What users are saying about
407 Ratings
17 Ratings
407 Ratings
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Score 8.3 out of 100
17 Ratings
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Score 8 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.7

Act-On

87%
7.4

WebEngage

74%
Act-On Software ranks higher in 8/9 features

WYSIWYG email editor

9.2
92%
112 Ratings
N/A
0 Ratings

Dynamic content

9.0
90%
92 Ratings
7.2
72%
6 Ratings

Ability to test dynamic content

8.4
84%
92 Ratings
7.6
76%
6 Ratings

Landing pages

8.8
88%
108 Ratings
N/A
0 Ratings

A/B testing

9.0
90%
95 Ratings
N/A
0 Ratings

Mobile optimization

8.7
87%
103 Ratings
6.3
63%
5 Ratings

Email deliverability reporting

8.5
85%
220 Ratings
7.0
70%
6 Ratings

List management

8.8
88%
111 Ratings
7.8
78%
6 Ratings

Triggered drip sequences

8.1
81%
87 Ratings
8.2
82%
6 Ratings

Lead Management

9.1

Act-On

91%
6.1

WebEngage

61%
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.2
92%
104 Ratings
6.6
66%
5 Ratings

Lead scoring and grading

9.2
92%
104 Ratings
N/A
0 Ratings

Data quality management

9.0
90%
102 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.9
89%
95 Ratings
5.6
56%
5 Ratings

Campaign Management

7.9

Act-On

79%
6.9

WebEngage

69%
Act-On Software ranks higher in 1/2 features

Calendaring

6.8
68%
8 Ratings
8.0
80%
5 Ratings

Event/webinar marketing

9.0
90%
76 Ratings
5.7
57%
4 Ratings

Social Media Marketing

9.0

Act-On

90%

WebEngage

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.0
90%
69 Ratings
N/A
0 Ratings

Social profile integration

9.0
90%
63 Ratings
N/A
0 Ratings

Reporting & Analytics

8.8

Act-On

88%
7.2

WebEngage

72%
Act-On Software ranks higher in 3/3 features

Dashboards

8.5
85%
109 Ratings
7.4
74%
6 Ratings

Standard reports

8.6
86%
112 Ratings
7.4
74%
6 Ratings

Custom reports

9.2
92%
84 Ratings
6.6
66%
6 Ratings

Platform & Infrastructure

8.8

Act-On

88%
7.0

WebEngage

70%
Act-On Software ranks higher in 6/6 features

API

8.7
87%
67 Ratings
8.2
82%
6 Ratings

Role-based workflow & approvals

8.7
87%
71 Ratings
7.1
71%
5 Ratings

Customizability

9.2
92%
89 Ratings
6.8
68%
5 Ratings

Integration with Salesforce.com

9.0
90%
65 Ratings
6.1
61%
5 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
36 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.0
80%
29 Ratings
N/A
0 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.2

Act-On

92%
219 Ratings
7.6

WebEngage

76%
6 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings

WebEngage

N/A
0 Ratings

Usability

9.1

Act-On

91%
32 Ratings

WebEngage

N/A
0 Ratings

Availability

9.1

Act-On

91%
28 Ratings

WebEngage

N/A
0 Ratings

Performance

8.2

Act-On

82%
26 Ratings

WebEngage

N/A
0 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings

WebEngage

N/A
0 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings

WebEngage

N/A
0 Ratings

Online Training

9.3

Act-On

93%
16 Ratings

WebEngage

N/A
0 Ratings

Implementation Rating

8.6

Act-On

86%
44 Ratings

WebEngage

N/A
0 Ratings

Configurability

9.1

Act-On

91%
2 Ratings

WebEngage

N/A
0 Ratings

Ease of integration

6.4

Act-On

64%
4 Ratings

WebEngage

N/A
0 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating

WebEngage

N/A
0 Ratings

Vendor post-sale

8.2

Act-On

82%
4 Ratings

WebEngage

N/A
0 Ratings

Vendor pre-sale

9.1

Act-On

91%
4 Ratings

WebEngage

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
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WebEngage

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
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Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Read full review

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Read full review

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Read full review

Pricing Details

Act-On

Starting Price

$900 per month (starts at 2,500 active contacts)

Editions & Modules

Act-On editions and modules pricing
EditionModules
Professional$9001
Enterprise$2,0002

Footnotes

  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

WebEngage

Starting Price

Editions & Modules

WebEngage editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.

    Likelihood to Renew

    Act-On

    It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
    Read full review

    WebEngage

    No answers on this topic

    Usability

    Act-On

    It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
    Read full review

    WebEngage

    No answers on this topic

    Reliability and Availability

    Act-On

    I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
    Read full review

    WebEngage

    No answers on this topic

    Performance

    Act-On

    Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
    Read full review

    WebEngage

    No answers on this topic

    Support Rating

    Act-On

    Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
    Read full review

    WebEngage

    No answers on this topic

    In-Person Training

    Act-On

    Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
    Read full review

    WebEngage

    No answers on this topic

    Online Training

    Act-On

    Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
    Read full review

    WebEngage

    No answers on this topic

    Implementation Rating

    Act-On

    What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
    Read full review

    WebEngage

    No answers on this topic

    Alternatives Considered

    Act-On

    Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
    Read full review

    WebEngage

    WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
    Read full review

    Scalability

    Act-On

    Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
    Read full review

    WebEngage

    No answers on this topic

    Return on Investment

    Act-On

    • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
    Read full review

    WebEngage

    • Helped in lowering cost of marketing.
    • Driving higher volume of Direct Sales.
    • Increasing conversion rate on the website.
    • Increasing lead to sale ratio.
    Read full review

    Screenshots

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