What users are saying about

6sense

6 Ratings

Synthio

4 Ratings

6sense

6 Ratings
Score 8.8 out of 101

Synthio

4 Ratings
Score 5.5 out of 101

Add comparison

Likelihood to Recommend

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.
No photo available

Synthio

I think Synthio is better suited to append your existing database, versus building new lists.
No photo available

Feature Rating Comparison

Prospecting

6sense
Synthio
8.3
Advanced search
6sense
Synthio
9.0
Identification of new leads
6sense
Synthio
8.0
List quality
6sense
Synthio
6.0
List upload/download
6sense
Synthio
8.0
Ideal customer targeting
6sense
Synthio
9.0
Load time/data access
6sense
Synthio
10.0

Sales Intelligence Data Standards

6sense
Synthio
7.3
Contact information
6sense
Synthio
8.0
Company information
6sense
Synthio
7.0
Industry information
6sense
Synthio
7.0

Data Augmentation & Lead Qualification

6sense
Synthio
7.8
Company/business profiles
6sense
Synthio
7.0
Data hygiene
6sense
Synthio
8.0
Automatic data refresh
6sense
Synthio
7.0
Filters and segmentation
6sense
Synthio
9.0

Sales Intelligence Email Features

6sense
Synthio
8.0
Append emails to records
6sense
Synthio
8.0

Pros

  • Stores and organizes information by product, department, etc., to make it easier for our website to function.
  • Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
  • Help us drive revenue against competitors such as Amazon and Wal-Mart.
No photo available
  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
No photo available

Cons

  • Some of the terms used are a learning process for our team, but the site is easy to navigate.
  • Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.
No photo available
  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
No photo available

Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.
No photo available
I feel similar about all of these list building/append services. There are good and bad aspects.
No photo available

Return on Investment

  • It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
  • We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.
No photo available
  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
No photo available

Pricing Details

6sense

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Synthio

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details