What users are saying about
3 Ratings
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Top Rated
314 Ratings
3 Ratings
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Score 9.6 out of 100

ActiveCampaign

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Top Rated
314 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

17hats

It's great if you want to set up all of your client management so that you don't have to keep manually going through every step. It's so nice for me and my clients to have all of their forms streamlined and automated.
Erika Tebbens | TrustRadius Reviewer

ActiveCampaign

If you are wanting to use a lead magnet to capture emails for specific lists, and then send those lists into an automated funnel, then ActiveCampaign is the email platform that you want to use. While I'm sure the other features are great, all I needed was something that could do this for me and ActiveCampaign more than met my needs.
Chesare Johnson | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

17hats
9.3
ActiveCampaign
Customer data management / contact management
17hats
9.5
ActiveCampaign
Workflow management
17hats
9.5
ActiveCampaign
Integration with email client (e.g., Outlook or Gmail)
17hats
9.0
ActiveCampaign
Contract management
17hats
10.0
ActiveCampaign
Quote & order management
17hats
10.0
ActiveCampaign
Interaction tracking
17hats
8.0
ActiveCampaign

Customer Service & Support

17hats
8.0
ActiveCampaign
Case management
17hats
8.0
ActiveCampaign

Marketing Automation

17hats
8.0
ActiveCampaign
Lead management
17hats
8.0
ActiveCampaign

CRM Project Management

17hats
9.5
ActiveCampaign
Task management
17hats
9.0
ActiveCampaign
Billing and invoicing management
17hats
10.0
ActiveCampaign

Customization

17hats
9.5
ActiveCampaign
Custom fields
17hats
9.0
ActiveCampaign
Custom objects
17hats
10.0
ActiveCampaign

Security

17hats
9.5
ActiveCampaign
Single sign-on capability
17hats
10.0
ActiveCampaign
Role-based user permissions
17hats
9.0
ActiveCampaign

Integrations with 3rd-party Software

17hats
8.0
ActiveCampaign
Marketing automation
17hats
8.0
ActiveCampaign

Platform

17hats
8.0
ActiveCampaign
Mobile access
17hats
8.0
ActiveCampaign

Email & Online Marketing

17hats
ActiveCampaign
8.3
WYSIWYG email editor
17hats
ActiveCampaign
8.1
Dynamic content
17hats
ActiveCampaign
8.3
Ability to test dynamic content
17hats
ActiveCampaign
7.9
Landing pages
17hats
ActiveCampaign
7.1
A/B testing
17hats
ActiveCampaign
8.5
Mobile optimization
17hats
ActiveCampaign
8.2
Email deliverability reporting
17hats
ActiveCampaign
8.8
List management
17hats
ActiveCampaign
8.5
Triggered drip sequences
17hats
ActiveCampaign
9.3

Lead Management

17hats
ActiveCampaign
7.8
Lead nurturing
17hats
ActiveCampaign
7.7
Lead scoring and grading
17hats
ActiveCampaign
7.8
Data quality management
17hats
ActiveCampaign
7.3
Automated sales alerts and tasks
17hats
ActiveCampaign
8.3

Campaign Management

17hats
ActiveCampaign
7.9
Calendaring
17hats
ActiveCampaign
7.1
Event/webinar marketing
17hats
ActiveCampaign
8.7

Social Media Marketing

17hats
ActiveCampaign
8.2
Social sharing and campaigns
17hats
ActiveCampaign
8.8
Social profile integration
17hats
ActiveCampaign
7.6

Reporting & Analytics

17hats
ActiveCampaign
7.9
Dashboards
17hats
ActiveCampaign
8.0
Standard reports
17hats
ActiveCampaign
7.8
Custom reports
17hats
ActiveCampaign
7.8

Platform & Infrastructure

17hats
ActiveCampaign
8.2
API
17hats
ActiveCampaign
8.7
Role-based workflow & approvals
17hats
ActiveCampaign
7.9
Customizability
17hats
ActiveCampaign
7.8
Integration with Salesforce.com
17hats
ActiveCampaign
8.1
Integration with Microsoft Dynamics CRM
17hats
ActiveCampaign
8.4
Integration with SugarCRM
17hats
ActiveCampaign
8.3

Pros

17hats

  • Invoicing
  • Creating online questionnaire
Marli Espinales | TrustRadius Reviewer

ActiveCampaign

  • Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
  • Integration with Clickfunnels: I have Active Campaign integrated with Clickfunnels. I use it for website pop-ups as well as other lead gen purposes.
  • Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.
Jim Harshaw Jr | TrustRadius Reviewer

Cons

17hats

  • Prior to this I was using only Stripe for my invoices and I loved that I could see all of my recurring client payments under "subscriptions." There might be a way to do this in 17Hats, but I'm just not sure. I like to be able to quickly see all of my current clients at a glance.
Erika Tebbens | TrustRadius Reviewer

ActiveCampaign

  • It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
  • The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.
Stephen Scott | TrustRadius Reviewer

Likelihood to Renew

17hats

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Usability

17hats

17hats 9.0
Based on 1 answer
It's been really great to use with my clients, but I cannot speak to setting it up as my VA handled all of that for me. I anticipate using it for a long time.
Erika Tebbens | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign 8.1
Based on 17 answers
Some of the configurations are a little difficult to comprehend in the beginning but after a little bit of time using it, it’s almost second nature. For the service that this software provides, it’s pretty user friendly, again one just has to use it for a little and try it
Anonymous | TrustRadius Reviewer

Reliability and Availability

17hats

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.3
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Performance

17hats

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 7.8
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Support Rating

17hats

17hats 8.0
Based on 2 answers
It's chat based so you have to wait a bit to hear back from them but they have gotten quicker with their responses which I appreciate.
Marli Espinales | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign 8.4
Based on 19 answers
Whenever I have had a question to ask I have either been able to find the solution from the Help section inside my account or by contacting customer support. I have been satisfied with the help I have gotten. All my questions so far have been answered in a friendly and helpful manner
Anonymous | TrustRadius Reviewer

Implementation Rating

17hats

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 7.1
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Alternatives Considered

17hats

No answers on this topic

ActiveCampaign

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.
Anonymous | TrustRadius Reviewer

Scalability

17hats

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.3
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Return on Investment

17hats

  • ROI - Saves me time on creating invoices and questionnaires.
Marli Espinales | TrustRadius Reviewer

ActiveCampaign

  • It has brought simplicity and accountability to customer relationship strategies that have paid off in increased sales opportunities.
  • It has integrated wonderfully with other components of our production and marketing systems, creating a synergistic effect that consistently shows up in the bottom line.
  • It has provided unexpectedly in-depth insights into customer behavior. This has led to a much richer understanding of the sales cycles we're working with, bringing big benefits in helping us refine our overall marketing and retention strategies.
Tim Bost | TrustRadius Reviewer

Screenshots

Pricing Details

17hats

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

17hats Editions & Modules

Edition
Starting Price$45.001
  1. Per Month
Additional Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$91
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Rating Summary

Likelihood to Recommend

17hats
9.5
ActiveCampaign
9.1

Likelihood to Renew

17hats
ActiveCampaign
9.1

Usability

17hats
9.0
ActiveCampaign
8.1

Reliability and Availability

17hats
ActiveCampaign
9.3

Performance

17hats
ActiveCampaign
7.8

Support Rating

17hats
8.0
ActiveCampaign
8.4

Implementation Rating

17hats
ActiveCampaign
7.1

Scalability

17hats
ActiveCampaign
9.3

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