What users are saying about
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Top Rated
705 Ratings
20 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
20 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

ADAPTcrm

We have been using Adapt for almost a year or more and it is the best CRM solution and has helped us in saving our time and also in finding various contacts from our LinkedIn connections. It enabled us to grow our network by connecting us to the market for our products. when it comes to its price its subscription rate is quite high and it gets buggy sometimes.
Diana Richerdson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
ADAPTcrm
WYSIWYG email editor
ActiveCampaign
8.1
ADAPTcrm
Dynamic content
ActiveCampaign
8.6
ADAPTcrm
Ability to test dynamic content
ActiveCampaign
8.1
ADAPTcrm
Landing pages
ActiveCampaign
7.2
ADAPTcrm
A/B testing
ActiveCampaign
8.7
ADAPTcrm
Mobile optimization
ActiveCampaign
8.4
ADAPTcrm
Email deliverability reporting
ActiveCampaign
9.0
ADAPTcrm
List management
ActiveCampaign
8.9
ADAPTcrm
Triggered drip sequences
ActiveCampaign
9.3
ADAPTcrm

Lead Management

ActiveCampaign
8.5
ADAPTcrm
Lead nurturing
ActiveCampaign
8.8
ADAPTcrm
Lead scoring and grading
ActiveCampaign
8.3
ADAPTcrm
Data quality management
ActiveCampaign
8.4
ADAPTcrm
Automated sales alerts and tasks
ActiveCampaign
8.6
ADAPTcrm

Campaign Management

ActiveCampaign
8.3
ADAPTcrm
Calendaring
ActiveCampaign
8.0
ADAPTcrm
Event/webinar marketing
ActiveCampaign
8.6
ADAPTcrm

Social Media Marketing

ActiveCampaign
8.6
ADAPTcrm
Social sharing and campaigns
ActiveCampaign
8.7
ADAPTcrm
Social profile integration
ActiveCampaign
8.5
ADAPTcrm

Reporting & Analytics

ActiveCampaign
8.6
ADAPTcrm
Dashboards
ActiveCampaign
8.7
ADAPTcrm
Standard reports
ActiveCampaign
8.7
ADAPTcrm
Custom reports
ActiveCampaign
8.5
ADAPTcrm

Platform & Infrastructure

ActiveCampaign
8.8
ADAPTcrm
API
ActiveCampaign
9.0
ADAPTcrm
Role-based workflow & approvals
ActiveCampaign
8.5
ADAPTcrm
Customizability
ActiveCampaign
8.7
ADAPTcrm
Integration with Salesforce.com
ActiveCampaign
8.8
ADAPTcrm
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
ADAPTcrm
Integration with SugarCRM
ActiveCampaign
8.8
ADAPTcrm

Sales Force Automation

ActiveCampaign
ADAPTcrm
8.8
Customer data management / contact management
ActiveCampaign
ADAPTcrm
8.5
Workflow management
ActiveCampaign
ADAPTcrm
9.5
Territory management
ActiveCampaign
ADAPTcrm
8.5
Opportunity management
ActiveCampaign
ADAPTcrm
8.5
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
ADAPTcrm
9.0
Contract management
ActiveCampaign
ADAPTcrm
9.0
Quote & order management
ActiveCampaign
ADAPTcrm
9.5
Interaction tracking
ActiveCampaign
ADAPTcrm
8.0
Channel / partner relationship management
ActiveCampaign
ADAPTcrm
9.0

Customer Service & Support

ActiveCampaign
ADAPTcrm
9.2
Case management
ActiveCampaign
ADAPTcrm
9.5
Call center management
ActiveCampaign
ADAPTcrm
9.0
Help desk management
ActiveCampaign
ADAPTcrm
9.0

Marketing Automation

ActiveCampaign
ADAPTcrm
8.7
Lead management
ActiveCampaign
ADAPTcrm
9.0
Email marketing
ActiveCampaign
ADAPTcrm
8.5

CRM Project Management

ActiveCampaign
ADAPTcrm
9.0
Task management
ActiveCampaign
ADAPTcrm
9.5
Billing and invoicing management
ActiveCampaign
ADAPTcrm
8.5
Reporting
ActiveCampaign
ADAPTcrm
9.0

