Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Alpha Anywhere
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
The Alpha platform is a unified mobile and web app development and deployment environment with distinct "no-code" and "low-code" components. The vendor says that using the Alpha TransForm no-code environment, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the…
$35
Appsee
Score 4.6 out of 10
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Appsee is designed to offer mobile teams visual data on their app's user behavior. The vendor says they supply businesses with the actual "why's" behind their users' behaviors.
With Appsee's unique user recordings and touch heat maps, businesses can make better informed decisions regarding their app's user experience and spend less time sifting through mountains of data. Appsee also automatically detects all screens, buttons and user actions within an app without the need to select…
Well-suited for companies looking from a customer perspective. They can gain a deep understanding of market trends, customer activities, and where third-party integration is expected. Less suitable for small-scale organizations due to the cost of the tool; otherwise, really useful and productive.
The speed of development from concept, through development and delivery of the end product is so impressive [with Alpha Anywhere]. There is an impressive array of genies and helper functions meaning that you can focus on what matters, the end user experience. It is not a "No code" solution but it is a very impressive "low code" solution which allows detailed access under the hood to tweak the applications to your own needs and the needs of your clients.
Appsee was a great choice and addition before their struggle with Apple over user screen recording. Now that that's gone, its insights are rather basic and not worth the price point. This would be a perfect analytics platform for a company looking to increase its user experience, new on-boarding, or going through a redesign to see user activity and reactions, but not anymore.
It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.
Our company had been creating small business applications since the 1980's, when we used DBase IV (don't laugh... that's what was available). Then, we got more "sophisticated" with Microsoft Access. Clearly, we would always be limited with what we can do with those two programs. By accident, during an Internet search, we saw and ad for Alpha Anywhere (back then, it was called Alpha V). After working with the 30 free trial for just two weeks, we retired Access, for good. The best part was Alpha's flexibility in its use of "back end" data tables. That allowed us to use existing Access tables as we redesigned the front-end program (Alpha ships with its own DBF system, but we prefer SQL-Based tables). You can choose, SQL Server, MySQL, Oracle, Access, Paradox (actually, too many to name) for your tables. You can even create links to Excel spreadsheets or QuickBooks Tables. It's outstanding!
Alpha allows developers to create very large and very complex programs. However, it's also a great choice for RAD (Rapid Application Development) for those who need to be up and running quickly or for less experienced programmers. Actually, the interface truly allows for "codeless" development of your application (more on that later). That means you can design a fully functional application, without typing a single line of code. They have some examples on their website.
My favorite part of Alpha is that it is constantly adding features and functions that allow us to do more with our applications. In fact, one of my biggest problems is that I need more time to learn and practice the added features as fast as they are introduced
Prior to Alpha Anywhere, we never considered creating/developing "mobile" applications (for tablets, smartphones, etc.). Alpha created a unique "panel" system that makes those application work great... and allows for the design of very sophisticated Apps.
Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).
The user screen recording was quickly shut down on Apple devices after about a week of us using Appsee. Now it's just basic boxes which aren't nearly as helpful or insightful in bettering our user experience. If we would have known this would happen, or that Appsee didn't have that feature, we wouldn't have gone with them.
No integration with Branch (the world's best and probably biggest attribution platform).
The tool work perfect and give us a lot of information with a easy and simpler version. We've been using it during +4 years. It is easier to start and you can create your custom reports. You are able to "drag and drop" the feature you need to measure and give access to that report to specific people inside the corporation and schedule reports. We plan to keep on it as we expand our capabilities
Adobe Analytics has been useful to our company by providing great insight into our business overall demographics, lead conversion, and where are referrals are coming from. The customizing of the reports give us more autonomy over the data we present to our leadership to help them make more knowledgeable decisions.
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
Support for Adobe Analytics is ok, it used to be worse years ago. Now, the technology team at Adobe is way more knowledgeable on the product itself as well as the implementation. They also study your custom implementation and have good knowledge of where your company stands. Dedicated support is something worth considering.
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
We evaluated and we currently use Mixpanel and we have Google Analytics on a couple of our properties. And honestly, once you get the hang of the Adobe Analytics workspace, the other products really don't stack up against it because the segmentation and the ability to create reports pretty rapidly are invaluable.
Alpha Anywhere is a full-stack IDE. It’s no code and low code, but you can also custom code if you need to. About 10% of our application is no code. 80% is low code and 10% is custom code.
Appsee set itself apart from competitors with the user screen recording, but since that is no longer a good feature on iOS, it makes Appsee's competitive advantage obsolete. Its data analytics, funnels, and crash reporting are relatively basic or haven't lead to any breakthroughs. I would stay away from Appsee, save your money, and go for a platform like Mixpanel if possible, which has analytics, attribution, and engagement for the same if not cheaper price.
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
Allows for a great return on investment since you can quickly become very productive and complete more projects and applications in a shorter period of time with hand coding and the normal programming headaches of PHP, C#, Angular, etc.
You can afford to take on more and smaller projects since they will require far less time to complete than more traditional development environments.
Alpha Anywhere is continuously updated coming out with new features and capabilities on essentially a daily basis. Continuous improvement and frequent updates allows you to always stay ahead of the curve and competitors.
Alpha Anywhere allows you to offer lower cost solutions that will be completed in less time and that will be much easier to support and maintain.
