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3 Ratings
15 Ratings
3 Ratings
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Score 10 out of 101
15 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Iterable
8.2
WYSIWYG email editor
ActiveDEMAND
9.2
Iterable
7.0
Dynamic content
ActiveDEMAND
9.6
Iterable
8.6
Ability to test dynamic content
ActiveDEMAND
9.6
Iterable
8.0
Landing pages
ActiveDEMAND
9.0
Iterable
A/B testing
ActiveDEMAND
9.6
Iterable
8.6
Mobile optimization
ActiveDEMAND
9.6
Iterable
8.4
Email deliverability
ActiveDEMAND
9.6
Iterable
8.0
List management
ActiveDEMAND
9.2
Iterable
8.7
Triggered drip sequences
ActiveDEMAND
9.6
Iterable
8.5

Lead Management

ActiveDEMAND
9.0
Iterable
Lead nurturing
ActiveDEMAND
9.6
Iterable
Lead scoring and grading
ActiveDEMAND
9.0
Iterable
Data quality management
ActiveDEMAND
8.6
Iterable
Automated sales alerts and tasks
ActiveDEMAND
8.6
Iterable

Campaign Management

ActiveDEMAND
9.4
Iterable
Calendaring
ActiveDEMAND
9.6
Iterable
Event/webinar marketing
ActiveDEMAND
9.2
Iterable

Social Media Marketing

ActiveDEMAND
8.6
Iterable
Social sharing and campaigns
ActiveDEMAND
8.6
Iterable
Social profile integration
ActiveDEMAND
8.6
Iterable

Reporting & Analytics

ActiveDEMAND
9.2
Iterable
5.7
Dashboards
ActiveDEMAND
8.8
Iterable
5.8
Standard reports
ActiveDEMAND
9.2
Iterable
5.8
Custom reports
ActiveDEMAND
9.6
Iterable
5.4

Platform & Infrastructure

ActiveDEMAND
9.6
Iterable
8.1
API
ActiveDEMAND
9.0
Iterable
8.3
Role-based workflow & approvals
ActiveDEMAND
9.0
Iterable
8.8
Customizability
ActiveDEMAND
9.6
Iterable
7.1
Integration with Salesforce.com
ActiveDEMAND
10.0
Iterable
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Iterable
Integration with SugarCRM
ActiveDEMAND
10.0
Iterable

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Easy segmentation
  • Flexibility to use templates or code your own emails
  • Easy to use APIs
Carrie Knipfer profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • UI needs a lot of work. There are certain things (like changing a user's email address) that are needlessly complicated and frustrating.
  • The WYSIWYG editor is not as easy or intuitive to use as it should be. We have had to come up with some unusual workarounds for tasks that should be simple and straightforward.
  • In the WYSIWYG, certain actions have different results when repeated in exactly the same way. It can be very glitchy at times.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
I've only used 2-3 email platforms before Iterable, but Iterable is leaps and bounds ahead of the curve. While Iterable is a relatively new company, and has some things to improve upon, I have no major qualms with the business. The majority of my work os spent setting up emails and looking up data in Iterable, so overall, I'd say I'm happy.
Jess Davis profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Positive impact with workflow "cart abandon" emails.
  • Positive impact with the ability to split test emails.
  • Negative impact with Revenue data... not always accurate/tells the whole story.
Jess Davis profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Iterable

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Iterable Editions & Modules
Iterable
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.