Act-On Software vs. OneSignal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month
OneSignal
Score 8.0 out of 10
N/A
OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.
$19
per month
Pricing
Act-On SoftwareOneSignal
Editions & Modules
Professional
$900
per month
Enterprise
$2,000+
per month
Growth
19+
per month
Professional
999+
per month
Free
Free
Enterprise
Custom Pricing
Offerings
Pricing Offerings
Act-OnOneSignal
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.
More Pricing Information
Community Pulse
Act-On SoftwareOneSignal
Considered Both Products
Act-On
Chose Act-On
Mailchimp is a joke in my opinion. Super manual and feels too sparse. Not designed by programmers. ConvertKit is even worse. Super limited templates for a company that...is selling email templates. Shitty integration options.
Chose Act-On
Act-On pairs better with our internal CRM and provides exactly what we need. The price is better, and the working relationship with Act-On has traditionally been a good one.
Chose Act-On
We chose Act-On for its ability to support our customers within a single account. The Marketing Network is a huge benefit to our business and the offerings we provide to our customers. In previously working with Hubpsot and Salesforce, we found the support to be lacking - often …
Chose Act-On
Everything is better with Act-On Software. The landing pages, the email editing, the reporting, the campaigns, and the automated programs are just a few things I love more than Constant Contact. It's by far the best ESP out there and any sales company not using it is making a …
Chose Act-On
It's got way more bells and whistles, and we really just trust it more. Sure the Dynamics automated platform could help us, but we chose not to use it as Act-On Software sold us on their ease of use. We haven't regretted our decision and are now in the 6th (or maybe 7th) year …
Chose Act-On
Superior in every way at a competitive cost.
Chose Act-On
To improve the system, Act-On is developing custom reports and workflows. It is incredibly flexible as well as functionally sound and reliable. The other features that our team enjoys the most are the features such as all contacts. Creating landing pages and web forms is a snap …
Chose Act-On
Act-On has been committed to improving the system and performance through customized reports and workflows to motivate customers and track their progress and participation.
Chose Act-On
We investigated heavily into automation platforms prior to purchasing. Act-On was easily the stand out because:
  1. Interactive reporting. Getting behavioral data and other analytics is critical for us making the educated decisions we need for our business to continue to succeed.
  2. Enh…
Chose Act-On
Hootsuite allows me to add a month's worth of content to all of our social media platforms at one time. My problem with Act-On is it would not connect our accounts and when it did it would not use the company account. It would only use my personal account. Hootsuite also gives …
Chose Act-On
We have been evaluating HubSpot and Zoho CRM. These 2 are more expensive and more robust. These include more of the sales side interactions like pipelines, tasks, marketing emails, etc. Our team uses ACT as more of a Rolodex then a tool. Because we do have an outside ticket …
Chose Act-On
Acton does really well in ease of setup, quality of support, and also does a decent job in dashboard creation. These features are something that drove us to opt for Act-on.
Chose Act-On
I am a relatively new HubSpot user and have only used a few different things on there but so far, the UI/UX is much more pleasant, seems more organized, seems more capable in general. I had heard rave reviews about HubSpot from my former coworkers who were using Act-On with me, …
Chose Act-On
I think that if you're just starting out in email marketing, you'll probably navigate to a tool like MailChimp. When you've gotten a good base of what the industry is and you want to do a little bit more, then you'll upgrade to Hubspot and then to Act-On. I feel like Act-on is …
Chose Act-On
I would select Act-On over competitors in the marketing space. While it can be used for sales outreach, I would not select it as a sales tool.
Chose Act-On
Act-On is the scrappy little program that could. One of the biggest problems of the larger ESP and ABM services is that companies have to meet a high standard with their other software and IT in order to use them. I think this is a big failing on their part, considering that …
Chose Act-On
We used to use a combination of SugarCRM and Inbox25, but we moved to a Microsoft platform and had to go to a compatible platform. Act-On was the perfect fit since it was compatible with both Sugar CRM and Dynamics CRM, which made our change over and integration relatively …
Chose Act-On
Many more, too^^^

