What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
6 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
6 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

SparkPost

It provides a good API and the documentation is good enough to start working with it, I first played with the REST API and then I included the product as part of our software, what we really like about SparkPost is the provided dashboard where you can check the status of all the emails that you send from the application. Even the free version is awesome since it allows you to send a huge amount of emails which is enough in certain cases.
Rene Enriquez profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
SparkPost
7.9
WYSIWYG email editor
ActiveCampaign
7.7
SparkPost
7.5
Dynamic content
ActiveCampaign
7.3
SparkPost
7.7
Ability to test dynamic content
ActiveCampaign
7.4
SparkPost
6.7
Landing pages
ActiveCampaign
6.7
SparkPost
7.0
A/B testing
ActiveCampaign
7.1
SparkPost
8.0
Mobile optimization
ActiveCampaign
7.7
SparkPost
7.0
Email deliverability
ActiveCampaign
8.3
SparkPost
9.3
List management
ActiveCampaign
8.1
SparkPost
8.0
Triggered drip sequences
ActiveCampaign
9.3
SparkPost
10.0

Reporting & Analytics

ActiveCampaign
7.0
SparkPost
6.9
Dashboards
ActiveCampaign
7.0
SparkPost
8.7
Standard reports
ActiveCampaign
7.2
SparkPost
7.5
Custom reports
ActiveCampaign
6.8
SparkPost
4.5

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • When you don't want to spent time writing your own code to send emails from your apps
  • When you're looking for a product which provides all that you need regarding email features to make it part of your software
  • When you want to use a product which includes templates that can be re-used instead of writing your own and all the required effort to do that
Rene Enriquez profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • I really like SparkPost, it was really useful to achieve our goals
Rene Enriquez profile photo

Alternatives Considered

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.
Audréa Trinh profile photo
The free version provided by SparkPost is awesome and it lets you use the product and then decide if it fits or not for you, this version doesn't include any trial period which helps to evaluate the product and later make the decision of buying or not.
Rene Enriquez profile photo

Return on Investment

  • We have saved a lot of time and we have improved significantly our communication. We were able to retain customers and increase the number of new leads at the same time.
  • Setting up and building all the automations can take a little bit of time but it is worth it.
Audréa Trinh profile photo
  • We used at the first time the free version which worked awesome.
  • We didn't have to spend our time writing all the features that SparkPost has included.
  • The dashboard give us all the information that we need to know regarding the status of the emails that have been sent from the app
Rene Enriquez profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SparkPost

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details