Adobe Audience Manager vs. Quadient Inspire

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 8.1 out of 10
N/A
Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Quadient Inspire
Score 9.5 out of 10
Enterprise companies (1,001+ employees)
Quadient Inspire offers a customer experience management portfolio that provides human-centric communication solutions that span the entire customer lifecycle, to help organizations to create meaningful connections with their customers, wherever, whenever they prefer.N/A
Pricing
Adobe Audience ManagerQuadient Inspire
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerQuadient Inspire
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe solution is highly modular. Pricing may differ a lot depending on usage and configuration.
More Pricing Information
Community Pulse
Adobe Audience ManagerQuadient Inspire
Features
Adobe Audience ManagerQuadient Inspire
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
5% above category average
Quadient Inspire
-
Ratings
Collection of first-party data8.116 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.616 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
12% below category average
Quadient Inspire
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.215 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.9
16 Ratings
11% above category average
Quadient Inspire
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.815 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
14% below category average
Quadient Inspire
-
Ratings
Campaign Analytics5.516 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
Best Alternatives
Adobe Audience ManagerQuadient Inspire
Small Businesses
MediaMath
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Score 7.4 out of 10
EZ Texting
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Score 9.1 out of 10
Medium-sized Companies
Adobe Real-Time CDP
Adobe Real-Time CDP
Score 8.3 out of 10
EZ Texting
EZ Texting
Score 9.1 out of 10
Enterprises
Adobe Real-Time CDP
Adobe Real-Time CDP
Score 8.3 out of 10
Front
Front
Score 9.1 out of 10
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User Ratings
Adobe Audience ManagerQuadient Inspire
Likelihood to Recommend
8.1
(16 ratings)
9.0
(35 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
8.5
(10 ratings)
9.0
(19 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
8.2
(1 ratings)
Support Rating
7.8
(10 ratings)
7.9
(21 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
-
(0 ratings)
9.1
(2 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
Configurability
-
(0 ratings)
8.2
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.3
(5 ratings)
Ease of integration
-
(0 ratings)
1.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Professional Services
-
(0 ratings)
8.9
(5 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Adobe Audience ManagerQuadient Inspire
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
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Quadient
Scenarios where Quadient Inspire is well suited - When we want to create some content which can be reused, as we create blocks in Quadient which has some data in it, and these blocks can be reused. When we want to create consistent content and want to deliver it through omni-channel medium in large volume, as Quadient Inspire makes delivery of large volume communications possible, and it does so in mere seconds. Scenarios where Quadient Inspire is less appropriate - sometimes it feels like editing in a Word document is easier than Quadient Inspire, e.g., when we need to add bullet points in the content.
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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Quadient
  • Highly flexible data ingestion
  • Clear and powerful workflow design that makes support easy to understand as teams evolve
  • Great internal debugging tool that simplifies and accelerates the development cycle
  • Powerful scripting structure available at nearly every aspect of data management, composition, and finishing allowing for specialized requirements not available in the standard toolset to be met
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Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Read full review
Quadient
  • Within CJM: Not easy to share maps with a large group of people, still needs to be done on an individual basis which is time-consuming.
  • Not able to unload all file types into maps. It would be great to have video.
  • There are a lot of third-party suppliers that make up the full services in Inspire. This limits the development that Quadient can do to.
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Likelihood to Renew
Adobe
No answers on this topic
Quadient
We are using Quadient Inspire products since last 5 years. And we are able to achieve everything with respect to the customer's needs and desired output. Quadient is adding new very important features every day that make document structure very easy for developers and end users. We would like to stick with Quadient for a long time.
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Quadient
There are parts of the product that are extremely easy to use, but it can be hard to build it up to get to that point. I'm a power user and I know I've only barely scratched the surface, but the transactional users barely have to lift a finger to get their letters out. There's a lot more that can be done if I had the time and resources to devote to improving our letters more and there are times when the interface is in my way as to meeting those goals, but by and large, it's a swift and easy to use program.
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Reliability and Availability
Adobe
No answers on this topic
Quadient
I am giving this rating because Quadient products are highly available. Most of the time all Quadient products are available. In some cases Quadient always follows the planned schedule and maintenance. They always inform all the partners and clients a day or two in advance so that the clients can work accordingly.
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Performance
