6sense vs Albacross

Likelihood to Recommend

If your company wants to identify buying intent before the prospect starts talks with a competitor, or before the prospect even concretely defines their needs, 6sense is the answer.

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Parker O'Very

ABM & Marketing Operations Manager

Impartner SoftwareComputer Software, 51-200 employees

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Albacross is well suited for a start-up or business investing in account-based marketing that is looking for a cost-effective solution for improved website tracking for lead generation. The product wouldn't be useful for scenarios where a company does not spend regular time tracking and reviewing leads generated from a website.

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Nick Kretz

VP Growth, Head of SEO

Xivic, Inc.Marketing and Advertising, 51-200 employees

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Pros

Stores and organizes information by product, department, etc., to make it easier for our website to function.
Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
Help us drive revenue against competitors such as Amazon and Wal-Mart.

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Verified User

Analyst in Marketing

Retail Company, 10,001+ employees

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Tracks and identifies highly-engaged website visitors.
Provides host server information of website visitors which allows us to identify potential sales opps.
Makes account-based paid marketing more efficient.

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Nick Kretz

VP Growth, Head of SEO

Xivic, Inc.Marketing and Advertising, 51-200 employees

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Cons

Reporting is still lack-luster, though they have made significant strides of improvement in the last two quarters
Taxonomy implementation process was a bit rough, likely because we asked for everything to be fast-tracked

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Parker O'Very

ABM & Marketing Operations Manager

Impartner SoftwareComputer Software, 51-200 employees

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No way to delete or block website visits from your own server or known users within your organization.

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Nick Kretz

VP Growth, Head of SEO

Xivic, Inc.Marketing and Advertising, 51-200 employees

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Alternatives Considered

6sense is the most innovative, accurate, and forward-thinking software in the space

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Parker O'Very

ABM & Marketing Operations Manager

Impartner SoftwareComputer Software, 51-200 employees

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I'm not aware of Albacross competitors because I discovered the product randomly and decided to test it out with my surplus marketing budget in 2018. I selected the product because it was on sale and have no experience with other website tracking/lead gen products other than Google Analytics which does not provide much data at the user-level.

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Nick Kretz

VP Growth, Head of SEO

Xivic, Inc.Marketing and Advertising, 51-200 employees

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Return on Investment

It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.

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Verified User

Analyst in Marketing

Retail Company, 10,001+ employees

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Positive ROI through one closed deal identified from Albatross.
Still uncertain on ROI from account-based marketing campaign developed from Albacross data.

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Nick Kretz

VP Growth, Head of SEO

Xivic, Inc.Marketing and Advertising, 51-200 employees

View all 2 answers on this topic

6sense

Albacross

Pros

Cons

Alternatives Considered

Return on Investment

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

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