What users are saying about
7 Ratings
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Top Rated
778 Ratings
7 Ratings
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Score 9.1 out of 100

ActiveCampaign

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Top Rated
778 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

    Sales Force Automation

    9.5

    17hats

    95%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    17hats ranks higher in 6/6 features

    Customer data management / contact management

    9.9
    99%
    2 Ratings
    N/A
    0 Ratings

    Workflow management

    9.9
    99%
    2 Ratings
    N/A
    0 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Contract management

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Quote & order management

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Interaction tracking

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Customer Service & Support

    8.0

    17hats

    80%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    17hats ranks higher in 1/1 features

    Case management

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Marketing Automation

    8.0

    17hats

    80%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    17hats ranks higher in 1/1 features

    Lead management

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    CRM Project Management

    9.5

    17hats

    95%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    17hats ranks higher in 2/2 features

    Task management

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Billing and invoicing management

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Customization

    9.9

    17hats

    99%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    17hats ranks higher in 2/2 features

    Custom fields

    9.8
    98%
    2 Ratings
    N/A
    0 Ratings

    Custom objects

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Security

    9.5

    17hats

    95%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    17hats ranks higher in 2/2 features

    Single sign-on capability

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Role-based user permissions

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Integrations with 3rd-party Software

    8.0

    17hats

    80%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    17hats ranks higher in 1/1 features

    Marketing automation

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Platform

    8.0

    17hats

    80%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    17hats ranks higher in 1/1 features

    Mobile access

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Email & Online Marketing

    17hats

    Feature Set Not Supported
    N/A
    8.5

    ActiveCampaign

    85%
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.0
    80%
    526 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.5
    85%
    466 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.2
    82%
    422 Ratings

    Landing pages

    N/A
    0 Ratings
    7.2
    72%
    292 Ratings

    A/B testing

    N/A
    0 Ratings
    8.7
    87%
    336 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.4
    84%
    472 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    9.2
    92%
    612 Ratings

    List management

    N/A
    0 Ratings
    8.9
    89%
    587 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    9.1
    91%
    517 Ratings

    Lead Management

    17hats

    Feature Set Not Supported
    N/A
    8.7

    ActiveCampaign

    87%
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    9.0
    90%
    440 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    8.6
    86%
    319 Ratings

    Data quality management

    N/A
    0 Ratings
    8.7
    87%
    359 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.7
    87%
    314 Ratings

    Campaign Management

    17hats

    Feature Set Not Supported
    N/A
    8.5

    ActiveCampaign

    85%
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    8.3
    83%
    263 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.6
    86%
    253 Ratings

    Social Media Marketing

    17hats

    Feature Set Not Supported
    N/A
    8.6

    ActiveCampaign

    86%
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.8
    88%
    230 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.5
    85%
    225 Ratings

    Reporting & Analytics

    17hats

    Feature Set Not Supported
    N/A
    8.7

    ActiveCampaign

    87%
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.7
    87%
    535 Ratings

    Standard reports

    N/A
    0 Ratings
    8.9
    89%
    526 Ratings

    Custom reports

    N/A
    0 Ratings
    8.5
    85%
    335 Ratings

    Platform & Infrastructure

    17hats

    Feature Set Not Supported
    N/A
    8.9

    ActiveCampaign

    89%
    ActiveCampaign ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    9.1
    91%
    352 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.6
    86%
    234 Ratings

    Customizability

    N/A
    0 Ratings
    8.8
    88%
    368 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.9
    89%
    76 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    9.0
    90%
    51 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.9
    89%
    47 Ratings

    Attribute Ratings

    • 17hats is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    9.9

    17hats

    99%
    2 Ratings
    9.1

    ActiveCampaign

    91%
    605 Ratings

    Likelihood to Renew

    17hats

    N/A
    0 Ratings
    8.9

    ActiveCampaign

    89%
    18 Ratings

    Usability

    9.0

    17hats

    90%
    1 Rating
    8.2

    ActiveCampaign

    82%
    33 Ratings

    Availability

    17hats

    N/A
    0 Ratings
    9.1

    ActiveCampaign

    91%
    4 Ratings

    Performance

    17hats

    N/A
    0 Ratings
    6.9

    ActiveCampaign

    69%
    4 Ratings

    Support Rating

    8.0

    17hats

    80%
    3 Ratings
    6.0

    ActiveCampaign

    60%
    37 Ratings

    In-Person Training

    17hats

    N/A
    0 Ratings
    7.3

    ActiveCampaign

    73%
    1 Rating

    Implementation Rating

    17hats

    N/A
    0 Ratings
    8.6

    ActiveCampaign

    86%
    10 Ratings

    Product Scalability

    17hats

    N/A
    0 Ratings
    8.5

    ActiveCampaign

    85%
    4 Ratings

    Likelihood to Recommend

    17hats

    It's great if you want to set up all of your client management so that you don't have to keep manually going through every step. It's so nice for me and my clients to have all of their forms streamlined and automated.
    Erika Tebbens | TrustRadius Reviewer

