6sense vs. Metadata.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.2 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
Metadata.io
Score 8.1 out of 10
N/A
Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.
$24,000
per year
Pricing
6senseMetadata.io
Editions & Modules
No answers on this topic
MetaMatch
$295
per month per installation
Web Personalization
$24,000
per year
Audience Targeting
$24,000
per year
Metadata Base Platform
$60,000
per year
Offerings
Pricing Offerings
6senseMetadata.io
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$2,500 one-time fee per installation
Additional Details
More Pricing Information
Community Pulse
6senseMetadata.io
Considered Both Products
6sense
Chose 6sense
I have used/evaluated a number of platforms similar to 6sense and 6sense is by far the best. They have the best customer success team that truly listens and understands your business problems and works with you to solve them. Compared to the other platforms, I trust the people …
Metadata.io

No answer on this topic

Top Pros
Top Cons
Features
6senseMetadata.io
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.5
12 Ratings
8% below category average
Metadata.io
-
Ratings
Automated routing and prioritization7.411 Ratings00 Ratings
Customer interaction histories8.011 Ratings00 Ratings
Syndicated content6.68 Ratings00 Ratings
Personalization7.310 Ratings00 Ratings
Engagement data tracking8.212 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.3
11 Ratings
8% below category average
Metadata.io
-
Ratings
Ad campaign creation7.711 Ratings00 Ratings
Display advertising7.911 Ratings00 Ratings
Contextual advertising7.38 Ratings00 Ratings
Social advertising6.89 Ratings00 Ratings
Ad reporting and analytics6.810 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.2
13 Ratings
4% above category average
Metadata.io
-
Ratings
Standard visitor segmentation8.411 Ratings00 Ratings
Behavioral visitor segmentation8.212 Ratings00 Ratings
ABM sales intelligence8.112 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
7.6
14 Ratings
3% below category average
Metadata.io
-
Ratings
3rd party intent signals7.714 Ratings00 Ratings
Downstream intent signals7.413 Ratings00 Ratings
Account identification7.813 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
6.6
13 Ratings
24% below category average
Metadata.io
-
Ratings
Automated workflow & orchestration6.613 Ratings00 Ratings
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6senseMetadata.io
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LeanData
LeanData
Score 9.7 out of 10
Creatio
Creatio
Score 9.1 out of 10
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Folloze
Folloze
Score 9.4 out of 10
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Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
6senseMetadata.io
Likelihood to Recommend
8.6
(127 ratings)
7.9
(21 ratings)
Likelihood to Renew
7.7
(4 ratings)
-
(0 ratings)
Usability
2.6
(26 ratings)
-
(0 ratings)
Availability
9.8
(2 ratings)
-
(0 ratings)
Performance
5.5
(2 ratings)
-
(0 ratings)
Support Rating
3.0
(27 ratings)
10.0
(1 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
1.0
(3 ratings)
-
(0 ratings)
Configurability
4.4
(2 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
7.8
(15 ratings)
Product Scalability
8.3
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
6senseMetadata.io
Likelihood to Recommend
6sense
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
Read full review
Metadata, Inc
Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.
Read full review
Pros
6sense
  • Product support: They are constantly adding new features and innovating.
  • Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
  • Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales.
  • Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
Read full review
Metadata, Inc
  • Best paid ops tool I've ever used (and I've used a lot): we can launch a new LinkedIn & Facebook campaign in minutes.
  • Lead gen ops: no more dealing with broken zapier zaps, we are able to automate pushing native lead gen leads directly to our CRM.
  • Attribution: see influenced & triggered opportunities/CW deals
  • Multivariate testing: Metadata scales audience, ad, creative testing so you learn what performs much faster than manual process
Read full review
Cons
6sense
  • Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
  • Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
  • RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
Read full review
Metadata, Inc
  • If you don't have a large budget and audience it's hard to meaningfully optimize. If I have 4 ad creatives, to 2 audience groups on FB and LinkedIn, that creates 16 experiments, each of which needs an ample enough budget, say $40/day, that's now $640 per day or $19K per month.
  • Limited ability to edit ads after they've been launched. You usually have to stop the ad, clone it, and launch a new campaign.
  • Can't add new ads to existing campaigns which limits the ability to optimize. If I start an MD campaign with 4 ads, and in a few weeks we see that one is working well and the other 2 are not performing, I can pause those (or it can autopause by rules), but I can't add 2 more new creatives to the mix against the high performer. I'd have to either stop the high performer, and recreate it in a new campaign (losing likes and comments), OR - leave the high performer in the first campaign, and create. a second campaign with the new ones, which will only optimize against each other.
  • Limited to a single conversion event on a landing page. I'm not able to choose either a Demo Request OR a Sign-Up conversion, I can only choose one.
  • Google search ads are doable but aren't necessarily more feature-rich or easy-to use than native, so there's no value added to doing it through Metadata in my opinion aside from unifying ad reporting.
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Likelihood to Renew
6sense
We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
Read full review
Metadata, Inc
No answers on this topic
Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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Metadata, Inc
No answers on this topic
Reliability and Availability
6sense
So far the one time we ran into issues they were right there to help
Read full review
Metadata, Inc
No answers on this topic
Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
Read full review
Metadata, Inc
No answers on this topic
Support Rating
6sense
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
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Metadata, Inc
Metadata's customer support is a difference-maker! They really do care how well your campaigns perform and will help you improve them.
Read full review
Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
Read full review
Metadata, Inc
No answers on this topic
Implementation Rating
6sense
dont implement it
Read full review
Metadata, Inc
No answers on this topic
Alternatives Considered
6sense
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
Read full review
Metadata, Inc
We chose [Metadata.io] because it was a smaller company and could get more personalized attention. The price was better and they seemed more eager to support us. The feature set was what we were looking for and not more - it was exactly as robust as we needed it to be. Didn't want to pay for features we weren't going to use.
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
Read full review
Metadata, Inc
No answers on this topic
Return on Investment
6sense
  • 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline.
  • 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for.
  • 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team.
Read full review
Metadata, Inc
  • Huge decrease in CPLs, CPMQL and Cost Per Opportunity
  • Big improvement in MQL to SQL rates
  • 90%+ of our leads from paid social now have valid business emails, before it was like 30%
  • Saving us hundreds of hours over the course of the next year doing daily manual optimization and budget management tasks for us so we can focus on strategy and testing new things
Read full review
ScreenShots

Metadata.io Screenshots

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