What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
8 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
8 Ratings
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Score 6.6 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

If you drive a lot of traffic/leads into your business and you need a solid follow up process while also tracking the behaviors of your leads, you need ActiveCampaign. It will be a complete game changer for your marketing automation and sales process for you and your sales team.
Adam Middlesworth profile photo

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Adestra
10.0
WYSIWYG email editor
ActiveCampaign
7.7
Adestra
10.0
Dynamic content
ActiveCampaign
7.3
Adestra
10.0
Ability to test dynamic content
ActiveCampaign
7.4
Adestra
10.0
Landing pages
ActiveCampaign
6.7
Adestra
10.0
A/B testing
ActiveCampaign
7.1
Adestra
10.0
Mobile optimization
ActiveCampaign
7.7
Adestra
Email deliverability
ActiveCampaign
8.3
Adestra
10.0
List management
ActiveCampaign
8.1
Adestra
10.0
Triggered drip sequences
ActiveCampaign
9.3
Adestra
10.0

Reporting & Analytics

ActiveCampaign
7.0
Adestra
10.0
Dashboards
ActiveCampaign
7.0
Adestra
10.0
Standard reports
ActiveCampaign
7.2
Adestra
10.0
Custom reports
ActiveCampaign
6.8
Adestra

Pros

  • Simple to use
  • Good value for the price
  • Automation sequences
  • Lead scoring
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  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo

Cons

  • With ActiveCampaign, there's quite a bit of learning up front to really understand how to use its services to full effect.
  • The tutorial videos are led by a guy who clearly hates his life.
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  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo

Usability

No score
No answers yet
No answers on this topic
Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo

Support

No score
No answers yet
No answers on this topic
Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo

Alternatives Considered

ActiveCampaign is the budget option, no doubt. There isn't a single other tool even near it in price that offers anywhere near the level of tools that ActiveCampaign offers.However, just because it's really inexpensive, don't let that lead you to think its a "cheap" tool. They spend a lot less on sales and marketing efforts than some of the larger platforms, but their core platform offers you 80% of the tools of the solutions that cost $3k-$10k per month.
Alden Dale profile photo
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo

Return on Investment

  • We were able to save a lot of time once the campaigns were all set up. This makes for a really easy launch the second time.
  • It allowed us to put things on autopilot so that each end user would have a great experience in our marketing funnel
  • My favorite thing was having the system automatically tag people depending on their behavior. If someone didn't watch a webinar we would email them with the replay etc.
Andy Ryan profile photo
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details