What users are saying about
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Top Rated
849 Ratings
3 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100
3 Ratings
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Score 7 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Soffront CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    561 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    500 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    452 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    324 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    365 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    509 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.3
    93%
    654 Ratings
    N/A
    0 Ratings

    List management

    9.0
    90%
    630 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    556 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Soffront CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    476 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    347 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    390 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    344 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Soffront CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.4
    84%
    283 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    275 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.8

    ActiveCampaign

    88%

    Soffront CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.9
    89%
    246 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Soffront CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    578 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    565 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    363 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    Soffront CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 7/7 features

    API

    9.2
    92%
    379 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    257 Ratings
    N/A
    0 Ratings

    Customizability

    8.9
    89%
    402 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.9
    89%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Third-party software integrations

    7.7
    77%
    2 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.8

    Soffront CRM

    78%
    Soffront CRM ranks higher in 4/4 features

    Customer data management / contact management

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Workflow management

    N/A
    0 Ratings
    6.0
    60%
    2 Ratings

    Territory management

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Channel / partner relationship management

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    5.0

    Soffront CRM

    50%
    Soffront CRM ranks higher in 2/2 features

    Case management

    N/A
    0 Ratings
    5.0
    50%
    2 Ratings

    Help desk management

    N/A
    0 Ratings
    5.0
    50%
    2 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.5

    Soffront CRM

    95%
    Soffront CRM ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Email marketing

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.1

    Soffront CRM

    61%
    Soffront CRM ranks higher in 2/2 features

    Task management

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Reporting

    N/A
    0 Ratings
    4.0
    40%
    2 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    4.7

    Soffront CRM

    47%
    Soffront CRM ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    4.0
    40%
    2 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    6.0
    60%
    2 Ratings

    Customizable reports

    N/A
    0 Ratings
    4.0
    40%
    2 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.0

    Soffront CRM

    70%
    Soffront CRM ranks higher in 1/1 features

    Custom fields

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.0

    Soffront CRM

    70%
    Soffront CRM ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    6.0
    60%
    2 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.0

    Soffront CRM

    60%
    Soffront CRM ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Social engagement

    N/A
    0 Ratings
    5.0
    50%
    2 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.0

    Soffront CRM

    70%
    Soffront CRM ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
    • Soffront CRM is rated higher in 1 area: Support Rating
    • ActiveCampaign and Soffront CRM are tied in 1 area: Usability

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    650 Ratings
    7.0

    Soffront CRM

    70%
    2 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings

    Soffront CRM

    N/A
    0 Ratings

    Usability

    8.0

    ActiveCampaign

    80%
    35 Ratings
    8.0

    Soffront CRM

    80%
    1 Rating

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Soffront CRM

    N/A
    0 Ratings

    Performance

    6.4

    ActiveCampaign

    64%
    4 Ratings

    Soffront CRM

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    39 Ratings
    7.0

    Soffront CRM

    70%
    1 Rating

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Soffront CRM

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Soffront CRM

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Soffront CRM

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Soffront CRM

    N/A
    0 Ratings

    Product Scalability

    8.4

    ActiveCampaign

    84%
    4 Ratings

    Soffront CRM

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Soffront CRM

    N/A
    0 Ratings

    Vendor pre-sale

    7.2

    ActiveCampaign

    72%
    3 Ratings

    Soffront CRM

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
    Read full review

    Soffront

    Lead generation and follow-up with sales are well suited. Social media integration and reporting/dashboards for insights can be improved.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Soffront

    • The email marketing platform is wonderful. It allows for tracking and you can do AB testing with it as well.
    • Landing page and form placement with other companies have also been easy. Regardless of website or landing page that you use the forms integrate and you get an email notification whenever a new lead is added to the database.
    • The overall layout of the CRM is also nice to use. You can open up different tabs with information on and then go back to a previous tab without having to use the browser controls. It makes navigating and comparing information very easy to do.
    Read full review

    Cons

    ActiveCampaign

    • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
    • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
    • I'd like more reporting data on one page.
    Read full review

    Soffront

    • Reporting
    • Loyalty features
    • Social media integration
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Soffront CRM

    Starting Price

    $20 per month

    Editions & Modules

    Soffront CRM editions and modules pricing
    EditionModules
    1,000 Emails$4.001
    5,000 Emails$15.002
    10,000 Emails$25.003

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Soffront

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Soffront

    Intuitive UI. Responsive. Features can be accessed very easily. Not a lot of big white spaces between fields and buttons. Straightforward.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Soffront

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Soffront

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Soffront

    Reaction times and relationship with vendor is very good. Good answers and solutions to problems/issues logged.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Soffront

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Soffront

    Soffront performs many of the same functions as both of these providers but it offers a great deal more all in one place. I do not have to log into different programs or switch programs to get the information that I need. This has greatly increased efficiency. The pricing for Soffront is also better when you add in the other features that it comes with, in fact it saved me money when I switched.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Soffront

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Soffront

    • The software has been positive for especially on the email marketing side. I have seen about a 23% increase in revenue and new contacts by using the email marketing feature.
    • The landing page and form integration has averaged me about 20 new leads a month for my business which is plenty to keep us busy and on track for growth of the business.
    Read full review

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