What users are saying about
343 Ratings
4 Ratings
343 Ratings
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Score 7 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.6 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Vbout

To Automate your social media presence by bulk scheduling content.Create multiple drip email marketing campaigns to support different marketing promotion initiatives.Visualize your marketing funnel.Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads).Create lead scores and start qualifying your prospects.Create multiple landing pages to promote your product to different audiences.
Ksenia Newton profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Vbout
9.0
WYSIWYG email editor
Act-On
7.9
Vbout
8.5
Dynamic content
Act-On
7.1
Vbout
10.0
Ability to test dynamic content
Act-On
6.7
Vbout
10.0
Landing pages
Act-On
7.0
Vbout
10.0
A/B testing
Act-On
6.8
Vbout
9.5
Mobile optimization
Act-On
6.7
Vbout
6.0
Email deliverability
Act-On
7.8
Vbout
9.5
List management
Act-On
6.4
Vbout
9.0
Triggered drip sequences
Act-On
9.2
Vbout
8.5

Lead Management

Act-On
7.2
Vbout
8.4
Lead nurturing
Act-On
7.0
Vbout
9.5
Lead scoring and grading
Act-On
7.4
Vbout
8.0
Data quality management
Act-On
7.9
Vbout
7.0
Automated sales alerts and tasks
Act-On
6.6
Vbout
9.0

Campaign Management

Act-On
7.6
Vbout
10.0
Calendaring
Act-On
6.8
Vbout
10.0
Event/webinar marketing
Act-On
8.4
Vbout

Social Media Marketing

Act-On
7.9
Vbout
9.8
Social sharing and campaigns
Act-On
7.9
Vbout
9.5
Social profile integration
Act-On
7.9
Vbout
10.0

Reporting & Analytics

Act-On
5.7
Vbout
9.5
Dashboards
Act-On
5.5
Vbout
10.0
Standard reports
Act-On
5.9
Vbout
9.0
Custom reports
Act-On
5.6
Vbout
9.5

Platform & Infrastructure

Act-On
7.3
Vbout
8.7
API
Act-On
9.3
Vbout
8.5
Role-based workflow & approvals
Act-On
6.8
Vbout
Customizability
Act-On
6.7
Vbout
9.0
Integration with Salesforce.com
Act-On
8.0
Vbout
8.5
Integration with Microsoft Dynamics CRM
Act-On
6.1
Vbout
Integration with SugarCRM
Act-On
7.0
Vbout

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Drap & Drop interface. It couldn't be easier to use.
  • Create drip email marketing campaigns.
  • Visualize customer journeys.
  • Create landing pages using the existing templates.
Ksenia Newton profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • Lead generation form styling for users with a limited knowledge of Java.
Ksenia Newton profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
Vbout10.0
Based on 1 answer
The better relation quality / features / pricing in the market
Salvador Arauzo profile photo

Usability

Act-On7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs
Elizabeth Lepisto profile photo
It's VERY easy to use - drag & drop interface, not bulky.Excellent live chat & a phone customer support! Much cheaper than its competitors.Multifunctional (and has more functions and applications within than Marketo)Lots of templates ready to use.Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier.Social media bulk upload (very useful!)
Ksenia Newton profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • The platform has saved us a lot of money
  • It's highly functional and allows us to do a lot more than Marketo
  • It's easy to manage, and it saves us a lot of time on a regular basis.
Ksenia Newton profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Vbout

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Vbout Editions & Modules
Vbout
Additional Pricing Details