What users are saying about
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Top Rated
705 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
3 Ratings
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Score 9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Clear C2 C2CRM

C2CRM has totally modified the way we used to manage our sales and marketing. We can now manage the budget and proposals using it. Also, its interface is simple and navigation through this software is very smooth. Its reporting tool is so precise and possesses all the details. What is not appealing about this software is its price which is sky-high and unaffordable for us. But if someone is looking for a tool to manage their sales, C2CRM is the perfect one for managing customer relations and satisfaction.
Donna-sue Carpenter | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Clear C2 C2CRM
WYSIWYG email editor
ActiveCampaign
8.1
Clear C2 C2CRM
Dynamic content
ActiveCampaign
8.6
Clear C2 C2CRM
Ability to test dynamic content
ActiveCampaign
8.1
Clear C2 C2CRM
Landing pages
ActiveCampaign
7.2
Clear C2 C2CRM
A/B testing
ActiveCampaign
8.7
Clear C2 C2CRM
Mobile optimization
ActiveCampaign
8.4
Clear C2 C2CRM
Email deliverability reporting
ActiveCampaign
9.0
Clear C2 C2CRM
List management
ActiveCampaign
8.9
Clear C2 C2CRM
Triggered drip sequences
ActiveCampaign
9.3
Clear C2 C2CRM

Lead Management

ActiveCampaign
8.5
Clear C2 C2CRM
Lead nurturing
ActiveCampaign
8.8
Clear C2 C2CRM
Lead scoring and grading
ActiveCampaign
8.3
Clear C2 C2CRM
Data quality management
ActiveCampaign
8.4
Clear C2 C2CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Clear C2 C2CRM

Campaign Management

ActiveCampaign
8.3
Clear C2 C2CRM
Calendaring
ActiveCampaign
8.0
Clear C2 C2CRM
Event/webinar marketing
ActiveCampaign
8.6
Clear C2 C2CRM

Social Media Marketing

ActiveCampaign
8.6
Clear C2 C2CRM
Social sharing and campaigns
ActiveCampaign
8.7
Clear C2 C2CRM
Social profile integration
ActiveCampaign
8.5
Clear C2 C2CRM

Reporting & Analytics

ActiveCampaign
8.6
Clear C2 C2CRM
Dashboards
ActiveCampaign
8.7
Clear C2 C2CRM
Standard reports
ActiveCampaign
8.7
Clear C2 C2CRM
Custom reports
ActiveCampaign
8.5
Clear C2 C2CRM

Platform & Infrastructure

ActiveCampaign
8.8
Clear C2 C2CRM
API
ActiveCampaign
9.0
Clear C2 C2CRM
Role-based workflow & approvals
ActiveCampaign
8.5
Clear C2 C2CRM
Customizability
ActiveCampaign
8.7
Clear C2 C2CRM
Integration with Salesforce.com
ActiveCampaign
8.8
Clear C2 C2CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Clear C2 C2CRM
Integration with SugarCRM
ActiveCampaign
8.8
Clear C2 C2CRM

Sales Force Automation

ActiveCampaign
Clear C2 C2CRM
9.3
Customer data management / contact management
ActiveCampaign
Clear C2 C2CRM
9.0
Workflow management
ActiveCampaign
Clear C2 C2CRM
9.7
Territory management
ActiveCampaign
Clear C2 C2CRM
8.6
Opportunity management
ActiveCampaign
Clear C2 C2CRM
9.3
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Clear C2 C2CRM
9.7
Contract management
ActiveCampaign
Clear C2 C2CRM
10.0
Quote & order management
ActiveCampaign
Clear C2 C2CRM
9.0
Interaction tracking
ActiveCampaign
Clear C2 C2CRM
9.0
Channel / partner relationship management
ActiveCampaign
Clear C2 C2CRM
9.0

Customer Service & Support

ActiveCampaign
Clear C2 C2CRM
9.5
Case management
ActiveCampaign
Clear C2 C2CRM
10.0
Call center management
ActiveCampaign
Clear C2 C2CRM
9.3
Help desk management
ActiveCampaign
Clear C2 C2CRM
9.3

Marketing Automation

ActiveCampaign
Clear C2 C2CRM
9.8
Lead management
ActiveCampaign
Clear C2 C2CRM
10.0
Email marketing
ActiveCampaign
Clear C2 C2CRM
9.7

