What users are saying about

ActiveCampaign

Top Rated
59 Ratings

WhatCounts

5 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

WhatCounts

5 Ratings
Score 4.7 out of 101

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Likelihood to Recommend

ActiveCampaign

If someone needs an economical entry into marketing automation features and does not require any comprehensive reporting, ActiveCampaign can be a suitable tool. If ad hoc reports and advanced list segmentation features are important, avoid it.
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WhatCounts

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
WhatCounts
9.8
WYSIWYG email editor
ActiveCampaign
7.7
WhatCounts
9.0
Dynamic content
ActiveCampaign
7.4
WhatCounts
Ability to test dynamic content
ActiveCampaign
7.5
WhatCounts
Landing pages
ActiveCampaign
6.7
WhatCounts
10.0
A/B testing
ActiveCampaign
7.2
WhatCounts
10.0
Mobile optimization
ActiveCampaign
7.7
WhatCounts
10.0
Email deliverability
ActiveCampaign
8.3
WhatCounts
10.0
List management
ActiveCampaign
8.1
WhatCounts
10.0
Triggered drip sequences
ActiveCampaign
9.3
WhatCounts

Reporting & Analytics

ActiveCampaign
7.0
WhatCounts
10.0
Dashboards
ActiveCampaign
7.1
WhatCounts
10.0
Standard reports
ActiveCampaign
7.3
WhatCounts
10.0
Custom reports
ActiveCampaign
6.7
WhatCounts

Pros

  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
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  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
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Cons

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
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  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
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Support

No score
No answers yet
No answers on this topic
WhatCounts10.0
Based on 1 answer
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
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Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
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We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Holli Drewry profile photo

Return on Investment

  • Better engagement with my client base
  • Being able to take the lead on an educational journey that is automated and consistent
  • Simplified email communication and the take to email client sand leads
  • Save us a lot of time and we can recycle content and create new automations
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
Holli Drewry profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WhatCounts

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details