What users are saying about

Act-On

328 Ratings

LoopFuse

5 Ratings

Act-On

328 Ratings
Score 7 out of 101

LoopFuse

5 Ratings
Score 6.6 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

LoopFuse

My advice in choosing software in general is to know what you want to get out of the software. Then start researching the software on your own to see what features and benefits each has that will help you accomplish what you need. Once you have a good idea of what sorts of features you're looking for, reach out to the vendors that have them to see demos. Get really in-depth with your demos and ask for practical use-cases for each feature. Free trials are pretty useless with this sort of technology because the initial set-up is so time-consuming that you would either not set it up properly, or you would not stop using the provider you chose after the set up because you don't want to do it again!
Jen Picard profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
LoopFuse
WYSIWYG email editor
Act-On
7.3
LoopFuse
Dynamic content
Act-On
6.9
LoopFuse
Ability to test dynamic content
Act-On
6.6
LoopFuse
Landing pages
Act-On
7.8
LoopFuse
A/B testing
Act-On
8.0
LoopFuse
Mobile optimization
Act-On
7.7
LoopFuse
Email deliverability
Act-On
8.8
LoopFuse
List management
Act-On
5.9
LoopFuse
Triggered drip sequences
Act-On
8.3
LoopFuse

Lead Management

Act-On
6.7
LoopFuse
Lead nurturing
Act-On
6.3
LoopFuse
Lead scoring and grading
Act-On
6.8
LoopFuse
Data quality management
Act-On
7.1
LoopFuse
Automated sales alerts and tasks
Act-On
6.4
LoopFuse

Campaign Management

Act-On
7.5
LoopFuse
Calendaring
Act-On
6.8
LoopFuse
Event/webinar marketing
Act-On
8.2
LoopFuse

Social Media Marketing

Act-On
6.7
LoopFuse
Social sharing and campaigns
Act-On
6.4
LoopFuse
Social profile integration
Act-On
7.0
LoopFuse

Reporting & Analytics

Act-On
5.3
LoopFuse
Dashboards
Act-On
4.7
LoopFuse
Standard reports
Act-On
5.7
LoopFuse
Custom reports
Act-On
5.6
LoopFuse

Platform & Infrastructure

Act-On
6.4
LoopFuse
API
Act-On
8.0
LoopFuse
Role-based workflow & approvals
Act-On
6.4
LoopFuse
Customizability
Act-On
5.1
LoopFuse
Integration with Salesforce.com
Act-On
8.0
LoopFuse
Integration with Microsoft Dynamics CRM
Act-On
4.1
LoopFuse
Integration with SugarCRM
Act-On
7.1
LoopFuse

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Marketing Automation: Building Workflows
  • Reporting
Jen Picard profile photo

Cons

  • Being able to attach images to social posts
  • More contemporary templates
Sue Maldonado profile photo
  • The email builder would have been great with templates, so I didn't have to bug my design team for custom HTML. It would have also been nice to have a place to save templates - I saved them as an email, but would accidentally edit them before copying and editing.
  • The automated lead flows were confusing at times - I never knew what would happen if I added an action on to the end of the workflow.
Jen Picard profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
LoopFuse5.6
Based on 3 answers
My new company is much larger and we need robust capabilities so we're implementing Marketo currently.
No photo available

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
LoopFuse8.0
Based on 1 answer
It's pretty easy to use without any technical abilities, but the email editor will require html skills (no drag and drop).
Jen Picard profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
At the time we had to choose between several versions of marketing products. We decided to choose LoopFuse since a few of our employees were quite amused with the ease of use of LoopFuse. Also when looking at cost-effectiveness LoopFuse is a great product for the smaller companies. Making the decision was not too hard.
Mark Baars MScBA profile photo

Return on Investment

  • Increased efficiency of marketing program build
  • Improved analytics and insight
  • More visibility of prospect and customer interactions
Mark Terry profile photo
  • The workflows were really easy to build and definitely increased our lead conversion. We did a lot of webinars, eBooks, etc - and it was so easy to decide on workflows to turn those prospects into hot leads by watching what they did on our website, or what they clicked on in our emails.
  • Lead scoring also made our sales team more efficient. We had quite a few leads coming through our system, and many were not sales ready - but Loopfuse could transfer the lead score into Salesforce to show them which leads to focus on, as well as why the leads had the score they did (Loopfuse also imported lead activity into Salesforce - including emails sent, opened, clicked, webpages viewed, forms filled out, etc).
Jen Picard profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

LoopFuse

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
LoopFuse Editions & Modules
LoopFuse
Additional Pricing Details