What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
811 Ratings
10 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
811 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • Adestra ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.5

ActiveCampaign

85%
10.0

Adestra

100%
Adestra ranks higher in 8/9 features

WYSIWYG email editor

8.0
80%
546 Ratings
10.0
100%
1 Rating

Dynamic content

8.4
84%
484 Ratings
10.0
100%
1 Rating

Ability to test dynamic content

8.2
82%
438 Ratings
10.0
100%
1 Rating

Landing pages

7.3
73%
307 Ratings
10.0
100%
1 Rating

A/B testing

8.6
86%
351 Ratings
10.0
100%
1 Rating

Mobile optimization

8.4
84%
492 Ratings
N/A
0 Ratings

Email deliverability reporting

9.2
92%
635 Ratings
10.0
100%
2 Ratings

List management

8.9
89%
611 Ratings
10.0
100%
1 Rating

Triggered drip sequences

9.0
90%
538 Ratings
10.0
100%
1 Rating

Lead Management

8.7

ActiveCampaign

87%

Adestra

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
459 Ratings
N/A
0 Ratings

Lead scoring and grading

8.6
86%
336 Ratings
N/A
0 Ratings

Data quality management

8.6
86%
376 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
332 Ratings
N/A
0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

Adestra

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
275 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
267 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Adestra

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
241 Ratings
N/A
0 Ratings

Social profile integration

8.5
85%
236 Ratings
N/A
0 Ratings

Reporting & Analytics

8.7

ActiveCampaign

87%
10.0

Adestra

100%
Adestra ranks higher in 2/3 features

Dashboards

8.7
87%
559 Ratings
10.0
100%
1 Rating

Standard reports

8.8
88%
548 Ratings
10.0
100%
1 Rating

Custom reports

8.5
85%
350 Ratings
N/A
0 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%

Adestra

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
367 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.5
85%
247 Ratings
N/A
0 Ratings

Customizability

8.8
88%
387 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.8
88%
81 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.8
88%
54 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.7
87%
50 Ratings
N/A
0 Ratings

Attribute Ratings

  • Adestra is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

9.1

ActiveCampaign

91%
629 Ratings
10.0

Adestra

100%
1 Rating

Likelihood to Renew

8.9

ActiveCampaign

89%
18 Ratings

Adestra

N/A
0 Ratings

Usability

8.2

ActiveCampaign

82%
33 Ratings
9.0

Adestra

90%
1 Rating

Availability

9.1

ActiveCampaign

91%
4 Ratings

Adestra

N/A
0 Ratings

Performance

6.9

ActiveCampaign

69%
4 Ratings

Adestra

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
37 Ratings
10.0

Adestra

100%
2 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Adestra

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Adestra

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Adestra

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I have ActiveCampaign integrated with my website so I can tag entry points for people and send specific emails based on those tags. I also have it integrated with Calendly so I can see who books a call and what their pathway to me was. There is way more that I could be doing but haven't used all the features yet.
Cherian Koshy | TrustRadius Reviewer

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks | TrustRadius Reviewer

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Bill Kerschbaum | TrustRadius Reviewer

Adestra

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks | TrustRadius Reviewer

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Jack Foster | TrustRadius Reviewer

Adestra

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks | TrustRadius Reviewer

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$9 per month

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Adestra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Starting Price

Adestra Editions & Modules

Additional Pricing Details

Likelihood to Renew

ActiveCampaign

ActiveCampaign 8.9
Based on 18 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Adestra

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Adestra

Adestra 9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 4 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Adestra

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 6.9
Based on 4 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Adestra

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.0
Based on 37 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Adestra

Adestra 10.0
Based on 2 answers
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.7
Based on 10 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Adestra

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
Robin Waite | TrustRadius Reviewer

Adestra

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.5
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Adestra

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Wendy Brodeur | TrustRadius Reviewer

Adestra

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks | TrustRadius Reviewer

Screenshots

Add comparison