About Adobe Analytics
November 29, 2020

About Adobe Analytics

Saurav Khawas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We have a site where we have 19 Million page views a month. In order to understand the customer journey on a monthly, quarterly, and YOY we use Adobe Analytics. It helps understand the entire user journey and thus enabling us to gather insights on areas to focus on. It is so far the easiest to use and user-friendly web analytics tool I have used.
The representation of numbers and graphs is very smooth and helps download the entire report in CSV or pdfs also allowing us to automate the report and send it on regular intervals to our emails with the least amount of effort compared to any other tool on web analytics.

Pros

  • Data Gathering
  • Data Cleaning
  • Dashboards and reports
  • Automation

Cons

  • Communication- Rarely people know about the tool. This has to increase.
  • Documentations and videos for learning - The content on the web for adobe analytics are limited or hard to find this can be improved.
  • The use of funnel attribute seems tough , it is hard to find quality learning material for it.
  • The real time report - We need to have a method how we can put the real time report on a web page that can give us our metics similar to a web page of share and SIP
  • It has a positive impact - We are now able to apprehend what our user are likely to click.
  • We understand the user's past behaviors
  • We understand the engagement of our site
[Adobe Analytics] is super easy and can hold a huge dataset. Since it is online our system takes no load and runs faster. Reports and dashboards are super easy to build. The report section is even more interesting for a new user to pull reports with few clicks and without many manual interventions like coding etc.
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

[Adobe Analytics] is best suited for digital analytics like web analytics and customer journey. It can handle a tremendous amount of data and the beauty of being online it will work faster than any other web analytics tool. Dashboards and reports are super easy to create with the drag and drop functionality.

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