What users are saying about
6 Ratings
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Top Rated
277 Ratings
6 Ratings
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Score 1 out of 101

Sprout Social

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Top Rated
277 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.
No photo available

Sprout Social

If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.
Jimmy Mack profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Sprout Social
6.8
Boolean keyword searches
12mass
Sprout Social
7.7
Filtering out noise/spam
12mass
Sprout Social
7.4
Sentiment analysis
12mass
Sprout Social
5.5
Broad channel coverage
12mass
Sprout Social
6.9

Publishing

12mass
Sprout Social
8.2
Content planning and scheduling
12mass
Sprout Social
8.4
Audience targeting
12mass
Sprout Social
8.1
Content optimization
12mass
Sprout Social
7.8
Workflow management
12mass
Sprout Social
8.4

Engagement

12mass
Sprout Social
7.4
Automated routing and prioritization
12mass
Sprout Social
6.3
Customer interaction histories
12mass
Sprout Social
8.5
Bulk actions
12mass
Sprout Social
7.3

Marketing

12mass
Sprout Social
7.0
Lead generation
12mass
Sprout Social
6.6
Content marketing
12mass
Sprout Social
8.1
Paid media management
12mass
Sprout Social
6.2
Campaigns and promotions
12mass
Sprout Social
7.2

Channel coverage/integration

12mass
Sprout Social
8.0
Twitter
12mass
Sprout Social
9.2
Facebook
12mass
Sprout Social
8.4
LinkedIn
12mass
Sprout Social
7.5
Google+
12mass
Sprout Social
7.0
Instagram
12mass
Sprout Social
7.7
Pinterest
12mass
Sprout Social
8.0
YouTube
12mass
Sprout Social
8.0

Reporting/analytics

12mass
Sprout Social
8.3
Campaign success analytics
12mass
Sprout Social
8.2
Real-time tracking
12mass
Sprout Social
9.0
Competitor analysis
12mass
Sprout Social
7.8

Account management

12mass
Sprout Social
8.0
Role-based user permissions & privileges
12mass
Sprout Social
9.0
Mobile access
12mass
Sprout Social
6.9

Pros

12mass

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
No photo available

Sprout Social

  • Creating and scheduling posts across a multitude of platforms.
  • Discovering content through RSS feeds and account feeds
  • Discovering potential profiles to follow and manage your following/followers.
Stephanie MacMillan profile photo

Cons

12mass

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
No photo available

Sprout Social

  • As a basic user, I did not delve into any of the perhaps "complexities" of Sprout Social. However, there were times when I would schedule content to publish on Facebook or Twitter and it would indeed not publish. Therefore, immediate notification of error would be helpful.
  • When I first began using Sprout Social, I did find it difficult to understand how to incorporate an image to post to Facebook. While I did teach myself how to do it, the steps were a bit confusing upon first use. Therefore I would recommend simple image uploading to improve Sprout Social use for beginners.
Jennifer Wagner profile photo

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available

Sprout Social

Sprout Social 6.2
Based on 61 answers
Overall, it's just a great product. It's made our lives simpler and we appreciate the good work that it allows us to do. We love efficiency and SproutSocial makes it easy to create and post awesome content for our clients. Our clients have raved about the analytics we are able to provide them through this site so we will continue to use it. There are still various aspects of Sprout that we haven't tapped into yet and we are still in the learning process. Overall, I would recommend it to those organizations who need to better manage their clients
Mckenzie Masters profile photo

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available

Sprout Social

Sprout Social 8.0
Based on 16 answers
There is no flaw in usability.
Valentin Vesa profile photo

Reliability and Availability

12mass

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

12mass

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available

Sprout Social

Sprout Social 9.2
Based on 12 answers
I've only had one issue and the support team was quick to get back to me with a solution.
Michelle Hebert profile photo

Online Training

12mass

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available

Sprout Social

Sprout Social 8.9
Based on 10 answers
Smooth sailing.
Lisa Kribs-LaPierre profile photo

Alternatives Considered

12mass

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
No photo available

Sprout Social

We needed something more thorough than the free products we had tested (Hootsuite and TweetDeck), but the more robust products (Falcon) were out of our budget. Sprout hit the sweet spot of having everything we needed at the time for the right price.
Adrienne Hardin profile photo

Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
No photo available

Sprout Social

  • Increased employee efficiency, with creating content and scheduling content.
  • Customer Service: It makes keeping track of a follower/customers history very easy to keep track of.
  • The reporting has helped us internally figure out the ROI
Haley Holt profile photo

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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