What users are saying about
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Top Rated
298 Ratings
14 Ratings

ActiveCampaign

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Top Rated
298 Ratings
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Score 8.9 out of 100
14 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

ADAPTcrm

It really works as an all-in-one solution for multiple business needs such as human resource management, sales exploration, and payroll operations. Ultimately, it works better for a larger organization and can be an overkill for smaller organizations or non-profits. In many ways, the numerous features and operations can help alleviate the need for acquiring multiple programs and the training involved.
Bruce Emmerling | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
ADAPTcrm
WYSIWYG email editor
ActiveCampaign
8.1
ADAPTcrm
Dynamic content
ActiveCampaign
8.3
ADAPTcrm
Ability to test dynamic content
ActiveCampaign
7.9
ADAPTcrm
Landing pages
ActiveCampaign
7.1
ADAPTcrm
A/B testing
ActiveCampaign
8.5
ADAPTcrm
Mobile optimization
ActiveCampaign
8.2
ADAPTcrm
Email deliverability reporting
ActiveCampaign
8.8
ADAPTcrm
List management
ActiveCampaign
8.6
ADAPTcrm
Triggered drip sequences
ActiveCampaign
9.4
ADAPTcrm

Lead Management

ActiveCampaign
7.8
ADAPTcrm
Lead nurturing
ActiveCampaign
7.7
ADAPTcrm
Lead scoring and grading
ActiveCampaign
7.8
ADAPTcrm
Data quality management
ActiveCampaign
7.2
ADAPTcrm
Automated sales alerts and tasks
ActiveCampaign
8.3
ADAPTcrm

Campaign Management

ActiveCampaign
7.9
ADAPTcrm
Calendaring
ActiveCampaign
7.1
ADAPTcrm
Event/webinar marketing
ActiveCampaign
8.7
ADAPTcrm

Social Media Marketing

ActiveCampaign
8.2
ADAPTcrm
Social sharing and campaigns
ActiveCampaign
8.8
ADAPTcrm
Social profile integration
ActiveCampaign
7.6
ADAPTcrm

Reporting & Analytics

ActiveCampaign
7.8
ADAPTcrm
Dashboards
ActiveCampaign
7.9
ADAPTcrm
Standard reports
ActiveCampaign
7.8
ADAPTcrm
Custom reports
ActiveCampaign
7.7
ADAPTcrm

Platform & Infrastructure

ActiveCampaign
8.2
ADAPTcrm
API
ActiveCampaign
8.8
ADAPTcrm
Role-based workflow & approvals
ActiveCampaign
7.9
ADAPTcrm
Customizability
ActiveCampaign
7.9
ADAPTcrm
Integration with Salesforce.com
ActiveCampaign
8.1
ADAPTcrm
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
ADAPTcrm
Integration with SugarCRM
ActiveCampaign
8.2
ADAPTcrm

Sales Force Automation

ActiveCampaign
ADAPTcrm
7.2
Customer data management / contact management
ActiveCampaign
ADAPTcrm
7.0
Workflow management
ActiveCampaign
ADAPTcrm
6.0
Territory management
ActiveCampaign
ADAPTcrm
6.0
Opportunity management
ActiveCampaign
ADAPTcrm
7.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
ADAPTcrm
8.0
Contract management
ActiveCampaign
ADAPTcrm
8.0
Quote & order management
ActiveCampaign
ADAPTcrm
7.0
Interaction tracking
ActiveCampaign
ADAPTcrm
8.0
Channel / partner relationship management
ActiveCampaign
ADAPTcrm
8.0

Customer Service & Support

ActiveCampaign
ADAPTcrm
7.3
Case management
ActiveCampaign
ADAPTcrm
8.0
Call center management
ActiveCampaign
ADAPTcrm
7.0
Help desk management
ActiveCampaign
ADAPTcrm
7.0

Marketing Automation

ActiveCampaign
ADAPTcrm
8.0
Lead management
ActiveCampaign
ADAPTcrm
8.0
Email marketing
ActiveCampaign
ADAPTcrm
8.0

CRM Project Management

ActiveCampaign
ADAPTcrm
8.0
Task management
ActiveCampaign
ADAPTcrm
9.0
Billing and invoicing management
ActiveCampaign
ADAPTcrm
8.0
Reporting
ActiveCampaign
ADAPTcrm
7.0

CRM Reporting & Analytics

ActiveCampaign
ADAPTcrm
7.3
Forecasting
ActiveCampaign
ADAPTcrm
7.0
Pipeline visualization
ActiveCampaign
ADAPTcrm
8.0
Customizable reports
ActiveCampaign
ADAPTcrm
7.0

Customization

ActiveCampaign
ADAPTcrm
6.3
Custom fields
ActiveCampaign
ADAPTcrm
6.0
Custom objects
ActiveCampaign
ADAPTcrm
6.0
Scripting environment
ActiveCampaign
ADAPTcrm
7.0
API for custom integration
ActiveCampaign
ADAPTcrm
6.0

Security

ActiveCampaign
ADAPTcrm
7.0
Single sign-on capability
ActiveCampaign
ADAPTcrm
7.0
Role-based user permissions
ActiveCampaign
ADAPTcrm
7.0

Social CRM

ActiveCampaign
ADAPTcrm
7.5
Social data
ActiveCampaign
ADAPTcrm
8.0
Social engagement
ActiveCampaign
ADAPTcrm
7.0

Integrations with 3rd-party Software

ActiveCampaign
ADAPTcrm
8.0
Marketing automation
ActiveCampaign
ADAPTcrm
8.0

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

ADAPTcrm

  • It provides a nice, single package of multiple features as in all in one solution business program. It can be used to help run many operations in an organization.
  • ADAPTcrm provides a fairly robust interface that can be individually tailored to each user, making it a bit more personable.
  • The program can be linked into other systems like Outlook which can alleviate the need for manual entry of contacts.
Bruce Emmerling | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

ADAPTcrm

  • The interface can be difficult to learn at first and a little overwhelming for new users.
  • The lack of customization of some features without additional support.
  • The software maker provides multiple forms of the application which can be confusing when making a purchasing decision.
Bruce Emmerling | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

ADAPTcrm

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

ADAPTcrm

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

ADAPTcrm

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

ADAPTcrm

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

ADAPTcrm

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

ADAPTcrm

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

ADAPTcrm

ADAPTcrm is a bit different than other programs with similar feature sets. It offers a more well-rounded set of features that can be beneficial for an organization looking for an in all-in-one solution without much customization. On the other hand, if customization or changes are needed, the costs can be increased greatly with the need for developers or support from the company. Some CRM solutions may require a great deal of programming which ADAPTcrm does not necessarily need, potentially saving a great deal of time in implementation.
Bruce Emmerling | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

ADAPTcrm

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

ADAPTcrm

  • ADAPTcrm helps to address a number of business needs. It can help save a great deal of money and time if implemented correctly.
  • Some users needed additional training which increased staffing costs.
  • The program helped simplify operations into an integrated software solution.
Bruce Emmerling | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ADAPTcrm

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
ADAPTcrm
8.0

Likelihood to Renew

ActiveCampaign
9.1
ADAPTcrm

Usability

ActiveCampaign
8.2
ADAPTcrm

Reliability and Availability

ActiveCampaign
9.4
ADAPTcrm

Performance

ActiveCampaign
8.1
ADAPTcrm

Support Rating

ActiveCampaign
8.9
ADAPTcrm

Implementation Rating

ActiveCampaign
7.4
ADAPTcrm

Scalability

ActiveCampaign
9.4
ADAPTcrm

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