What users are saying about
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Top Rated
682 Ratings

ActiveCampaign

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Top Rated
682 Ratings
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Score 8.8 out of 100
2 Ratings
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Score 4.1 out of 100

Likelihood to Recommend

ActiveCampaign

To me, the strongest value proposition of ActiveCampaign is the tagging system and it's robust automation offering. (I'm using the basic plan).The automation triggers are very robust and it allows for many solutions to email sequence needs. The tagging system is quick to use and offers the option to manage it all with one list.It also offers integration with many digital marketing platforms which makes it convenient to seamlessly transfer contact information from one place to another.The addition of basic landing page building is a plus but the slowness of the builder makes it a little tedious to use at times.
Juan R. Arroyo Yap | TrustRadius Reviewer

Right On Interactive

Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
Chris Theisen | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Right On Interactive
7.0
WYSIWYG email editor
ActiveCampaign
8.1
Right On Interactive
7.0
Dynamic content
ActiveCampaign
8.5
Right On Interactive
Ability to test dynamic content
ActiveCampaign
8.0
Right On Interactive
Landing pages
ActiveCampaign
7.1
Right On Interactive
6.0
A/B testing
ActiveCampaign
8.7
Right On Interactive
Mobile optimization
ActiveCampaign
8.2
Right On Interactive
Email deliverability reporting
ActiveCampaign
8.9
Right On Interactive
7.0
List management
ActiveCampaign
8.8
Right On Interactive
Triggered drip sequences
ActiveCampaign
9.1
Right On Interactive
8.0

Lead Management

ActiveCampaign
8.5
Right On Interactive
8.5
Lead nurturing
ActiveCampaign
8.8
Right On Interactive
Lead scoring and grading
ActiveCampaign
8.4
Right On Interactive
8.0
Data quality management
ActiveCampaign
8.2
Right On Interactive
Automated sales alerts and tasks
ActiveCampaign
8.6
Right On Interactive
9.0

Campaign Management

ActiveCampaign
7.9
Right On Interactive
Calendaring
ActiveCampaign
7.7
Right On Interactive
Event/webinar marketing
ActiveCampaign
8.1
Right On Interactive

Social Media Marketing

ActiveCampaign
8.3
Right On Interactive
8.0
Social sharing and campaigns
ActiveCampaign
8.4
Right On Interactive
Social profile integration
ActiveCampaign
8.1
Right On Interactive
8.0

Reporting & Analytics

ActiveCampaign
8.5
Right On Interactive
8.5
Dashboards
ActiveCampaign
8.5
Right On Interactive
9.0
Standard reports
ActiveCampaign
8.5
Right On Interactive
8.0
Custom reports
ActiveCampaign
8.3
Right On Interactive

Platform & Infrastructure

ActiveCampaign
8.7
Right On Interactive
7.5
API
ActiveCampaign
8.7
Right On Interactive
Role-based workflow & approvals
ActiveCampaign
8.4
Right On Interactive
Customizability
ActiveCampaign
8.6
Right On Interactive
7.0
Integration with Salesforce.com
ActiveCampaign
8.6
Right On Interactive
8.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Right On Interactive
Integration with SugarCRM
ActiveCampaign
8.8
Right On Interactive

Pros

ActiveCampaign

  • Ability to leverage a large number of custom fields for contacts
  • Create automations that span from very simple to very complex including segmentation by any custom field and connecting different automations together.
  • Scales based on specific business needs including platform capabilities and number of contacts
Kim McCumber | TrustRadius Reviewer

Right On Interactive

  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
Chris Theisen | TrustRadius Reviewer

Cons

ActiveCampaign

  • Email builder is good but could be improved - particularly for varying images sizes when side by side in a row. I recently found this challenging.
  • Email segmenting is also good as is, but could also be improved - e.g. if I want to schedule 3 emails to similar groups at the same time of day and exclude one group, I have to wait for one email to completely send before I can exclude the group. Logic could be applied to exclude those email addresses to allow me to draft and schedule them all at once.
  • I can't think of anything else I'd improve. it's generally very good.
Lee McIntosh | TrustRadius Reviewer

Right On Interactive

  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
Chris Theisen | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Right On Interactive

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Right On Interactive

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Right On Interactive

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Right On Interactive

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Right On Interactive

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Right On Interactive

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

The key reasons I've chosen ActiveCampaign over others are:
  1. Combined CRM and email marketing in one place
  2. Contact tagging (some other email apps have this, some don't)
  3. Powerful automation builder
  4. Generally a very good UI
Nathan Littleton | TrustRadius Reviewer

Right On Interactive

No answers on this topic

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Right On Interactive

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Right On Interactive

  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
Chris Theisen | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Right On Interactive

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Right On Interactive Editions & Modules

Edition
Outreach$5001
Engagement$9002
Lifecycle Marketing$1,4003
  1. up to 2 users, up to 10,000 contacts
  2. up to 5 users, up to 10,000 contacts
  3. up to 10 users, up to 10,000 contacts
Additional Pricing Details
All contracts are annual

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Right On Interactive
7.0

Likelihood to Renew

ActiveCampaign
9.1
Right On Interactive

Usability

ActiveCampaign
8.1
Right On Interactive

Reliability and Availability

ActiveCampaign
9.1
Right On Interactive

Performance

ActiveCampaign
8.6
Right On Interactive

Support Rating

ActiveCampaign
6.7
Right On Interactive

In-Person Training

ActiveCampaign
7.3
Right On Interactive

Implementation Rating

ActiveCampaign
8.5
Right On Interactive

Scalability

ActiveCampaign
8.8
Right On Interactive

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