What users are saying about

ActiveCampaign

Top Rated
59 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

Right On Interactive

2 Ratings
Score 4.1 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Right On Interactive

Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
Chris Theisen profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Right On Interactive
7.0
WYSIWYG email editor
ActiveCampaign
7.7
Right On Interactive
7.0
Dynamic content
ActiveCampaign
7.4
Right On Interactive
Ability to test dynamic content
ActiveCampaign
7.5
Right On Interactive
Landing pages
ActiveCampaign
6.7
Right On Interactive
6.0
A/B testing
ActiveCampaign
7.2
Right On Interactive
Mobile optimization
ActiveCampaign
7.7
Right On Interactive
Email deliverability
ActiveCampaign
8.3
Right On Interactive
7.0
List management
ActiveCampaign
8.1
Right On Interactive
Triggered drip sequences
ActiveCampaign
9.3
Right On Interactive
8.0

Reporting & Analytics

ActiveCampaign
7.0
Right On Interactive
8.5
Dashboards
ActiveCampaign
7.1
Right On Interactive
9.0
Standard reports
ActiveCampaign
7.3
Right On Interactive
8.0
Custom reports
ActiveCampaign
6.7
Right On Interactive

Lead Management

ActiveCampaign
Right On Interactive
8.5
Lead scoring and grading
ActiveCampaign
Right On Interactive
8.0
Automated sales alerts and tasks
ActiveCampaign
Right On Interactive
9.0

Social Media Marketing

ActiveCampaign
Right On Interactive
8.0
Social profile integration
ActiveCampaign
Right On Interactive
8.0

Platform & Infrastructure

ActiveCampaign
Right On Interactive
7.5
Customizability
ActiveCampaign
Right On Interactive
7.0
Integration with Salesforce.com
ActiveCampaign
Right On Interactive
8.0

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
Chris Theisen profile photo

Cons

  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
Tracy Beers profile photo
  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
Chris Theisen profile photo

Alternatives Considered

ActiveCampaign is much cheaper, much less confusing, much less time-consuming. ActiveCampaign allows for templates to be shared easily. ConfusionSoft is so expensive and has unneeded setup time. For a software company, they are so frustratingly slow at helping set up your email automation and tracking. With ActiveCampaign you could be done setting everything up within 24 hours.
Adam Middlesworth profile photo
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Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
Chris Theisen profile photo

Screenshots

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Right On Interactive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Right On Interactive Editions & Modules
Right On Interactive
Edition
Outreach
$5001
Engagement
$9002
Lifecycle Marketing
$1,4003
1. up to 2 users, up to 10,000 contacts
2. up to 5 users, up to 10,000 contacts
3. up to 10 users, up to 10,000 contacts
Additional Pricing Details
All contracts are annual