What users are saying about
6sense
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
107 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 107 reviews and ratings
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.4 out of 100
Based on 9 reviews and ratings
Feature Set Ratings
Prospecting
6sense
Feature Set Not Supported
N/A
5.7
D&B Optimizer
57%
D&B Optimizer ranks higher in 6/6 features
D&B Optimizer ranks higher in 6/6 features
Advanced search
N/A
0 Ratings
3.5
35%
2 Ratings
Identification of new leads
N/A
0 Ratings
5.1
51%
2 Ratings
List quality
N/A
0 Ratings
5.1
51%
2 Ratings
List upload/download
N/A
0 Ratings
8.0
80%
2 Ratings
Ideal customer targeting
N/A
0 Ratings
4.4
44%
2 Ratings
Load time/data access
N/A
0 Ratings
8.0
80%
2 Ratings
Sales Intelligence Data Standards
6sense
Feature Set Not Supported
N/A
6.8
D&B Optimizer
68%
D&B Optimizer ranks higher in 3/3 features
D&B Optimizer ranks higher in 3/3 features
Contact information
N/A
0 Ratings
6.9
69%
2 Ratings
Company information
N/A
0 Ratings
6.2
62%
2 Ratings
Industry information
N/A
0 Ratings
7.1
71%
2 Ratings
Data Augmentation & Lead Qualification
6sense
Feature Set Not Supported
N/A
6.9
D&B Optimizer
69%
D&B Optimizer ranks higher in 7/7 features
D&B Optimizer ranks higher in 7/7 features
Lead qualification process
N/A
0 Ratings
6.0
60%
1 Rating
Smart lists and recommendations
N/A
0 Ratings
6.0
60%
2 Ratings
Salesforce integration
N/A
0 Ratings
9.0
90%
2 Ratings
Company/business profiles
N/A
0 Ratings
4.3
43%
2 Ratings
Data hygiene
N/A
0 Ratings
8.8
88%
2 Ratings
Automatic data refresh
N/A
0 Ratings
6.2
62%
2 Ratings
Filters and segmentation
N/A
0 Ratings
8.2
82%
1 Rating
Sales Intelligence Email Features
6sense
Feature Set Not Supported
N/A
7.3
D&B Optimizer
73%
D&B Optimizer ranks higher in 1/1 features
D&B Optimizer ranks higher in 1/1 features
Append emails to records
N/A
0 Ratings
7.3
73%
1 Rating
Attribute Ratings
- 6sense is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
8.6
6sense
86%
46 Ratings
8.0
D&B Optimizer
80%
2 Ratings
Likelihood to Renew
1.0
6sense
10%
1 Rating
D&B Optimizer
N/A
0 Ratings
Usability
7.8
6sense
78%
25 Ratings
D&B Optimizer
N/A
0 Ratings
Support Rating
7.9
6sense
79%
26 Ratings
D&B Optimizer
N/A
0 Ratings
Implementation Rating
1.0
6sense
10%
1 Rating
D&B Optimizer
N/A
0 Ratings
Likelihood to Recommend
6sense
6sense is well suited for organizations that are looking for a single ABM orchestration platform. Their intent data and scoring algorithm seem to be very accurate. Their advertising is very easy to use but I don't have confirmation yet as to the accuracy of the targeting.
Marketing Consultant
Aria SystemsComputer Software, 51-200 employees
D&B Optimizer
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.

Verified User
Employee in Marketing
Information Technology and Services Company, 11-50 employeesPros
6sense
- Their predictive analytics has thus far proven to be incredibly accurate
- The UI is intuitive and provides a very good user experience
- Their implementation process was excellent! What might have been overwhelming and cumbersome was made simple and easy to understand.
Digital Marketing Manager
CineMassiveTelecommunications, 51-200 employees
D&B Optimizer
- Update and correct data.
- Integrate with your sales and marketing automation systems.
- Help maintain updated records.
Vice President of Marketing
KnowledgeVisionInformation Technology and Services, 11-50 employees
Cons
6sense
- No way to easily use UTMs for ads. If you want to use UTMs for different campaigns but the same creative, you have to upload the ads multiple times in order to be able to use different UTMs
- Getting the predictive model up and running took a bit longer than we hoped
- Should be able to allow spend to go to the top performing ads in campaigns rather than be spaced out evenly

Verified User
Manager in Marketing
Information Technology & Services Company, 201-500 employeesD&B Optimizer
- Sometimes missing records

Verified User
Employee in Marketing
Information Technology and Services Company, 11-50 employeesPricing Details
6sense
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—D&B Optimizer
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
6sense
6sense 1.0
Based on 1 answer
product is buggy and I have lost all confidence and support is terrible.

Verified User
Director in Sales
Marketing & Advertising Company, 51-200 employeesD&B Optimizer
No score
No answers yet
No answers on this topic
Usability
6sense
6sense 7.8
Based on 25 answers
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Director, Marketing Operations
XactlyInformation Technology & Services, 501-1000 employees
D&B Optimizer
No score
No answers yet
No answers on this topic
Support Rating
6sense
6sense 7.9
Based on 26 answers
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
SVP Marketing and Communications
OneSource VirtualOutsourcing/Offshoring, 501-1000 employees
D&B Optimizer
No score
No answers yet
No answers on this topic
Implementation Rating
6sense
6sense 1.0
Based on 1 answer
dont implement it

Verified User
Director in Sales
Marketing & Advertising Company, 51-200 employeesD&B Optimizer
No score
No answers yet
No answers on this topic
Alternatives Considered
6sense
Based on my team's collective feedback, we just felt that Demandbase fell short of some of the capabilities we expected it to have and have also had a much more positive experience with the 6sense customer success team as well
Field Marketing Manager, North America
NexthinkInformation Technology & Services, 501-1000 employees
D&B Optimizer
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.

Verified User
Employee in Marketing
Information Technology and Services Company, 11-50 employeesReturn on Investment
6sense
- Some ROI seen but we have not had many conversion rates from 6sense thus far
- Win: More decision-makers involved earlier on. 6sense allows us to get across more contacts and multi-thread much more earlier on in the process.
- Overall, being able to get across more accounts.
Strategic Development Representative
Florence HealthcareResearch, 51-200 employees
D&B Optimizer
- We save time and money having sales people trying to complete and update records.
Vice President of Marketing
KnowledgeVisionInformation Technology and Services, 11-50 employees