What users are saying about
50 Ratings
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Top Rated
122 Ratings
50 Ratings
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Score 9.2 out of 101

Monetate

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Top Rated
122 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

AB Tasty

AB Tasty is great for small teams in small to mid-size companies or an independent agile team within a larger company who are hands-on, want to be able to set up experiments quickly without involving developers. It's really easy to set up, learn and use, and its reporting is better than most other platforms we looked at. Not sure how easy it would be to have detailed oversight on programs at any given moment. The team would need to have their own CRO strategy and plan, be comfortable with some HTML, and have an understanding of site structure. CSM and technical support are great at supporting an existing strategy and plan, and with the more complicated setups, but will not take the place of a CRO agency.
No photo available

Monetate

Monetate may not be suited for retailers with a smaller product catalog or with a very distinct, similar looking line of products.
Elizabeth Bordonaro profile photo

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.4
Monetate
a/b experiment testing
AB Tasty
8.7
Monetate
Split URL testing
AB Tasty
8.2
Monetate
Multivariate testing
AB Tasty
8.3
Monetate
Multi-page/funnel testing
AB Tasty
7.7
Monetate
Visual / WYSIWYG editor
AB Tasty
8.9
Monetate

Audience Segmentation & Targeting

AB Tasty
9.0
Monetate
Standard visitor segmentation
AB Tasty
8.9
Monetate
Behavioral visitor segmentation
AB Tasty
9.2
Monetate
Traffic allocation control
AB Tasty
9.4
Monetate
Website personalization
AB Tasty
8.6
Monetate

Results and Analysis

AB Tasty
7.7
Monetate
Heatmap tool
AB Tasty
5.5
Monetate
Click analytics
AB Tasty
8.0
Monetate
Scroll maps
AB Tasty
9.1
Monetate
Conversion tracking
AB Tasty
8.1
Monetate
Goal tracking
AB Tasty
8.1
Monetate
Test reporting
AB Tasty
8.1
Monetate
Results segmentation
AB Tasty
7.0
Monetate

Pros

AB Tasty

  • Easy setup - Simple script insertion into site header.
  • Intuitive interface - It took very little training for our team to understand how to start running A/B tests. The reporting is much more comprehensive, yet easily digestible than other platforms we have used or considered. Confidence scores, flexible KPI inclusions/tracking allow us to understand the results or non-result quickly and with clarity to make decisions on next steps.
  • Customer support - Our CSM and tech support are always helpful and proactive when a question or issue arise. Our CSM keeps us on track when an idea might have dropped off the map due to other priorities, and brings great ideas to the table. We enjoy our monthly touchbases with her when we get to see new functionalities, how other clients successfully used them, and brainstorm ways we can use them for our experience.
No photo available

Monetate

  • Monetate cookie provides behavior's targets, and allows the business to provide a more relevant journey.
  • The system is very user-friendly, meaning training someone new is quick and effective.
  • Monetate support is always very helpful, and the account managers are keen to keep it up to date.
Chloe O'Brien profile photo

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
No photo available

Monetate

  • A Monetate app would be great, as the mobile site is extremely hard to use.
  • Matching the business product feed with the Monetate data has proven to be difficult.
  • Targeting a whole categories PDP is very hard to do with Monetate, unless you have time to find the whole categories of product codes.
  • Providing more Monetate training.
Chloe O'Brien profile photo

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available

Monetate

Monetate 8.2
Based on 24 answers
The use of knowledge base, the support team and the endless campaigns we can use make this my number one tool to drive our business forward.
Carl Marston profile photo

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Monetate

Monetate 7.7
Based on 15 answers
The system is very user-friendly and easy to self learn with guidance.
Chloe O'Brien profile photo

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

Monetate

Monetate 8.2
Based on 15 answers
It is a great system which is very user-friendly and the support is very helpful. I am proud to use Monetate.
Chloe O'Brien profile photo

Implementation

AB Tasty

No score
No answers yet
No answers on this topic

Monetate

Monetate 8.5
Based on 3 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block profile photo

Alternatives Considered

AB Tasty

Optimize does not support SPAs, it was a deal breaker for us. AB Tasty supports it very well.
No photo available

Monetate

The feature set of Monetate was more robust than Optimizely and analytics were more reliable. Pricing and feature set were pretty close to Maximizer, but the interface in Monetate was more intuitive
Brendin King profile photo

Return on Investment

AB Tasty

  • Increased basket size
  • Increased conversion rate
  • Generated end user insight that rippled into other parts of the business
No photo available

Monetate

  • Increases insight into promotions effect
  • Increased customer satisfaction via improving their knowledge about stores changed hours and locations
  • More precisely targeted marketing
Irina Danilova profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Monetate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

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