What users are saying about
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Top Rated
703 Ratings

ActiveCampaign

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Top Rated
703 Ratings
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Score 8.8 out of 100
1 Rating
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Score 7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Contactability

Contactability is really good for teams that are trying to branch out to an untapped market space. Especially those that are trying to disrupt the health insurance scene. This helps them get their foot in the door in the area and their name out in the community. The customer service representatives could be more responsive.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Contactability
WYSIWYG email editor
ActiveCampaign
8.1
Contactability
Dynamic content
ActiveCampaign
8.6
Contactability
Ability to test dynamic content
ActiveCampaign
8.1
Contactability
Landing pages
ActiveCampaign
7.2
Contactability
A/B testing
ActiveCampaign
8.7
Contactability
Mobile optimization
ActiveCampaign
8.4
Contactability
Email deliverability reporting
ActiveCampaign
9.0
Contactability
List management
ActiveCampaign
8.9
Contactability
Triggered drip sequences
ActiveCampaign
9.3
Contactability

Lead Management

ActiveCampaign
8.5
Contactability
Lead nurturing
ActiveCampaign
8.8
Contactability
Lead scoring and grading
ActiveCampaign
8.3
Contactability
Data quality management
ActiveCampaign
8.4
Contactability
Automated sales alerts and tasks
ActiveCampaign
8.6
Contactability

Campaign Management

ActiveCampaign
8.3
Contactability
Calendaring
ActiveCampaign
8.0
Contactability
Event/webinar marketing
ActiveCampaign
8.6
Contactability

Social Media Marketing

ActiveCampaign
8.6
Contactability
Social sharing and campaigns
ActiveCampaign
8.7
Contactability
Social profile integration
ActiveCampaign
8.5
Contactability

Reporting & Analytics

ActiveCampaign
8.6
Contactability
Dashboards
ActiveCampaign
8.7
Contactability
Standard reports
ActiveCampaign
8.7
Contactability
Custom reports
ActiveCampaign
8.5
Contactability

Platform & Infrastructure

ActiveCampaign
8.8
Contactability
API
ActiveCampaign
9.0
Contactability
Role-based workflow & approvals
ActiveCampaign
8.5
Contactability
Customizability
ActiveCampaign
8.7
Contactability
Integration with Salesforce.com
ActiveCampaign
8.8
Contactability
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Contactability
Integration with SugarCRM
ActiveCampaign
8.8
Contactability

Sales Force Automation

ActiveCampaign
Contactability
6.3
Customer data management / contact management
ActiveCampaign
Contactability
6.0
Workflow management
ActiveCampaign
Contactability
7.0
Territory management
ActiveCampaign
Contactability
7.0
Opportunity management
ActiveCampaign
Contactability
7.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Contactability
6.0
Contract management
ActiveCampaign
Contactability
5.0
Quote & order management
ActiveCampaign
Contactability
6.0
Interaction tracking
ActiveCampaign
Contactability
7.0
Channel / partner relationship management
ActiveCampaign
Contactability
6.0

Customer Service & Support

ActiveCampaign
Contactability
4.3
Case management
ActiveCampaign
Contactability
4.0
Call center management
ActiveCampaign
Contactability
5.0
Help desk management
ActiveCampaign
Contactability
4.0

Marketing Automation

ActiveCampaign
Contactability
6.0
Lead management
ActiveCampaign
Contactability
6.0
Email marketing
ActiveCampaign
Contactability
6.0

CRM Project Management

ActiveCampaign
Contactability
6.7
Task management
ActiveCampaign
Contactability
6.0
Billing and invoicing management
ActiveCampaign
Contactability
7.0
Reporting
ActiveCampaign
Contactability
7.0

CRM Reporting & Analytics

ActiveCampaign
Contactability
6.3
Forecasting
ActiveCampaign
Contactability
6.0
Pipeline visualization
ActiveCampaign
Contactability
7.0
Customizable reports
ActiveCampaign
Contactability
6.0

Customization

ActiveCampaign
Contactability
7.0
Custom fields
ActiveCampaign
Contactability
7.0
Custom objects
ActiveCampaign
Contactability
8.0
Scripting environment
ActiveCampaign
Contactability
6.0

Security

ActiveCampaign
Contactability
6.5
Single sign-on capability
ActiveCampaign
Contactability
7.0
Role-based user permissions
ActiveCampaign
Contactability
6.0

Social CRM

ActiveCampaign
Contactability
7.0
Social data
ActiveCampaign
Contactability
6.0
Social engagement
ActiveCampaign
Contactability
8.0

Integrations with 3rd-party Software

ActiveCampaign
Contactability
7.0
Marketing automation
ActiveCampaign
Contactability
6.0
Compensation management
ActiveCampaign
Contactability
8.0

Platform

ActiveCampaign
Contactability
6.0
Mobile access
ActiveCampaign
Contactability
6.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Contactability

  • The software reporting system is really clean and works well and they are good at sending you leads.
  • Their customer service is also willing to work with you and they really tried to help me improve our ROI.
  • Since using Contactability our workflow is changing. We now only pick up the phone when someone is interested in our services. The prescreening is all handled and we have control over the flow, what is said. Even when we're out of the office we can log in from anywhere and see what's happening with our leads and those missed calls get scheduled for us automatically.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Contactability

  • Call the toll-free customer service number and you are transferred to a blank voicemail, with an electronic repeat of the phone number.
  • The software training videos were confusing to non technical users.
  • We encountered bugs with the use of Windows 10. Some of the futures were bugged.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Contactability

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Contactability

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Contactability

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Contactability

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Contactability

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Contactability

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Contactability

Contactability does a pretty decent job as it is very user-friendly and puts us in contact with our prospective clients. What they could improve on that Insightly does well is training and support. This could be due to the size of the company or their prioritization of resources. Overall we enjoyed Contactability better than Insightly.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Contactability

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Contactability

  • We got our people to become more open minded in trying new software and exploring options for automation.
  • Users got discouraged when the software did not work as it was supposed to and customer service was not there too help.
  • Once used correctly, we did have a large increase in the number of new clients that our office handled.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Contactability

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Contactability Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Contactability
7.0

Likelihood to Renew

ActiveCampaign
9.0
Contactability

Usability

ActiveCampaign
8.2
Contactability

Reliability and Availability

ActiveCampaign
9.1
Contactability

Performance

ActiveCampaign
8.6
Contactability

Support Rating

ActiveCampaign
6.5
Contactability

In-Person Training

ActiveCampaign
7.3
Contactability

Implementation Rating

ActiveCampaign
8.5
Contactability

Scalability

ActiveCampaign
8.8
Contactability

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