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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    6sense

    Score8.4 out of 10
    N/A6sense’s ABM platform captures buying signals, transforms data into insights, and makes those insights actionable through automations and alerts that puts marketing's message in front of the right buyers.N/A

    AdSense

    Score8.6 out of 10
    N/AGoogle AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary. AdSense displays relevant ads to your site visitors next to your content and allows you to customize the look and feel of ads to match your site.N/A
    Pricing
    6senseAdSense
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    6senseAdSense
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    6senseAdSense
    Engagement
    Comparison of Engagement features of 6sense and Google AdSense
    Feature
    6sense
    7.6
    161 Ratings
    4% above category average
    Google AdSense
    -
    Ratings
    Automated routing and prioritization7.8117 Ratings00 Ratings
    Customer interaction histories7.9127 Ratings00 Ratings
    Syndicated content7.285 Ratings00 Ratings
    Personalization7.4136 Ratings00 Ratings
    Engagement data tracking7.9156 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of 6sense and Google AdSense
    Feature
    6sense
    7.7
    149 Ratings
    7% above category average
    Google AdSense
    -
    Ratings
    Ad campaign creation7.9143 Ratings00 Ratings
    Display advertising7.9146 Ratings00 Ratings
    Contextual advertising7.5110 Ratings00 Ratings
    Social advertising7.6131 Ratings00 Ratings
    Ad reporting and analytics7.5146 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of 6sense and Google AdSense
    Feature
    6sense
    8.0
    174 Ratings
    12% above category average
    Google AdSense
    -
    Ratings
    Standard visitor segmentation8.1171 Ratings00 Ratings
    Behavioral visitor segmentation7.8171 Ratings00 Ratings
    ABM sales intelligence8.0161 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of 6sense and Google AdSense
    Feature
    6sense
    7.9
    182 Ratings
    13% above category average
    Google AdSense
    -
    Ratings
    3rd party intent signals7.9179 Ratings00 Ratings
    Downstream intent signals7.7171 Ratings00 Ratings
    Account identification8.1176 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of 6sense and Google AdSense
    Feature
    6sense
    7.6
    166 Ratings
    2% above category average
    Google AdSense
    -
    Ratings
    Automated workflow & orchestration7.6166 Ratings00 Ratings
    Best Alternatives
    6senseAdSense
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Enterprises
    Folloze
    Score8.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    6senseAdSense
    Likelihood to Recommend
    8.5
    (279 ratings)
    8.9
    (7 ratings)
    Likelihood to Renew
    9.0
    (13 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (73 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (3 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (28 ratings)
    -
    (0 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (4 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    6senseAdSense
    Likelihood to Recommend
    6sense
    I would recommend 6sense as a 10. I really don't have any major faults with the tool. I can't imagine being a marketer in this day and age and not having a tool like 6sense. If a team doesn't have it, even if you're a small team, I think it can be a game-changer. I would say areas where this product is well-suited are organizations where sales and marketing teams need better alignment. If you have sales teams that need help prioritizing the right accounts—meaning ICP accounts that are showing intent—then 6sense is a tool you should definitely look into. If you have old-school sales teams that are just kind of winging it and picking accounts they feel they should be working without having data behind those decisions, 6sense can help bring much-needed focus and prioritization. Where it may not be the best fit is if you're a very small company and you're not yet at the point of doing account-based marketing. If you're a one-person shop with a single marketer or a single salesperson, you probably don't need ABM yet—you need to grow a little bit first. But that would really be my only callout.
    Incentivized
    Read full review
    Google
    I think any company selling a product or service can benefit from Google AdSense advertising as long as they come with a strategy of who to target with their Ad campaigns. If you just blanket anything and everything with your Google Ads it won't be as effective, and you will be wasting your spend
    Incentivized
    Read full review
    Pros
    6sense
    • It helps us know which accounts to focus on.
    • Example: It shows which companies are searching for topics like our product. We give the SDR team a list of accounts to call first.
    • It shows intent even when no one fills out a form.
    • Example: An account may not submit a demo form, but 6sense still shows it is active and viewing related topics. This helps us reach out earlier.
    • It triggers actions for the team.
    • Example: If an account suddenly spikes in intent, we can alert the account owner, create a task, or start a sequence right away.
    Incentivized
    Read full review
    Google
    • Excellent Ads type and useful content
    • Excellent follow up and analytics
    • Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code
    • Excellent revenue for the bloggers who are honest about their content
    Read full review
    Cons
    6sense
    • I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.
    Incentivized
    Read full review
    Google
    • Google AdSense should monetize mobile applications
    • Google AdSense should monetize Mac native applications and games
    • Google AdSense should pay out more for a click for tier 1 countries traffic
    Incentivized
    Read full review
    Likelihood to Renew
    6sense
    I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you
    Incentivized
    Read full review
    Google
    No answers on this topic
    Usability
    6sense
    I gave this rating because I’ve spent hours upon hours training reps on 6sense. A lot of my trainings have been successful and the reps are now using the tool correctly. With that, I think the usability is overall strong. It isn’t complex once it is learned by the rep or admin, just takes some practice.
    Incentivized
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    Google
    I feel that Google AdSense has a plethora of features and detailed options for you to utilize when building campaigns. I do think there is room to make it more user friendly for beginning users. I had to request help from my Marketing team to build campaigns. Ultimately, that improvement would push my scoring to a 10.
    Incentivized
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    Reliability and Availability
    6sense
    I've never noticed it being down but I rarely log into the web interface
    Incentivized
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    Google
    No answers on this topic
    Performance
    6sense
    Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
    Incentivized
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    Google
    No answers on this topic
    Support Rating
    6sense
    We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
    Incentivized
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    Google
    No answers on this topic
    Online Training
    6sense
    It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
    Incentivized
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    Google
    No answers on this topic
    Implementation Rating
    6sense
    I wasn't involved but heard it was great
    Incentivized
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    Google
    No answers on this topic
    Alternatives Considered
    6sense
    6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
    Incentivized
    Read full review
    Google
    In addition to Taboola, we also looked at Amazon Associates. I believe the latter could have a place as a source of revenue for many small websites. As stated earlier, Adsense is simply the largest and easiest to use service out there for small to medium-sized websites. It offers the best tools and easiest path to monitization.
    Incentivized
    Read full review
    Scalability
    6sense
    Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
    Incentivized
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    Google
    No answers on this topic
    Return on Investment
    6sense
    • Opportunity conversion, definitely increased opportunity, conversion rates and very high deal size. The size of the deal that is touched by marketing and engaged in 6sense paid media campaigns is proportionately increased versus if they were just an inbound or if they were just work by sales.
    Incentivized
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    Google
    • Helps us strategize better around potential ad revenue models
    • Helps us evaluate the impact of ads on the user experience on the front end
    • The optimization recommendations have generated an improvement revenue-wise
    Incentivized
    Read full review
    ScreenShots

    6sense Screenshots

    Screenshot of the 6sense Revenue Intelligence Platform, which creates a complete signal foundation that converts signals into intelligence and automates AI-powered GTM motions.