Adobe
No answers on this topic
Quadient
I want you to rate the performance of the Quadient Inspire 9 out of 10. Because every time we work with Quadient products I never feel any sluggishness and any performance issue. Along with this, one thing that we all should understand is that the performance of any application also depends on the computer hardware. So along with the software application, your hardware should also meet the minimum requirements.
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Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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Quadient
Overall Quadient team is very responsive and willing to come to the table and provide valuable information and resolution for problems. What tier of support you have would defiantly impact the experience you have. Had some challenges with a few members of the support team , but when brought up with the vendor it was quickly resolved
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In-Person Training
Adobe
No answers on this topic
Quadient
I had a couple of weeks of training back in 2005 on the Quadient premises in Hradec Kralowe. The instructor was just great! Besides showing as normal functionalities, he went so far to solve our concrete challenges. He actually encouraged me to become a "real" programmer. I have written my first lines of code in Inspire (GMC PrintNetT) and never looked back.
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Online Training
Adobe
No answers on this topic
Quadient
Quadient offers online training for all of its products (paid service). You can choose your pace and go through the material and then solve real challenges. At the end, you can choose to take a final assignment and get certification which is a really good thing to do. If you get stuck, the training team will answer any of your questions and give you guidance.
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Implementation Rating
Adobe
No answers on this topic
Quadient
As you consider your digital transformation, think of the people who may object. They have valid criticisms, valuable insights and information critical to your success. Quadient’s advice is to build a strong internal team and confront these questions early. When everyone understands the project from their perspective, the project has a better chance of success.
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Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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Quadient
The above drop down would not allow me to pick the similar products that I have used previously. Planet Pres : Good in its time. Now very slow compared with Quadient. Compart: As quick... If not slightly quicker than Quadient. This does not counteract how difficult this software is to use. It has no GUI interface and even advanced programmers struggle to use it. Both of these products are inferior to Quadient when it comes to implementing within a normal organisation.
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Contract Terms and Pricing Model
Adobe
No answers on this topic
Quadient
Not really. It's not cheap, but it's a great value for what you get. This is enterprise-level software and the cost reflects that. The pay-per-page aspect makes sense too. We get a lot of sheets included in our contract and we use them all. It's a good contract with pricing that makes sense.
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Scalability
Adobe
No answers on this topic
Quadient
I am giving this rating because Quadient products are very reliable. Quadient products can be deployed across multiple departments and sites as needed. We can integrate Quadient products with other applications and tools in a very effective, efficient and flexible way. We can deploy Quadient products in Cloud as well.
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Professional Services
Adobe
No answers on this topic
Quadient
The PSO team is very involved and knowledgeable. Some times there are availability issues due to the number of companies they are supporting but they do their best to deliver on time. PSO cost aren't cheap, but they deliver a big bang for the buck especially on critical projects or involving them in strategic approaches/decisions.
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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Quadient
  • Since purchasing Inspire we have won many business opportunities as it enables us to create documents we couldn't do before, for example: Council Tax Bills.
  • It is a lot faster at processing than our previous software. We had one job we had to extract addresses from, it was 56,000 records from a 5.5million line text file. Our previous software took 26 hours to pull out the addresses, Quadient Inspire took 43 seconds!
  • We are able to automate processes through Inspire via CLI batch files, where a job would normally take 30 minutes to set up and process, a bit of time spent on the workflow and automation script means we can just double click a batch file for repeat jobs and the print file is created in seconds.
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ScreenShots

Quadient Inspire Screenshots

Screenshot of Inspire's customer journey mapping , used to identify gaps and pain points in the customer journey.Screenshot of the Quadient Digital Advantage Suite, which enables users to develop personalized mobile and web experiences that are integrated with core systems and aligned with non-digital communication channels.Screenshot of Inspire’s omnichannel preview, which lets users see how the communication will look on a variety of devices and screens.Screenshot of the Inspire Interactive interface used to create personalized ad-hoc communications with pre-approved blocks of content.Screenshot of where users can accept or reject content changes via a ‘change tracking feature that maintains a real-time audit trail.Screenshot of Quadient-hosted public Container Registry, which allows users to download and configure pre-built container images of Inspire Flex, saving dev time.