What users are saying about

AdDataExpress

5 Ratings

Bombora

8 Ratings

AdDataExpress

5 Ratings
Score 8 out of 101

Bombora

8 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
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Bombora

Bombora is good for determining target audience, for Account Based Marketing campaigns, educating sales and marketing teams on what is relevant to an account. Bombora helps companies with smaller budgets spend smarter. The platform is less relevant for broad awareness campaigns as the data determines who is actively interested in your industry/product offerings in the current moment
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Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Bombora
7.2
Identification of new leads
AdDataExpress
9.1
Bombora
4.0
List quality
AdDataExpress
6.4
Bombora
9.0
Ideal customer targeting
AdDataExpress
5.5
Bombora
7.0
Load time/data access
AdDataExpress
5.5
Bombora
7.0
List upload/download
AdDataExpress
Bombora
9.0

Sales Intelligence Data Standards

AdDataExpress
7.3
Bombora
6.3
Contact information
AdDataExpress
7.3
Bombora
3.0
Company information
AdDataExpress
7.3
Bombora
8.0
Industry information
AdDataExpress
7.3
Bombora
8.0

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Bombora
6.4
Lead qualification process
AdDataExpress
6.4
Bombora
4.0
Salesforce integration
AdDataExpress
2.7
Bombora
8.0
Company/business profiles
AdDataExpress
5.5
Bombora
8.0
Data hygiene
AdDataExpress
2.7
Bombora
7.0
Automatic data refresh
AdDataExpress
3.6
Bombora
6.0
Filters and segmentation
AdDataExpress
3.6
Bombora
4.0
Smart lists and recommendations
AdDataExpress
Bombora
8.0
Alerts and reminders
AdDataExpress
Bombora
8.0
Tags
AdDataExpress
Bombora
5.0

Sales Intelligence Email Features

AdDataExpress
Bombora
5.0
Append emails to records
AdDataExpress
Bombora
5.0

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • The UI is comprehensive and easy to use
  • The Client Success team is fantastic
  • The technology runs on hard data
  • Cheaper than competitors
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Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • The surging data is at the company level, not individual level, which can be misleading for larger target accounts
  • The data only refreshes once per week
  • You can not see how companies trend over time past week-over-week
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Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
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No answers on this topic

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Bombora has increased our success rate in driving sales meetings
  • Bombora has helped us narrow our target audience
  • Bombora has helped us locate potential customers not previously in our marketing funnel
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Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bombora

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details