What users are saying about

ActiveCampaign

Top Rated
59 Ratings

SparkPost

6 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

SparkPost

6 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign has its shortcomings, but it is a very good marketing automation platform and can do wonders for a business. The best feature is the automated campaigns. It allows very targeted communication that some larger (enterprise focused) marketing automation platforms can't provide. That's why a lot of businesses, especially online businesses, flock to ActiveCampaign. They want to take advantage of the automatons that ActiveCampaign provides to generate leads and sales.Where I wouldn't recommend ActiveCampaign (at least not right now) is when a business has a sales team. The limited CRM functionality and poor reporting compared to dedicated CRMs would make it very difficult for a sales team to function, especially for a sales manager to get proper reporting to know how everyone is doing and where they are as a sales organization.
Viktor Nagornyy profile photo

SparkPost

It provides a good API and the documentation is good enough to start working with it, I first played with the REST API and then I included the product as part of our software, what we really like about SparkPost is the provided dashboard where you can check the status of all the emails that you send from the application. Even the free version is awesome since it allows you to send a huge amount of emails which is enough in certain cases.
Rene Enriquez profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
SparkPost
7.9
WYSIWYG email editor
ActiveCampaign
7.7
SparkPost
7.5
Dynamic content
ActiveCampaign
7.4
SparkPost
7.7
Ability to test dynamic content
ActiveCampaign
7.5
SparkPost
6.7
Landing pages
ActiveCampaign
6.7
SparkPost
7.0
A/B testing
ActiveCampaign
7.2
SparkPost
8.0
Mobile optimization
ActiveCampaign
7.7
SparkPost
7.0
Email deliverability
ActiveCampaign
8.3
SparkPost
9.3
List management
ActiveCampaign
8.1
SparkPost
8.0
Triggered drip sequences
ActiveCampaign
9.3
SparkPost
10.0

Reporting & Analytics

ActiveCampaign
7.0
SparkPost
6.9
Dashboards
ActiveCampaign
7.1
SparkPost
8.7
Standard reports
ActiveCampaign
7.3
SparkPost
7.5
Custom reports
ActiveCampaign
6.7
SparkPost
4.5

Pros

  • Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
  • Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
  • Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
  • Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.
Viktor Nagornyy profile photo
  • When you don't want to spent time writing your own code to send emails from your apps
  • When you're looking for a product which provides all that you need regarding email features to make it part of your software
  • When you want to use a product which includes templates that can be re-used instead of writing your own and all the required effort to do that
Rene Enriquez profile photo

Cons

  • You can't add a contact without an email address.
  • Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
  • Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
  • Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
  • No Android app for CRM (suppose to be in the works as we were told).
Viktor Nagornyy profile photo
  • Manual replaying of events
  • N/A
Samir Shamma profile photo

Alternatives Considered

I used to use MailChimp, and ActiveCampaign is just so much more flexible when it comes to things like segmenting your list. Now instead of sending everybody everything, I know that the emails I send are to people who are interested in that specific subject, which helps with engagement and ultimately sales.
No photo available
The free version provided by SparkPost is awesome and it lets you use the product and then decide if it fits or not for you, this version doesn't include any trial period which helps to evaluate the product and later make the decision of buying or not.
Rene Enriquez profile photo

Return on Investment

  • Saved countless hours vs manual email
  • Sells for me
  • Allows me to iterate on my best work
No photo available
  • It has helped us with our IP health and making sure that we avoid spam traps
  • Very high deliverability and automatic retrying once they have the event
Samir Shamma profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SparkPost

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details