What users are saying about

ActiveCampaign

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Top Rated
67 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
2 Ratings
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Score 4.1 out of 101

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Likelihood to Recommend

ActiveCampaign

If someone needs an economical entry into marketing automation features and does not require any comprehensive reporting, ActiveCampaign can be a suitable tool. If ad hoc reports and advanced list segmentation features are important, avoid it.
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Right On Interactive

Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Right On Interactive
7.0
WYSIWYG email editor
ActiveCampaign
7.7
Right On Interactive
7.0
Dynamic content
ActiveCampaign
7.3
Right On Interactive
Ability to test dynamic content
ActiveCampaign
7.4
Right On Interactive
Landing pages
ActiveCampaign
6.7
Right On Interactive
6.0
A/B testing
ActiveCampaign
7.1
Right On Interactive
Mobile optimization
ActiveCampaign
7.7
Right On Interactive
Email deliverability
ActiveCampaign
8.3
Right On Interactive
7.0
List management
ActiveCampaign
8.1
Right On Interactive
Triggered drip sequences
ActiveCampaign
9.3
Right On Interactive
8.0

Reporting & Analytics

ActiveCampaign
7.0
Right On Interactive
8.5
Dashboards
ActiveCampaign
7.0
Right On Interactive
9.0
Standard reports
ActiveCampaign
7.2
Right On Interactive
8.0
Custom reports
ActiveCampaign
6.8
Right On Interactive

Lead Management

ActiveCampaign
Right On Interactive
8.5
Lead scoring and grading
ActiveCampaign
Right On Interactive
8.0
Automated sales alerts and tasks
ActiveCampaign
Right On Interactive
9.0

Social Media Marketing

ActiveCampaign
Right On Interactive
8.0
Social profile integration
ActiveCampaign
Right On Interactive
8.0

Platform & Infrastructure

ActiveCampaign
Right On Interactive
7.5
Customizability
ActiveCampaign
Right On Interactive
7.0
Integration with Salesforce.com
ActiveCampaign
Right On Interactive
8.0

Pros

  • Creating emails or templates is VERY easy as well as the automation builder is easy to use.
  • Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.
Audréa Trinh profile photo
  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
Chris Theisen profile photo

Cons

  • You can't add a contact without an email address.
  • Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
  • Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
  • Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
  • No Android app for CRM (suppose to be in the works as we were told).
Viktor Nagornyy profile photo
  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
Chris Theisen profile photo

Alternatives Considered

Before ActiveCampaign we were using both MailChimp for some stuff as well as Hatchbuck for other stuff. The main reason we went with ActiveCampaign is the comprehensive automated campaigns you can set up. Hatchbuck's automated campaigns were very limited, you couldn't do much behavioral targeting. Same applied for MailChimp, automated features were limited. Plus, with MailChimp your contacts are stuck on one list and you can't easily move them around or segment across lists based on keywords/tags. That's where ActiveCampaign truly shines.
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No answers on this topic

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
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  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
Chris Theisen profile photo

Screenshots

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Right On Interactive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Right On Interactive Editions & Modules
Right On Interactive
Edition
Outreach
$5001
Engagement
$9002
Lifecycle Marketing
$1,4003
1. up to 2 users, up to 10,000 contacts
2. up to 5 users, up to 10,000 contacts
3. up to 10 users, up to 10,000 contacts
Additional Pricing Details
All contracts are annual