What users are saying about
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Top Rated
302 Ratings
20 Ratings

ActiveCampaign

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Top Rated
302 Ratings
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Score 9 out of 100
20 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Mailshake

Mailshake is best-suited sales, cold, and leads email outreach, the amount of personalized email you can send is excellent plus the follow-up. The sequence and lead catcher feature will save so much time.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Mailshake
WYSIWYG email editor
ActiveCampaign
8.1
Mailshake
Dynamic content
ActiveCampaign
8.3
Mailshake
Ability to test dynamic content
ActiveCampaign
7.9
Mailshake
Landing pages
ActiveCampaign
7.1
Mailshake
A/B testing
ActiveCampaign
8.5
Mailshake
Mobile optimization
ActiveCampaign
8.2
Mailshake
Email deliverability reporting
ActiveCampaign
8.8
Mailshake
List management
ActiveCampaign
8.6
Mailshake
Triggered drip sequences
ActiveCampaign
9.4
Mailshake

Lead Management

ActiveCampaign
7.8
Mailshake
Lead nurturing
ActiveCampaign
7.7
Mailshake
Lead scoring and grading
ActiveCampaign
7.8
Mailshake
Data quality management
ActiveCampaign
7.2
Mailshake
Automated sales alerts and tasks
ActiveCampaign
8.3
Mailshake

Campaign Management

ActiveCampaign
7.9
Mailshake
Calendaring
ActiveCampaign
7.1
Mailshake
Event/webinar marketing
ActiveCampaign
8.7
Mailshake

Social Media Marketing

ActiveCampaign
8.2
Mailshake
Social sharing and campaigns
ActiveCampaign
8.8
Mailshake
Social profile integration
ActiveCampaign
7.6
Mailshake

Reporting & Analytics

ActiveCampaign
7.8
Mailshake
Dashboards
ActiveCampaign
7.9
Mailshake
Standard reports
ActiveCampaign
7.8
Mailshake
Custom reports
ActiveCampaign
7.7
Mailshake

Platform & Infrastructure

ActiveCampaign
8.2
Mailshake
API
ActiveCampaign
8.8
Mailshake
Role-based workflow & approvals
ActiveCampaign
7.9
Mailshake
Customizability
ActiveCampaign
7.8
Mailshake
Integration with Salesforce.com
ActiveCampaign
8.1
Mailshake
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Mailshake
Integration with SugarCRM
ActiveCampaign
8.3
Mailshake

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Mailshake

  • It has an email editor which is easy to use.
  • Email sequences are comprehensive in their functionality--all the options you would expect from a cold emailing solution
  • Campaign and List management are also good
Jessica Otero | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Mailshake

  • Mailshake works only with Gmail/G Suite accounts.
  • The only option for customizing emails is in the CSV file. It would be great if there were a feature in the tool for this.
  • Missing starts about the total number of opens of an email (it is only tracked once).
Frank Hunt | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Mailshake

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.3
Based on 9 answers
The automations have an easy step-by-step flow display so you can see exactly what your customers are going to experience every step of the way. Email creation is drag and drop and super simple to add timers (if wanted via HTML) or Gifs (save as an image) or even personalization.
Kati Kiefer | TrustRadius Reviewer

Mailshake

Mailshake 8.0
Based on 1 answer
I found it pretty good - we were able to put email templates and campaigns together almost immediately. The reason I gave it an 8 is because if you want to edit those templates, the saving and making sure they were part of the campaigns was a little tricky and not intuitive.
Jessica Otero | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.3
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Mailshake

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.0
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Mailshake

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 11 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Mailshake

Mailshake 7.2
Based on 6 answers
Quick support. They offer very extensive and detailed tutorials on how to use the tool, as well as how to succeed in sending emails the right way. It probably reduces the number of support tickets and general support needs. The videos make it very easy to use their solutions. Great way to educate new clients.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.3
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Mailshake

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Mailshake

These tools are undoubtedly reputable products that are used by millions of users. However, for the goal of lead generation by cold emailing, Mailshake shines by its genius approach of highest possible personalization of the messages. We see incredible results with every campaign; literally, multiples more of reply rates than we were able to achieve with the traditional email tools like Mailchimp.
Michael Brennan | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.3
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Mailshake

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Mailshake

  • Mailshake has made link building outreach less messy and saves time.
  • Fill in the template and prospects and we are good to go!
Rohit Langde | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailshake

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Mailshake
8.6

Likelihood to Renew

ActiveCampaign
9.1
Mailshake

Usability

ActiveCampaign
8.3
Mailshake
8.0

Reliability and Availability

ActiveCampaign
9.3
Mailshake

Performance

ActiveCampaign
8.0
Mailshake

Support Rating

ActiveCampaign
8.9
Mailshake
7.2

Implementation Rating

ActiveCampaign
7.3
Mailshake

Scalability

ActiveCampaign
9.3
Mailshake

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