Likelihood to Recommend ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review Where amoCRM is extremely beneficial is with sales teams needing to find a cloud platform that can be easily learned and implemented. At the high school, college and small business level it is fairly priced and easy to work with. The automated pipeline to track calls, sites visits and online chats makes it fast and quick to connect with potential customers. In a day like today where it is crucial to make sales as fast as possible, because any hesitate could result in a loss of a sale, this platform makes it pretty simple. Web forms implemented on our website really helps to connect all of our communication. I would highly recommend it as a means for small businesses to track sales, clients and data. I think as the business grows there may be software that does the sales, marketing tracking side, as well as payroll and HR services as well to not need multiple providers.
Read full review Pros The graphic design is very good, especially fonts, colours and templates Flexibility of design and functionality Takes a little while to learn it, but generally user-friendly Looks very professional but doesn't cost much to get started There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out. Read full review Easy to use interface. You can customize your lead's view to show the most important information for amoCRM users. Ready to use Integrations. You can integrate amoCRM with your virtual PBX service, end-to-end analytics service, mailing services. Rich API. You can easily export all leads from amoCRM to different services and work with this data. Customization. You can add your own fields to lead card to fit your needs. Access management. You can set up different rights for different users, so only several users can, for example, delete leads or export data. Read full review Cons The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc. There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass. I'd like more reporting data on one page. Read full review Room for improvement would be that you need to manually integrate some of the apps for use. Adding information to different fields is timely, and having an auto-fill would be very useful for a lot of the text fields. Perhaps using AI platforms could help identify what content should flow where on the platform. Allow for Twitter integration. Grabbing leads from twitter is very important, using it for FB Messenger is great, but what about other platforms? Read full review Likelihood to Renew I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review Usability ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review Reliability and Availability I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review Performance Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review Support Rating This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review Implementation Rating Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review Alternatives Considered I moved to ActiveCampaign from
Mailchimp . Admittedly, I was using the free version of
Mailchimp , but I had numerous episodes of subscriber data NOT being added to
Mailchimp , despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review Reasons why we chose amoCRM: 1. It's customizable, we can add custom fields and processes. 2. It has a lot of ready integrations with services we use. 3. Rich API that allows building completely custom analytics based on data from CRM. 4. UI can be customized too. We show our internal users all the data they need to work with the client.
Read full review Scalability My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review Return on Investment I haven't monetized my list yet so no clear ROI but great from a list-building perspective The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features Read full review Positive impact is on time, the mobile app makes it easy to implement on all devices. For students, it helps to improve their communication skills. Positive, the leads you can gather all in one place makes it much more of an efficient process to track communication, so it saves time, and as a result, saves money. Negative, it seems to take up a lot of data on our mobile devices. Overall it does not have a major impact on the business, but on a mobile device it does drain the battery more than other apps do. Read full review ScreenShots ActiveCampaign Screenshots