ActiveCampaign vs. Experiture Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$9
per month
Experiture
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
$895
per month
Pricing
ActiveCampaignExperiture Marketing Platform
Editions & Modules
No answers on this topic
Professional
$895
per month
Premium
$1,295
per month
Enterprise
$1,995
per month
Offerings
Pricing Offerings
ActiveCampaignExperiture
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ActiveCampaignExperiture Marketing Platform
Top Pros
Top Cons
Features
ActiveCampaignExperiture Marketing Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
664 Ratings
14% above category average
Experiture Marketing Platform
9.8
3 Ratings
25% above category average
WYSIWYG email editor9.5581 Ratings9.83 Ratings
Dynamic content9.1520 Ratings9.93 Ratings
Ability to test dynamic content8.8471 Ratings9.83 Ratings
Landing pages7.9338 Ratings9.93 Ratings
A/B testing9.2380 Ratings10.03 Ratings
Mobile optimization9.4526 Ratings9.83 Ratings
Email deliverability reporting7.1631 Ratings9.93 Ratings
List management9.7650 Ratings9.02 Ratings
Triggered drip sequences9.7574 Ratings10.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.5
524 Ratings
3% below category average
Experiture Marketing Platform
9.9
3 Ratings
31% above category average
Lead nurturing automation9.3491 Ratings9.92 Ratings
Lead scoring and grading8.0359 Ratings9.92 Ratings
Data quality management9.3401 Ratings9.93 Ratings
Automated sales alerts and tasks9.3355 Ratings9.93 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.6
374 Ratings
23% above category average
Experiture Marketing Platform
9.3
2 Ratings
13% above category average
Calendaring9.7295 Ratings9.52 Ratings
Event/webinar marketing9.5286 Ratings9.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.6
287 Ratings
24% above category average
Experiture Marketing Platform
9.0
2 Ratings
22% above category average
Social sharing and campaigns9.7254 Ratings9.92 Ratings
Social profile integration9.5250 Ratings8.21 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
627 Ratings
11% above category average
Experiture Marketing Platform
9.6
2 Ratings
28% above category average
Dashboards8.0597 Ratings9.92 Ratings
Standard reports8.0584 Ratings9.92 Ratings
Custom reports9.2377 Ratings9.11 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.3
491 Ratings
20% above category average
Experiture Marketing Platform
8.2
3 Ratings
14% above category average
API9.6391 Ratings7.31 Ratings
Role-based workflow & approvals9.3267 Ratings8.21 Ratings
Customizability9.5420 Ratings10.03 Ratings
Integration with Salesforce.com9.492 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.860 Ratings7.31 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.520 Ratings00 Ratings
Best Alternatives
ActiveCampaignExperiture Marketing Platform
Small Businesses
Vbout
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Score 9.6 out of 10
Thryv
Thryv
Score 8.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
Kentico Xperience
Score 7.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
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Score 7.0 out of 10
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User Ratings
ActiveCampaignExperiture Marketing Platform
Likelihood to Recommend
7.7
(676 ratings)
10.0
(3 ratings)
Likelihood to Renew
8.4
(25 ratings)
10.0
(3 ratings)
Usability
7.7
(38 ratings)
9.1
(1 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
7.1
(5 ratings)
-
(0 ratings)
Support Rating
1.3
(41 ratings)
-
(0 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
9.1
(1 ratings)
Implementation Rating
8.7
(14 ratings)
-
(0 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.0
(4 ratings)
-
(0 ratings)
Product Scalability
1.3
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.2
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignExperiture Marketing Platform
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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Indros Group
It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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Indros Group
  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
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Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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Indros Group
  • Very difficult to assess additional room for improvement, as we are early in our experience.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Indros Group
Because they deliver! If Experiture promises they can create or design something, consider it done.
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Indros Group
Platform is easy, powerful and very effective in driving new business opportunities!
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Indros Group
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Indros Group
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Indros Group
No answers on this topic
Online Training
ActiveCampaign
No answers on this topic
Indros Group
Sales and training support is excellent! Tom, The GPS Group
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Indros Group
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Indros Group
Precision, recall, efficiency, follow through
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Indros Group
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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Indros Group
  • Extremely fast lead conversion
  • Very high ROI
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ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time