What users are saying about
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Top Rated
296 Ratings
1 Ratings

ActiveCampaign

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Top Rated
296 Ratings
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Score 8.9 out of 100
1 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Soffront CRM

This is a basic CRM tool like many of the others. I would imagine that this would be well suited for large enterprises due to its ability to double as a task manager, and smaller soloprenuer operations because it is expansive and can do so many things in one place. Overall if you are in business you should be using a CRM and this one is a good one to use.
Andrew Van Horn | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Soffront CRM
WYSIWYG email editor
ActiveCampaign
8.1
Soffront CRM
Dynamic content
ActiveCampaign
8.3
Soffront CRM
Ability to test dynamic content
ActiveCampaign
7.9
Soffront CRM
Landing pages
ActiveCampaign
7.1
Soffront CRM
A/B testing
ActiveCampaign
8.5
Soffront CRM
Mobile optimization
ActiveCampaign
8.2
Soffront CRM
Email deliverability reporting
ActiveCampaign
8.8
Soffront CRM
List management
ActiveCampaign
8.6
Soffront CRM
Triggered drip sequences
ActiveCampaign
9.4
Soffront CRM

Lead Management

ActiveCampaign
7.8
Soffront CRM
Lead nurturing
ActiveCampaign
7.7
Soffront CRM
Lead scoring and grading
ActiveCampaign
7.8
Soffront CRM
Data quality management
ActiveCampaign
7.2
Soffront CRM
Automated sales alerts and tasks
ActiveCampaign
8.3
Soffront CRM

Campaign Management

ActiveCampaign
7.9
Soffront CRM
Calendaring
ActiveCampaign
7.1
Soffront CRM
Event/webinar marketing
ActiveCampaign
8.7
Soffront CRM

Social Media Marketing

ActiveCampaign
8.2
Soffront CRM
Social sharing and campaigns
ActiveCampaign
8.8
Soffront CRM
Social profile integration
ActiveCampaign
7.6
Soffront CRM

Reporting & Analytics

ActiveCampaign
7.8
Soffront CRM
Dashboards
ActiveCampaign
7.9
Soffront CRM
Standard reports
ActiveCampaign
7.8
Soffront CRM
Custom reports
ActiveCampaign
7.7
Soffront CRM

Platform & Infrastructure

ActiveCampaign
8.2
Soffront CRM
API
ActiveCampaign
8.8
Soffront CRM
Role-based workflow & approvals
ActiveCampaign
7.9
Soffront CRM
Customizability
ActiveCampaign
7.9
Soffront CRM
Integration with Salesforce.com
ActiveCampaign
8.1
Soffront CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Soffront CRM
Integration with SugarCRM
ActiveCampaign
8.2
Soffront CRM

Sales Force Automation

ActiveCampaign
Soffront CRM
7.7
Customer data management / contact management
ActiveCampaign
Soffront CRM
8.2
Workflow management
ActiveCampaign
Soffront CRM
7.3
Territory management
ActiveCampaign
Soffront CRM
7.3
Channel / partner relationship management
ActiveCampaign
Soffront CRM
8.2

Customer Service & Support

ActiveCampaign
Soffront CRM
7.3
Case management
ActiveCampaign
Soffront CRM
7.3
Help desk management
ActiveCampaign
Soffront CRM
7.3

Marketing Automation

ActiveCampaign
Soffront CRM
8.6
Lead management
ActiveCampaign
Soffront CRM
8.2
Email marketing
ActiveCampaign
Soffront CRM
9.1

CRM Project Management

ActiveCampaign
Soffront CRM
7.7
Task management
ActiveCampaign
Soffront CRM
8.2
Reporting
ActiveCampaign
Soffront CRM
7.3

CRM Reporting & Analytics

ActiveCampaign
Soffront CRM
8.2
Forecasting
ActiveCampaign
Soffront CRM
7.3
Pipeline visualization
ActiveCampaign
Soffront CRM
8.2
Customizable reports
ActiveCampaign
Soffront CRM
9.1

Customization

ActiveCampaign
Soffront CRM
9.1
Custom fields
ActiveCampaign
Soffront CRM
9.1

Security

ActiveCampaign
Soffront CRM
7.3
Single sign-on capability
ActiveCampaign
Soffront CRM
6.4
Role-based user permissions
ActiveCampaign
Soffront CRM
8.2

Social CRM

ActiveCampaign
Soffront CRM
5.9
Social data
ActiveCampaign
Soffront CRM
6.4
Social engagement
ActiveCampaign
Soffront CRM
5.5

Platform

ActiveCampaign
Soffront CRM
5.5
Mobile access
ActiveCampaign
Soffront CRM
5.5

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Soffront CRM

  • The email marketing platform is wonderful. It allows for tracking and you can do AB testing with it as well.
  • Landing page and form placement with other companies have also been easy. Regardless of website or landing page that you use the forms integrate and you get an email notification whenever a new lead is added to the database.
  • The overall layout of the CRM is also nice to use. You can open up different tabs with information on and then go back to a previous tab without having to use the browser controls. It makes navigating and comparing information very easy to do.
Andrew Van Horn | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Soffront CRM

  • I do not like the log-in page. Whenever I go the Soffront site I get a pop-up asking me not to leave. It is a bit pushy when all I want to do is log into my account.
  • The social media integration feature they have is not particularly useful. There are other companies that do a far better job of posting to SM for me.
Andrew Van Horn | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Soffront CRM

Soffront performs many of the same functions as both of these providers but it offers a great deal more all in one place. I do not have to log into different programs or switch programs to get the information that I need. This has greatly increased efficiency. The pricing for Soffront is also better when you add in the other features that it comes with, in fact it saved me money when I switched.
Andrew Van Horn | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Soffront CRM

  • The software has been positive for especially on the email marketing side. I have seen about a 23% increase in revenue and new contacts by using the email marketing feature.
  • The landing page and form integration has averaged me about 20 new leads a month for my business which is plenty to keep us busy and on track for growth of the business.
Andrew Van Horn | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Soffront CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Soffront CRM
7.3

Likelihood to Renew

ActiveCampaign
9.1
Soffront CRM

Usability

ActiveCampaign
8.2
Soffront CRM

Reliability and Availability

ActiveCampaign
9.4
Soffront CRM

Performance

ActiveCampaign
8.1
Soffront CRM

Support Rating

ActiveCampaign
8.9
Soffront CRM

Implementation Rating

ActiveCampaign
7.4
Soffront CRM

Scalability

ActiveCampaign
9.4
Soffront CRM

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