What users are saying about
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Top Rated
446 Ratings
6 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
6 Ratings
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Score 5 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
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VisitorTrack

VisitorTrack is best used with websites that have good page/file naming conventions. You can create alerts and reports based on triggers that match certain URLs, or parts of page names. For instance, you would want to consistently name pages related to your products to contain a certain string in the file name, like domainname.com/product_XXXXXXX.html, where "product" is consistent across all your products. There are other techniques, but consistency with naming conventions will be helpful to you. No worries, their support team will help you see what you want to see.
Scott Hayes profile photo

Pros

Adobe Analytics

  • Can combine various digital platforms in just one view.
  • The speed with which it pulls historical data.
  • Very appealing visuals and switching between trended view and ranked view.
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VisitorTrack

  • Responds to the needs of users, both in case-by-case basis and by integrating feedback into future improvements
  • Great sales team
  • Responds quickly and personally
Megan Starshak profile photo

Cons

Adobe Analytics

  • Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
  • A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.
Albert Ihm profile photo

VisitorTrack

  • I'm sorry. Can't think of any weaknesses. We love the service. If we didn't, we wouldn't have renewed for a second year.
Scott Hayes profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo

VisitorTrack

No score
No answers yet
No answers on this topic

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
Again, learning how to use the system is difficult. It is nearly unusable if you haven't received training, and training from Adobe is EXTREMELY expensive
Nicholas Dragon profile photo

VisitorTrack

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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VisitorTrack

VisitorTrack 9.1
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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VisitorTrack

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo

VisitorTrack

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available

VisitorTrack

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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VisitorTrack

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
No photo available

VisitorTrack

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
Albert Ihm profile photo

VisitorTrack

I have looked at a couple similar services, but the costs were higher.
Randy Novak profile photo

Return on Investment

Adobe Analytics

  • We were able to identify that the number one reason that users visited our site for wasn't being properly taken care of and we were able to increase significantly the usage our our internet banking after improving this experience.
  • We could identify that customers were getting lost after being prompted to log in to complete a transaction from our marketing pages and were able to fix that, increasing online sales for our most profitable products.
Thais Guimaraes, OMCP profile photo

VisitorTrack

  • Ability to identify some key search terms used and make sure they have a presence on our web site
  • Ability to see when new prospects visit our site so we can time follow ups accordingly
  • Ability to set triggers on high value prospects which helps save time (I am a one man team)
Randy Novak profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

VisitorTrack

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
VisitorTrack plans start at $199

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