What users are saying about
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Top Rated
696 Ratings
1 Rating

ActiveCampaign

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Top Rated
696 Ratings
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Score 8.7 out of 100
1 Rating
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Score 7.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

Soffront CRM

This is a basic CRM tool like many of the others. I would imagine that this would be well suited for large enterprises due to its ability to double as a task manager, and smaller soloprenuer operations because it is expansive and can do so many things in one place. Overall if you are in business you should be using a CRM and this one is a good one to use.
Andrew Van Horn | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Soffront CRM
WYSIWYG email editor
ActiveCampaign
8.0
Soffront CRM
Dynamic content
ActiveCampaign
8.6
Soffront CRM
Ability to test dynamic content
ActiveCampaign
8.1
Soffront CRM
Landing pages
ActiveCampaign
7.2
Soffront CRM
A/B testing
ActiveCampaign
8.7
Soffront CRM
Mobile optimization
ActiveCampaign
8.3
Soffront CRM
Email deliverability reporting
ActiveCampaign
9.0
Soffront CRM
List management
ActiveCampaign
8.9
Soffront CRM
Triggered drip sequences
ActiveCampaign
9.3
Soffront CRM

Lead Management

ActiveCampaign
8.5
Soffront CRM
Lead nurturing
ActiveCampaign
8.8
Soffront CRM
Lead scoring and grading
ActiveCampaign
8.3
Soffront CRM
Data quality management
ActiveCampaign
8.4
Soffront CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Soffront CRM

Campaign Management

ActiveCampaign
8.3
Soffront CRM
Calendaring
ActiveCampaign
8.0
Soffront CRM
Event/webinar marketing
ActiveCampaign
8.6
Soffront CRM

Social Media Marketing

ActiveCampaign
8.6
Soffront CRM
Social sharing and campaigns
ActiveCampaign
8.7
Soffront CRM
Social profile integration
ActiveCampaign
8.5
Soffront CRM

Reporting & Analytics

ActiveCampaign
8.6
Soffront CRM
Dashboards
ActiveCampaign
8.7
Soffront CRM
Standard reports
ActiveCampaign
8.6
Soffront CRM
Custom reports
ActiveCampaign
8.5
Soffront CRM

Platform & Infrastructure

ActiveCampaign
8.8
Soffront CRM
API
ActiveCampaign
8.9
Soffront CRM
Role-based workflow & approvals
ActiveCampaign
8.5
Soffront CRM
Customizability
ActiveCampaign
8.7
Soffront CRM
Integration with Salesforce.com
ActiveCampaign
8.8
Soffront CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Soffront CRM
Integration with SugarCRM
ActiveCampaign
8.8
Soffront CRM

Sales Force Automation

ActiveCampaign
Soffront CRM
7.7
Customer data management / contact management
ActiveCampaign
Soffront CRM
8.2
Workflow management
ActiveCampaign
Soffront CRM
7.3
Territory management
ActiveCampaign
Soffront CRM
7.3
Channel / partner relationship management
ActiveCampaign
Soffront CRM
8.2

Customer Service & Support

ActiveCampaign
Soffront CRM
7.3
Case management
ActiveCampaign
Soffront CRM
7.3
Help desk management
ActiveCampaign
Soffront CRM
7.3

Marketing Automation

ActiveCampaign
Soffront CRM
8.6
Lead management
ActiveCampaign
Soffront CRM
8.2
Email marketing
ActiveCampaign
Soffront CRM
9.1

CRM Project Management

ActiveCampaign
Soffront CRM
7.7
Task management
ActiveCampaign
Soffront CRM
8.2
Reporting
ActiveCampaign
Soffront CRM
7.3

CRM Reporting & Analytics

ActiveCampaign
Soffront CRM
8.2
Forecasting
ActiveCampaign
Soffront CRM
7.3
Pipeline visualization
ActiveCampaign
Soffront CRM
8.2
Customizable reports
ActiveCampaign
Soffront CRM
9.1

Customization

ActiveCampaign
Soffront CRM
9.1
Custom fields
ActiveCampaign
Soffront CRM
9.1

Security

ActiveCampaign
Soffront CRM
7.3
Single sign-on capability
ActiveCampaign
Soffront CRM
6.4
Role-based user permissions
ActiveCampaign
Soffront CRM
8.2

Social CRM

ActiveCampaign
Soffront CRM
5.9
Social data
ActiveCampaign
Soffront CRM
6.4
Social engagement
ActiveCampaign
Soffront CRM
5.5

Platform

ActiveCampaign
Soffront CRM
5.5
Mobile access
ActiveCampaign
Soffront CRM
5.5

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Soffront CRM

  • The email marketing platform is wonderful. It allows for tracking and you can do AB testing with it as well.
  • Landing page and form placement with other companies have also been easy. Regardless of website or landing page that you use the forms integrate and you get an email notification whenever a new lead is added to the database.
  • The overall layout of the CRM is also nice to use. You can open up different tabs with information on and then go back to a previous tab without having to use the browser controls. It makes navigating and comparing information very easy to do.
Andrew Van Horn | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Soffront CRM

  • I do not like the log-in page. Whenever I go the Soffront site I get a pop-up asking me not to leave. It is a bit pushy when all I want to do is log into my account.
  • The social media integration feature they have is not particularly useful. There are other companies that do a far better job of posting to SM for me.
Andrew Van Horn | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Soffront CRM

Soffront performs many of the same functions as both of these providers but it offers a great deal more all in one place. I do not have to log into different programs or switch programs to get the information that I need. This has greatly increased efficiency. The pricing for Soffront is also better when you add in the other features that it comes with, in fact it saved me money when I switched.
Andrew Van Horn | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Soffront CRM

  • The software has been positive for especially on the email marketing side. I have seen about a 23% increase in revenue and new contacts by using the email marketing feature.
  • The landing page and form integration has averaged me about 20 new leads a month for my business which is plenty to keep us busy and on track for growth of the business.
Andrew Van Horn | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Soffront CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Soffront CRM Editions & Modules

Edition
1,000 Emails$4.001
5,000 Emails$15.001
10,000 Emails$25.001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Soffront CRM
7.3

Likelihood to Renew

ActiveCampaign
9.0
Soffront CRM

Usability

ActiveCampaign
8.2
Soffront CRM

Reliability and Availability

ActiveCampaign
9.1
Soffront CRM

Performance

ActiveCampaign
8.6
Soffront CRM

Support Rating

ActiveCampaign
6.5
Soffront CRM

In-Person Training

ActiveCampaign
7.3
Soffront CRM

Implementation Rating

ActiveCampaign
8.5
Soffront CRM

Scalability

ActiveCampaign
8.8
Soffront CRM

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