytics

12mass
Sprout Social
8.4
Campaign success analytics
12mass
Sprout Social
7.8
Real-time tracking
12mass
Sprout Social
9.0
Competitor analysis
12mass
Sprout Social
8.3

Account management

12mass
Sprout Social
7.9
Role-based user permissions & privileges
12mass
Sprout Social
8.8
Mobile access
12mass
Sprout Social
7.0

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • Platform is great for engaging users on Twitter.
  • Platform makes it easy to collaborate with other team members to assign tasks and communicate internally.
  • The platform is very user-friendly and well-designed.
  • I love that they integrate scheduling for Google +. This is not available on many other platforms and is a big draw for us.
  • The Twitter comparisons are helpful - they allow you to compare your brand on Twitter to your competitors in a very broad overview.
Stephanie Spear profile photo

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available
  • Sprout might see a vast increase in their number of clients if they implemented the ability to link a Pinterest account. Also, (and I know I'm reaching really far with this one), if Sprout paired up with Pinterest and implemented a batch upload tool for Pins in their scheduling module-I would do so much happy dancing. SO MUCH DANCING.
  • Facebook Reports: Vague. For example, on my current facebook report I see "Facebook Impressions" and beneath that, the word "Check-In" and the number 2.2k. What is a Facebook Check-In? How does that information help me? Perhaps developers could take a look at implementing the new Facebook Insights into the SS reports. Here's what I want to know when I see my report--Who shares and likes our content the most? Who should I reach out to? Let me link Facebook contests so I can get a specific report on how the contest is doing and how many fans we're engaging.
  • Twitter Reports: Also vague. I want to see who shares our content the most. I see how many mentions and retweets I received, but that just strokes my ego. What I want to know is--who should I keep reaching out to and engaging with and who am I annoying? ;)
  • Google Analytics: Doesn't show correct information. Mine doesn't allow me to plug in a date past March 13, 2013 for report purposes. It also continues to tell me that it "doesn't have any data for me yet." Could be a glitch on my end though so I can't say fairly either way.
  • LinkedIn and Google+: I don't personally use LinkedIn or Google+ very much, but it makes sense to me that if you're offering reports for Facebook and Twitter, perhaps reports should be included for those two platforms as well.
  • It'd be great to add Facebook and Linkedin to the Discovery section so we're not just limited to finding new Twitter users. Also, it would be amazing if, when new people were suggested as connections for us, their Facebook, Twitter, Linkedin, and/or Pinterest accounts were all available as options to follow/like/connect with in just a few clicks. That might be a little too creepy to implement, but it would be soooo nice. ;)
  • Currently, the RSS Feed can only push my blog content to Twitter and it would be really great if I had the option to push it to Facebook and/or to Google+ and LinkedIn as well. (And Pinterest. Am I pushing too much? Pin-ter-est. Pin-ter-est. Pin-ter-est!) *Really though, Pinterest drives five times the traffic of all other social media platforms to our website. It just makes sense to get in on it!)
  • Why is there no Facebook comparison tool?
Michelle Hebert profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available
Sprout Social6.2
Based on 61 answers
I'm likely to renew because it's currently useful in pushing my blog posts to our Twitter feed automatically and I like checking in occasionally to see what new features they're adding
Michelle Hebert profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available
Sprout Social8.0
Based on 16 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

No score
No answers yet
No answers on this topic
Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available
Sprout Social9.2
Based on 12 answers
The customer support is a big reason why I continue to use and love Sprout Social. I also used Sprout while working with a previous employer, so they have been familiar with my name for quite some time now. You always have access to a person 24/7 - whether it be via email, phone, live chat (love it!) or even if you tweet your issue to them. I've tweeted an issue in the past via my personal account and have received a response in 10 minutes or less! Their customer service and support is top-notch
Olivia Ann Hurst profile photo

Online Training

No score
No answers yet
No answers on this topic
Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available
Sprout Social8.9
Based on 10 answers
It's super easy.
Michelle Hebert profile photo

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
No photo available
Much better interface and flexibility. Plans include features instead of features being a la carte at additional costs. Sprout team is local to the city I work in so access to support is a benefit. Overall the support and training (including webinars and phone) offerings are proactive and very responsive to customer needs.
April Muller profile photo

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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  • Our social media management team size has reduced and customer response turnaround time has reduced
  • We are always aware about the various discussions involving our brand and can pitch in if some clarification is required. This helps in creating the right brand perception and a higher conversion of prospects into customers.
  • Earlier we used to broadcast the content which was not relevant to a lot of people. This was harming our reputation in eyes of customers for which the content was totally irrelevant. Now we can post the content to the right customer groups.
Tapan Jain profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details