Newswire vs. Cision PRWeb

As a general rule, press releases announcing an event are more effective than product or corporate business deals press releases. This may be because events are people-centered and tend to be one of a kind. The interest in a new product, unless it is an upgrade to an existing product line or service, attracts little attention. There are exceptions; if, for example, there is an outbreak of some pathogen and the company is working on a solution, then interest is higher. News has to be related to current concerns.

Incentivized

Wire press release distribution is often a luxury purchase, especially at the price point. In my experience Cision acts as if it's destined to win everyone's business just because of its name. Too often we've found ourselves being turned off by the arrogance and taking our business (and our clients' business) to alternative companies that are happy to have us.

Incentivized

• Communication via video calls and emails. They were responsive to any questions we had.
• Provided all the information we needed to make the decision to move forward. They had the materials around what publications and news outlets they could get into for us.

Incentivized

• PRWeb is fairly easy to use to issue press releases. They have a review process that will look over your release before submission although this review is not going to catch spelling and grammatical errors.
• I've seen our press releases posted on industry relevant websites thanks to the reach that PRWeb provided us.
• Although I never used it because we subscribed to a different service, PRWeb allows you to create and send email blasts within their OutMarket marketing platform.
• I enjoy the ability to add a quote call out in the release.
• I also like that images or videos can be added to the release.

Incentivized

• The editorial process was always very hard on our sale releases. Even if we followed the same structure we used to with PR Wire they would flag it as advertorial.
• The option for video is nice but would be better to actually embed it into a part of the release versus just floating at the bottom.
• Would be interesting for them to share more industry-specific releases or give the option to only get emails on specific industries. The E-blasts are always too general.

Incentivized

• Increasing the volume of media that can receive communication would help - going from 5,000 to 7,500 or 10,000 would be a massive help.
• Providing a social media platform in which to send out either X posts, LinkedIn, and Facebook posts to media as an alternative communication would help
• Increasing the number of podcasters and there contact details would help.

Incentivized

Newswire is simple to use and the pricing is fair. The company's network for press releases is not as large as some competitors but seems to have the best reach at a comparable price point. Newswire also offers quality support for customers, which can be hard to find in this space.

Incentivized

We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.

Incentivized

Simple step-by-step process to get your news out to the world. Easy to understand process and explanation as you go through the steps. Each upgrade does have a charge, but it's pretty visible. Once you get familiar with their platform and systems, it becomes fairly easy to use to get your news published. It's also nice how quickly you are able to get the news out and published in the places you choose.

Incentivized

The Cision PRWeb platform is mostly intuitive. It is broken into Monitoring, Social, Insights, and Outreach sections. The way Mention Streams are set up and organized has confused employees who are new to the dashboard. Under Outreach, the Launchpad and Activities tabs are a little bit redundant and could probably be consolidated.

Incentivized

It was available for immediate use

Incentivized

It seemed to be okay overall an we plan on continuing to use it as we expand

Incentivized

Any time I’ve had a question or needed assistance, I’ve been able to get in contact with a Newswire representative within a short amount of time. Their attention to customer satisfaction is impeccable, and they definitely go out of their way to ensure they can be of assistance to the best of their ability!

Incentivized

I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.

Incentivized

It is a very simple product to get started using, particularly for press releases. I have no used the other functionality so I can't say for sure how easy or difficult that might be, but my guess is that the way the platform is built makes it easy for anybody to get started.

Incentivized

Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.

Incentivized

Newswire hands-down beats these other platforms based on their unique price-to-feature-set ratio. We couldn't find a better value and user experience on any of these other platforms when we went through our discovery and evaluation process. All in all, we are very happy with the team and platform at Newswire.

Incentivized

It is not an "either-or" situation. If a company really wants to put a release out on the wire, one service might be better suited for it than the other. For when a company wants to target certain countries or vertical markets (e.g. Latin America), PR Newswire would be the proper choice.

Incentivized

I did not purchase, I only purchased the per use newswire options

Incentivized

I have not really used this software feature to the level to scale at this point

Incentivized

I did not really use professional services other than the customer support did answer some questions from time to time

Incentivized

• In a new technology area, Newswire has helped us build brand recognition.
• During the pressures put on Healthcare over the past COVID periods our presence in the Marketplace have been difficult to maintain. Newswire has been key in our efforts.
• When medical imaging AI tools exploded on the scene three years ago, there were over 150 vendors at conferences. Those that didn't promote with tools like Newswire and now gone.

Incentivized

• It was definitely a cost decision for us, but the ability to have access to their media database was by far the most useful and needed tool for us.
• For tracking media hits, it saved us time tracking the majority of hits. Where it didn't save us time was with smaller, more niche media.

Incentivized