What users are saying about
44 Ratings
Top Rated
107 Ratings
44 Ratings
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Score 8.5 out of 101
Top Rated
107 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

AB Tasty

AB Tasty is well suited to all websites that are looking for an optimization of their UX/UI. Whether you are an e-merchant or a media, this Saas solution will allow you to quickly find solutions to break blocking points of your conversion funnel.
At Eurosport, we also use this solution to customize the experience of our users according to their behaviors and interests. These actions coupled with optimization of the customer path, allows us to gain in performance.
Valentin Viguier profile photo

Monetate

+Its A/B tests are the best I've seen. +Its insertable product carousels are good if you don't have any other source for such things. However they only display basic groups like a given category or best sellers, which leave them inferior to AI learning recommendations such as Sales Force's Einstein.+Badging is easy to use if it needs to be handled by someone non-technical. "Just paste the SKUs in this text box" is pretty easy to understand.-Its general analytics outside of comparing test groups are severely lacking, falling far behind even the basic level of Google Analytics, for example. (Though GA's A/B testing feature is garbage, so having both is a good complement.)
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Pros

  • Ab tasty helped us to very easily create promotional pop-ups to highlight our gift with purchase operations. It allows us to be very prompt in launching a gift and promoting it.
  • We had some refresh to do on our portrait version on tablet, and AB tasty helped us to target the tablet in portrait, and to display a message suggesting to pivot the tablet to have better navigation. It helped us to avoid having to do development to display this message.
  • We had really different point of view regarding up-selling banners. AB tasty helped us to create an AB test allowing us to compare conversion rate and average basket with respect to the up-selling banner was displayed or not, and helped us make a decision thanks to concrete results.
Panthéa Nasseri profile photo
  • Tool is very intuitive - easy to use right out of the box. Users can create tests starting day 1 AND it is so easy to build upon existing campaigns..feels like a limitless amount of things you can accomplish right away.
  • Analytics - again straightforward design - easy to access and take away learnings. For example - when we tested abandoned cart messaging (adding links to customer service, etc) with no offer - saw 22% increase in add to cart and 9% decline in bounce rate. Can utilize the Monetate summary dashboard or look at data directly.
  • Support team - consistent knowledgeable members who make the effort to understand client end goals - then help develop action/strategy plan to accomplish AND help execute. Whether providing / assisting with training to helping to troubleshoot to building in-house. Always accessible - whenever i've had a question/issue!
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Cons

  • A debugger console is missing, because it is sometimes hard to understand why your personalization is not displaying.
Panthéa Nasseri profile photo
  • Continuous improvement in predictive analytics.
Parker Block profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available
Monetate8.2
Based on 24 answers
Overall I found Monetate to be a very powerful tool. It was able to help us answer questions like "What offer will be the strongest this holiday?", "Is it worth it to 'call-out' new products with a highlighted message?" and "Will we improve KPI metrics on our homepage if we try different types of marketing placements?". I would highly recommend this tool to anyone who is looking to try and test and improve the experiences of their customers shopping on their website.
Michael Silva profile photo

Usability

No score
No answers yet
No answers on this topic
Monetate9.0
Based on 6 answers
Overall it is a very useful and intuitive tool that allows to perform a variety of marketing tasks.
Irina Danilova profile photo

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo
Monetate8.4
Based on 6 answers
Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.
Parker Block profile photo

Implementation

No score
No answers yet
No answers on this topic
Monetate8.5
Based on 3 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block profile photo

Alternatives Considered

AB Tasty shares data with many analytics solutions as Google Analytics or At Internet solutions
David Reymond profile photo
Monetate is quite a bit farther ahead than Adobe Test & Target as far as usability goes, but Adobe has better reporting and is a better "power-user" tool. Optimizely had a fantastic system for A/B testing, but no merchandising solutions.
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Return on Investment

  • It has helped us gain higher conversion rates on certain pages
  • It has helped us use data to make decisions and reach goals
  • It has given a clearer picture as to how pages and websites are being used
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  • Higher conversion rates on desktop and mobile sites since implementation.
  • Faster implementation of changes to the site..reducing the burn of developer hours.
  • Higher average order values.
Parker Block profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

AB Tasty More Information

Monetate

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Monetate More Information