What users are saying about
Top Rated
93 Ratings
25 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.4 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

GreenRope

I would find out if the benefits of GreenRope are what you're looking for. We heavily researched companies offering an online cloud style CRM; GreenRope was the best fit for our needs.
Wendy Tibus profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
GreenRope
WYSIWYG email editor
Adobe Campaign
7.5
GreenRope
Dynamic content
Adobe Campaign
8.1
GreenRope
Ability to test dynamic content
Adobe Campaign
8.4
GreenRope
Landing pages
Adobe Campaign
7.7
GreenRope
A/B testing
Adobe Campaign
6.9
GreenRope
Mobile optimization
Adobe Campaign
7.7
GreenRope
Email deliverability
Adobe Campaign
8.7
GreenRope
List management
Adobe Campaign
8.4
GreenRope
Triggered drip sequences
Adobe Campaign
7.5
GreenRope

Lead Management

Adobe Campaign
6.8
GreenRope
Lead nurturing
Adobe Campaign
7.4
GreenRope
Lead scoring and grading
Adobe Campaign
7.2
GreenRope
Data quality management
Adobe Campaign
6.5
GreenRope
Automated sales alerts and tasks
Adobe Campaign
6.2
GreenRope

Campaign Management

Adobe Campaign
7.4
GreenRope
Calendaring
Adobe Campaign
7.5
GreenRope
Event/webinar marketing
Adobe Campaign
7.3
GreenRope

Social Media Marketing

Adobe Campaign
8.0
GreenRope
Social sharing and campaigns
Adobe Campaign
8.2
GreenRope
Social profile integration
Adobe Campaign
7.8
GreenRope

Reporting & Analytics

Adobe Campaign
8.0
GreenRope
Dashboards
Adobe Campaign
8.4
GreenRope
Standard reports
Adobe Campaign
8.3
GreenRope
Custom reports
Adobe Campaign
7.2
GreenRope

Platform & Infrastructure

Adobe Campaign
7.6
GreenRope
API
Adobe Campaign
8.0
GreenRope
Role-based workflow & approvals
Adobe Campaign
8.4
GreenRope
Customizability
Adobe Campaign
8.1
GreenRope
Integration with Salesforce.com
Adobe Campaign
7.5
GreenRope
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
GreenRope
Integration with SugarCRM
Adobe Campaign
6.3
GreenRope

Sales Force Automation

Adobe Campaign
GreenRope
8.3
Customer data management / contact management
Adobe Campaign
GreenRope
9.3
Workflow management
Adobe Campaign
GreenRope
9.3
Territory management
Adobe Campaign
GreenRope
7.0
Opportunity management
Adobe Campaign
GreenRope
9.5
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
GreenRope
10.0
Contract management
Adobe Campaign
GreenRope
3.8
Quote & order management
Adobe Campaign
GreenRope
9.5
Interaction tracking
Adobe Campaign
GreenRope
9.6
Channel / partner relationship management
Adobe Campaign
GreenRope
6.6

Customer Service & Support

Adobe Campaign
GreenRope
9.4
Case management
Adobe Campaign
GreenRope
9.6
Call center management
Adobe Campaign
GreenRope
9.0
Help desk management
Adobe Campaign
GreenRope
9.5

Marketing Automation

Adobe Campaign
GreenRope
9.5
Lead management
Adobe Campaign
GreenRope
9.6
Email marketing
Adobe Campaign
GreenRope
9.3

CRM Project Management

Adobe Campaign
GreenRope
9.5
Task management
Adobe Campaign
GreenRope
9.3
Billing and invoicing management
Adobe Campaign
GreenRope
9.6
Reporting
Adobe Campaign
GreenRope
9.6

CRM Reporting & Analytics

Adobe Campaign
GreenRope
8.9
Forecasting
Adobe Campaign
GreenRope
8.6
Pipeline visualization
Adobe Campaign
GreenRope
8.9
Customizable reports
Adobe Campaign
GreenRope
9.3

Customization

Adobe Campaign
GreenRope
8.5
Custom fields
Adobe Campaign
GreenRope
8.9
Custom objects
Adobe Campaign
GreenRope
8.9
Scripting environment
Adobe Campaign
GreenRope
7.0
API for custom integration
Adobe Campaign
GreenRope
9.3

Security

Adobe Campaign
GreenRope
9.3
Single sign-on capability
Adobe Campaign
GreenRope
8.6
Role-based user permissions
Adobe Campaign
GreenRope
10.0

Social CRM

Adobe Campaign
GreenRope
9.0
Social data
Adobe Campaign
GreenRope
9.0
Social engagement
Adobe Campaign
GreenRope
9.0

Integrations with 3rd-party Software

Adobe Campaign
GreenRope
9.0
Marketing automation
Adobe Campaign
GreenRope
9.0
Compensation management
Adobe Campaign
GreenRope
9.0

Platform

Adobe Campaign
GreenRope
8.6
Mobile access
Adobe Campaign
GreenRope
8.6

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • The metrics/data is very helpful in helping us understand what subject lines/content engages our readers.
  • Easy to use, seamlessly send out coordinated emails.
Venesa Figueroa profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Load times such as switching from one tab to another takes much more time then it should, it causes some frustration when trying to quickly tackle mulitple tasks.
  • Overly complicated in some areas, we generally only use the basic functions of Greenrope as some of its features such as automation take time to become familiar with and we frankly don't have the time to spend on figuring it out.
Kyle Arndt profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
GreenRope8.8
Based on 8 answers
I love GreenRope. I see it only getting better and a staff that is dedicated to making it better.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
GreenRope6.6
Based on 4 answers
It does everything I need when I'm at my computer. I would just like to have greater functionality in the iphone app. I have discussed with Greenrope my issues and they appear to be working on these issues
Lance Labno profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
GreenRope7.3
Based on 2 answers
Right from the beginning, GreenRope's staff have been extremely helpful with getting us setup and answering all of our questions. In addition to chat support, the documentation provided within GreenRope itself is detailed and easily accessible. GreenRope is also really good about letting you know that they are available - and how to contact them. My questions/requests are answered quickly, every time.
Raylene Wall profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
GreenRope8.2
Based on 1 answer
I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
Renee Charbonneau profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Infusionsoft. Promised of lots of power. Got lots of "No"s when asking for anything non standard.Compared with a dozen others. My favorite.
Jake Kittell profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Still Learning. Not enough information to answer this yet.
No photo available

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

GreenRope

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$399*
1.  Per Account
GreenRope Editions & Modules
GreenRope
Edition
Starter
$1491
Prime
$1991
Pro
$2491
Premium
$2991
Powerhouse
$3491
Supreme
$4491
Ultimate
$6991
1. Per Month [Unlimited Users]
Additional Pricing Details
All price plans include unlimited users, unlimited emails, and all features.

GreenRope More Information