What users are saying about
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Top Rated
843 Ratings
2 Ratings

ActiveCampaign

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Top Rated
843 Ratings
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Score 8.5 out of 100
2 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics
  • Leadfwd ranks higher in 1 feature set: Platform & Infrastructure

Email & Online Marketing

8.4

ActiveCampaign

84%
7.4

Leadfwd

74%
ActiveCampaign ranks higher in 7/9 features

WYSIWYG email editor

7.9
79%
560 Ratings
7.0
70%
2 Ratings

Dynamic content

8.2
82%
497 Ratings
7.0
70%
1 Rating

Ability to test dynamic content

8.1
81%
451 Ratings
7.0
70%
1 Rating

Landing pages

7.4
74%
322 Ratings
9.0
90%
1 Rating

A/B testing

8.6
86%
363 Ratings
3.2
32%
2 Ratings

Mobile optimization

8.4
84%
507 Ratings
6.2
62%
2 Ratings

Email deliverability reporting

9.2
92%
652 Ratings
9.6
96%
4 Ratings

List management

8.9
89%
627 Ratings
8.6
86%
2 Ratings

Triggered drip sequences

9.1
91%
554 Ratings
8.8
88%
2 Ratings

Lead Management

8.6

ActiveCampaign

86%
8.0

Leadfwd

80%
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
474 Ratings
8.4
84%
2 Ratings

Lead scoring and grading

8.4
84%
347 Ratings
7.3
73%
2 Ratings

Data quality management

8.5
85%
389 Ratings
7.7
77%
2 Ratings

Automated sales alerts and tasks

8.5
85%
344 Ratings
8.5
85%
2 Ratings

Campaign Management

8.4

ActiveCampaign

84%
7.0

Leadfwd

70%
ActiveCampaign ranks higher in 1/2 features

Calendaring

8.3
83%
281 Ratings
5.0
50%
1 Rating

Event/webinar marketing

8.5
85%
273 Ratings
9.0
90%
1 Rating

Social Media Marketing

8.6

ActiveCampaign

86%
7.5

Leadfwd

75%
ActiveCampaign ranks higher in 1/2 features

Social sharing and campaigns

8.7
87%
245 Ratings
9.0
90%
1 Rating

Social profile integration

8.4
84%
242 Ratings
6.0
60%
1 Rating

Reporting & Analytics

8.6

ActiveCampaign

86%
6.3

Leadfwd

63%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
576 Ratings
6.5
65%
2 Ratings

Standard reports

8.8
88%
563 Ratings
6.3
63%
2 Ratings

Custom reports

8.4
84%
364 Ratings
6.0
60%
1 Rating

Platform & Infrastructure

8.8

ActiveCampaign

88%
9.1

Leadfwd

91%
ActiveCampaign ranks higher in 3/6 features

API

9.1
91%
377 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
257 Ratings
8.8
88%
2 Ratings

Customizability

8.7
87%
398 Ratings
7.9
79%
2 Ratings

Integration with Salesforce.com

8.8
88%
85 Ratings
10.0
100%
1 Rating

Integration with Microsoft Dynamics CRM

9.0
90%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
9.6
96%
2 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

ActiveCampaign

90%
647 Ratings
8.2

Leadfwd

82%
2 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings

Leadfwd

N/A
0 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings

Leadfwd

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Leadfwd

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings

Leadfwd

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings

Leadfwd

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Leadfwd

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Leadfwd

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Leadfwd

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Leadfwd

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Leadfwd

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Leadfwd

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Leadfwd

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

INBOX25

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

INBOX25

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

INBOX25

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Leadfwd

Starting Price

Editions & Modules

Leadfwd editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    INBOX25

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    INBOX25

    No answers on this topic

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    INBOX25

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    INBOX25

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    INBOX25

    No answers on this topic

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    INBOX25

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    INBOX25

    Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    INBOX25

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    INBOX25

    • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
    • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
    • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
    Read full review

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