What users are saying about

Adobe Analytics

Top Rated
398 Ratings

VisitorTrack

6 Ratings

Adobe Analytics

Top Rated
398 Ratings
Score 7.6 out of 101

VisitorTrack

6 Ratings
Score 5.1 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is well suited for large companies. Small businesses would definitely not benefit from it because it's expensive and most small business most likely don't need the complexity of implementation and customization effort that comes with the solution.However, companies with many employees and different needs of user roles; companies with several sites; apps and managing different countries, companies with very complex sites and need of data will definitely find value on Adobe Analytics because it is an enterprise worthy solution.
Thais Guimaraes, OMCP profile photo

VisitorTrack

VisitorTrack is best used with websites that have good page/file naming conventions. You can create alerts and reports based on triggers that match certain URLs, or parts of page names. For instance, you would want to consistently name pages related to your products to contain a certain string in the file name, like domainname.com/product_XXXXXXX.html, where "product" is consistent across all your products. There are other techniques, but consistency with naming conventions will be helpful to you. No worries, their support team will help you see what you want to see.
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Pros

  • Provides highly detailed reports on very specific metrics.
  • Reports are very easy to share and understand.
  • Able to assign customizable measurement perimeters.
  • Identify poor performing web pages.
  • Track success of digital marketing campaigns.
Nicholas Dragon profile photo
  • Responds to the needs of users, both in case-by-case basis and by integrating feedback into future improvements
  • Great sales team
  • Responds quickly and personally
Megan Starshak profile photo

Cons

  • Can expose TOO much data to business users.
  • The sheer amount of reporting available can lead to false insights by users that are not product experts.
  • Requires expert level experience for any implementations.
Jonathon Frampton profile photo
  • I'm sorry. Can't think of any weaknesses. We love the service. If we didn't, we wouldn't have renewed for a second year.
Scott Hayes profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
Although the tool is extensive, the price point and level of knowledge required to implement and use it will always lead me to examine other opportunities.
Jonathon Frampton profile photo
No score
No answers yet
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Usability

Adobe Analytics6.8
Based on 9 answers
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
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No score
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
VisitorTrack9.1
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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Support

Adobe Analytics5.7
Based on 9 answers
I've personally not had to work with customer service or technical support. However, people in my department that have reached out to Adobe/Omniture support have had mixed result. It seems to depend on if you have a good account manager on the vendor side, and if they are able to connect you with the appropriate support help. The general support line is as helpful as most 1-800 numbers
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No score
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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Online Training

Adobe Analytics8.0
Based on 4 answers
The SiteCatalyst training was so-so. It was more of white papers and forums than actual training.
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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Alternatives Considered

Adobe is fairly robust and similar to Google Analytics however as a paid service it is not exceptionally better. It provides much the same data that Google Analytics does and in some areas is not as strong. Page-level reports are more difficult in Adobe. Selecting a group of pages for a simple report that trends growth to a handful of similar pages, for instance, is more difficult in Adobe for our organization. Tracking revenue is also a challenge but this is a site-specific issue and occurs with Google Anlaytics as well. That being said, as a paid platform, Adobe should be able to work around this issue. Data Warehouse and report builder functions are great, but require another plug in, GA allows easier download of data in this regard.
Spencer Baselice profile photo
I have looked at a couple similar services, but the costs were higher.
Randy Novak profile photo

Return on Investment

  • I have increased my marketing reach by understanding how people are using my website and been able to increase the amount of repeat customers. I attribute this to ease of navigation as a result of Adobe Analytics and my push to understand it.
  • I spend less time on campaigns that do not work and am more responsive to what viewers want.
  • I am able to see the exact point at which a customer leaves my site and have some insight into why that is happening where it is.
Brandon Adawi profile photo
  • Faster lead conversion
  • Better insight into web behavior
Megan Starshak profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

VisitorTrack

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
VisitorTrack plans start at $199