What users are saying about
6 Ratings

Sprout Social

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Top Rated
268 Ratings
6 Ratings
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Score 1 out of 101

Sprout Social

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Top Rated
268 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Sprout Social

SproutSocial is definitely more suited for those who have to manage many different pages. For our organization, we have 10 different clients so we have a lot to manage. SproutSocial makes it easy to post content for each client and make sure that everyone is covered. If there aren't a lot of pages necessary, then it wouldn't be that hard to just post the content organically versus through an outlet. Analytics on this website are easy to read so it makes it easy to give out to clients if necessary
Mckenzie Masters profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Sprout Social
6.7
Boolean keyword searches
12mass
Sprout Social
7.4
Filtering out noise/spam
12mass
Sprout Social
6.9
Sentiment analysis
12mass
Sprout Social
5.5
Broad channel coverage
12mass
Sprout Social
6.9

Publishing

12mass
Sprout Social
7.9
Content planning and scheduling
12mass
Sprout Social
8.4
Audience targeting
12mass
Sprout Social
7.8
Content optimization
12mass
Sprout Social
7.2
Workflow management
12mass
Sprout Social
8.2

Engagement

12mass
Sprout Social
7.3
Automated routing and prioritization
12mass
Sprout Social
6.3
Customer interaction histories
12mass
Sprout Social
8.4
Bulk actions
12mass
Sprout Social
7.2

Marketing

12mass
Sprout Social
6.9
Lead generation
12mass
Sprout Social
6.3
Content marketing
12mass
Sprout Social
8.0
Paid media management
12mass
Sprout Social
6.2
Campaigns and promotions
12mass
Sprout Social
7.2

Channel coverage/integration

12mass
Sprout Social
8.0
Twitter
12mass
Sprout Social
9.3
Facebook
12mass
Sprout Social
8.5
LinkedIn
12mass
Sprout Social
7.9
Google+
12mass
Sprout Social
7.5
Instagram
12mass
Sprout Social
7.1
Pinterest
12mass
Sprout Social
8.0
YouTube
12mass
Sprout Social
8.0

Reporting/analytics

12mass
Sprout Social
8.4
Campaign success analytics
12mass
Sprout Social
8.2
Real-time tracking
12mass
Sprout Social
9.0
Competitor analysis
12mass
Sprout Social
7.9

Account management

12mass
Sprout Social
8.0
Role-based user permissions & privileges
12mass
Sprout Social
9.1
Mobile access
12mass
Sprout Social
7.0

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
No photo available
  • SproutSocial allows you to see the entire month when you look at what's scheduled. You are able to see exactly what days already have content. This makes it easier to program and allows you to make sure you don't double-program.
  • The 'Reports' page is easy to read. Some analytics tools can be overwhelming or very confusing. SproutSocial makes it easy to see the analytics for each outlet that your organization controls. It's also easy to export all the data - this is especially helpful when printing off analytics for clients.
Mckenzie Masters profile photo

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
No photo available
  • While Sprout is very easy to schedule, there are some deficiencies. For instance, tagging Facebook users is not possible through their platform. This is very inhibiting. Also the scheduled posts only can appear as a feed and not as a monthly or weekly overview, which would be helpful.
  • I find the reporting to be pretty lacking. It doesn't allow any customization and the data it reports is similar to what you could see through Facebook or Twitter analytics. It doesn't offer any time-over-time comparisons, sentiment analysis, keyword analysis, or any overall brand analysis. This is largely the reason for my negative feelings about the platform.
Stephanie Spear profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
No photo available
Sprout Social6.2
Based on 61 answers
Since we're only in the trial period I'm pretty confident we're going to give it a longer test period. Pending approvals we'll be signing on for at least a year. I could see us increasing the user licenses to start to cover more of the properties and get everyone on one platform
Jeff Cowens, MBA profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available
Sprout Social8.0
Based on 16 answers
It is a clean, and appealing interface, with lots of commands, but in an efficient layout. Not sure if it has a mobile presence, but unless it's on an iPad, the type of work Sprout can do is more meant for a laptop/desktop setting.
Alanna Howard profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

No score
No answers yet
No answers on this topic
Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available
Sprout Social9.2
Based on 12 answers
The customer service team is the second reason why we are semi-loyal to this platform. The customer service process is painless, effective and flawless in my experience.
Lizzie Maldonado profile photo

Online Training

No score
No answers yet
No answers on this topic
Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available
Sprout Social8.9
Based on 10 answers
Extremely easy to set up in-house.
Lizzie Maldonado profile photo

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No photo available
We needed something more thorough than the free products we had tested (Hootsuite and TweetDeck), but the more robust products (Falcon) were out of our budget. Sprout hit the sweet spot of having everything we needed at the time for the right price.
Adrienne Hardin profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
No photo available
  • More satisfied clients with our reporting
  • Happy employees with more time in their hands
Daniela Belevan profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details