17hats vs ActiveCampaign

What users are saying about

Score 9.1 out of 10

Based on 7 reviews and ratings

Score 8.6 out of 10

Based on 778 reviews and ratings

Feature Set Ratings

Sales Force Automation

9.5

17hats

95%

ActiveCampaign

Feature Set Not Supported

N/A

17hats ranks higher in 6/6 features

Customer data management / contact management

9.9

99%

2 Ratings

N/A

0 Ratings

Workflow management

9.9

99%

2 Ratings

N/A

0 Ratings

Integration with email client (e.g., Outlook or Gmail)

9.0

90%

1 Rating

N/A

0 Ratings

Contract management

10.0

100%

2 Ratings

N/A

0 Ratings

Quote & order management

10.0

100%

1 Rating

N/A

0 Ratings

Interaction tracking

8.0

80%

1 Rating

N/A

0 Ratings

Customer Service & Support

8.0

17hats

80%

ActiveCampaign

Feature Set Not Supported

N/A

17hats ranks higher in 1/1 features

Case management

8.0

80%

1 Rating

N/A

0 Ratings

Marketing Automation

8.0

17hats

80%

ActiveCampaign

Feature Set Not Supported

N/A

17hats ranks higher in 1/1 features

Lead management

8.0

80%

1 Rating

N/A

0 Ratings

CRM Project Management

9.5

17hats

95%

ActiveCampaign

Feature Set Not Supported

N/A

17hats ranks higher in 2/2 features

Task management

9.0

90%

1 Rating

N/A

0 Ratings

Billing and invoicing management

10.0

100%

2 Ratings

N/A

0 Ratings

Customization

9.9

17hats

99%

ActiveCampaign

Feature Set Not Supported

N/A

17hats ranks higher in 2/2 features

Custom fields

9.8

98%

2 Ratings

N/A

0 Ratings

Custom objects

10.0

100%

1 Rating

N/A

0 Ratings

Security

9.5

17hats

95%

ActiveCampaign

Feature Set Not Supported

N/A

17hats ranks higher in 2/2 features

Single sign-on capability

10.0

100%

1 Rating

N/A

0 Ratings

Role-based user permissions

9.0

90%

1 Rating

N/A

0 Ratings

Integrations with 3rd-party Software

8.0

17hats

80%

ActiveCampaign

Feature Set Not Supported

N/A

17hats ranks higher in 1/1 features

Marketing automation

8.0

80%

1 Rating

N/A

0 Ratings

Platform

8.0

17hats

80%

ActiveCampaign

Feature Set Not Supported

N/A

17hats ranks higher in 1/1 features

Mobile access

8.0

80%

1 Rating

N/A

0 Ratings

Email & Online Marketing

17hats

Feature Set Not Supported

N/A

8.5

ActiveCampaign

85%

ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

N/A

0 Ratings

8.0

80%

526 Ratings

Dynamic content

N/A

0 Ratings

8.5

85%

466 Ratings

Ability to test dynamic content

N/A

0 Ratings

8.2

82%

422 Ratings

Landing pages

N/A

0 Ratings

7.2

72%

292 Ratings

A/B testing

N/A

0 Ratings

8.7

87%

336 Ratings

Mobile optimization

N/A

0 Ratings

8.4

84%

472 Ratings

Email deliverability reporting

N/A

0 Ratings

9.2

92%

612 Ratings

List management

N/A

0 Ratings

8.9

89%

587 Ratings

Triggered drip sequences

N/A

0 Ratings

9.1

91%

517 Ratings

Lead Management

17hats

Feature Set Not Supported

N/A

8.7

ActiveCampaign

87%

ActiveCampaign ranks higher in 4/4 features

Lead nurturing

N/A

0 Ratings

9.0

90%

440 Ratings

Lead scoring and grading

N/A

0 Ratings

8.6

86%

319 Ratings

Data quality management

N/A

0 Ratings

8.7

87%

359 Ratings

Automated sales alerts and tasks

N/A

0 Ratings

8.7

87%

314 Ratings

Campaign Management

17hats

Feature Set Not Supported

N/A

8.5

ActiveCampaign

85%

ActiveCampaign ranks higher in 2/2 features

Calendaring

N/A

0 Ratings

8.3

83%

263 Ratings

Event/webinar marketing

N/A

0 Ratings

8.6

86%

253 Ratings

