6sense vs D&B Optimizer

Likelihood to Recommend

- Prioritising accounts based on where they are in the buying cycle as well as their ICP fit for quicker pipeline generation and shorter sales cycles.- Identifying the buying team and see how engaged they are with our company allows our sales teams to loop in the decision makers and push the opportunity further down the sales cycle.- Uncovering white space where account engagement is lacking as well as where additional contacts should be acquired to support land and expand.

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Verified User

Director in Other

Information Technology & Services Company, 1001-5000 employees

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NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.

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Verified User

Employee in Marketing

Information Technology and Services Company, 11-50 employees

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Feature Rating Comparison

6sense

D&B Optimizer

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

6sense

D&B Optimizer

Contact information

Industry information

6sense

D&B Optimizer

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Data hygiene

Automatic data refresh

Filters and segmentation

6sense

D&B Optimizer

Append emails to records

Pros

Identifies engagement through the marketing funnel, aligned with strength to the ideal customer profile.
Provides real time visibility to every account executive and their leaders on engagement with buying committee for every opportunity.
Provides insight into digital spend vs pipeline creation and closed won.

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Cay Gliebe

SVP Marketing and Communications

OneSource VirtualOutsourcing/Offshoring, 501-1000 employees

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Update and correct data.
Integrate with your sales and marketing automation systems.
Help maintain updated records.

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Susan Zaney

Vice President of Marketing

KnowledgeVisionInformation Technology and Services, 11-50 employees

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Cons

Similar level of insights available in the international space outside North America (international space coverage) & better visibility on data partners in each geo
Provide a 6sense wiki/guide explaining 6sense terms used in 6sense iframe, in 6sense alerts, and 6sense ABM platform (explicit definitions and relations between these terms)

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Monika Redlichova

Core Sales Programs Manager

PTCComputer Software, 5001-10,000 employees

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Sometimes missing records

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Verified User

Employee in Marketing

Information Technology and Services Company, 11-50 employees

View all 2 answers on this topic

Likelihood to Renew

6sense 1.0

Based on 1 answer

product is buggy and I have lost all confidence and support is terrible.

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Verified User

Director in Sales

Marketing & Advertising Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Usability

6sense 7.7

Based on 25 answers

The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

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Jim Barron

Director, Marketing Operations

XactlyInformation Technology & Services, 501-1000 employees

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No score

No answers yet

No answers on this topic

Support Rating

6sense 7.9

Based on 26 answers

Above and beyond! I personally meet with our customer success manager sometimes multiple times a week to build a strong ABM strategy, look at new capabilities, etc. I also join the user groups as much as possible to hear from the product team which has been amazing. Next up I am looking forward to their 2-day virtual event as I am sure the content will be extremely educational.

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Stephanie Pennell

Field Marketing Manager, North America

NexthinkInformation Technology & Services, 501-1000 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

6sense 1.0

Based on 1 answer

dont implement it

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Verified User

Director in Sales

Marketing & Advertising Company, 51-200 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

It was a very close call to Triblio. Ultimately, I made the decision to go with 6sense for 2 reasons. 1. When it came time to negotiate price, 6sense told me that they wouldn't remove customer service and support from the packaging because they felt that was key to client success. 2. I felt that the sales team could start to identify accounts that were already in decision/purchase stages so as we were getting ramped up and onboarded they didn't have to wait for marketing.

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Jessica Gondolfo

Sr. Marketing Manager, Growth

SynupInformation Technology & Services, 51-200 employees

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We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.

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Verified User

Employee in Marketing

Information Technology and Services Company, 11-50 employees

View all 2 answers on this topic

Return on Investment

After just 2 months in production we can track generated pipeline specifically to 6sense.
We are anticipating driving more marketing generated opportunities at a faster pace. We already know we win deals at a 2x rate when marketing generated vs sales generated.

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Cay Gliebe

SVP Marketing and Communications

OneSource VirtualOutsourcing/Offshoring, 501-1000 employees

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We save time and money having sales people trying to complete and update records.

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Susan Zaney

Vice President of Marketing

KnowledgeVisionInformation Technology and Services, 11-50 employees

View all 2 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

6sense

D&B Optimizer

6sense

D&B Optimizer

6sense

D&B Optimizer

6sense

D&B Optimizer

6sense

D&B Optimizer

Likelihood to Recommend

6sense

D&B Optimizer

Feature Rating Comparison

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

Contact information

Company information

Industry information

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Data hygiene

Automatic data refresh

Filters and segmentation

Append emails to records

Pros

6sense

D&B Optimizer

Cons

6sense

D&B Optimizer

Likelihood to Renew

6sense

D&B Optimizer

Usability

6sense

D&B Optimizer

Support Rating

6sense

D&B Optimizer

Implementation Rating

6sense

D&B Optimizer

Alternatives Considered

6sense

D&B Optimizer

Return on Investment

6sense

D&B Optimizer

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison