What users are saying about
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139 Ratings
26 Ratings

Adobe Campaign

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139 Ratings
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Score 7.6 out of 101
26 Ratings
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Score 9 out of 101

Likelihood to Recommend

Adobe Campaign

If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
No photo available

GreenRope

There's no such thing as a CRM that doesn't have its complications and headaches. I have tried a lot of them and ultimately like GreenRope heads and shoulders above the rest. GreenRope is particularly suited for small to medium sized businesses who do not have the budget or need for a SalesForce install, or the engineers necessary to make other CRM software work. If you want a more sophisticated system than an email responder like MailChimp or Constant Contact, you need to have a CRM. So ask yourself what you are looking to automate in your business and then go for a solution that has the ability to scale with you. A CRM is a commitment to long term growth and automation, and you should see it as an investment -- both in cash and in time. I don't have a programmer and have managed to get a lot of functionality out of GreenRope (all DIY). And I'm always adding to it with no limits in sight.
Alicia Dearn profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
GreenRope
WYSIWYG email editor
Adobe Campaign
7.4
GreenRope
Dynamic content
Adobe Campaign
8.3
GreenRope
Ability to test dynamic content
Adobe Campaign
8.3
GreenRope
Landing pages
Adobe Campaign
7.9
GreenRope
A/B testing
Adobe Campaign
7.3
GreenRope
Mobile optimization
Adobe Campaign
7.8
GreenRope
Email deliverability
Adobe Campaign
8.7
GreenRope
List management
Adobe Campaign
8.0
GreenRope
Triggered drip sequences
Adobe Campaign
7.2
GreenRope

Lead Management

Adobe Campaign
6.7
GreenRope
Lead nurturing
Adobe Campaign
7.2
GreenRope
Lead scoring and grading
Adobe Campaign
7.2
GreenRope
Data quality management
Adobe Campaign
6.4
GreenRope
Automated sales alerts and tasks
Adobe Campaign
6.1
GreenRope

Campaign Management

Adobe Campaign
7.3
GreenRope
Calendaring
Adobe Campaign
7.3
GreenRope
Event/webinar marketing
Adobe Campaign
7.3
GreenRope

Social Media Marketing

Adobe Campaign
7.9
GreenRope
Social sharing and campaigns
Adobe Campaign
8.1
GreenRope
Social profile integration
Adobe Campaign
7.7
GreenRope

Reporting & Analytics

Adobe Campaign
7.7
GreenRope
Dashboards
Adobe Campaign
7.8
GreenRope
Standard reports
Adobe Campaign
8.2
GreenRope
Custom reports
Adobe Campaign
7.2
GreenRope

Platform & Infrastructure

Adobe Campaign
7.2
GreenRope
API
Adobe Campaign
6.9
GreenRope
Role-based workflow & approvals
Adobe Campaign
8.0
GreenRope
Customizability
Adobe Campaign
7.5
GreenRope
Integration with Salesforce.com
Adobe Campaign
7.4
GreenRope
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
GreenRope
Integration with SugarCRM
Adobe Campaign
6.4
GreenRope

Sales Force Automation

Adobe Campaign
GreenRope
8.3
Customer data management / contact management
Adobe Campaign
GreenRope
9.4
Workflow management
Adobe Campaign
GreenRope
9.1
Territory management
Adobe Campaign
GreenRope
8.0
Opportunity management
Adobe Campaign
GreenRope
9.7
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
GreenRope
9.7
Contract management
Adobe Campaign
GreenRope
3.8
Quote & order management
Adobe Campaign
GreenRope
9.0
Interaction tracking
Adobe Campaign
GreenRope
9.7
Channel / partner relationship management
Adobe Campaign
GreenRope
6.6

Customer Service & Support

Adobe Campaign
GreenRope
9.6
Case management
Adobe Campaign
GreenRope
9.7
Call center management
Adobe Campaign
GreenRope
9.5
Help desk management
Adobe Campaign
GreenRope
9.7

Marketing Automation

Adobe Campaign
GreenRope
9.3
Lead management
Adobe Campaign
GreenRope
9.1
Email marketing
Adobe Campaign
GreenRope
9.4

CRM Project Management

Adobe Campaign
GreenRope
9.6
Task management
Adobe Campaign
GreenRope
9.4
Billing and invoicing management
Adobe Campaign
GreenRope
9.7
Reporting
Adobe Campaign
GreenRope
9.7

CRM Reporting & Analytics

Adobe Campaign
GreenRope
8.9
Forecasting
Adobe Campaign
GreenRope
8.7
Pipeline visualization
Adobe Campaign
GreenRope
8.6
Customizable reports
Adobe Campaign
GreenRope
9.4

Customization

Adobe Campaign
GreenRope
8.4
Custom fields
Adobe Campaign
GreenRope
9.1
Custom objects
Adobe Campaign
GreenRope
8.6
Scripting environment
Adobe Campaign
GreenRope
7.0
API for custom integration
Adobe Campaign
GreenRope
9.1

Security

Adobe Campaign
GreenRope
8.8
Single sign-on capability
Adobe Campaign
GreenRope
8.6
Role-based user permissions
Adobe Campaign
GreenRope
9.0