Social Media Marketing

17hats

Feature Set Not Supported

N/A

8.6

ActiveCampaign

86%

ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

N/A

0 Ratings

8.8

88%

230 Ratings

Social profile integration

N/A

0 Ratings

8.5

85%

225 Ratings

Reporting & Analytics

17hats

Feature Set Not Supported

N/A

8.7

ActiveCampaign

87%

ActiveCampaign ranks higher in 3/3 features

Dashboards

N/A

0 Ratings

8.7

87%

535 Ratings

Standard reports

N/A

0 Ratings

8.9

89%

526 Ratings

Custom reports

N/A

0 Ratings

8.5

85%

335 Ratings

Platform & Infrastructure

17hats

Feature Set Not Supported

N/A

8.9

ActiveCampaign

89%

ActiveCampaign ranks higher in 6/6 features

API

N/A

0 Ratings

9.1

91%

352 Ratings

Role-based workflow & approvals

N/A

0 Ratings

8.6

86%

234 Ratings

Customizability

N/A

0 Ratings

8.8

88%

368 Ratings

Integration with Salesforce.com

N/A

0 Ratings

8.9

89%

76 Ratings

Integration with Microsoft Dynamics CRM

N/A

0 Ratings

9.0

90%

51 Ratings

Integration with SugarCRM

N/A

0 Ratings

8.9

89%

47 Ratings

Attribute Ratings

17hats is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

17hats

99%

2 Ratings

9.1

ActiveCampaign

91%

605 Ratings

17hats

N/A

0 Ratings

8.9

ActiveCampaign

89%

18 Ratings

17hats

90%

1 Rating

8.2

ActiveCampaign

82%

33 Ratings

17hats

N/A

0 Ratings

9.1

ActiveCampaign

91%

4 Ratings

17hats

N/A

0 Ratings

6.9

ActiveCampaign

69%

4 Ratings

17hats

80%

3 Ratings

6.0

ActiveCampaign

60%

37 Ratings

17hats

N/A

0 Ratings

7.3

ActiveCampaign

73%

1 Rating

17hats

N/A

0 Ratings

8.6

ActiveCampaign

86%

10 Ratings

17hats

N/A

0 Ratings

8.5

ActiveCampaign

85%

4 Ratings

Pros

Invoicing
Creating online questionnaire

Read full review

Marli Espinales

Internet Marketing Director and Consultant

Clicc Media IncMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

ActiveCampaign is great for creating simple and complex automations easily and for almost any use case you can think of.
No code Email template design. ActiveCampaign allows you to quickly create stunning email marketing templates with no code (though I think you also have the option to use code if you want to).
ActiveCampaign as CRM may not be the most powerful although when combined with their automations it may well be. But typically we use it in its most basic form and this allows our clients to manage their clients very easily with little interference or even education from us.

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Jack Foster

Founder

NWEBA Digital LTDMarketing & Advertising, 1-10 employees

View all 605 answers on this topic

Cons

Prior to this I was using only Stripe for my invoices and I loved that I could see all of my recurring client payments under "subscriptions." There might be a way to do this in 17Hats, but I'm just not sure. I like to be able to quickly see all of my current clients at a glance.

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Erika Tebbens

Business Strategist, Owner

Erika Tebbens ConsultingMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

Attribution - we have to manually set up UT parameters to learn how leads are coming to our website.
Contact sorting - Contacts are automatically sorted alphabetically by email, which is absurd. In order to view contacts by most recent (which to me would be the most desired view), we have to click "Date Created" twice every time we go to the contacts screen.

