What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
5 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
5 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Sender.net

It is very well suited for sending newsletters. With Sender.net, an organization can build its brand. Its transactional email features also help organizations to increase revenue.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Sender.net
8.3
WYSIWYG email editor
ActiveCampaign
7.7
Sender.net
8.0
Dynamic content
ActiveCampaign
7.3
Sender.net
7.5
Ability to test dynamic content
ActiveCampaign
7.4
Sender.net
7.5
Landing pages
ActiveCampaign
6.7
Sender.net
A/B testing
ActiveCampaign
7.1
Sender.net
Mobile optimization
ActiveCampaign
7.7
Sender.net
8.5
Email deliverability
ActiveCampaign
8.3
Sender.net
9.5
List management
ActiveCampaign
8.1
Sender.net
9.5
Triggered drip sequences
ActiveCampaign
9.3
Sender.net
7.5

Reporting & Analytics

ActiveCampaign
7.0
Sender.net
8.7
Dashboards
ActiveCampaign
7.0
Sender.net
9.0
Standard reports
ActiveCampaign
7.2
Sender.net
8.5
Custom reports
ActiveCampaign
6.8
Sender.net
8.5

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • I am highly impressed with its Automation feature. It is very useful to get more responses out of my whole campaign.
  • Its data import feature to create subscriber lists is also very advanced. It removes duplicates in my data.
  • Email deliverability is very accurate.
No photo available

Cons

  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
Nicholas De Salvo profile photo
  • Its Drag and Drop section is quite good but still lacks some useful features.
  • Sometimes it doesn't accept login credentials. Maybe this happens because of bugs.
  • They should have categorized templates.
No photo available

Alternatives Considered

Compared to options like MailChimp and Constant Contact, ActiveCampaign offers a much more robust and granular delivery feature set. Compared to more robust options like Infusionsoft or HubSpot, it offers much of the same functionality for a fraction of the cost. Once your list grows into the thousands, you'll want to consider Infusionsoft or HubSpot for their better CRM features, but if your list is smaller and you want to get aggressive about growing it, this is the tool for you.
Nicholas De Salvo profile photo
Its deliverability makes it more effective than other email marketing tools. It gives more than satisfactory results. And that shows in my organization's sales revenue.
No photo available

Return on Investment

  • We saved hours of emails & phone calls with our onboarding automation and custom options.
  • The CRM has custom fields option that makes it easy to create a deadline funnel based on the custom field information.
  • I wish ActiveCampaign could send automated emails that did not appear so impersonal.
No photo available
  • With the help of this application I increased my subscriber base by 100% in just 3 months.
  • It helped my organization by increasing sales revenue by 45% in the 1st quarter of the financial year 2018-19.
  • It increased the traffic on our promotional websites.
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sender.net

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
You can choose from Monthly Plans or Prepaid Credits (Pay-as-you-go)