Marketing Automation That Isn't Overkill for Your Department
October 15, 2013
Marketing Automation That Isn't Overkill for Your Department

Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction
Pros
- It helps us generate leads and help nurture them so we can help better qualify them for sales whether that be through monitoring lead scores or education through email campaigns.
Cons
- The inability to create real custom forms is a bit troublesome and could be improved.
- Ability to capture how many of our leads are turning into sales and putting a dollar value to sources we use.
Product Usage
3 - Marketing and Sales
2 - Sales Manager, Marketing
- It helps run our marketing campaigns and improve our lead nurturing. It has helped us identify areas in our pipeline that need to be examined to help move leads along.
Evaluation and Selection
We previously used Marketo.
Marketo and Hubspot. Act-On gave a trial and excellent customer support with the help from our success manager of our account.
Implementation
- Implemented in-house
Training
- Online training
- Self-taught
Yes for the most part.
Support
Usability
Reliability
Integration
- Yes
No unfortunately our CRM isn't widely used so we're hoping to use their API.
Vendor Relationship
We were able to negotiate a great reasonable price as we were transitioning from Marketo.
Comments
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