What users are saying about
ActiveCampaign
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Top Rated
811 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 811 reviews and ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 10 reviews and ratings
Feature Set Ratings
- Adestra ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing
8.5
ActiveCampaign
85%

10.0
Adestra
100%
Adestra ranks higher in 8/9 features
Adestra ranks higher in 8/9 features
WYSIWYG email editor
8.0
80%
546 Ratings

10.0
100%
1 Rating
Dynamic content
8.4
84%
484 Ratings

10.0
100%
1 Rating
Ability to test dynamic content
8.2
82%
438 Ratings

10.0
100%
1 Rating
Landing pages
7.3
73%
307 Ratings

10.0
100%
1 Rating
A/B testing
8.6
86%
351 Ratings

10.0
100%
1 Rating
Mobile optimization
8.4
84%
492 Ratings

N/A
0 Ratings
Email deliverability reporting
9.2
92%
635 Ratings

10.0
100%
2 Ratings
List management
8.9
89%
611 Ratings

10.0
100%
1 Rating
Triggered drip sequences
9.0
90%
538 Ratings

10.0
100%
1 Rating
Lead Management
8.7
ActiveCampaign
87%

Adestra
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features
ActiveCampaign ranks higher in 4/4 features
Lead nurturing
9.0
90%
459 Ratings

N/A
0 Ratings
Lead scoring and grading
8.6
86%
336 Ratings

N/A
0 Ratings
Data quality management
8.6
86%
376 Ratings

N/A
0 Ratings
Automated sales alerts and tasks
8.7
87%
332 Ratings

N/A
0 Ratings
Campaign Management
8.5
ActiveCampaign
85%

Adestra
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Calendaring
8.3
83%
275 Ratings

N/A
0 Ratings
Event/webinar marketing
8.6
86%
267 Ratings

N/A
0 Ratings
Social Media Marketing
8.6
ActiveCampaign
86%

Adestra
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Social sharing and campaigns
8.7
87%
241 Ratings

N/A
0 Ratings
Social profile integration
8.5
85%
236 Ratings

N/A
0 Ratings
Reporting & Analytics
8.7
ActiveCampaign
87%

10.0
Adestra
100%
Adestra ranks higher in 2/3 features
Adestra ranks higher in 2/3 features
Dashboards
8.7
87%
559 Ratings

10.0
100%
1 Rating
Standard reports
8.8
88%
548 Ratings

10.0
100%
1 Rating
Custom reports
8.5
85%
350 Ratings

N/A
0 Ratings
Platform & Infrastructure
8.8
ActiveCampaign
88%

Adestra
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features
ActiveCampaign ranks higher in 6/6 features
API
9.1
91%
367 Ratings

N/A
0 Ratings
Role-based workflow & approvals
8.5
85%
247 Ratings

N/A
0 Ratings
Customizability
8.8
88%
387 Ratings

N/A
0 Ratings
Integration with Salesforce.com
8.8
88%
81 Ratings

N/A
0 Ratings
Integration with Microsoft Dynamics CRM
8.8
88%
54 Ratings

N/A
0 Ratings
Integration with SugarCRM
8.7
87%
50 Ratings

N/A
0 Ratings
Attribute Ratings
- Adestra is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
Likelihood to Recommend
9.1
ActiveCampaign
91%
629 Ratings

