Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.6 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
Cognism
Score 7.9 out of 10
N/A
Cognism is a prospecting software suite from the company of the same name in London. The suite includes tools to enrich sales data and sync sales data across sources to produce context and refresh opportunities, organize outbound prospecting, and improve prospecting and sales activities conducted in Salesforce or in LinkedIn Sales Navigator.N/A
Pricing
6senseCognism
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseCognism
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
6senseCognism
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
6senseCognism
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.8
83 Ratings
3% below category average
Cognism
-
Ratings
Automated routing and prioritization7.867 Ratings00 Ratings
Customer interaction histories7.976 Ratings00 Ratings
Syndicated content7.555 Ratings00 Ratings
Personalization7.769 Ratings00 Ratings
Engagement data tracking8.080 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.9
81 Ratings
1% above category average
Cognism
-
Ratings
Ad campaign creation8.176 Ratings00 Ratings
Display advertising7.978 Ratings00 Ratings
Contextual advertising8.067 Ratings00 Ratings
Social advertising7.873 Ratings00 Ratings
Ad reporting and analytics7.879 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.3
93 Ratings
3% above category average
Cognism
-
Ratings
Standard visitor segmentation8.690 Ratings00 Ratings
Behavioral visitor segmentation8.192 Ratings00 Ratings
ABM sales intelligence8.386 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
8.3
97 Ratings
5% above category average
Cognism
-
Ratings
3rd party intent signals8.495 Ratings00 Ratings
Downstream intent signals8.189 Ratings00 Ratings
Account identification8.493 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
7.7
82 Ratings
8% below category average
Cognism
-
Ratings
Automated workflow & orchestration7.782 Ratings00 Ratings
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6senseCognism
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User Ratings
6senseCognism
Likelihood to Recommend
8.7
(222 ratings)
8.5
(2 ratings)
Likelihood to Renew
9.0
(13 ratings)
-
(0 ratings)
Usability
9.3
(27 ratings)
-
(0 ratings)
Availability
10.0
(3 ratings)
-
(0 ratings)
Performance
9.6
(3 ratings)
-
(0 ratings)
Support Rating
9.3
(28 ratings)
-
(0 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.2
(4 ratings)
-
(0 ratings)
Configurability
9.5
(3 ratings)
-
(0 ratings)
Ease of integration
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
9.8
(3 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
6senseCognism
Likelihood to Recommend
6sense
I think it's more suited for people or the access that we have. Sales intelligence and the predictive model. It's more suited for people on the demand gen side, the actual iframe itself. Then sales intelligence is for our sales team. It makes sense for demand gen and ABM analysts have access to both, but truthfully, our source of truth and bread and butter is the predictive model.
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Cognism
In terms of giving "upfront" info about the data, Cognism is well suited. I've used Lusha and LeadIQ in the past, and they don't give insights on DNC as Cognism does. They also don't give a headsup on whether the phone number is direct, mobile, or office and the only way to find that out is through calling those phone numbers directly.
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Pros
6sense
  • It makes my job a lot easier in terms of sales is an art as well as a science. It provides that science and the methodology of understanding who is the best people for me to reach out to and at what time should I prioritize certain companies for Q4 versus immediate. It kind of helps balance with my book of who's worth engaging with and getting out in front of versus those that I can probably schedule something for down the line and continue to nurture.
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Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
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Cons
6sense
  • The only thing that I can think of, and it's not something that I particularly find annoying, but I know that executives, when they do have pushback about the tool, the thing that I hear them say is that they want that ability to see not just how 6sense is impacting from an attribution standpoint, the sale, they want to see more broad attribution capabilities within the tool. I actually think that having a marketer's level knowledge of the technology, I think it probably could be accomplished. That's a possibility that I think would make it an even easier sell internally or externally.
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Cognism
  • Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
  • Sometimes, I'm having problems exporting info into SFDC.
  • Wish I could also export the contacts directly to Outreach.
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Likelihood to Renew
6sense
I rated 6Sense a 10 because it has become an indispensable tool for our sales and marketing teams. The platform’s ability to identify high-intent accounts and provide actionable insights has significantly improved our targeting and engagement strategies, resulting in better conversion rates and a more streamlined workflow. Its predictive capabilities give us a competitive edge by allowing us to reach prospects at the right time with personalized messaging. Additionally, 6Sense’s seamless integration with our existing tech stack and CRM makes it easy for our teams to collaborate and align on shared goals. The value it brings to our business development efforts ensures it remains a crucial part of our growth strategy.
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Cognism
No answers on this topic
Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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Cognism
No answers on this topic
Reliability and Availability
6sense
I've never noticed it being down but I rarely log into the web interface
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Cognism
No answers on this topic
Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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Cognism
No answers on this topic
Support Rating
6sense
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
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Cognism
No answers on this topic
Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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Cognism
No answers on this topic
Implementation Rating
6sense
dont implement it
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Cognism
No answers on this topic
Alternatives Considered
6sense
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
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Cognism
Data quality for phone numbers in APAC
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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Cognism
No answers on this topic
Return on Investment
6sense
  • I would say prioritizing accounts that 6sense is telling us to do has increased our win rates, has increased our meeting rates, our SDRs, prioritizing six QA from 6sense has greatly increased the amount of meetings they've been able to book. Then from there, open opportunities. Almost all of our closed won opportunities had extensive outreach via marketing. That was because of our knowledge of them through 6sense.
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Cognism
  • We were able to reach prospective customers through phone or email
  • We save time not dialing office numbers, because Cognism gives us a heads up on that
  • We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC
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ScreenShots