What users are saying about
ActiveCampaign
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Top Rated
780 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 780 reviews and ratings
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.4 out of 100
Based on 24 reviews and ratings
Feature Set Ratings
Email & Online Marketing
8.5
ActiveCampaign
85%
Mailshake
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 9/9 features
ActiveCampaign ranks higher in 9/9 features
WYSIWYG email editor
8.0
80%
527 Ratings
N/A
0 Ratings
Dynamic content
8.5
85%
466 Ratings
N/A
0 Ratings
Ability to test dynamic content
8.2
82%
422 Ratings
N/A
0 Ratings
Landing pages
7.2
72%
293 Ratings
N/A
0 Ratings
A/B testing
8.7
87%
336 Ratings
N/A
0 Ratings
Mobile optimization
8.4
84%
472 Ratings
N/A
0 Ratings
Email deliverability reporting
9.2
92%
613 Ratings
N/A
0 Ratings
List management
8.9
89%
588 Ratings
N/A
0 Ratings
Triggered drip sequences
9.1
91%
518 Ratings
N/A
0 Ratings
Lead Management
8.7
ActiveCampaign
87%
Mailshake
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features
ActiveCampaign ranks higher in 4/4 features
Lead nurturing
9.0
90%
440 Ratings
N/A
0 Ratings
Lead scoring and grading
8.6
86%
319 Ratings
N/A
0 Ratings
Data quality management
8.7
87%
359 Ratings
N/A
0 Ratings
Automated sales alerts and tasks
8.7
87%
315 Ratings
N/A
0 Ratings
Campaign Management
8.5
ActiveCampaign
85%
Mailshake
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Calendaring
8.3
83%
263 Ratings
N/A
0 Ratings
Event/webinar marketing
8.6
86%
253 Ratings
N/A
0 Ratings
Social Media Marketing
8.6
ActiveCampaign
86%
Mailshake
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Social sharing and campaigns
8.8
88%
230 Ratings
N/A
0 Ratings
Social profile integration
8.5
85%
225 Ratings
N/A
0 Ratings
Reporting & Analytics
8.7
ActiveCampaign
87%
Mailshake
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 3/3 features
ActiveCampaign ranks higher in 3/3 features
Dashboards
8.7
87%
536 Ratings
N/A
0 Ratings
Standard reports
8.9
89%
527 Ratings
N/A
0 Ratings
Custom reports
8.5
85%
335 Ratings
N/A
0 Ratings
Platform & Infrastructure
8.9
ActiveCampaign
89%
Mailshake
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features
ActiveCampaign ranks higher in 6/6 features
API
9.1
91%
353 Ratings
N/A
0 Ratings
Role-based workflow & approvals
8.6
86%
235 Ratings
N/A
0 Ratings
Customizability
8.8
88%
369 Ratings
N/A
0 Ratings
Integration with Salesforce.com
8.9
89%
76 Ratings
N/A
0 Ratings
Integration with Microsoft Dynamics CRM
9.0
90%
51 Ratings
N/A
0 Ratings
Integration with SugarCRM
8.9
89%
47 Ratings
N/A
0 Ratings
Attribute Ratings
- ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Usability
- Mailshake is rated higher in 1 area: Support Rating
Likelihood to Recommend
9.1
ActiveCampaign
91%
606 Ratings
8.5
Mailshake
85%
8 Ratings
Likelihood to Renew
8.9
ActiveCampaign
89%
18 Ratings
Mailshake
N/A
0 Ratings
Usability
8.2
ActiveCampaign
82%
33 Ratings
8.0
Mailshake
80%
1 Rating
Availability
9.1
ActiveCampaign
91%
4 Ratings
Mailshake
N/A
0 Ratings
Performance
6.9
ActiveCampaign
69%
4 Ratings
Mailshake
N/A
0 Ratings
Support Rating
6.0
ActiveCampaign
60%
37 Ratings
7.8
Mailshake
78%
6 Ratings
In-Person Training
7.3
ActiveCampaign
73%
1 Rating
Mailshake
N/A
0 Ratings
Implementation Rating
8.6
ActiveCampaign
86%
10 Ratings
Mailshake
N/A
0 Ratings
Product Scalability
8.5
ActiveCampaign
85%
4 Ratings
Mailshake
N/A
0 Ratings
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is ideal for a small business that wants to do world-class marketing and sales, but is limited by budget and resources. AC makes contact management and marketing automation easy to manage when you don't have tons of time, personnel, or money. It's less appropriate for enterprise organizations that have the budget for a HubSpot platform.
Owner
Good GnusMarketing & Advertising, 1-10 employees
Mailshake
Mailshake is best-suited sales, cold, and leads email outreach, the amount of personalized email you can send is excellent plus the follow-up. The sequence and lead catcher feature will save so much time.

Verified User
Consultant in Marketing
Entertainment Company, 1-10 employeesPros
ActiveCampaign
- ActiveCampaign is great for creating simple and complex automations easily and for almost any use case you can think of.