CRM Project Management

ActiveCampaign
Clear C2 C2CRM
9.2
Task management
ActiveCampaign
Clear C2 C2CRM
9.3
Billing and invoicing management
ActiveCampaign
Clear C2 C2CRM
9.0
Reporting
ActiveCampaign
Clear C2 C2CRM
9.3

CRM Reporting & Analytics

ActiveCampaign
Clear C2 C2CRM
9.2
Forecasting
ActiveCampaign
Clear C2 C2CRM
9.7
Pipeline visualization
ActiveCampaign
Clear C2 C2CRM
9.0
Customizable reports
ActiveCampaign
Clear C2 C2CRM
9.0

Customization

ActiveCampaign
Clear C2 C2CRM
9.2
Custom fields
ActiveCampaign
Clear C2 C2CRM
9.3
Custom objects
ActiveCampaign
Clear C2 C2CRM
9.0
Scripting environment
ActiveCampaign
Clear C2 C2CRM
9.3
API for custom integration
ActiveCampaign
Clear C2 C2CRM
9.0

Security

ActiveCampaign
Clear C2 C2CRM
8.8
Single sign-on capability
ActiveCampaign
Clear C2 C2CRM
9.0
Role-based user permissions
ActiveCampaign
Clear C2 C2CRM
8.6

Social CRM

ActiveCampaign
Clear C2 C2CRM
9.5
Social data
ActiveCampaign
Clear C2 C2CRM
10.0
Social engagement
ActiveCampaign
Clear C2 C2CRM
9.0

Integrations with 3rd-party Software

ActiveCampaign
Clear C2 C2CRM
8.5
Marketing automation
ActiveCampaign
Clear C2 C2CRM
9.0
Compensation management
ActiveCampaign
Clear C2 C2CRM
8.0

Platform

ActiveCampaign
Clear C2 C2CRM
7.0
Mobile access
ActiveCampaign
Clear C2 C2CRM
7.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Clear C2 C2CRM

  • Communicating well with us
  • Understanding our unique needs
  • Quick responses for customized needs
Clark Landguth | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Clear C2 C2CRM

  • It lacks customizability for some special categories, so more frequent updates would be more useful for workflow.
  • It possesses all the features we needed most, but there should be remote access and asset management too.
  • High-quality networking is required to complete the procedure otherwise its various features can be lost.
Donna-sue Carpenter | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Clear C2 C2CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Clear C2 C2CRM

Clear C2 C2CRM 9.0
Based on 1 answer
I’ve been practicing this software for ages and it is very helpful for me to allocate my marketplace and trends that can boost up my productivity. If I see my customer support, and then I must say they are not [always] happy with my dealings, I utilize it for increasing my relationship with [the] customer for automating marketing leads.
Donna-sue Carpenter | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Clear C2 C2CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Clear C2 C2CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Clear C2 C2CRM

Clear C2 C2CRM 9.0
Based on 1 answer
C2CRM delivers us the best features for improving business tasks and it is very handy for launching new products in front of others. I can easily gather all the detail of customers in one place and we can discuss and increase product marketing. Its social media integration is great to advertise product features, so that's why I really like it.
Donna-sue Carpenter | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Clear C2 C2CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Clear C2 C2CRM

I HIGHLY recommend Clear C2 C2CRM above any other platform.
Clark Landguth | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Clear C2 C2CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Clear C2 C2CRM

  • Positive Management of Special Offers
  • Positive Management of Strategic Goals
  • Positive Management of Projects/Forecasting
Clark Landguth | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Clear C2 C2CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Clear C2 C2CRM Editions & Modules

Additional Pricing Details
Core package starts at $37 per user/per month. Includes all features to track and manage your customer and prospects (email integration, unlimited workflows, unlimited data, custom dashboards and report and much more). Additional modules of Sales, Marketing and Customer Support are $15 add-ons (per user, per month)

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Clear C2 C2CRM
9.3

Likelihood to Renew

ActiveCampaign
9.0
Clear C2 C2CRM

Usability

ActiveCampaign
8.2
Clear C2 C2CRM
9.0

Reliability and Availability

ActiveCampaign
9.1
Clear C2 C2CRM

Performance

ActiveCampaign
8.6
Clear C2 C2CRM

Support Rating

ActiveCampaign
6.5
Clear C2 C2CRM
9.0

In-Person Training

ActiveCampaign
7.3
Clear C2 C2CRM

Implementation Rating

ActiveCampaign
8.5
Clear C2 C2CRM

Scalability

ActiveCampaign
8.8
Clear C2 C2CRM

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