What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Adestra

7 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Adestra

7 Ratings
Score 6.8 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Adestra
10.0
WYSIWYG email editor
ActiveCampaign
7.7
Adestra
10.0
Dynamic content
ActiveCampaign
7.4
Adestra
10.0
Ability to test dynamic content
ActiveCampaign
7.5
Adestra
10.0
Landing pages
ActiveCampaign
6.7
Adestra
10.0
A/B testing
ActiveCampaign
7.2
Adestra
10.0
Mobile optimization
ActiveCampaign
7.7
Adestra
Email deliverability
ActiveCampaign
8.3
Adestra
10.0
List management
ActiveCampaign
8.1
Adestra
10.0
Triggered drip sequences
ActiveCampaign
9.3
Adestra
10.0

Reporting & Analytics

ActiveCampaign
7.0
Adestra
10.0
Dashboards
ActiveCampaign
7.1
Adestra
10.0
Standard reports
ActiveCampaign
7.3
Adestra
10.0
Custom reports
ActiveCampaign
6.7
Adestra

Pros

  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
No photo available
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo

Cons

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
No photo available
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo

Usability

No score
No answers yet
No answers on this topic
Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo

Support

No score
No answers yet
No answers on this topic
Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo

Alternatives Considered

Before ActiveCampaign we were using both MailChimp for some stuff as well as Hatchbuck for other stuff. The main reason we went with ActiveCampaign is the comprehensive automated campaigns you can set up. Hatchbuck's automated campaigns were very limited, you couldn't do much behavioral targeting. Same applied for MailChimp, automated features were limited. Plus, with MailChimp your contacts are stuck on one list and you can't easily move them around or segment across lists based on keywords/tags. That's where ActiveCampaign truly shines.
Viktor Nagornyy profile photo
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details