What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
780 Ratings
24 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
780 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Mailshake

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    8.0
    80%
    527 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.5
    85%
    466 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.2
    82%
    422 Ratings
    N/A
    0 Ratings

    Landing pages

    7.2
    72%
    293 Ratings
    N/A
    0 Ratings

    A/B testing

    8.7
    87%
    336 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    472 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    613 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    588 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    518 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Mailshake

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    440 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    319 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    359 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    315 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Mailshake

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    263 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    253 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Mailshake

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.8
    88%
    230 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.5
    85%
    225 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.7

    ActiveCampaign

    87%

    Mailshake

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.7
    87%
    536 Ratings
    N/A
    0 Ratings

    Standard reports

    8.9
    89%
    527 Ratings
    N/A
    0 Ratings

    Custom reports

    8.5
    85%
    335 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.9

    ActiveCampaign

    89%

    Mailshake

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    353 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    235 Ratings
    N/A
    0 Ratings

    Customizability

    8.8
    88%
    369 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.9
    89%
    76 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    51 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.9
    89%
    47 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Usability
    • Mailshake is rated higher in 1 area: Support Rating

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    606 Ratings
    8.5

    Mailshake

    85%
    8 Ratings

    Likelihood to Renew

    8.9

    ActiveCampaign

    89%
    18 Ratings

    Mailshake

    N/A
    0 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    33 Ratings
    8.0

    Mailshake

    80%
    1 Rating

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Mailshake

    N/A
    0 Ratings

    Performance

    6.9

    ActiveCampaign

    69%
    4 Ratings

    Mailshake

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    37 Ratings
    7.8

    Mailshake

    78%
    6 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Mailshake

    N/A
    0 Ratings

    Implementation Rating

    8.6

    ActiveCampaign

    86%
    10 Ratings

    Mailshake

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    Mailshake

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is ideal for a small business that wants to do world-class marketing and sales, but is limited by budget and resources. AC makes contact management and marketing automation easy to manage when you don't have tons of time, personnel, or money. It's less appropriate for enterprise organizations that have the budget for a HubSpot platform.
    Bill Kerschbaum | TrustRadius Reviewer

    Mailshake

    Mailshake is best-suited sales, cold, and leads email outreach, the amount of personalized email you can send is excellent plus the follow-up. The sequence and lead catcher feature will save so much time.
    Anonymous | TrustRadius Reviewer

    Pros

    ActiveCampaign

    • ActiveCampaign is great for creating simple and complex automations easily and for almost any use case you can think of.
    • No code Email template design. ActiveCampaign allows you to quickly create stunning email marketing templates with no code (though I think you also have the option to use code if you want to).
    • ActiveCampaign as CRM may not be the most powerful although when combined with their automations it may well be. But typically we use it in its most basic form and this allows our clients to manage their clients very easily with little interference or even education from us.
    Jack Foster | TrustRadius Reviewer

    Mailshake

    • It has an email editor which is easy to use.
    • Email sequences are comprehensive in their functionality--all the options you would expect from a cold emailing solution
    • Campaign and List management are also good
    Jessica Otero | TrustRadius Reviewer

    Cons

    ActiveCampaign

    • Attribution - we have to manually set up UT parameters to learn how leads are coming to our website.
    • Contact sorting - Contacts are automatically sorted alphabetically by email, which is absurd. In order to view contacts by most recent (which to me would be the most desired view), we have to click "Date Created" twice every time we go to the contacts screen.
    Wendy Brodeur | TrustRadius Reviewer

    Mailshake

    • Mailshake works only with Gmail/G Suite accounts.
    • The only option for customizing emails is in the CSV file. It would be great if there were a feature in the tool for this.
    • Missing starts about the total number of opens of an email (it is only tracked once).
    Frank Hunt | TrustRadius Reviewer

    Pricing Details

    ActiveCampaign

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $9 per month

    ActiveCampaign Editions & Modules

    Edition
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294
    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]
    Additional Pricing Details

    Mailshake

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $50 per month

    Mailshake Editions & Modules

    Edition
    Email Outreach$50.001
    Sales Engagement$99.001
    1. per month
    Additional Pricing Details

    Likelihood to Renew

    ActiveCampaign

    ActiveCampaign 8.9
    Based on 18 answers
    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    page V | TrustRadius Reviewer

    Mailshake

    No score
    No answers yet
    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign 8.2
    Based on 33 answers
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Matt Dickerson | TrustRadius Reviewer

    Mailshake

    Mailshake 8.0
    Based on 1 answer
    I found it pretty good - we were able to put email templates and campaigns together almost immediately. The reason I gave it an 8 is because if you want to edit those templates, the saving and making sure they were part of the campaigns was a little tricky and not intuitive.
    Jessica Otero | TrustRadius Reviewer

    Reliability and Availability

    ActiveCampaign

    ActiveCampaign 9.1
    Based on 4 answers
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Michelle Hill | TrustRadius Reviewer

    Mailshake

    No score
    No answers yet
    No answers on this topic

    Performance

    ActiveCampaign

    ActiveCampaign 6.9
    Based on 4 answers
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Michelle Hill | TrustRadius Reviewer

    Mailshake

    No score
    No answers yet
    No answers on this topic

    Support Rating

    ActiveCampaign

    ActiveCampaign 6.0
    Based on 37 answers
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Chesare Johnson | TrustRadius Reviewer

    Mailshake

    Mailshake 7.8
    Based on 6 answers
    Quick support. They offer very extensive and detailed tutorials on how to use the tool, as well as how to succeed in sending emails the right way. It probably reduces the number of support tickets and general support needs. The videos make it very easy to use their solutions. Great way to educate new clients.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    ActiveCampaign

    ActiveCampaign 8.6
    Based on 10 answers
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    William Ainslie | TrustRadius Reviewer

    Mailshake

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
    Robin Waite | TrustRadius Reviewer

    Mailshake

    These tools are undoubtedly reputable products that are used by millions of users. However, for the goal of lead generation by cold emailing, Mailshake shines by its genius approach of highest possible personalization of the messages. We see incredible results with every campaign; literally, multiples more of reply rates than we were able to achieve with the traditional email tools like Mailchimp.
    Michael Brennan | TrustRadius Reviewer

    Scalability

    ActiveCampaign

    ActiveCampaign 8.5
    Based on 4 answers
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Michelle Hill | TrustRadius Reviewer

    Mailshake

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    ActiveCampaign

    • It's helped us nurture contacts that signed up through our client's website and has led to hundreds of thousands of dollars in sales per year.
    • Re-engagement campaigns that are baked into the platform have helped us to filter through and improve upon the quality of people signing up for our list.
    • Clients are more confident working with our agency when we can show them that this tool will help them build closer relationships with their customers.
    Devin Ambron | TrustRadius Reviewer

    Mailshake

    • Mailshake has made link building outreach less messy and saves time.
    • Fill in the template and prospects and we are good to go!
    Rohit Langde | TrustRadius Reviewer

    Screenshots

    Add comparison