What users are saying about
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Top Rated
1880 Ratings
63 Ratings
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Score 8.5 out of 100

Mailchimp

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Top Rated
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Score 8.2 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.2
Mailchimp
Data Transfer
Adobe Advertising Cloud
9.0
Mailchimp
DSP integration
Adobe Advertising Cloud
9.4
Mailchimp

Ad Campaigns

Adobe Advertising Cloud
8.0
Mailchimp
Ad campaign creation
Adobe Advertising Cloud
7.6
Mailchimp
Ad deployment
Adobe Advertising Cloud
7.9
Mailchimp
Display advertising
Adobe Advertising Cloud
7.9
Mailchimp
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.3
Mailchimp
Sequence targeting
Adobe Advertising Cloud
8.4
Mailchimp

Ad Reporting & Analytics

Adobe Advertising Cloud
9.1
Mailchimp
Ad dashboards
Adobe Advertising Cloud
9.1
Mailchimp
Ad performance reports
Adobe Advertising Cloud
9.0
Mailchimp
Ad conversion tracking
Adobe Advertising Cloud
9.0
Mailchimp
Ad attribution reporting
Adobe Advertising Cloud
9.0
Mailchimp
Cross-channel ad management
Adobe Advertising Cloud
8.8
Mailchimp
Ad forecasting and optimization
Adobe Advertising Cloud
9.4
Mailchimp

Email & Online Marketing

Adobe Advertising Cloud
Mailchimp
8.1
WYSIWYG email editor
Adobe Advertising Cloud
Mailchimp
8.5
Dynamic content
Adobe Advertising Cloud
Mailchimp
7.8
Ability to test dynamic content
Adobe Advertising Cloud
Mailchimp
7.9
Landing pages
Adobe Advertising Cloud
Mailchimp
7.6
A/B testing
Adobe Advertising Cloud
Mailchimp
7.8
Mobile optimization
Adobe Advertising Cloud
Mailchimp
8.6
Email deliverability reporting
Adobe Advertising Cloud
Mailchimp
8.8
List management
Adobe Advertising Cloud
Mailchimp
8.3
Triggered drip sequences
Adobe Advertising Cloud
Mailchimp
7.7

Lead Management

Adobe Advertising Cloud
Mailchimp
9.2
Lead nurturing
Adobe Advertising Cloud
Mailchimp
6.9
Lead scoring and grading
Adobe Advertising Cloud
Mailchimp
10.0
Data quality management
Adobe Advertising Cloud
Mailchimp
10.0
Automated sales alerts and tasks
Adobe Advertising Cloud
Mailchimp
10.0

Campaign Management

Adobe Advertising Cloud
Mailchimp
10.0
Calendaring
Adobe Advertising Cloud
Mailchimp
10.0
Event/webinar marketing
Adobe Advertising Cloud
Mailchimp
10.0

Social Media Marketing

Adobe Advertising Cloud
Mailchimp
10.0
Social sharing and campaigns
Adobe Advertising Cloud
Mailchimp
10.0
Social profile integration
Adobe Advertising Cloud
Mailchimp
10.0

Reporting & Analytics

Adobe Advertising Cloud
Mailchimp
7.7
Dashboards
Adobe Advertising Cloud
Mailchimp
7.7
Standard reports
Adobe Advertising Cloud
Mailchimp
8.2
Custom reports
Adobe Advertising Cloud
Mailchimp
7.3

Platform & Infrastructure

Adobe Advertising Cloud
Mailchimp
8.5
API
Adobe Advertising Cloud
Mailchimp
9.0
Role-based workflow & approvals
Adobe Advertising Cloud
Mailchimp
10.0
Customizability
Adobe Advertising Cloud
Mailchimp
6.4
Integration with Salesforce.com
Adobe Advertising Cloud
Mailchimp
8.5
Integration with Microsoft Dynamics CRM
Adobe Advertising Cloud
Mailchimp
8.5
Integration with SugarCRM
Adobe Advertising Cloud
Mailchimp
8.5

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Mailchimp

Mailchimp 8.5
Based on 138 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Reliability and Availability

Adobe Advertising Cloud

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Adobe Advertising Cloud

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.7
Based on 4 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Scalability

Adobe Advertising Cloud

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.4
Mailchimp
8.4

Likelihood to Renew

Adobe Advertising Cloud
1.8
Mailchimp
9.4

Usability

Adobe Advertising Cloud
9.0
Mailchimp
8.5

Reliability and Availability

Adobe Advertising Cloud
Mailchimp
10.0

Performance

Adobe Advertising Cloud
Mailchimp
10.0

Support Rating

Adobe Advertising Cloud
3.7
Mailchimp
10.0

Implementation Rating

Adobe Advertising Cloud
8.0
Mailchimp
8.8

Scalability

Adobe Advertising Cloud
Mailchimp
9.3

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