- No code Email template design. ActiveCampaign allows you to quickly create stunning email marketing templates with no code (though I think you also have the option to use code if you want to).
- ActiveCampaign as CRM may not be the most powerful although when combined with their automations it may well be. But typically we use it in its most basic form and this allows our clients to manage their clients very easily with little interference or even education from us.
Founder
NWEBA Digital LTDMarketing & Advertising, 1-10 employees
Mailshake
- It has an email editor which is easy to use.
- Email sequences are comprehensive in their functionality--all the options you would expect from a cold emailing solution
- Campaign and List management are also good
Marketing Director
PARIS TechnologiesComputer Software, 11-50 employees
Cons
ActiveCampaign
- Attribution - we have to manually set up UT parameters to learn how leads are coming to our website.
- Contact sorting - Contacts are automatically sorted alphabetically by email, which is absurd. In order to view contacts by most recent (which to me would be the most desired view), we have to click "Date Created" twice every time we go to the contacts screen.
CAD & Marketing Manager
Northwestern Ohio Security SystemsSecurity & Investigations, 51-200 employees
Mailshake
- Mailshake works only with Gmail/G Suite accounts.
- The only option for customizing emails is in the CSV file. It would be great if there were a feature in the tool for this.
- Missing starts about the total number of opens of an email (it is only tracked once).
Business Development Manager
MEDIAPAKT ASMarketing and Advertising, 11-50 employees
Pricing Details
ActiveCampaign
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9 per month
ActiveCampaign Editions & Modules
Edition
Lite | $9.001 |
---|---|
Plus | $492 |
Professional | $1293 |
Enterprise | $2294 |
- Per Month [3 Users]
- Per Month [25 Users]
- Per Month [50 Users]
- Per Month [Unlimited Users]
Additional Pricing Details
—Mailshake
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$50 per month
Mailshake Editions & Modules
Edition
Email Outreach | $50.001 |
---|---|
Sales Engagement | $99.001 |
- per month
Additional Pricing Details
—Likelihood to Renew
ActiveCampaign
ActiveCampaign 8.9
Based on 18 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
- Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
- Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
- Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
- Reporting - The ability to see specific open, click, and conversion rates in one place.
- Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Mailshake
No score
No answers yet
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign 8.2
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
President of Catalyst Movies
Catalyst Resource GroupMarketing & Advertising, 11-50 employees
Mailshake
Mailshake 8.0
Based on 1 answer
I found it pretty good - we were able to put email templates and campaigns together almost immediately. The reason I gave it an 8 is because if you want to edit those templates, the saving and making sure they were part of the campaigns was a little tricky and not intuitive.
Marketing Director
PARIS TechnologiesComputer Software, 11-50 employees
Reliability and Availability
ActiveCampaign
ActiveCampaign 9.1
Based on 4 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Mailshake
No score
No answers yet
No answers on this topic
Performance
ActiveCampaign
ActiveCampaign 6.9
Based on 4 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Mailshake
No score
No answers yet
No answers on this topic
Support Rating
ActiveCampaign
ActiveCampaign 6.0
Based on 37 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Producer/Audio Engineer
Silver Stoners Creative, LLCMusic, 1-10 employees
Mailshake
Mailshake 7.8
Based on 6 answers
Quick support. They offer very extensive and detailed tutorials on how to use the tool, as well as how to succeed in sending emails the right way. It probably reduces the number of support tickets and general support needs. The videos make it very easy to use their solutions. Great way to educate new clients.

Verified User
Director in Marketing
Marketing and Advertising Company, 1-10 employeesImplementation Rating
ActiveCampaign
ActiveCampaign 8.6
Based on 10 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Practice Owner & Founder
William Ainslie BiokineticsAlternative Medicine, 1-10 employees
Mailshake
No score
No answers yet
No answers on this topic
Alternatives Considered
ActiveCampaign
We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
Founder
Fearless BusinessProfessional Training & Coaching, 1-10 employees
Mailshake
These tools are undoubtedly reputable products that are used by millions of users. However, for the goal of lead generation by cold emailing, Mailshake shines by its genius approach of highest possible personalization of the messages. We see incredible results with every campaign; literally, multiples more of reply rates than we were able to achieve with the traditional email tools like Mailchimp.
Founder
NoradaneMarketing and Advertising, 11-50 employees
Scalability
ActiveCampaign
ActiveCampaign 8.5
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Mailshake
No score
No answers yet
No answers on this topic
Return on Investment
ActiveCampaign
- It's helped us nurture contacts that signed up through our client's website and has led to hundreds of thousands of dollars in sales per year.
- Re-engagement campaigns that are baked into the platform have helped us to filter through and improve upon the quality of people signing up for our list.
- Clients are more confident working with our agency when we can show them that this tool will help them build closer relationships with their customers.
Founder + Strategist
Builtwell DigitalMarketing & Advertising, 1-10 employees
Mailshake
- Mailshake has made link building outreach less messy and saves time.
- Fill in the template and prospects and we are good to go!
Marketing Manager
MalwareFoxComputer & Network Security, 11-50 employees