What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
5 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
5 Ratings
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Score 4.6 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

WhatCounts

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Holli Drewry profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
WhatCounts
9.8
WYSIWYG email editor
ActiveCampaign
7.7
WhatCounts
9.0
Dynamic content
ActiveCampaign
7.3
WhatCounts
Ability to test dynamic content
ActiveCampaign
7.4
WhatCounts
Landing pages
ActiveCampaign
6.7
WhatCounts
10.0
A/B testing
ActiveCampaign
7.1
WhatCounts
10.0
Mobile optimization
ActiveCampaign
7.7
WhatCounts
10.0
Email deliverability
ActiveCampaign
8.3
WhatCounts
10.0
List management
ActiveCampaign
8.1
WhatCounts
10.0
Triggered drip sequences
ActiveCampaign
9.3
WhatCounts

Reporting & Analytics

ActiveCampaign
7.0
WhatCounts
10.0
Dashboards
ActiveCampaign
7.0
WhatCounts
10.0
Standard reports
ActiveCampaign
7.2
WhatCounts
10.0
Custom reports
ActiveCampaign
6.8
WhatCounts

Pros

  • Email Automation
  • CRM
  • Sales Pipelines
Adam Middlesworth profile photo
  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
Holli Drewry profile photo

Cons

  • 2 way texting
  • Using local phone numbers for texting
Adam Middlesworth profile photo
  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
Holli Drewry profile photo

Support

No score
No answers yet
No answers on this topic
WhatCounts10.0
Based on 1 answer
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
Holli Drewry profile photo

Alternatives Considered

As mentioned before, Infusionsoft is a very robust system, but we often found it too complicated for what we needed. The system was often slow, it's expensive, and we only used a handful of the many features Infusionsoft offered. ActiveCampaign was definitely the better choice. It does everything we need it to and it allows us to grant our franchises more access over their own lead systems.
No photo available
We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Holli Drewry profile photo

Return on Investment

  • Following up with leads is an easy ROI. As they say, the 'money is in the follow up', but it takes time and effort to build these systems correctly. Once we've implemented them properly, there was an easy ROI to measure.
  • Having our CRM centralized with as much data as possible in one system has also been really helpful for us.
Brett Farr profile photo
  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
Holli Drewry profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WhatCounts

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details