ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$15
per month
ADAPTcrm
Score 7.2 out of 10
N/A
ADAPTcrm is an integrated customer relationship management (CRM) designed specifically for mid-sized manufacturers and distributors.
N/A
Pricing
ActiveCampaign
ADAPTcrm
Editions & Modules
Starter
$15
per month
Pro
$49
per month
Plus
$79
per month
Enterprise
$159
per month
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaign
ADAPTcrm
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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More Pricing Information
Community Pulse
ActiveCampaign
ADAPTcrm
Features
ActiveCampaign
ADAPTcrm
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.6
688 Ratings
12% above category average
ADAPTcrm
-
Ratings
WYSIWYG email editor
8.3605 Ratings
00 Ratings
Dynamic content
8.0539 Ratings
00 Ratings
Ability to test dynamic content
7.9488 Ratings
00 Ratings
Landing pages
7.0356 Ratings
00 Ratings
A/B testing
8.9398 Ratings
00 Ratings
Mobile optimization
8.8545 Ratings
00 Ratings
Email deliverability reporting
9.0654 Ratings
00 Ratings
List management
9.4673 Ratings
00 Ratings
Triggered drip sequences
10.0594 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.6
541 Ratings
10% above category average
ADAPTcrm
-
Ratings
Lead nurturing automation
9.1507 Ratings
00 Ratings
Lead scoring and grading
8.5370 Ratings
00 Ratings
Data quality management
9.4413 Ratings
00 Ratings
Automated sales alerts and tasks
8.2365 Ratings
00 Ratings
Lead segmentation and distribution
7.917 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.7
388 Ratings
26% above category average
ADAPTcrm
-
Ratings
Calendaring
9.9308 Ratings
00 Ratings
Event/webinar marketing
9.4291 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
7.2
295 Ratings
3% below category average
ADAPTcrm
-
Ratings
Social sharing and campaigns
7.5262 Ratings
00 Ratings
Social profile integration
6.9257 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
7.9
650 Ratings
8% above category average
ADAPTcrm
-
Ratings
Dashboards
8.0619 Ratings
00 Ratings
Standard reports
7.9607 Ratings
00 Ratings
Custom reports
7.8394 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.1
509 Ratings
20% above category average
ADAPTcrm
-
Ratings
API
8.7407 Ratings
00 Ratings
Role-based workflow & approvals
8.7278 Ratings
00 Ratings
Customizability
7.9435 Ratings
00 Ratings
Integration with Salesforce.com
9.497 Ratings
00 Ratings
Integration with Microsoft Dynamics CRM
9.964 Ratings
00 Ratings
Integration with SugarCRM
9.959 Ratings
00 Ratings
Third-party software integrations
9.237 Ratings
00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
ActiveCampaign
-
Ratings
ADAPTcrm
9.0
3 Ratings
15% above category average
Customer data management / contact management
00 Ratings
8.73 Ratings
Workflow management
00 Ratings
9.73 Ratings
Territory management
00 Ratings
8.73 Ratings
Opportunity management
00 Ratings
8.73 Ratings
Integration with email client (e.g., Outlook or Gmail)
00 Ratings
9.03 Ratings
Contract management
00 Ratings
9.03 Ratings
Quote & order management
00 Ratings
9.73 Ratings
Interaction tracking
00 Ratings
8.43 Ratings
Channel / partner relationship management
00 Ratings
9.03 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
ActiveCampaign
-
Ratings
ADAPTcrm
9.2
3 Ratings
18% above category average
Case management
00 Ratings
9.73 Ratings
Call center management
00 Ratings
9.03 Ratings
Help desk management
00 Ratings
9.03 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
ActiveCampaign
-
Ratings
ADAPTcrm
8.9
3 Ratings
14% above category average
Lead management
00 Ratings
9.03 Ratings
Email marketing
00 Ratings
8.73 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
ADAPTcrm
9.1
3 Ratings
17% above category average
Task management
00 Ratings
9.73 Ratings
Billing and invoicing management
00 Ratings
8.73 Ratings
Reporting
00 Ratings
9.03 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
ActiveCampaign
-
Ratings
ADAPTcrm
9.1
3 Ratings
18% above category average
Forecasting
00 Ratings
9.03 Ratings
Pipeline visualization
00 Ratings
8.73 Ratings
Customizable reports
00 Ratings
9.73 Ratings
Customization
Comparison of Customization features of Product A and Product B
ActiveCampaign
-
Ratings
ADAPTcrm
8.7
3 Ratings
13% above category average
Custom fields
00 Ratings
8.73 Ratings
Custom objects
00 Ratings
8.43 Ratings
Scripting environment
00 Ratings
8.73 Ratings
API for custom integration
00 Ratings
9.02 Ratings
Security
Comparison of Security features of Product A and Product B
ActiveCampaign
-
Ratings
ADAPTcrm
9.1
3 Ratings
8% above category average
Single sign-on capability
00 Ratings
9.03 Ratings
Role-based user permissions
00 Ratings
9.23 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
ActiveCampaign
-
Ratings
ADAPTcrm
8.7
3 Ratings
16% above category average
Social data
00 Ratings
9.03 Ratings
Social engagement
00 Ratings
8.43 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
ActiveCampaign
-
Ratings
ADAPTcrm
8.9
3 Ratings
18% above category average
Marketing automation
00 Ratings
9.03 Ratings
Compensation management
00 Ratings
8.72 Ratings
Platform
Comparison of Platform features of Product A and Product B
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
We have been using Adapt for almost a year or more and it is the best CRM solution and has helped us in saving our time and also in finding various contacts from our LinkedIn connections. It enabled us to grow our network by connecting us to the market for our products. when it comes to its price its subscription rate is quite high and it gets buggy sometimes.
Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
Super easy to use email creation that is aesthetically pleasing and user friendly
Easy email sequences and user classification from a large range of opt in trigger options
It provides a nice, single package of multiple features as in all in one solution business program. It can be used to help run many operations in an organization.
ADAPTcrm provides a fairly robust interface that can be individually tailored to each user, making it a bit more personable.
The program can be linked into other systems like Outlook which can alleviate the need for manual entry of contacts.
It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Adapt CRM is the perfect tool for everyone looking for the solution to manage customer relations. It has proved itself as a time saver and we can focus on other parts of our organization too without any compromise on our customer relations. It has many features for customization. Additionally, its customer service is so good and helpful and unlike other software of this kind, we have found it quite user-friendly.
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
CRM solutions are always meant to strengthen client relationships and ADAPTcrm has helped us in achieving one of our business objectives of strengthening our bond with our clients.
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
ADAPTcrm is a bit different than other programs with similar feature sets. It offers a more well-rounded set of features that can be beneficial for an organization looking for an in all-in-one solution without much customization. On the other hand, if customization or changes are needed, the costs can be increased greatly with the need for developers or support from the company. Some CRM solutions may require a great deal of programming which ADAPTcrm does not necessarily need, potentially saving a great deal of time in implementation.
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!