ActiveCampaign vs Right On Interactive

• Creating emails or templates is VERY easy as well as the automation builder is easy to use.
• Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.

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• It is able to pull in as many data sources as you would like.
• It is easy to connect data across multiple sources to create segments.
• Forces you to think about your customer lifecycle to get the most out of the software.

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• You can't add a contact without an email address.
• Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
• Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
• Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
• No Android app for CRM (suppose to be in the works as we were told).

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• The interface is improving in recent months but it still has a way to go to catch up to competitors.
• The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
• Could use more integrations with marketing softwares.

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• It helped me to grow my list substantially in just 3 months.
• It helped me to increase traffic on my website.
• This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.

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• It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
• It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
• The time it took the marketing team to create the campaigns could've been faster.

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