6sense vs. Synthio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.5 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
Synthio
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A
Pricing
6senseSynthio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseSynthio
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
6senseSynthio
Features
6senseSynthio
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.7
140 Ratings
2% above category average
Synthio
-
Ratings
Automated routing and prioritization7.8117 Ratings00 Ratings
Customer interaction histories7.9127 Ratings00 Ratings
Syndicated content7.485 Ratings00 Ratings
Personalization7.6115 Ratings00 Ratings
Engagement data tracking8.0135 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.8
134 Ratings
2% above category average
Synthio
-
Ratings
Ad campaign creation8.0128 Ratings00 Ratings
Display advertising7.9131 Ratings00 Ratings
Contextual advertising7.8110 Ratings00 Ratings
Social advertising7.7116 Ratings00 Ratings
Ad reporting and analytics7.6131 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.2
153 Ratings
8% above category average
Synthio
-
Ratings
Standard visitor segmentation8.4150 Ratings00 Ratings
Behavioral visitor segmentation8.0151 Ratings00 Ratings
ABM sales intelligence8.3140 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
8.2
161 Ratings
10% above category average
Synthio
-
Ratings
3rd party intent signals8.2159 Ratings00 Ratings
Downstream intent signals8.0152 Ratings00 Ratings
Account identification8.3156 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
7.7
146 Ratings
2% above category average
Synthio
-
Ratings
Automated workflow & orchestration7.7146 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
6sense
-
Ratings
Synthio
9.7
2 Ratings
22% above category average
Advanced search00 Ratings10.02 Ratings
Identification of new leads00 Ratings10.02 Ratings
List quality00 Ratings9.02 Ratings
List upload/download00 Ratings10.02 Ratings
Ideal customer targeting00 Ratings9.02 Ratings
Load time/data access00 Ratings10.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
6sense
-
Ratings
Synthio
9.3
2 Ratings
18% above category average
Contact information00 Ratings9.02 Ratings
Company information00 Ratings9.02 Ratings
Industry information00 Ratings10.02 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
6sense
-
Ratings
Synthio
9.4
2 Ratings
23% above category average
Salesforce integration00 Ratings10.01 Ratings
Company/business profiles00 Ratings9.02 Ratings
Data hygiene00 Ratings9.02 Ratings
Automatic data refresh00 Ratings10.02 Ratings
Filters and segmentation00 Ratings9.02 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
6sense
-
Ratings
Synthio
9.0
2 Ratings
19% above category average
Append emails to records00 Ratings9.02 Ratings
Best Alternatives
6senseSynthio
Small Businesses
Dealfront
Dealfront
Score 8.9 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
6senseSynthio
Likelihood to Recommend
8.7
(253 ratings)
9.0
(2 ratings)
Likelihood to Renew
9.0
(13 ratings)
-
(0 ratings)
Usability
8.3
(46 ratings)
-
(0 ratings)
Availability
10.0
(3 ratings)
-
(0 ratings)
Performance
10.0
(3 ratings)
-
(0 ratings)
Support Rating
10.0
(28 ratings)
-
(0 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(4 ratings)
-
(0 ratings)
Configurability
10.0
(3 ratings)
-
(0 ratings)
Ease of integration
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
10.0
(3 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
6senseSynthio
Likelihood to Recommend
6sense
6sense is well suited for taking a list of accounts and telling you where you should put your focus. It also gives great analytics to show you how well your team is doing. We often have problems with the contact data. It is often incorrect, so our reps cannot get ahold of the right people at the right time.
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Synthio
Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
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Pros
6sense
  • I think one of my favorite features are the Bombora Surge topics, I'm able to take a topic that a segment is really highly active in and create an outbound sequence based on that, just targeting certain personas. Like on the buying committee, identifying activity. I can create an end-to-end campaign just with 6sense data.
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Synthio
  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
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Cons
6sense
  • I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.
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Synthio
  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
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Likelihood to Renew
6sense
I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you
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Synthio
No answers on this topic
Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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Synthio
No answers on this topic
Reliability and Availability
6sense
I've never noticed it being down but I rarely log into the web interface
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Synthio
No answers on this topic
Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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Synthio
No answers on this topic
Support Rating
6sense
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
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Synthio
No answers on this topic
Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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Synthio
No answers on this topic
Implementation Rating
6sense
I wasn't involved but heard it was great
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Synthio
No answers on this topic
Alternatives Considered
6sense
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
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Synthio
I feel similar about all of these list building/append services. There are good and bad aspects.
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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Synthio
No answers on this topic
Return on Investment
6sense
  • One of the big things, I think 6sense does a really good job is increasing the amount of pipeline that is generated within our organization. It's definitely one of the underrated things is I would say mental health, cold calling is very difficult. 6sense really makes it a lot easier to not stress out nearly as much going into these cold calls. Of course it is still going to happen, people are going to hang up, but I felt that people felt more confident going into these phone calls.
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Synthio
  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
Read full review
ScreenShots