6sense vs. D&B Optimizer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.5 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
D&B Optimizer
Score 10.0 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
Pricing
6senseD&B Optimizer
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseD&B Optimizer
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
6senseD&B Optimizer
Considered Both Products
6sense
Chose 6sense
6sense was able to give me more account based intelligence and then to take that intelligence and orchestrate it in meaningful/practical applications for both sales and marketing.
D&B Optimizer

No answer on this topic

Features
6senseD&B Optimizer
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.7
140 Ratings
2% above category average
D&B Optimizer
-
Ratings
Automated routing and prioritization7.8117 Ratings00 Ratings
Customer interaction histories7.9127 Ratings00 Ratings
Syndicated content7.485 Ratings00 Ratings
Personalization7.6115 Ratings00 Ratings
Engagement data tracking8.0135 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.8
134 Ratings
2% above category average
D&B Optimizer
-
Ratings
Ad campaign creation8.0128 Ratings00 Ratings
Display advertising7.9131 Ratings00 Ratings
Contextual advertising7.7110 Ratings00 Ratings
Social advertising7.7116 Ratings00 Ratings
Ad reporting and analytics7.6131 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.2
153 Ratings
8% above category average
D&B Optimizer
-
Ratings
Standard visitor segmentation8.4150 Ratings00 Ratings
Behavioral visitor segmentation8.0151 Ratings00 Ratings
ABM sales intelligence8.2140 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
8.1
161 Ratings
10% above category average
D&B Optimizer
-
Ratings
3rd party intent signals8.2159 Ratings00 Ratings
Downstream intent signals8.0152 Ratings00 Ratings
Account identification8.3156 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
7.7
146 Ratings
1% above category average
D&B Optimizer
-
Ratings
Automated workflow & orchestration7.7146 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
6sense
-
Ratings
D&B Optimizer
5.7
2 Ratings
31% below category average
Advanced search00 Ratings3.52 Ratings
Identification of new leads00 Ratings5.12 Ratings
List quality00 Ratings5.12 Ratings
List upload/download00 Ratings8.02 Ratings
Ideal customer targeting00 Ratings4.42 Ratings
Load time/data access00 Ratings8.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
6sense
-
Ratings
D&B Optimizer
6.8
2 Ratings
14% below category average
Contact information00 Ratings6.92 Ratings
Company information00 Ratings6.22 Ratings
Industry information00 Ratings7.12 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
6sense
-
Ratings
D&B Optimizer
6.9
2 Ratings
8% below category average
Lead qualification process00 Ratings6.01 Ratings
Smart lists and recommendations00 Ratings6.02 Ratings
Salesforce integration00 Ratings9.02 Ratings
Company/business profiles00 Ratings4.32 Ratings
Data hygiene00 Ratings8.82 Ratings
Automatic data refresh00 Ratings6.22 Ratings
Filters and segmentation00 Ratings8.21 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
6sense
-
Ratings
D&B Optimizer
7.3
1 Ratings
2% below category average
Append emails to records00 Ratings7.31 Ratings
Best Alternatives
6senseD&B Optimizer
Small Businesses
Dealfront
Dealfront
Score 8.9 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
6senseD&B Optimizer
Likelihood to Recommend
8.7
(252 ratings)
8.0
(2 ratings)
Likelihood to Renew
9.0
(13 ratings)
-
(0 ratings)
Usability
8.6
(44 ratings)
-
(0 ratings)
Availability
10.0
(3 ratings)
-
(0 ratings)
Performance
10.0
(3 ratings)
-
(0 ratings)
Support Rating
10.0
(28 ratings)
-
(0 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(4 ratings)
-
(0 ratings)
Configurability
10.0
(3 ratings)
-
(0 ratings)
Ease of integration
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
10.0
(3 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
6senseD&B Optimizer
Likelihood to Recommend
6sense
6sense is well suited for taking a list of accounts and telling you where you should put your focus. It also gives great analytics to show you how well your team is doing. We often have problems with the contact data. It is often incorrect, so our reps cannot get ahold of the right people at the right time.
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Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
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Pros
6sense
  • I think one of my favorite features are the Bombora Surge topics, I'm able to take a topic that a segment is really highly active in and create an outbound sequence based on that, just targeting certain personas. Like on the buying committee, identifying activity. I can create an end-to-end campaign just with 6sense data.
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Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
Cons
6sense
  • I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.
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Dun & Bradstreet
  • Sometimes missing records
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Likelihood to Renew
6sense
I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you
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Dun & Bradstreet
No answers on this topic
Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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Dun & Bradstreet
No answers on this topic
Reliability and Availability
6sense
I've never noticed it being down but I rarely log into the web interface
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Dun & Bradstreet
No answers on this topic
Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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Dun & Bradstreet
No answers on this topic
Support Rating
6sense
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
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Dun & Bradstreet
No answers on this topic
Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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Dun & Bradstreet
No answers on this topic
Implementation Rating
6sense
I wasn't involved but heard it was great
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Dun & Bradstreet
No answers on this topic
Alternatives Considered
6sense
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
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Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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Dun & Bradstreet
No answers on this topic
Return on Investment
6sense
  • One of the big things, I think 6sense does a really good job is increasing the amount of pipeline that is generated within our organization. It's definitely one of the underrated things is I would say mental health, cold calling is very difficult. 6sense really makes it a lot easier to not stress out nearly as much going into these cold calls. Of course it is still going to happen, people are going to hang up, but I felt that people felt more confident going into these phone calls.
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Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
Read full review
ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.