Social CRM

Adobe Campaign
GreenRope
9.0
Social data
Adobe Campaign
GreenRope
9.0
Social engagement
Adobe Campaign
GreenRope
9.0

Integrations with 3rd-party Software

Adobe Campaign
GreenRope
9.2
Marketing automation
Adobe Campaign
GreenRope
9.0
Compensation management
Adobe Campaign
GreenRope
9.3

Platform

Adobe Campaign
GreenRope
8.0
Mobile access
Adobe Campaign
GreenRope
8.0

Pros

Adobe Campaign

  • Dynamic content - allows for customizing emails
  • Powerful workflows - allows for segmentation and other complex queries
  • Managing tens of thousands of users
No photo available

GreenRope

  • GreenRope is an affordable alternative to Infusionsoft, which I used to use, with more functionality.
  • GreenRope is feature rich. I was able to completely replace several pieces of software. Not only is that more cost-effective, it is hugely efficient. I'm in GreenRope all day long and have built many of my sales systems around it.
  • GreenRope is easier to use than other CRM software so I have had less fights with my staff to get them to adopt it than with past software.
  • GreenRope's customer support is absolutely top-notch. They are responsive and genuinely helpful.
  • GreenRope is constantly coming up with improvements. I love that they are innovating, improving and integrating with partners on a regular basis, as it solves my problems.
Alicia Dearn profile photo

Cons

Adobe Campaign

  • Steep learning curve
  • Duplication of user profiles has been a problem
  • The new creative design editor has some quirks
No photo available

GreenRope

  • As we've never used a full-featured CRM before, there was a pretty steep learning curve on how to get our data in and working for us. The training GreenRope provides is helpful, but the user interface still took me a while to wrap my head around.
  • One assumption made during GreenRope setup was that we'd be relying heavily on a custom GreenRope website. We primarily want to keep all of our traffic on our current site, so there was a bit of confusion to begin with.
  • GreenRope is heavy on the marketing side of things (sales leads, conversions, etc...) which is excellent, but a bit overwhelming when we just wanted to get in and get started with a simple email drip campaign with some email tracking. We're leaning, though, and appreciate GreenRope's continued efforts to bring us up to speed on the marketing stuff.
Raylene Wall profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

GreenRope

GreenRope 8.8
Based on 8 answers
I love GreenRope. I see it only getting better and a staff that is dedicated to making it better.
No photo available

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

GreenRope

GreenRope 6.6
Based on 4 answers
It does everything I need when I'm at my computer. I would just like to have greater functionality in the iphone app. I have discussed with Greenrope my issues and they appear to be working on these issues
Lance Labno profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

GreenRope

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

GreenRope

GreenRope 7.3
Based on 2 answers
Right from the beginning, GreenRope's staff have been extremely helpful with getting us setup and answering all of our questions. In addition to chat support, the documentation provided within GreenRope itself is detailed and easily accessible. GreenRope is also really good about letting you know that they are available - and how to contact them. My questions/requests are answered quickly, every time.
Raylene Wall profile photo

Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

GreenRope

GreenRope 8.2
Based on 1 answer
I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
Renee Charbonneau profile photo

Alternatives Considered

Adobe Campaign

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available

GreenRope

At the time I selected GreenRope for our business, Hatchbuck wasn't an option but Infusionsoft and HubSpot were. Since then, I have included Hatchbuck in my analyses for customers who are selecting new CRM/Marketing Automation software. Greenrope has all the functionality that Infusionsoft has. Sure, there are minor differences where each offers some things the other doesn't, but those things are in the "what else does it do" category for each software. The big deliverables in the two software are the same. For me, it mattered that Greenrope did not require the upfront fees that Infusionsoft requires. Some organizations may need all the upfront support that's delivered in the Infusionsoft setup, but for those who can do their own data imports and setups, Infusionsoft didn't offer the "out" from that up-front cost. Greenrope was fast and easy to get into, there was extra support available for companies that needed to buy some hours, but you didn't have to spend that money if you didn't need it. Infusionsoft's GUI is 'sexier' than Greenrope's, but Greenrope keeps making improvements to the GUI, and I find it very easy to navigate and use. I also often train new employees or client employees how to use Greenrope. I find it very easy to teach and new users get up to speed quickly.
Andrea Hill profile photo

Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

GreenRope

  • Increased employee efficiency. We were using Capsule CRM for customer management, Mail Chimp for email marketing, Wrike for project management, and Zendesk for our help desk. Getting all these software packages into one system cleaned up a lot of double-entry and allowed us to focus on the work instead of constant focus on tracking/managing the work.
  • Better visibility to opportunities. Lead scoring, consolidated customer data, and more visibility to customer interaction (email responses, social tracking, etc.) have given us much better insights about business opportunities to pursue.
Andrea Hill profile photo

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Adobe Campaign
Additional Pricing Details

GreenRope

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$399*
1.  Per Account

GreenRope Editions & Modules

GreenRope
Edition
Starter
$1491
Prime
$1991
Pro
$2491
Premium
$2991
Powerhouse
$3491
Supreme
$4491
Ultimate
$6991
1. Per Month [Unlimited Users]
Additional Pricing Details
All price plans include unlimited users, unlimited emails, and all features.

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