What users are saying about
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Top Rated
842 Ratings
8 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100
8 Ratings
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Score 9 out of 100

Feature Set Ratings

  • WhatCounts ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

ActiveCampaign

84%
9.0

WhatCounts

90%
WhatCounts ranks higher in 7/9 features

WYSIWYG email editor

7.9
79%
558 Ratings
9.0
90%
2 Ratings

Dynamic content

8.2
82%
495 Ratings
10.0
100%
1 Rating

Ability to test dynamic content

8.1
81%
449 Ratings
9.0
90%
1 Rating

Landing pages

7.4
74%
320 Ratings
9.0
90%
2 Ratings

A/B testing

8.6
86%
362 Ratings
9.0
90%
2 Ratings

Mobile optimization

8.4
84%
506 Ratings
10.0
100%
2 Ratings

Email deliverability reporting

9.2
92%
650 Ratings
9.0
90%
3 Ratings

List management

8.9
89%
625 Ratings
9.0
90%
2 Ratings

Triggered drip sequences

9.1
91%
552 Ratings
7.0
70%
1 Rating

Lead Management

8.6

ActiveCampaign

86%

WhatCounts

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
472 Ratings
N/A
0 Ratings

Lead scoring and grading

8.4
84%
345 Ratings
N/A
0 Ratings

Data quality management

8.5
85%
387 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.5
85%
342 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%

WhatCounts

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
279 Ratings
N/A
0 Ratings

Event/webinar marketing

8.5
85%
271 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

WhatCounts

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
244 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
240 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
10.0

WhatCounts

100%
WhatCounts ranks higher in 3/3 features

Dashboards

8.6
86%
574 Ratings
10.0
100%
2 Ratings

Standard reports

8.8
88%
561 Ratings
10.0
100%
2 Ratings

Custom reports

8.4
84%
362 Ratings
10.0
100%
1 Rating

Platform & Infrastructure

8.8

ActiveCampaign

88%

WhatCounts

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
376 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
255 Ratings
N/A
0 Ratings

Customizability

8.7
87%
397 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.8
88%
84 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
54 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
50 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
8.8

WhatCounts

88%
WhatCounts ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
9.0
90%
1 Rating

Link Tracking

N/A
0 Ratings
9.0
90%
1 Rating

Image Validation

N/A
0 Ratings
8.0
80%
1 Rating

Inbox Display

N/A
0 Ratings
10.0
100%
1 Rating

Email Accessibility Tools

N/A
0 Ratings
9.0
90%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
10.0
100%
1 Rating

Spam Testing

N/A
0 Ratings
7.0
70%
1 Rating

Email Previews

N/A
0 Ratings
8.0
80%
1 Rating

Attribute Ratings

  • WhatCounts is rated higher in 1 area: Support Rating
  • ActiveCampaign and WhatCounts are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

ActiveCampaign

90%
645 Ratings
9.0

WhatCounts

90%
2 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings

WhatCounts

N/A
0 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings

WhatCounts

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

WhatCounts

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings

WhatCounts

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings
10.0

WhatCounts

100%
2 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

WhatCounts

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

WhatCounts

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

WhatCounts

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

WhatCounts

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

WhatCounts

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

WhatCounts

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

WhatCounts

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Whatcounts

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Whatcounts

  • Email marketing with customized templates
  • Sending Catchy SMS to the existing customer base
  • Integrating with company's CRM to manage data
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Whatcounts

  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

WhatCounts

Starting Price

Editions & Modules

WhatCounts editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Whatcounts

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Whatcounts

    No answers on this topic

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Whatcounts

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Whatcounts

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Whatcounts

    We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Whatcounts

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Whatcounts

    Whatscount have always provided data to evaluate about the campaigns and its responses. More customization are present to add create campaigns that resonates customer needs. The reports provided us insights about the effectiveness of our promotional campaigns and decide the areas to improve customer attraction.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Whatcounts

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Whatcounts

    • Customer reach was increased and that generated more responses
    • The ratio of Emails opened and sign-ups through hyperlink on Email gave us an idea about the effectiveness of the campaigns
    Read full review

    Screenshots

    Add comparison