What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
7 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
7 Ratings
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Score 8.6 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Sendblaster

Sendblaster is a great tool for any environment. It's particularly good in organizations that do not have a full featured CRM that manages bulk email marketing and communication. Even if an organization has a great CRM, Sendblaster is still great for those marketing or communication campaigns that go out to recipients who are not already in the CRM, custom groups, bulk sending that you want to keep separate from your other CRM(s), etc.
John Vieth profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Sendblaster
8.6
WYSIWYG email editor
ActiveCampaign
7.7
Sendblaster
6.5
Dynamic content
ActiveCampaign
7.3
Sendblaster
7.5
Ability to test dynamic content
ActiveCampaign
7.4
Sendblaster
8.0
Landing pages
ActiveCampaign
6.7
Sendblaster
10.0
A/B testing
ActiveCampaign
7.1
Sendblaster
10.0
Mobile optimization
ActiveCampaign
7.7
Sendblaster
7.5
Email deliverability
ActiveCampaign
8.3
Sendblaster
9.5
List management
ActiveCampaign
8.1
Sendblaster
10.0
Triggered drip sequences
ActiveCampaign
9.3
Sendblaster

Reporting & Analytics

ActiveCampaign
7.0
Sendblaster
8.0
Dashboards
ActiveCampaign
7.0
Sendblaster
Standard reports
ActiveCampaign
7.2
Sendblaster
8.0
Custom reports
ActiveCampaign
6.8
Sendblaster

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • Ultimate control over design of templates and messages. Sendblaster provides great templates, but you can also design your own from scratch, with total control.
  • Lots of options for sending your outgoing messages, including your organization's SMTP server, a third party's SMTP server, "direct" sending from your desktop, and many more configuration options.
  • Sendblaster is even easier than Microsoft Word for "merging" data into your outgoing messages.
  • Once you pay the affordable price for the Sendblaster software, there are no more ongoing subscription fees or volume-based per-message charges.
John Vieth profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
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  • The user interface could be more polished. It's very easy to use, but the appearance of the user interface looks a little old fashioned for a desktop software. Of course recipients don't see that interface, so that is not very consequential.
John Vieth profile photo

Alternatives Considered

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
No photo available
Sendblaster has all the features of these other alternatives, and its more flexible. Its a lot easier to develop custom messages/templates. There are a lot more sending configurations that are possible. There are no subscriptions fees with Sendblaster, unlike MailChimp and Constant Contact. I haven't found another solution that has all of the same features.
John Vieth profile photo

Return on Investment

  • ActiveCampaign is the base of our marketing communications operations. So all the leads that we generate and nurture go through ActiveCampaign, which means most of not all of our revenue directly or indirectly is related to ActiveCampaign. It helps us operate and grow the business.
  • It helps us provide more personalized experience for new leads as well as our existing customers.
  • It makes communication more efficient, especially with the Gmail integration.
Viktor Nagornyy profile photo
  • Customer service was greatly improved because of Sendblaster. We were able to design our communication exactly the way we wanted to improve communication effectiveness.
  • Sendblaster helped our brand because email recipients have been very impressed by the polished visual appearance of our outgoing messages, consistent branding and use of logo, wordmark, and other identifiers, etc.
  • We saved a lot of money with Sendblaster. Our organization can send unlimited messages, and the Sendblaster software we paid for places no limit on messages sent. So, since there are no ongoing subscription fees or volume fees after paying for the the software, we saved a lot. Other "software as a service" options would have cost a minimum of $50 per month, and potentially a lot more than that for high-volume email communication.
John Vieth profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sendblaster

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details