What users are saying about
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Top Rated
684 Ratings
19 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
19 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Campaigner

Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior.Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns.Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Campaigner
8.7
WYSIWYG email editor
ActiveCampaign
8.1
Campaigner
8.5
Dynamic content
ActiveCampaign
8.5
Campaigner
9.0
Ability to test dynamic content
ActiveCampaign
8.0
Campaigner
9.0
Landing pages
ActiveCampaign
7.1
Campaigner
9.8
A/B testing
ActiveCampaign
8.7
Campaigner
6.7
Mobile optimization
ActiveCampaign
8.2
Campaigner
7.7
Email deliverability reporting
ActiveCampaign
8.9
Campaigner
8.2
List management
ActiveCampaign
8.8
Campaigner
9.4
Triggered drip sequences
ActiveCampaign
9.1
Campaigner
9.5

Lead Management

ActiveCampaign
8.5
Campaigner
Lead nurturing
ActiveCampaign
8.8
Campaigner
Lead scoring and grading
ActiveCampaign
8.4
Campaigner
Data quality management
ActiveCampaign
8.2
Campaigner
Automated sales alerts and tasks
ActiveCampaign
8.6
Campaigner

Campaign Management

ActiveCampaign
7.9
Campaigner
Calendaring
ActiveCampaign
7.7
Campaigner
Event/webinar marketing
ActiveCampaign
8.1
Campaigner

Social Media Marketing

ActiveCampaign
8.3
Campaigner
Social sharing and campaigns
ActiveCampaign
8.4
Campaigner
Social profile integration
ActiveCampaign
8.1
Campaigner

Reporting & Analytics

ActiveCampaign
8.5
Campaigner
6.3
Dashboards
ActiveCampaign
8.5
Campaigner
5.0
Standard reports
ActiveCampaign
8.6
Campaigner
8.5
Custom reports
ActiveCampaign
8.3
Campaigner
5.3

Platform & Infrastructure

ActiveCampaign
8.7
Campaigner
API
ActiveCampaign
8.7
Campaigner
Role-based workflow & approvals
ActiveCampaign
8.4
Campaigner
Customizability
ActiveCampaign
8.6
Campaigner
Integration with Salesforce.com
ActiveCampaign
8.6
Campaigner
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Campaigner
Integration with SugarCRM
ActiveCampaign
8.8
Campaigner

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Campaigner

  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
Zaheer Bulsara | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Campaigner

  • More ways to schedule newsletters
  • Some emails may go to spam
Mahmoud Farag | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Campaigner

Campaigner 9.0
Based on 1 answer
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
Zaheer Bulsara | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Campaigner

Campaigner 5.0
Based on 2 answers
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person.If you are tech savy this system might be for you but you'll be on your own.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Campaigner

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Campaigner

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Campaigner

Campaigner 1.2
Based on 3 answers
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Campaigner

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Campaigner

MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
Tim Sessions | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Campaigner

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Campaigner

  • Saves time and resources
  • Reduced overhead costs
  • Higher conversion rates
  • Email list segmentation
Mahmoud Farag | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Campaigner

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Campaigner Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Campaigner
6.9

Likelihood to Renew

ActiveCampaign
9.1
Campaigner
9.0

Usability

ActiveCampaign
8.1
Campaigner
5.0

Reliability and Availability

ActiveCampaign
9.1
Campaigner

Performance

ActiveCampaign
8.6
Campaigner

Support Rating

ActiveCampaign
6.7
Campaigner
1.2

In-Person Training

ActiveCampaign
7.3
Campaigner

Implementation Rating

ActiveCampaign
8.5
Campaigner

Scalability

ActiveCampaign
8.8
Campaigner

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