What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Sender.net

4 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Sender.net

4 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Sender.net

It is very well suited for sending newsletters. With Sender.net, an organization can build its brand. Its transactional email features also help organizations to increase revenue.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Sender.net
8.3
WYSIWYG email editor
ActiveCampaign
7.7
Sender.net
8.0
Dynamic content
ActiveCampaign
7.4
Sender.net
7.5
Ability to test dynamic content
ActiveCampaign
7.5
Sender.net
7.5
Landing pages
ActiveCampaign
6.7
Sender.net
A/B testing
ActiveCampaign
7.2
Sender.net
Mobile optimization
ActiveCampaign
7.7
Sender.net
8.5
Email deliverability
ActiveCampaign
8.3
Sender.net
9.5
List management
ActiveCampaign
8.1
Sender.net
9.5
Triggered drip sequences
ActiveCampaign
9.3
Sender.net
7.5

Reporting & Analytics

ActiveCampaign
7.0
Sender.net
8.7
Dashboards
ActiveCampaign
7.1
Sender.net
9.0
Standard reports
ActiveCampaign
7.3
Sender.net
8.5
Custom reports
ActiveCampaign
6.7
Sender.net
8.5

Pros

  • Easy to create and format emails with a "drag and drop" interface. Anyone can easily create an email with little instruction.
  • You can also use custom HTML to create an email or email template so that you can be assured the email you are sending looks EXACTLY like you want it to or matches your website exactly.
Tracy Beers profile photo
  • I am highly impressed with its Automation feature. It is very useful to get more responses out of my whole campaign.
  • Its data import feature to create subscriber lists is also very advanced. It removes duplicates in my data.
  • Email deliverability is very accurate.
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Cons

  • Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
  • Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
  • Its pricing is very steep for a small company or for a starter.
No photo available
  • Its Drag and Drop section is quite good but still lacks some useful features.
  • Sometimes it doesn't accept login credentials. Maybe this happens because of bugs.
  • They should have categorized templates.
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Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
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Its deliverability makes it more effective than other email marketing tools. It gives more than satisfactory results. And that shows in my organization's sales revenue.
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Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • With the help of this application I increased my subscriber base by 100% in just 3 months.
  • It helped my organization by increasing sales revenue by 45% in the 1st quarter of the financial year 2018-19.
  • It increased the traffic on our promotional websites.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sender.net

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
You can choose from Monthly Plans or Prepaid Credits (Pay-as-you-go)