What users are saying about

6sense vs D&B Optimizer

6sense
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Top Rated
107 Ratings
D&B Optimizer
9 Ratings

6sense

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Top Rated
107 Ratings
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Score 8.5 out of 100

Based on 107 reviews and ratings

D&B Optimizer

9 Ratings
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Score 7.4 out of 100

Based on 9 reviews and ratings

Feature Set Ratings

    Prospecting

    6sense

    Feature Set Not Supported
    N/A
    5.7

    D&B Optimizer

    57%
    D&B Optimizer ranks higher in 6/6 features
    D&B Optimizer ranks higher in 6/6 features

    Advanced search

    N/A
    0 Ratings
    3.5
    35%
    2 Ratings

    Identification of new leads

    N/A
    0 Ratings
    5.1
    51%
    2 Ratings

    List quality

    N/A
    0 Ratings
    5.1
    51%
    2 Ratings

    List upload/download

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Ideal customer targeting

    N/A
    0 Ratings
    4.4
    44%
    2 Ratings

    Load time/data access

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Sales Intelligence Data Standards

    6sense

    Feature Set Not Supported
    N/A
    6.8

    D&B Optimizer

    68%
    D&B Optimizer ranks higher in 3/3 features
    D&B Optimizer ranks higher in 3/3 features

    Contact information

    N/A
    0 Ratings
    6.9
    69%
    2 Ratings

    Company information

    N/A
    0 Ratings
    6.2
    62%
    2 Ratings

    Industry information

    N/A
    0 Ratings
    7.1
    71%
    2 Ratings

    Data Augmentation & Lead Qualification

    6sense

    Feature Set Not Supported
    N/A
    6.9

    D&B Optimizer

    69%
    D&B Optimizer ranks higher in 7/7 features
    D&B Optimizer ranks higher in 7/7 features

    Lead qualification process

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Smart lists and recommendations

    N/A
    0 Ratings
    6.0
    60%
    2 Ratings

    Salesforce integration

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Company/business profiles

    N/A
    0 Ratings
    4.3
    43%
    2 Ratings

    Data hygiene

    N/A
    0 Ratings
    8.8
    88%
    2 Ratings

    Automatic data refresh

    N/A
    0 Ratings
    6.2
    62%
    2 Ratings

    Filters and segmentation

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Sales Intelligence Email Features

    6sense

    Feature Set Not Supported
    N/A
    7.3

    D&B Optimizer

    73%
    D&B Optimizer ranks higher in 1/1 features
    D&B Optimizer ranks higher in 1/1 features

    Append emails to records

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Attribute Ratings

    • 6sense is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.6

    6sense

    86%
    46 Ratings
    8.0

    D&B Optimizer

    80%
    2 Ratings

    Likelihood to Renew

    1.0

    6sense

    10%
    1 Rating

    D&B Optimizer

    N/A
    0 Ratings

    Usability

    7.8

    6sense

    78%
    25 Ratings

    D&B Optimizer

    N/A
    0 Ratings

    Support Rating

    7.9

    6sense

    79%
    26 Ratings

    D&B Optimizer

    N/A
    0 Ratings

    Implementation Rating

    1.0

    6sense

    10%
    1 Rating

    D&B Optimizer

    N/A
    0 Ratings

    Likelihood to Recommend

    6sense

    6sense is well suited for organizations that are looking for a single ABM orchestration platform. Their intent data and scoring algorithm seem to be very accurate. Their advertising is very easy to use but I don't have confirmation yet as to the accuracy of the targeting.

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    Renny Fidlon | TrustRadius Reviewer
    Renny Fidlon
    View all 46 answers on this topic

    D&B Optimizer

    NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Pros

    6sense

    • Their predictive analytics has thus far proven to be incredibly accurate
    • The UI is intuitive and provides a very good user experience
    • Their implementation process was excellent! What might have been overwhelming and cumbersome was made simple and easy to understand.

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    Kyle Evilsizor | TrustRadius Reviewer
    Kyle Evilsizor
    View all 46 answers on this topic

    D&B Optimizer

    • Update and correct data.
    • Integrate with your sales and marketing automation systems.
    • Help maintain updated records.

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    Susan Zaney | TrustRadius Reviewer
    Susan Zaney
    View all 2 answers on this topic

    Cons

    6sense

    • No way to easily use UTMs for ads. If you want to use UTMs for different campaigns but the same creative, you have to upload the ads multiple times in order to be able to use different UTMs
    • Getting the predictive model up and running took a bit longer than we hoped
    • Should be able to allow spend to go to the top performing ads in campaigns rather than be spaced out evenly

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 46 answers on this topic

    D&B Optimizer

    • Sometimes missing records

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Pricing Details

    6sense

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    D&B Optimizer

    General

    Free Trial
    Yes
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    —

    Likelihood to Renew

    6sense

    6sense 1.0
    Based on 1 answer
    product is buggy and I have lost all confidence and support is terrible.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    D&B Optimizer

    No score
    No answers yet
    No answers on this topic

    Usability

    6sense

    6sense 7.8
    Based on 25 answers
    The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

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    Jim Barron | TrustRadius Reviewer
    Jim Barron
    View all 25 answers on this topic

    D&B Optimizer

    No score
    No answers yet
    No answers on this topic

    Support Rating

    6sense

    6sense 7.9
    Based on 26 answers
    Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.

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    Cay Gliebe | TrustRadius Reviewer
    Cay Gliebe
    View all 26 answers on this topic

    D&B Optimizer

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    6sense

    6sense 1.0
    Based on 1 answer
    dont implement it

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    D&B Optimizer

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    6sense

    Based on my team's collective feedback, we just felt that Demandbase fell short of some of the capabilities we expected it to have and have also had a much more positive experience with the 6sense customer success team as well

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    Stephanie Pennell | TrustRadius Reviewer
    Stephanie Pennell
    View all 46 answers on this topic

    D&B Optimizer

    We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Return on Investment

    6sense

    • Some ROI seen but we have not had many conversion rates from 6sense thus far
    • Win: More decision-makers involved earlier on. 6sense allows us to get across more contacts and multi-thread much more earlier on in the process.
    • Overall, being able to get across more accounts.

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    Elizabeth Goydich | TrustRadius Reviewer
    Elizabeth Goydich
    View all 46 answers on this topic

    D&B Optimizer

    • We save time and money having sales people trying to complete and update records.

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    Susan Zaney | TrustRadius Reviewer
    Susan Zaney
    View all 2 answers on this topic

    Screenshots

    6sense

    —

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