What users are saying about

12mass

6 Ratings

Sprout Social

241 Ratings

12mass

6 Ratings
Score 1 out of 101

Sprout Social

241 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Sprout Social

If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.

Feature Rating Comparison

Listening/monitoring

12mass
Sprout Social
6.8
Boolean keyword searches
12mass
Sprout Social
7.5
Filtering out noise/spam
12mass
Sprout Social
7.2
Sentiment analysis
12mass
Sprout Social
5.5
Broad channel coverage
12mass
Sprout Social
6.9

Publishing

12mass
Sprout Social
7.6
Content planning and scheduling
12mass
Sprout Social
8.2
Audience targeting
12mass
Sprout Social
7.2
Content optimization
12mass
Sprout Social
7.2
Workflow management
12mass
Sprout Social
8.0

Engagement

12mass
Sprout Social
7.3
Automated routing and prioritization
12mass
Sprout Social
6.3
Customer interaction histories
12mass
Sprout Social
8.4
Bulk actions
12mass
Sprout Social
7.2

Marketing

12mass
Sprout Social
6.8
Lead generation
12mass
Sprout Social
6.5
Content marketing
12mass
Sprout Social
7.3
Paid media management
12mass
Sprout Social
6.2
Campaigns and promotions
12mass
Sprout Social
7.2

Channel coverage/integration

12mass
Sprout Social
7.9
Twitter
12mass
Sprout Social
9.0
Facebook
12mass
Sprout Social
8.6
LinkedIn
12mass
Sprout Social
7.2
Google+
12mass
Sprout Social
8.6
Instagram
12mass
Sprout Social
6.0
Pinterest
12mass
Sprout Social
8.0
YouTube
12mass
Sprout Social
8.0

Reporting/analytics

12mass
Sprout Social
8.2
Campaign success analytics
12mass
Sprout Social
7.6
Real-time tracking
12mass
Sprout Social
8.8
Competitor analysis
12mass
Sprout Social
8.4

Account management

12mass
Sprout Social
7.2
Role-based user permissions & privileges
12mass
Sprout Social
8.3
Mobile access
12mass
Sprout Social
6.2

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
  • Creating and scheduling posts across a multitude of platforms.
  • Discovering content through RSS feeds and account feeds
  • Discovering potential profiles to follow and manage your following/followers.

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • I don't know if the clicks on Twitter are most accurate and I also wish it could pull in tweets.
  • I schedule all of my Facebook and Google+ posts on those social platforms, because it doesn't allow proper Facebook tags and the Google+ hashtags don't always show up.
  • I wish there was a Pinterest integration.

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Sprout Social6.2
Based on 61 answers
I would like to find a platform that offers better and more comprehensive analytics while also offering complete scheduling tools for Facebook and Google +, maybe even Pinterest. I haven't found that yet which is why I haven't switched but as soon as I do, I will switch.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Sprout Social8.0
Based on 16 answers
The design and interface is simple and clean. Everything is labeled clearly and just makes sense.

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.

Performance

No score
No answers yet
No answers on this topic
Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Sprout Social9.2
Based on 12 answers
I've only had one issue and the support team was quick to get back to me with a solution.

Online Training

No score
No answers yet
No answers on this topic
Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
Sprout Social8.9
Based on 10 answers
It's super easy.

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
It's clean design and user-friendliness.

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • Ultimately, I only use SS to push my blog posts to my twitter account. I stay on with them because I like the design and user-friendliness of SS the most. I'm also very interested to see if and how they keep growing. I have high hopes for them.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details