CRM Reporting & Analytics

ActiveCampaign
ADAPTcrm
9.0
Forecasting
ActiveCampaign
ADAPTcrm
9.0
Pipeline visualization
ActiveCampaign
ADAPTcrm
8.5
Customizable reports
ActiveCampaign
ADAPTcrm
9.5

Customization

ActiveCampaign
ADAPTcrm
8.5
Custom fields
ActiveCampaign
ADAPTcrm
8.5
Custom objects
ActiveCampaign
ADAPTcrm
8.0
Scripting environment
ActiveCampaign
ADAPTcrm
8.5
API for custom integration
ActiveCampaign
ADAPTcrm
9.0

Security

ActiveCampaign
ADAPTcrm
8.7
Single sign-on capability
ActiveCampaign
ADAPTcrm
9.0
Role-based user permissions
ActiveCampaign
ADAPTcrm
8.5

Social CRM

ActiveCampaign
ADAPTcrm
8.5
Social data
ActiveCampaign
ADAPTcrm
9.0
Social engagement
ActiveCampaign
ADAPTcrm
8.0

Integrations with 3rd-party Software

ActiveCampaign
ADAPTcrm
8.8
Marketing automation
ActiveCampaign
ADAPTcrm
9.0
Compensation management
ActiveCampaign
ADAPTcrm
8.5

Platform

ActiveCampaign
ADAPTcrm
8.5
Mobile access
ActiveCampaign
ADAPTcrm
8.5

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

ADAPTcrm

  • It provides a nice, single package of multiple features as in all in one solution business program. It can be used to help run many operations in an organization.
  • ADAPTcrm provides a fairly robust interface that can be individually tailored to each user, making it a bit more personable.
  • The program can be linked into other systems like Outlook which can alleviate the need for manual entry of contacts.
Bruce Emmerling | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

ADAPTcrm

  • Sometimes in the middle of work, it logs us out and it needs to be fixed as it is annoying.
Isabella Grace | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

ADAPTcrm

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

ADAPTcrm

ADAPTcrm 9.0
Based on 2 answers
Adapt CRM is the perfect tool for everyone looking for the solution to manage customer relations. It has proved itself as a time saver and we can focus on other parts of our organization too without any compromise on our customer relations. It has many features for customization. Additionally, its customer service is so good and helpful and unlike other software of this kind, we have found it quite user-friendly.
Diana Richerdson | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

ADAPTcrm

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

ADAPTcrm

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

ADAPTcrm

ADAPTcrm 9.0
Based on 2 answers
CRM solutions are always meant to strengthen client relationships and ADAPTcrm has helped us in achieving one of our business objectives of strengthening our bond with our clients.
Isabella Grace | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

ADAPTcrm

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

ADAPTcrm

ADAPTcrm is a bit different than other programs with similar feature sets. It offers a more well-rounded set of features that can be beneficial for an organization looking for an in all-in-one solution without much customization. On the other hand, if customization or changes are needed, the costs can be increased greatly with the need for developers or support from the company. Some CRM solutions may require a great deal of programming which ADAPTcrm does not necessarily need, potentially saving a great deal of time in implementation.
Bruce Emmerling | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

ADAPTcrm

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

ADAPTcrm

  • It has resulted in growth of our company.
  • It has enabled to make more connections in market.
  • It has proved as a time saver for us.
  • Its cost has a major negative impact on us.
Diana Richerdson | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

ADAPTcrm

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

ADAPTcrm Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
ADAPTcrm
9.0

Likelihood to Renew

ActiveCampaign
9.0
ADAPTcrm

Usability

ActiveCampaign
8.2
ADAPTcrm
9.0

Reliability and Availability

ActiveCampaign
9.1
ADAPTcrm

Performance

ActiveCampaign
8.6
ADAPTcrm

Support Rating

ActiveCampaign
6.5
ADAPTcrm
9.0

In-Person Training

ActiveCampaign
7.3
ADAPTcrm

Implementation Rating

ActiveCampaign
8.5
ADAPTcrm

Scalability

ActiveCampaign
8.8
ADAPTcrm

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