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Wendy Brodeur

CAD & Marketing Manager

Northwestern Ohio Security SystemsSecurity & Investigations, 51-200 employees

View all 605 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$45 per month

17hats Editions & Modules

Edition

Starting Price	$45.00¹

per month

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$9 per month

ActiveCampaign Editions & Modules

Edition

Lite	$9.00¹
Plus	$49²
Professional	$129³
Enterprise	$229⁴

Per Month [3 Users]
Per Month [25 Users]
Per Month [50 Users]
Per Month [Unlimited Users]

Additional Pricing Details

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Likelihood to Renew

No score

No answers yet

No answers on this topic

ActiveCampaign 8.9

Based on 18 answers

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:

Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
Reporting - The ability to see specific open, click, and conversion rates in one place.
Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

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page V

CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

View all 18 answers on this topic

Usability

17hats 9.0

Based on 1 answer

It's been really great to use with my clients, but I cannot speak to setting it up as my VA handled all of that for me. I anticipate using it for a long time.

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Erika Tebbens

Business Strategist, Owner

Erika Tebbens ConsultingMarketing & Advertising, 1-10 employees

View all 1 answers on this topic

ActiveCampaign 8.2

Based on 33 answers

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.

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Matt Dickerson

President of Catalyst Movies

Catalyst Resource GroupMarketing & Advertising, 11-50 employees

View all 33 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

ActiveCampaign 9.1

Based on 4 answers

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.

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Michelle Hill

Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 4 answers on this topic

Performance

No score

No answers yet

No answers on this topic

ActiveCampaign 6.9

Based on 4 answers

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.

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Michelle Hill

Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 4 answers on this topic

Support Rating

17hats 8.0

Based on 3 answers

It's chat based so you have to wait a bit to hear back from them but they have gotten quicker with their responses which I appreciate.

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Marli Espinales

Internet Marketing Director and Consultant

Clicc Media IncMarketing and Advertising, 1-10 employees

View all 3 answers on this topic

ActiveCampaign 6.0

Based on 37 answers

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.

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Chesare Johnson

Producer/Audio Engineer

Silver Stoners Creative, LLCMusic, 1-10 employees

View all 37 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

ActiveCampaign 8.6

Based on 10 answers

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

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William Ainslie

Practice Owner & Founder

William Ainslie BiokineticsAlternative Medicine, 1-10 employees

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Alternatives Considered

No answers on this topic

ActiveCampaign has a huge advantage over the other platforms in that there is enough power under the hood to offer the same automation as the other platforms but without creating a headache in the process of organizing it all. Mailchimp at its heart is still a freemium tool that fails to bring together true marketing automation, Keap/Infusionsoft was wildly powerful but so complex to use that no one could figure it out, ConvertKit is very simple and focused on blogger types and Ontraport had extremely powerful landing page builders but without the ability to create complex automatons. ActiveCampaign does a good job of addressing a lot of the negative points of other platforms in an easy-to-use way.

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Devin Ambron

Founder + Strategist

Builtwell DigitalMarketing & Advertising, 1-10 employees

View all 605 answers on this topic

Scalability

No score

No answers yet

No answers on this topic

ActiveCampaign 8.5

Based on 4 answers

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.

Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.

At this point, I don't think I'd ever use any other platform!

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Michelle Hill

Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 4 answers on this topic

Return on Investment

ROI - Saves me time on creating invoices and questionnaires.

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Marli Espinales

Internet Marketing Director and Consultant

Clicc Media IncMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

It has saved us days of work both in setting up and running campaigns.
It allows us to see what's working and what isn't from our marketing efforts using hard data - this is saving us time and money as we can course-correct quickly if something isn't working, or up the ante, if it is!

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Julie Barber

Founder & CEO

Spark! Consulting LtdManagement Consulting, 1-10 employees

View all 605 answers on this topic

Screenshots

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See All (5) ActiveCampaign Screenshots