The best after any free one. Once a company has a budget it's time for Act-On.
Chose Act-On
Act-On has a much more hands-on customer support focus than any of the other companies that we have worked with that do similar things. They also have a really easy to use platform (however I know they all do). It's one of those products that you feel good when you are using it.
Chose Act-On
A colleague used iContact but it did not offer us the ability to build content as efficiently as ActOn. In addition, the survey, landing page and automated program functionality was not available or not as advanced.
Chose Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive …
Chose Act-On
We like to know a variety here, and we know multiple marketing automation platforms to help provide the best direction to our clients. We need to provide the know-how in many different use cases. Sometimes, Act-On isn't always the best solution for a company's needs. Marketers …
Chose Act-On
Act-On was decided upon by the Marketing and Operations team. I am part of the Development team and was consulted on the aspects of reporting. However, our Marketing/Operations team were very pleased with the way you could personalize and create your own emails and campaigns …
OneSignal
Chose OneSignal
OneSignal comes with a free plan and easy integration, unlike CleverTap which has a starting price of $200 per month and a difficult integration process. That is why we selected OneSignal instead of CleverTap.
Chose OneSignal
I believe OneSignal is an all around better platform than Push Owl. I am very happy we made the migration from Push Owl to OneSignal.
Chose OneSignal
In my opinion, OneSignal documentation / API is more friendly [than] Firebase. Maybe because Firebase is already "too big," but OneSignal is focused on one solution that giving our notification through to our customer. In that case, OneSignal is chosen by our company. Several …
Chose OneSignal
Look Firebase is a complete platform that includes a Push notification/InApp space. We had a lot of troubles while implementing Firebase: sometimes we thought it was ready until we tried to attach an image for Push notifications. This being said, the developers had to review …
Chose OneSignal
OneSignal is the one that has more integrations with plugins, external API and that is completely free and easy to install. They have a very good UI with many options and they will never ask for money to use this service. You can have unlimited subscribers and you can send …
Chose OneSignal
OneSignal is much more user-friendly, is free to use, and integrates with many more services. After the great redesign of OneSignal, it has become even better: easy localizations of the push, A/B tests and templates work great. Besides, there are a number of parameters you can …
Features
Act-On SoftwareOneSignal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
8.2
Ratings
7% above category average
OneSignal
-
Ratings
WYSIWYG email editor7.60 Ratings00 Ratings
Dynamic content8.20 Ratings00 Ratings
Ability to test dynamic content8.10 Ratings00 Ratings
Landing pages8.20 Ratings00 Ratings
A/B testing8.10 Ratings00 Ratings
Mobile optimization8.30 Ratings00 Ratings
Email deliverability reporting8.30 Ratings00 Ratings
List management8.70 Ratings00 Ratings
Triggered drip sequences8.60 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.2
Ratings
5% above category average
OneSignal
-
Ratings
Lead nurturing automation8.50 Ratings00 Ratings
Lead scoring and grading8.40 Ratings00 Ratings
Data quality management8.20 Ratings00 Ratings
Automated sales alerts and tasks7.80 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.5
Ratings
2% above category average
OneSignal
-
Ratings
Calendaring6.80 Ratings00 Ratings
Event/webinar marketing8.20 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
7.3
Ratings
0% below category average
OneSignal
-
Ratings
Social sharing and campaigns7.30 Ratings00 Ratings
Social profile integration7.30 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
7.5
Ratings
2% above category average
OneSignal
-
Ratings
Dashboards7.60 Ratings00 Ratings
Standard reports7.60 Ratings00 Ratings
Custom reports7.40 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
7.7
Ratings
3% above category average
OneSignal
-
Ratings
API8.20 Ratings00 Ratings
Role-based workflow & approvals8.50 Ratings00 Ratings
Customizability7.70 Ratings00 Ratings
Integration with Salesforce.com8.50 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.00 Ratings00 Ratings
Integration with SugarCRM6.80 Ratings00 Ratings
Third-party software integrations7.50 Ratings00 Ratings
Best Alternatives
Act-On SoftwareOneSignal
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Score 9.9 out of 10
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Score 9.9 out of 10
Medium-sized Companies
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Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
Act-On SoftwareOneSignal
Likelihood to Recommend
8.9
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.9
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
8.0
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
8.2
(0 ratings)
-
(0 ratings)
Support Rating
7.3
(0 ratings)
7.1
(0 ratings)
In-Person Training
8.7
(0 ratings)
-
(0 ratings)
Online Training
9.3
(0 ratings)
-
(0 ratings)
Implementation Rating
8.6
(0 ratings)
-
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
6.4
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
Act-On SoftwareOneSignal
Likelihood to Recommend
If you have MS Dynamics CRM, this is the automation platform for you and your operations. Act-On Software easily syncs with dynamics, and we've never had a problem with this since we set ours up years ago. If you use a different CRM, I'd check to see if other options might make more sense. Having that ability for the systems to seamlessly talk is critical.
Read full review
I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.
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Pros
  • The templates are easy to use and set up campaigns.
  • It's simple to use, and the email editor features a drag-and-drop interface.
  • It's easy to set up a drip campaign or a series of scheduled emails.
  • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
Read full review
  • Send instant notifications without any delay.
  • Provide all the necessary features for testing.
  • Highly cost effective.
  • Great system to handle huge volume.
  • Great customer support.
Read full review
Cons
  • Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge
  • The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be
  • Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages
Read full review
  • They should develop features a bit faster as per user requirements.
  • Old users should get freemium model for new features.
  • Admin can look a bit better.
  • In-built and easy to use segmentation should be there too.
Read full review
Likelihood to Renew
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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No answers on this topic
Usability
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
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Reliability and Availability
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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No answers on this topic
Performance
Sometimes the server loading speed is a little slow but most often runs fine and if it doesn't their tech support is quick to respond
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No answers on this topic
Support Rating
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
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In-Person Training
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
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No answers on this topic
Online Training
The system is very user friendly, I think we were up and running within a day or so of having the product. It took very few online training for me to learn a large chunk of the functionality of this system.
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No answers on this topic
Implementation Rating
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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No answers on this topic
Alternatives Considered
We chose Act-On for its ability to support our customers within a single account. The Marketing Network is a huge benefit to our business and the offerings we provide to our customers. In previously working with Hubpsot and Salesforce, we found the support to be lacking - often being referred to a forum or landing page rather than getting hands-on guided help from a knowledgeable person on their team. We LOVE Act-On and the team that they have servicing our account!
Read full review
Look Firebase is a complete platform that includes a Push notification/InApp space. We had a lot of troubles while implementing Firebase: sometimes we thought it was ready until we tried to attach an image for Push notifications. This being said, the developers had to review the integration several times until we decided to change to OneSignal. Also while using Firebase I was not convinced with the look and feel of the Notifications. My vote here is OneSignal.
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Scalability
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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No answers on this topic
Return on Investment
  • Positive- quick setup for webinars between 3 different tools, made it easy to do in high volume
  • Negative- lots of processes with the designer tools that made email/landing page design take longer than it should have, costing man hours
  • Positive- email automation with different types of campaigns we could have flowing at once or could span across multiple audience segments made it so we could consistently create touch points and increase our engagement, thus our ROI over time
Read full review
  • We've seen direct-purchase conversions on new offers.
  • It does a great job of driving traffic to off-site locations like YouTube for new videos.
Read full review
ScreenShots

Act-On Screenshots

Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.