10.0
Adestra
100%
1 Rating
Likelihood to Renew
8.9
ActiveCampaign
89%
18 Ratings

Adestra
N/A
0 Ratings
Usability
8.2
ActiveCampaign
82%
33 Ratings

9.0
Adestra
90%
1 Rating
Availability
9.1
ActiveCampaign
91%
4 Ratings

Adestra
N/A
0 Ratings
Performance
6.9
ActiveCampaign
69%
4 Ratings

Adestra
N/A
0 Ratings
Support Rating
6.0
ActiveCampaign
60%
37 Ratings

10.0
Adestra
100%
2 Ratings
In-Person Training
7.3
ActiveCampaign
73%
1 Rating

Adestra
N/A
0 Ratings
Implementation Rating
8.7
ActiveCampaign
87%
10 Ratings

Adestra
N/A
0 Ratings
Product Scalability
8.5
ActiveCampaign
85%
4 Ratings

Adestra
N/A
0 Ratings
Likelihood to Recommend
ActiveCampaign
I have ActiveCampaign integrated with my website so I can tag entry points for people and send specific emails based on those tags. I also have it integrated with Calendly so I can see who books a call and what their pathway to me was. There is way more that I could be doing but haven't used all the features yet.
CDO (Chief Development Officer)
Cherian Koshy (Personal Brand)Fundraising, 1-10 employees
Adestra
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Email Marketing Campaign Manager
Inbox Group Email MarketingMarketing and Advertising, 11-50 employees
Pros
ActiveCampaign
- Contact management is robust and reliable, and provides all the capabilities I was looking for.
- Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
- Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
- Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Owner
Good GnusMarketing & Advertising, 1-10 employees
Adestra
- Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
- Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
- Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
- Data downloads via Reporting is available at every level, from overview to individual KPI.
- Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
- Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
- Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
- The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Email Marketing Campaign Manager
Inbox Group Email MarketingMarketing and Advertising, 11-50 employees
Cons
ActiveCampaign
- I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
- It could be a little bit easier to find pricing online.
- Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Founder
NWEBA Digital LTDMarketing & Advertising, 1-10 employees
Adestra
- As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Email Marketing Campaign Manager
Inbox Group Email MarketingMarketing and Advertising, 11-50 employees
Pricing Details
ActiveCampaign
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9 per month
ActiveCampaign Editions & Modules
Edition
Lite | $9.001 |
---|---|
Plus | $492 |
Professional | $1293 |
Enterprise | $2294 |
- Per Month [3 Users]
- Per Month [25 Users]
- Per Month [50 Users]
- Per Month [Unlimited Users]
Additional Pricing Details
—Adestra
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Starting Price
—Adestra Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
ActiveCampaign
ActiveCampaign 8.9
Based on 18 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
- Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
- Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
- Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
- Reporting - The ability to see specific open, click, and conversion rates in one place.
- Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Adestra
No score
No answers yet
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign 8.2
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
President of Catalyst Movies
Catalyst Resource GroupMarketing & Advertising, 11-50 employees
Adestra
Adestra 9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Email Marketing Campaign Manager
Inbox Group Email MarketingMarketing and Advertising, 11-50 employees
Reliability and Availability
ActiveCampaign
ActiveCampaign 9.1
Based on 4 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Adestra
No score
No answers yet
No answers on this topic
Performance
ActiveCampaign
ActiveCampaign 6.9
Based on 4 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Adestra
No score
No answers yet
No answers on this topic
Support Rating
ActiveCampaign
ActiveCampaign 6.0
Based on 37 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Producer/Audio Engineer
Silver Stoners Creative, LLCMusic, 1-10 employees
Adestra
Adestra 10.0
Based on 2 answers
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Email Marketing Campaign Manager
Inbox Group Email MarketingMarketing and Advertising, 11-50 employees
Implementation Rating
ActiveCampaign
ActiveCampaign 8.7
Based on 10 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Practice Owner & Founder
William Ainslie BiokineticsAlternative Medicine, 1-10 employees
Adestra
No score
No answers yet
No answers on this topic
Alternatives Considered
ActiveCampaign
We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
Founder
Fearless BusinessProfessional Training & Coaching, 1-10 employees
Adestra
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Email Marketing Campaign Manager
Inbox Group Email MarketingMarketing and Advertising, 11-50 employees
Scalability
ActiveCampaign
ActiveCampaign 8.5
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Adestra
No score
No answers yet
No answers on this topic
Return on Investment
ActiveCampaign
- ActiveCampaign saved us thousands of dollars over our previous CRM platform.
- We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
- We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
- We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
- ActiveCampaign Automations save us a significant amount of time.
CAD & Marketing Manager
Northwestern Ohio Security SystemsSecurity & Investigations, 51-200 employees
Adestra
- For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Email Marketing Campaign Manager
Inbox Group Email MarketingMarketing and Advertising, 11-50 employees