What users are saying about
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Top Rated
687 Ratings

ActiveCampaign

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Top Rated
687 Ratings
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Score 8.8 out of 100
2 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
James Mallory | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Leadfwd (formerly INBOX25)
7.4
WYSIWYG email editor
ActiveCampaign
8.1
Leadfwd (formerly INBOX25)
7.0
Dynamic content
ActiveCampaign
8.5
Leadfwd (formerly INBOX25)
7.0
Ability to test dynamic content
ActiveCampaign
8.0
Leadfwd (formerly INBOX25)
7.0
Landing pages
ActiveCampaign
7.1
Leadfwd (formerly INBOX25)
9.0
A/B testing
ActiveCampaign
8.7
Leadfwd (formerly INBOX25)
3.2
Mobile optimization
ActiveCampaign
8.2
Leadfwd (formerly INBOX25)
6.2
Email deliverability reporting
ActiveCampaign
8.9
Leadfwd (formerly INBOX25)
9.6
List management
ActiveCampaign
8.8
Leadfwd (formerly INBOX25)
8.6
Triggered drip sequences
ActiveCampaign
9.1
Leadfwd (formerly INBOX25)
8.8

Lead Management

ActiveCampaign
8.5
Leadfwd (formerly INBOX25)
8.0
Lead nurturing
ActiveCampaign
8.8
Leadfwd (formerly INBOX25)
8.4
Lead scoring and grading
ActiveCampaign
8.4
Leadfwd (formerly INBOX25)
7.3
Data quality management
ActiveCampaign
8.2
Leadfwd (formerly INBOX25)
7.7
Automated sales alerts and tasks
ActiveCampaign
8.6
Leadfwd (formerly INBOX25)
8.5

Campaign Management

ActiveCampaign
7.9
Leadfwd (formerly INBOX25)
7.0
Calendaring
ActiveCampaign
7.7
Leadfwd (formerly INBOX25)
5.0
Event/webinar marketing
ActiveCampaign
8.1
Leadfwd (formerly INBOX25)
9.0

Social Media Marketing

ActiveCampaign
8.3
Leadfwd (formerly INBOX25)
7.5
Social sharing and campaigns
ActiveCampaign
8.4
Leadfwd (formerly INBOX25)
9.0
Social profile integration
ActiveCampaign
8.1
Leadfwd (formerly INBOX25)
6.0

Reporting & Analytics

ActiveCampaign
8.5
Leadfwd (formerly INBOX25)
6.3
Dashboards
ActiveCampaign
8.5
Leadfwd (formerly INBOX25)
6.5
Standard reports
ActiveCampaign
8.6
Leadfwd (formerly INBOX25)
6.3
Custom reports
ActiveCampaign
8.3
Leadfwd (formerly INBOX25)
6.0

Platform & Infrastructure

ActiveCampaign
8.7
Leadfwd (formerly INBOX25)
9.1
API
ActiveCampaign
8.7
Leadfwd (formerly INBOX25)
Role-based workflow & approvals
ActiveCampaign
8.4
Leadfwd (formerly INBOX25)
8.8
Customizability
ActiveCampaign
8.6
Leadfwd (formerly INBOX25)
7.9
Integration with Salesforce.com
ActiveCampaign
8.6
Leadfwd (formerly INBOX25)
10.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Leadfwd (formerly INBOX25)
Integration with SugarCRM
ActiveCampaign
8.8
Leadfwd (formerly INBOX25)
9.6

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Adam Smartschan | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
James Mallory | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
Adam Smartschan | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
James Mallory | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Leadfwd (formerly INBOX25)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Leadfwd (formerly INBOX25) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Leadfwd (formerly INBOX25)
8.2

Likelihood to Renew

ActiveCampaign
9.1
Leadfwd (formerly INBOX25)

Usability

ActiveCampaign
8.1
Leadfwd (formerly INBOX25)

Reliability and Availability

ActiveCampaign
9.1
Leadfwd (formerly INBOX25)

Performance

ActiveCampaign
8.6
Leadfwd (formerly INBOX25)

Support Rating

ActiveCampaign
6.7
Leadfwd (formerly INBOX25)

In-Person Training

ActiveCampaign
7.3
Leadfwd (formerly INBOX25)

Implementation Rating

ActiveCampaign
8.5
Leadfwd (formerly INBOX25)

Scalability

ActiveCampaign
8.8
Leadfwd (formerly INBOX25)

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