What users are saying about

12mass

6 Ratings

Sprout Social

249 Ratings

12mass

6 Ratings
Score 1 out of 101

Sprout Social

249 Ratings
Score 8 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Sprout Social

If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.

Feature Rating Comparison

Listening/monitoring

12mass
Sprout Social
6.8
Boolean keyword searches
12mass
Sprout Social
7.6
Filtering out noise/spam
12mass
Sprout Social
7.3
Sentiment analysis
12mass
Sprout Social
5.5
Broad channel coverage
12mass
Sprout Social
6.9

Publishing

12mass
Sprout Social
7.7
Content planning and scheduling
12mass
Sprout Social
8.3
Audience targeting
12mass
Sprout Social
7.6
Content optimization
12mass
Sprout Social
7.2
Workflow management
12mass
Sprout Social
7.8

Engagement

12mass
Sprout Social
7.3
Automated routing and prioritization
12mass
Sprout Social
6.3
Customer interaction histories
12mass
Sprout Social
8.4
Bulk actions
12mass
Sprout Social
7.1

Marketing

12mass
Sprout Social
6.9
Lead generation
12mass
Sprout Social
6.6
Content marketing
12mass
Sprout Social
7.7
Paid media management
12mass
Sprout Social
6.2
Campaigns and promotions
12mass
Sprout Social
7.2

Channel coverage/integration

12mass
Sprout Social
8.2
Twitter
12mass
Sprout Social
9.3
Facebook
12mass
Sprout Social
8.7
LinkedIn
12mass
Sprout Social
7.8
Google+
12mass
Sprout Social
8.8
Instagram
12mass
Sprout Social
7.0
Pinterest
12mass
Sprout Social
8.0
YouTube
12mass
Sprout Social
8.0

Reporting/analytics

12mass
Sprout Social
8.4
Campaign success analytics
12mass
Sprout Social
7.8
Real-time tracking
12mass
Sprout Social
9.0
Competitor analysis
12mass
Sprout Social
8.3

Account management

12mass
Sprout Social
7.9
Role-based user permissions & privileges
12mass
Sprout Social
8.8
Mobile access
12mass
Sprout Social
7.0

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
  • Creating and scheduling posts across a multitude of platforms.
  • Discovering content through RSS feeds and account feeds
  • Discovering potential profiles to follow and manage your following/followers.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • As a basic user, I did not delve into any of the perhaps "complexities" of Sprout Social. However, there were times when I would schedule content to publish on Facebook or Twitter and it would indeed not publish. Therefore, immediate notification of error would be helpful.
  • When I first began using Sprout Social, I did find it difficult to understand how to incorporate an image to post to Facebook. While I did teach myself how to do it, the steps were a bit confusing upon first use. Therefore I would recommend simple image uploading to improve Sprout Social use for beginners.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
Sprout Social6.2
Based on 61 answers
Overall, it's just a great product. It's made our lives simpler and we appreciate the good work that it allows us to do. We love efficiency and SproutSocial makes it easy to create and post awesome content for our clients. Our clients have raved about the analytics we are able to provide them through this site so we will continue to use it. There are still various aspects of Sprout that we haven't tapped into yet and we are still in the learning process. Overall, I would recommend it to those organizations who need to better manage their clients

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Sprout Social8.0
Based on 16 answers
The design and interface is simple and clean. Everything is labeled clearly and just makes sense.

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.

Performance

No score
No answers yet
No answers on this topic
Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Sprout Social9.2
Based on 12 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier

Online Training

No score
No answers yet
No answers on this topic
Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
Sprout Social8.9
Based on 10 answers
Extremely easy to set up in-house.

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
We are HubSpot partners so we still use HubSpot. We also have a free Hootsuite account. We use Sprout Social because we liked the tools and the reporting.

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • Increased employee efficiency, with creating content and scheduling content.
  • Customer Service: It makes keeping track of a follower/customers history very easy to keep track of.
  • The reporting has helped us internally figure out the ROI

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details