    ActiveCampaign

    For managing my sales pipeline the dashboard in ActiveCampaign is fantastic. It's like a Kanban board where you can simply move clients from one step onto the next which automatically tags the prospect and adds or removes them in specific automation. I'd say it's perfect for a small business like mine but wouldn't be suitable if we scaled, and it's quite expensive compared to most CRM platforms available.
    Robin Waite | TrustRadius Reviewer

    Pros

    17hats

    • Invoicing
    • Creating online questionnaire
    Marli Espinales | TrustRadius Reviewer

    ActiveCampaign

    • ActiveCampaign is great for creating simple and complex automations easily and for almost any use case you can think of.
    • No code Email template design. ActiveCampaign allows you to quickly create stunning email marketing templates with no code (though I think you also have the option to use code if you want to).
    • ActiveCampaign as CRM may not be the most powerful although when combined with their automations it may well be. But typically we use it in its most basic form and this allows our clients to manage their clients very easily with little interference or even education from us.
    Jack Foster | TrustRadius Reviewer

    Cons

    17hats

    • Prior to this I was using only Stripe for my invoices and I loved that I could see all of my recurring client payments under "subscriptions." There might be a way to do this in 17Hats, but I'm just not sure. I like to be able to quickly see all of my current clients at a glance.
    Erika Tebbens | TrustRadius Reviewer

    ActiveCampaign

    • Attribution - we have to manually set up UT parameters to learn how leads are coming to our website.
    • Contact sorting - Contacts are automatically sorted alphabetically by email, which is absurd. In order to view contacts by most recent (which to me would be the most desired view), we have to click "Date Created" twice every time we go to the contacts screen.
    Wendy Brodeur | TrustRadius Reviewer

    Pricing Details

    17hats

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $45 per month

    17hats Editions & Modules

    Edition
    Starting Price$45.001
    1. per month
    Additional Pricing Details

    ActiveCampaign

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $9 per month

    ActiveCampaign Editions & Modules

    Edition
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294
    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]
    Additional Pricing Details

    Likelihood to Renew

    17hats

    No score
    No answers yet
    No answers on this topic

    ActiveCampaign

    ActiveCampaign 8.9
    Based on 18 answers
    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    page V | TrustRadius Reviewer

    Usability

    17hats

    17hats 9.0
    Based on 1 answer
    It's been really great to use with my clients, but I cannot speak to setting it up as my VA handled all of that for me. I anticipate using it for a long time.
    Erika Tebbens | TrustRadius Reviewer

    ActiveCampaign

    ActiveCampaign 8.2
    Based on 33 answers
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Matt Dickerson | TrustRadius Reviewer

    Reliability and Availability

    17hats

    No score
    No answers yet
    No answers on this topic

    ActiveCampaign

    ActiveCampaign 9.1
    Based on 4 answers
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Michelle Hill | TrustRadius Reviewer

    Performance

    17hats

    No score
    No answers yet
    No answers on this topic

    ActiveCampaign

    ActiveCampaign 6.9
    Based on 4 answers
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Michelle Hill | TrustRadius Reviewer

    Support Rating

    17hats

    17hats 8.0
    Based on 3 answers
    It's chat based so you have to wait a bit to hear back from them but they have gotten quicker with their responses which I appreciate.
    Marli Espinales | TrustRadius Reviewer

    ActiveCampaign

    ActiveCampaign 6.0
    Based on 37 answers
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Chesare Johnson | TrustRadius Reviewer

    Implementation Rating

    17hats

    No score
    No answers yet
    No answers on this topic

    ActiveCampaign

    ActiveCampaign 8.6
    Based on 10 answers
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    William Ainslie | TrustRadius Reviewer

    Alternatives Considered

    17hats

    No answers on this topic

    ActiveCampaign

    ActiveCampaign has a huge advantage over the other platforms in that there is enough power under the hood to offer the same automation as the other platforms but without creating a headache in the process of organizing it all. Mailchimp at its heart is still a freemium tool that fails to bring together true marketing automation, Keap/Infusionsoft was wildly powerful but so complex to use that no one could figure it out, ConvertKit is very simple and focused on blogger types and Ontraport had extremely powerful landing page builders but without the ability to create complex automatons. ActiveCampaign does a good job of addressing a lot of the negative points of other platforms in an easy-to-use way.
    Devin Ambron | TrustRadius Reviewer

    Scalability

    17hats

    No score
    No answers yet
    No answers on this topic

    ActiveCampaign

    ActiveCampaign 8.5
    Based on 4 answers
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Michelle Hill | TrustRadius Reviewer

    Return on Investment

    17hats

    • ROI - Saves me time on creating invoices and questionnaires.
    Marli Espinales | TrustRadius Reviewer

    ActiveCampaign

    • It has saved us days of work both in setting up and running campaigns.
    • It allows us to see what's working and what isn't from our marketing efforts using hard data - this is saving us time and money as we can course-correct quickly if something isn't working, or up the ante, if it is!
    Julie Barber | TrustRadius Reviewer

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