What users are saying about
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Top Rated
849 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100
1 Rating
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Score 7 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Contactability

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    561 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    500 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    452 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    324 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    365 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    509 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.3
    93%
    654 Ratings
    N/A
    0 Ratings

    List management

    9.0
    90%
    630 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    556 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Contactability

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    476 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    347 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    390 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    344 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Contactability

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.4
    84%
    283 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    275 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.8

    ActiveCampaign

    88%

    Contactability

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.9
    89%
    246 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Contactability

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    578 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    565 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    363 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    Contactability

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 7/7 features

    API

    9.2
    92%
    379 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    257 Ratings
    N/A
    0 Ratings

    Customizability

    8.9
    89%
    402 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.9
    89%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Third-party software integrations

    7.7
    77%
    2 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.3

    Contactability

    63%
    Contactability ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Workflow management

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Territory management

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Opportunity management

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Contract management

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    Quote & order management

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Interaction tracking

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Channel / partner relationship management

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    4.3

    Contactability

    43%
    Contactability ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    4.0
    40%
    1 Rating

    Call center management

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    Help desk management

    N/A
    0 Ratings
    4.0
    40%
    1 Rating

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.0

    Contactability

    60%
    Contactability ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Email marketing

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.7

    Contactability

    67%
    Contactability ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Billing and invoicing management

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Reporting

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.3

    Contactability

    63%
    Contactability ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Pipeline visualization

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Customizable reports

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.0

    Contactability

    70%
    Contactability ranks higher in 3/3 features

    Custom fields

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Custom objects

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Scripting environment

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.5

    Contactability

    65%
    Contactability ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Role-based user permissions

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.0

    Contactability

    70%
    Contactability ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Social engagement

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.0

    Contactability

    70%
    Contactability ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Compensation management

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.0

    Contactability

    60%
    Contactability ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Attribute Ratings

    • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    650 Ratings
    7.0

    Contactability

    70%
    1 Rating

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings

    Contactability

    N/A
    0 Ratings

    Usability

    8.0

    ActiveCampaign

    80%
    35 Ratings

    Contactability

    N/A
    0 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Contactability

    N/A
    0 Ratings

    Performance

    6.4

    ActiveCampaign

    64%
    4 Ratings

    Contactability

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    39 Ratings

    Contactability

    N/A
    0 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Contactability

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Contactability

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Contactability

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Contactability

    N/A
    0 Ratings

    Product Scalability

    8.4

    ActiveCampaign

    84%
    4 Ratings

    Contactability

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Contactability

    N/A
    0 Ratings

    Vendor pre-sale

    7.2

    ActiveCampaign

    72%
    3 Ratings

    Contactability

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
    Read full review

    Contactability

    Contactability is really good for teams that are trying to branch out to an untapped market space. Especially those that are trying to disrupt the health insurance scene. This helps them get their foot in the door in the area and their name out in the community. The customer service representatives could be more responsive.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Contactability

    • The software reporting system is really clean and works well and they are good at sending you leads.
    • Their customer service is also willing to work with you and they really tried to help me improve our ROI.
    • Since using Contactability our workflow is changing. We now only pick up the phone when someone is interested in our services. The prescreening is all handled and we have control over the flow, what is said. Even when we're out of the office we can log in from anywhere and see what's happening with our leads and those missed calls get scheduled for us automatically.
    Read full review

    Cons

    ActiveCampaign

    • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
    • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
    • I'd like more reporting data on one page.
    Read full review

    Contactability

    • Call the toll-free customer service number and you are transferred to a blank voicemail, with an electronic repeat of the phone number.
    • The software training videos were confusing to non technical users.
    • We encountered bugs with the use of Windows 10. Some of the futures were bugged.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Contactability

    Starting Price

    $149 per month

    Editions & Modules

    Contactability editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      ActiveCampaign

      For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
      • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
      • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
      • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
      • Reporting - The ability to see specific open, click, and conversion rates in one place.
      • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
      Read full review

      Contactability

      No answers on this topic

      Usability

      ActiveCampaign

      ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
      Read full review

      Contactability

      No answers on this topic

      Reliability and Availability

      ActiveCampaign

      I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
      Read full review

      Contactability

      No answers on this topic

      Performance

      ActiveCampaign

      Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
      Read full review

      Contactability

      No answers on this topic

      Support Rating

      ActiveCampaign

      This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
      Read full review

      Contactability

      No answers on this topic

      Implementation Rating

      ActiveCampaign

      Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
      Read full review

      Contactability

      No answers on this topic

      Alternatives Considered

      ActiveCampaign

      I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
      Read full review

      Contactability

      Contactability does a pretty decent job as it is very user-friendly and puts us in contact with our prospective clients. What they could improve on that Insightly does well is training and support. This could be due to the size of the company or their prioritization of resources. Overall we enjoyed Contactability better than Insightly.
      Read full review

      Scalability

      ActiveCampaign

      My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
      Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
      At this point, I don't think I'd ever use any other platform!
      Read full review

      Contactability

      No answers on this topic

      Return on Investment

      ActiveCampaign

      • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
      • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
      • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
      • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
      • ActiveCampaign Automations save us a significant amount of time.
      Read full review

      Contactability

      • We got our people to become more open minded in trying new software and exploring options for automation.
      • Users got discouraged when the software did not work as it was supposed to and customer service was not there too help.
      • Once used correctly, we did have a large increase in the number of new clients that our office handled.
      Read full review

      Screenshots

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