Act-On Software vs. Beefree

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month
Beefree
Score 8.8 out of 10
N/A
BEE Pro provides a no-code email & page design suite.N/A
Pricing
Act-On SoftwareBeefree
Editions & Modules
Professional
$900
per month
Enterprise
$2,000+
per month
No answers on this topic
Offerings
Pricing Offerings
Act-OnBeefree
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.Contact vendor for pricing information.
More Pricing Information
Features
Act-On SoftwareBeefree
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
8.3
113 Ratings
8% above category average
Beefree
-
Ratings
WYSIWYG email editor8.7112 Ratings00 Ratings
Dynamic content8.792 Ratings00 Ratings
Ability to test dynamic content7.892 Ratings00 Ratings
Landing pages8.1108 Ratings00 Ratings
A/B testing8.795 Ratings00 Ratings
Mobile optimization7.1102 Ratings00 Ratings
Email deliverability reporting8.7112 Ratings00 Ratings
List management8.7111 Ratings00 Ratings
Triggered drip sequences7.887 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.4
113 Ratings
7% above category average
Beefree
-
Ratings
Lead nurturing automation8.7104 Ratings00 Ratings
Lead scoring and grading8.7104 Ratings00 Ratings
Data quality management8.7102 Ratings00 Ratings
Automated sales alerts and tasks7.695 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.2
77 Ratings
4% below category average
Beefree
-
Ratings
Calendaring6.88 Ratings00 Ratings
Event/webinar marketing7.676 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
8.7
71 Ratings
14% above category average
Beefree
-
Ratings
Social sharing and campaigns8.769 Ratings00 Ratings
Social profile integration8.763 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.3
114 Ratings
12% above category average
Beefree
-
Ratings
Dashboards8.1109 Ratings00 Ratings
Standard reports8.7112 Ratings00 Ratings
Custom reports8.184 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
8.1
107 Ratings
8% above category average
Beefree
-
Ratings
API8.767 Ratings00 Ratings
Role-based workflow & approvals8.771 Ratings00 Ratings
Customizability7.689 Ratings00 Ratings
Integration with Salesforce.com8.765 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.135 Ratings00 Ratings
Integration with SugarCRM7.128 Ratings00 Ratings
Best Alternatives
Act-On SoftwareBeefree
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Lucid Visual Collaboration Suite
Lucid Visual Collaboration Suite
Score 8.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Lucid Visual Collaboration Suite
Lucid Visual Collaboration Suite
Score 8.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Miro
Miro
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Act-On SoftwareBeefree
Likelihood to Recommend
8.1
(219 ratings)
10.0
(2 ratings)
Likelihood to Renew
8.9
(112 ratings)
-
(0 ratings)
Usability
8.2
(33 ratings)
-
(0 ratings)
Availability
9.1
(14 ratings)
-
(0 ratings)
Performance
8.2
(13 ratings)
-
(0 ratings)
Support Rating
7.3
(39 ratings)
-
(0 ratings)
In-Person Training
8.7
(4 ratings)
-
(0 ratings)
Online Training
9.3
(16 ratings)
-
(0 ratings)
Implementation Rating
8.6
(22 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Act-On SoftwareBeefree
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review
Beefree
At first, like many new things I didn't really think it was necessary to implement the use of Beefree but when we started to get positive feedback from customers this motivated us even more. It really works for any scenario. Sometimes it can be an email so simple that creating it with Beefree changes things positively. It gives greater value to our brand
Read full review
Pros
Act-On
  • I liked their functionality for creating landing pages and forms. They looked nice, had plenty of options, and were easy to embed in websites.
  • Creating email campaigns was easy and effective through Act-On. With A/B testing, automated campaigns, and sleek design, it felt very professional.
  • It connected well with Salesforce, provided we had matching contact criteria. It was fast and easy to sync up.
  • The automation function within webinars was always efficient and convenient. They synced with GoToWebinar as well as Salesforce to make for a smooth invitation / follow-up / attendee tracking process every time.
Read full review
Beefree
  • Beautiful designed emails.
  • Webpage design.
  • Professional customer service.
Read full review
Cons
Act-On
  • Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge
  • The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be
  • Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages
Read full review
Beefree
  • Industry-specific templates
  • Analytics
  • Click tracking
Read full review
Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Read full review
Beefree
No answers on this topic
Usability
Act-On
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Read full review
Beefree
No answers on this topic
Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Read full review
Beefree
No answers on this topic
Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review
Beefree
No answers on this topic
Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Read full review
Beefree
No answers on this topic
In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review
Beefree
No answers on this topic
Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Read full review
Beefree
No answers on this topic
Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Read full review
Beefree
No answers on this topic
Alternatives Considered
Act-On
Act-On was decided upon by the Marketing and Operations team. I am part of the Development team and was consulted on the aspects of reporting. However, our Marketing/Operations team were very pleased with the way you could personalize and create your own emails and campaigns without having to place many hours into the details. Our organization is on the smaller side with around 20 people so being able to manage one's time is critical to the success of our organization. Act-On is very easy to teach colleagues and this was one of the reasons it was chosen. Pardot is more complicated on many different levels.
Read full review
Beefree
Constant Contact is too basic and they charge you for customized templates. BEE Pro offers much more that Constant Contact for design purposes.
Read full review
Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Read full review
Beefree
No answers on this topic
Return on Investment
Act-On
  • Act-On has helped us find new business. As an agency, we can help clients get started with marketing automation.
  • With proper strategic planning, Act-On is a great tool for moving leads through your funnel.
  • As a data-driven agency, we have had to look elsewhere for our reporting needs.
Read full review
Beefree
  • The reception has been very positive, feedback obtained from customers
  • Improve our brand by presenting elegant emails
  • Go from simple to elegant quickly
Read full review
ScreenShots

Act-On Screenshots

Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.