Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveDEMAND
Score 9.0 out of 10
Small Businesses (1-50 employees)
ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.
$3
Per Phone Number/mth
Iterable
Score 8.9 out of 10
N/A
Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
Pricing
ActiveDEMANDIterable
Editions & Modules
Call Tracking
$3
Per Phone Number/mth
Email Marketer
$7
Per Month [Unlimited Users]
Small Business Marketer
$69
Per Month [Unlimited Users]
Corporate Marketer
$199
Per Month [Unlimited Users]
Agency Marketer
$799
Per Month [Unlimited Users]
No answers on this topic
Offerings
Pricing Offerings
ActiveDEMANDIterable
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
ActiveDEMANDIterable
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveDEMAND
9.5
2 Ratings
22% above category average
Iterable
7.5
97 Ratings
2% below category average
WYSIWYG email editor9.22 Ratings7.785 Ratings
Dynamic content9.62 Ratings7.892 Ratings
Ability to test dynamic content9.62 Ratings7.890 Ratings
Landing pages9.02 Ratings00 Ratings
A/B testing9.62 Ratings8.493 Ratings
Mobile optimization9.62 Ratings7.989 Ratings
Email deliverability reporting9.62 Ratings5.993 Ratings
List management9.22 Ratings7.093 Ratings
Triggered drip sequences9.62 Ratings7.584 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveDEMAND
9.0
2 Ratings
14% above category average
Iterable
-
Ratings
Lead nurturing automation9.62 Ratings00 Ratings
Lead scoring and grading9.02 Ratings00 Ratings
Data quality management8.62 Ratings00 Ratings
Automated sales alerts and tasks8.62 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveDEMAND
9.4
2 Ratings
23% above category average
Iterable
-
Ratings
Calendaring9.62 Ratings00 Ratings
Event/webinar marketing9.22 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveDEMAND
8.6
2 Ratings
13% above category average
Iterable
-
Ratings
Social sharing and campaigns8.62 Ratings00 Ratings
Social profile integration8.62 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveDEMAND
9.2
2 Ratings
23% above category average
Iterable
6.0
94 Ratings
20% below category average
Dashboards8.82 Ratings6.394 Ratings
Standard reports9.22 Ratings5.993 Ratings
Custom reports9.62 Ratings6.084 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveDEMAND
9.6
2 Ratings
25% above category average
Iterable
7.7
91 Ratings
3% above category average
API9.01 Ratings6.982 Ratings
Role-based workflow & approvals9.01 Ratings8.478 Ratings
Customizability9.62 Ratings7.983 Ratings
Integration with Salesforce.com10.01 Ratings00 Ratings
Integration with Microsoft Dynamics CRM10.01 Ratings00 Ratings
Integration with SugarCRM10.01 Ratings00 Ratings
Best Alternatives
ActiveDEMANDIterable
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveDEMANDIterable
Likelihood to Recommend
9.6
(2 ratings)
9.0
(98 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
-
(0 ratings)
9.1
(2 ratings)
Availability
-
(0 ratings)
8.6
(3 ratings)
Performance
-
(0 ratings)
8.6
(3 ratings)
Support Rating
-
(0 ratings)
9.1
(3 ratings)
Online Training
-
(0 ratings)
6.4
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(3 ratings)
User Testimonials
ActiveDEMANDIterable
Likelihood to Recommend
JumpDEMAND Inc.
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Iterable
Iterable is great for keeping track of all your email campaigns and customers' interactions with emails (if they opened it, etc). This is the only thing I have used it for. It isn't an application for communicating with members , however. I wouldn't consider it a customer support platform. It seems more like an email marketing management platform
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Pros
JumpDEMAND Inc.
  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review
Iterable
  • It is easy to onboard new users with building communications. The drag and drop editor is very intuitive to use.
  • Allows for complex data structures on user profiles and in events. This is a key reason we onboarded to Iterable and have stayed with it.
Read full review
Cons
JumpDEMAND Inc.
  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Iterable
  • Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
  • Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
  • Image library
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Likelihood to Renew
JumpDEMAND Inc.
No answers on this topic
Iterable
Extremely easy to use, deeply integrated into our infrastructure
Read full review
Usability
JumpDEMAND Inc.
No answers on this topic
Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
Read full review
Reliability and Availability
JumpDEMAND Inc.
No answers on this topic
Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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Performance
JumpDEMAND Inc.
No answers on this topic
Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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Support Rating
JumpDEMAND Inc.
No answers on this topic
Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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Alternatives Considered
JumpDEMAND Inc.
Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
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Iterable
I can't provide a direct comparison as I have not executed marketing communications with other CRM tools before. Of course, having used Pipedrive as a CRM tool for sales and lifecycle management, I would definitely choose Iterable for complexity and ease of use. The only feature I "miss" from Pipedrive would be, in fact, seeing a pipeline of the customer lifecycle that allowed to instantly see at what point of our app experience the customer was.
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Scalability
JumpDEMAND Inc.
No answers on this topic
Iterable
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
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Return on Investment
JumpDEMAND Inc.
  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Read full review
Iterable
  • Iterable journeys save us a ton of time and resources and we are able to optimize messaging with simple A/B testing and dynamic content.
  • Preview data and snippets are easy to use - managing them is less of a lift, saving us time to focus on creative.
Read full review
ScreenShots

ActiveDEMAND Screenshots

Screenshot of Drag-and-drop workflow interface makes it easy to configure hundreds of campaignsScreenshot of Watch lead and campaign performance in real-time from dashboardsScreenshot of Manage your landing pages, email campaigns, social media posts and more all in one interface

Iterable Screenshots

Screenshot of how Iterable lets marketers build journeys without any codingScreenshot of where Iterable gives marketers info on their campaigns, in real timeScreenshot of where Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of how Iterable supports all marketing channels: email, web, mobile push, sms