What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
682 Ratings
2 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
682 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

ActiveCampaign

To me, the strongest value proposition of ActiveCampaign is the tagging system and it's robust automation offering. (I'm using the basic plan).The automation triggers are very robust and it allows for many solutions to email sequence needs. The tagging system is quick to use and offers the option to manage it all with one list.It also offers integration with many digital marketing platforms which makes it convenient to seamlessly transfer contact information from one place to another.The addition of basic landing page building is a plus but the slowness of the builder makes it a little tedious to use at times.
Juan R. Arroyo Yap | TrustRadius Reviewer

SMS.to

SMS.to is ideal when you have a large number of users and you need to be charged by SMS delivered not by number of users. Let's put an example other solutions out there wanted us to pay user or contact which is illogican for a product that has more than 100K users because it doesn't matter if you send no message or you send 10 messages they will charge you per contact in the other hand solutions as SMS.to they will charge per SMS delivered which makes really economic the scenario specially if you only send to specific segments of contacts by making use of contact lists. A least appropiate scenario is when you need to send emergency/urgent SMS because for some resaon the SMS in this platform will be sent after 20-30 minutes even an hour I ignore why it happens but that's why we always try to schedule our campaigns and be sure they are generic marketing messages. For emergency/urgent SMS is recommended to use another platform.
Ramón Carmona Medina | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
SMS.to
WYSIWYG email editor
ActiveCampaign
8.1
SMS.to
Dynamic content
ActiveCampaign
8.5
SMS.to
Ability to test dynamic content
ActiveCampaign
8.0
SMS.to
Landing pages
ActiveCampaign
7.1
SMS.to
A/B testing
ActiveCampaign
8.7
SMS.to
Mobile optimization
ActiveCampaign
8.2
SMS.to
Email deliverability reporting
ActiveCampaign
8.9
SMS.to
List management
ActiveCampaign
8.8
SMS.to
Triggered drip sequences
ActiveCampaign
9.1
SMS.to

Lead Management

ActiveCampaign
8.5
SMS.to
Lead nurturing
ActiveCampaign
8.8
SMS.to
Lead scoring and grading
ActiveCampaign
8.4
SMS.to
Data quality management
ActiveCampaign
8.2
SMS.to
Automated sales alerts and tasks
ActiveCampaign
8.6
SMS.to

Campaign Management

ActiveCampaign
7.9
SMS.to
Calendaring
ActiveCampaign
7.7
SMS.to
Event/webinar marketing
ActiveCampaign
8.1
SMS.to

Social Media Marketing

ActiveCampaign
8.3
SMS.to
Social sharing and campaigns
ActiveCampaign
8.4
SMS.to
Social profile integration
ActiveCampaign
8.1
SMS.to

Reporting & Analytics

ActiveCampaign
8.5
SMS.to
Dashboards
ActiveCampaign
8.5
SMS.to
Standard reports
ActiveCampaign
8.5
SMS.to
Custom reports
ActiveCampaign
8.3
SMS.to

Platform & Infrastructure

ActiveCampaign
8.7
SMS.to
API
ActiveCampaign
8.7
SMS.to
Role-based workflow & approvals
ActiveCampaign
8.4
SMS.to
Customizability
ActiveCampaign
8.6
SMS.to
Integration with Salesforce.com
ActiveCampaign
8.6
SMS.to
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
SMS.to
Integration with SugarCRM
ActiveCampaign
8.8
SMS.to

Pros

ActiveCampaign

  • Ability to leverage a large number of custom fields for contacts
  • Create automations that span from very simple to very complex including segmentation by any custom field and connecting different automations together.
  • Scales based on specific business needs including platform capabilities and number of contacts
Kim McCumber | TrustRadius Reviewer

SMS.to

  • They have one of the lowest prices per SMS that I have seen out there.
  • They charge per SMS delivered so it's ideal when sending SMS when your company has a large number of users.
  • Since is possible to integrate with third party aplications through zapier it's possible to make complex automations like sending a series of SMS when a user just sign up for the first time.
  • You can pay with Paypal, sometimes plataforms only let you pay with gateways as stripe which may fail and can damage your marketing plan so honestly this was a feature that pushed us to make the buying decision.
Ramón Carmona Medina | TrustRadius Reviewer

Cons

ActiveCampaign

  • Email builder is good but could be improved - particularly for varying images sizes when side by side in a row. I recently found this challenging.
  • Email segmenting is also good as is, but could also be improved - e.g. if I want to schedule 3 emails to similar groups at the same time of day and exclude one group, I have to wait for one email to completely send before I can exclude the group. Logic could be applied to exclude those email addresses to allow me to draft and schedule them all at once.
  • I can't think of anything else I'd improve. it's generally very good.
Lee McIntosh | TrustRadius Reviewer

SMS.to

  • For some reason once the campaign is sent it doesn't start to send SMS right away it may take 30min to a couple of hours. It doesn't matter is your campaign is not urgent or emergency.
  • You have to upload your contact list for the specific campaign It seems that you can't just copy and paste the numbers for quick campaigns.
  • Even if the UX is undertandable, there is room for improvement.
Ramón Carmona Medina | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

SMS.to

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

SMS.to

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

SMS.to

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

SMS.to

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

SMS.to

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

SMS.to

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

The key reasons I've chosen ActiveCampaign over others are:
  1. Combined CRM and email marketing in one place
  2. Contact tagging (some other email apps have this, some don't)
  3. Powerful automation builder
  4. Generally a very good UI
Nathan Littleton | TrustRadius Reviewer

SMS.to

I already pointed out this but basically we decided to go with SMS.to because 2 reasons:
1. It can be paid with paypal (first reason) we have some bad experience with other products because payment gateways may suddenly block your cards and you're unable to pay even if you want to use the service so when we saw that SMS.to has Paypal payment we just decided to go for this option.
2. You pay per message and not per contact this is ideal other platforms will ask you a monthly fee for marketing features that you're not looking plus paying per SMS or per contact we were just looking a straight forward software in order to send SMS campaigns.
Ramón Carmona Medina | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

SMS.to

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

SMS.to

  • Since the SMS are low cost we are able to make direct sms campaigns and motivate users to use the product mor often.
  • Since you pay per SMS sent and not per contact we are already saving a ton of money.
Ramón Carmona Medina | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

SMS.to

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SMS.to Editions & Modules

Edition
Inboundfree
Outbound SMS$0.142
Outbound Viber or WhatsAppContact Sales
  1. price per sms
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
SMS.to
9.0

Likelihood to Renew

ActiveCampaign
9.1
SMS.to

Usability

ActiveCampaign
8.1
SMS.to

Reliability and Availability

ActiveCampaign
9.1
SMS.to

Performance

ActiveCampaign
8.6
SMS.to

Support Rating

ActiveCampaign
6.7
SMS.to

In-Person Training

ActiveCampaign
7.3
SMS.to

Implementation Rating

ActiveCampaign
8.5
SMS.to

Scalability

ActiveCampaign
8.8
SMS.to

Add comparison