TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Newswire

    Score9 out of 10
    N/AACCESS Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. It provides premier syndication to leading news outlets. The solution aims to empower clients with a variety of solutions to suit any budget.

    $299

    per month

    Audiense

    Score10 out of 10
    N/AAudiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

    $99

    per month

    Pricing
    NewswireAudiense
    Editions & Modules
    Newswire Digital
    $299
    single PR
    Newswire Digital Plus
    $549
    single PR
    Newswire State
    $599
    single PR
    Newswire National
    $799
    single PR
    Newswire Canada
    $899
    single PR
    Newswire UK
    $899
    single PR
    Newswire Financial
    $899
    single PR
    Newswire Asia
    $1,299
    single PR
    Newswire Latin America
    $1,299
    single PR
    Newswire Global
    $1,999
    single PR
    Twitter Marketing (formerly Socialbro)
    $39
    per month (billed annually)
    Audience Insights
    $696
    per month (billed annually)
    Offerings
    Pricing Offerings
    NewswireAudiense
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsBulk discounts available
    More Pricing Information
    Community Pulse
    NewswireAudiense
    Considered Both Products
    Issuer Direct Corporation
    No answer on this topic
    Audiense
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    95 Answers
    100%
    Would buy again
    19 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    85 Answers
    100%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    101 Answers
    100%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    82%
    Lived up to sales and marketing promises
    81 Answers
    100%
    Lived up to sales and marketing promises
    19 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    95 Answers
    100%
    Implementation went as expected
    19 Answers
    Best Alternatives
    NewswireAudiense
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    No answers on this topic
    Medium-sized Companies
    Cision Communications Cloud
    Score8 out of 10
    No answers on this topic
    Enterprises
    Meltwater
    Score7.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    NewswireAudiense
    Likelihood to Recommend
    9.0
    (107 ratings)
    7.3
    (23 ratings)
    Likelihood to Renew
    9.2
    (8 ratings)
    5.8
    (4 ratings)
    Usability
    9.0
    (107 ratings)
    8.0
    (1 ratings)
    Availability
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    8.8
    (7 ratings)
    9.5
    (2 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.9
    (4 ratings)
    9.5
    (2 ratings)
    Configurability
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    5.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    5.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    NewswireAudiense
    Likelihood to Recommend
    Issuer Direct Corporation
    As a general rule, press releases announcing an event are more effective than product or corporate business deals press releases. This may be because events are people-centered and tend to be one of a kind. The interest in a new product, unless it is an upgrade to an existing product line or service, attracts little attention. There are exceptions; if, for example, there is an outbreak of some pathogen and the company is working on a solution, then interest is higher. News has to be related to current concerns.
    Incentivized
    Read full review
    Audiense
    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
    Incentivized
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    Pros
    Issuer Direct Corporation
    • Communication via video calls and emails. They were responsive to any questions we had.
    • Provided all the information we needed to make the decision to move forward. They had the materials around what publications and news outlets they could get into for us.
    Incentivized
    Read full review
    Audiense
    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    Read full review
    Cons
    Issuer Direct Corporation
    • The editorial process was always very hard on our sale releases. Even if we followed the same structure we used to with PR Wire they would flag it as advertorial.
    • The option for video is nice but would be better to actually embed it into a part of the release versus just floating at the bottom.
    • Would be interesting for them to share more industry-specific releases or give the option to only get emails on specific industries. The E-blasts are always too general.
    Incentivized
    Read full review
    Audiense
    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Incentivized
    Read full review
    Likelihood to Renew
    Issuer Direct Corporation
    Newswire is simple to use and the pricing is fair. The company's network for press releases is not as large as some competitors but seems to have the best reach at a comparable price point. Newswire also offers quality support for customers, which can be hard to find in this space.
    Incentivized
    Read full review
    Audiense
    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Incentivized
    Read full review
    Usability
    Issuer Direct Corporation
    Simple step-by-step process to get your news out to the world. Easy to understand process and explanation as you go through the steps. Each upgrade does have a charge, but it's pretty visible. Once you get familiar with their platform and systems, it becomes fairly easy to use to get your news published. It's also nice how quickly you are able to get the news out and published in the places you choose.
    Incentivized
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    Audiense
    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    Read full review
    Reliability and Availability
    Issuer Direct Corporation
    It was available for immediate use
    Incentivized
    Read full review
    Audiense
    I have never had an issue.
    Read full review
    Performance
    Issuer Direct Corporation
    It seemed to be okay overall an we plan on continuing to use it as we expand
    Incentivized
    Read full review
    Audiense
    I have never had an issue.
    Read full review
    Support Rating
    Issuer Direct Corporation
    Any time I’ve had a question or needed assistance, I’ve been able to get in contact with a Newswire representative within a short amount of time. Their attention to customer satisfaction is impeccable, and they definitely go out of their way to ensure they can be of assistance to the best of their ability!
    Incentivized
    Read full review
    Audiense
    Any questions we had were promptly answered.
    Read full review
    Online Training
    Issuer Direct Corporation
    No answers on this topic
    Audiense
    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Read full review
    Implementation Rating
    Issuer Direct Corporation
    It is a very simple product to get started using, particularly for press releases. I have no used the other functionality so I can't say for sure how easy or difficult that might be, but my guess is that the way the platform is built makes it easy for anybody to get started.
    Incentivized
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    Audiense
    Just a plug and play online tool
    Read full review
    Alternatives Considered
    Issuer Direct Corporation
    Newswire hands-down beats these other platforms based on their unique price-to-feature-set ratio. We couldn't find a better value and user experience on any of these other platforms when we went through our discovery and evaluation process. All in all, we are very happy with the team and platform at Newswire.
    Incentivized
    Read full review
    Audiense
    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Incentivized
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    Contract Terms and Pricing Model
    Issuer Direct Corporation
    I did not purchase, I only purchased the per use newswire options
    Incentivized
    Read full review
    Audiense
    No answers on this topic
    Scalability
    Issuer Direct Corporation
    I have not really used this software feature to the level to scale at this point
    Incentivized
    Read full review
    Audiense
    No answers on this topic
    Professional Services
    Issuer Direct Corporation
    I did not really use professional services other than the customer support did answer some questions from time to time
    Incentivized
    Read full review
    Audiense
    No answers on this topic
    Return on Investment
    Issuer Direct Corporation
    • In a new technology area, Newswire has helped us build brand recognition.
    • During the pressures put on Healthcare over the past COVID periods our presence in the Marketplace have been difficult to maintain. Newswire has been key in our efforts.
    • When medical imaging AI tools exploded on the scene three years ago, there were over 150 vendors at conferences. Those that didn't promote with tools like Newswire and now gone.
    Incentivized
    Read full review
    Audiense
    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Incentivized
    Read full review
    ScreenShots

    Newswire Screenshots

    Screenshot of Newswire DashboardScreenshot of Press Writing

    Audiense Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot