What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Makesbridge

9 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Makesbridge

9 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Makesbridge

Great for marketing departments
Michael Garcia profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Makesbridge
7.7
WYSIWYG email editor
Adobe Campaign
7.3
Makesbridge
6.9
Dynamic content
Adobe Campaign
7.9
Makesbridge
8.0
Ability to test dynamic content
Adobe Campaign
8.2
Makesbridge
8.0
Landing pages
Adobe Campaign
7.9
Makesbridge
7.0
A/B testing
Adobe Campaign
6.9
Makesbridge
8.4
Mobile optimization
Adobe Campaign
8.4
Makesbridge
7.9
Email deliverability
Adobe Campaign
8.6
Makesbridge
8.2
List management
Adobe Campaign
8.2
Makesbridge
7.2
Triggered drip sequences
Adobe Campaign
7.5
Makesbridge
8.2

Lead Management

Adobe Campaign
6.9
Makesbridge
8.1
Lead nurturing
Adobe Campaign
7.5
Makesbridge
8.2
Lead scoring and grading
Adobe Campaign
7.2
Makesbridge
7.6
Data quality management
Adobe Campaign
6.6
Makesbridge
8.2
Automated sales alerts and tasks
Adobe Campaign
6.3
Makesbridge
8.2

Campaign Management

Adobe Campaign
7.4
Makesbridge
8.1
Calendaring
Adobe Campaign
7.5
Makesbridge
7.7
Event/webinar marketing
Adobe Campaign
7.3
Makesbridge
8.4

Social Media Marketing

Adobe Campaign
8.1
Makesbridge
8.8
Social sharing and campaigns
Adobe Campaign
8.2
Makesbridge
8.5
Social profile integration
Adobe Campaign
7.9
Makesbridge
9.1

Reporting & Analytics

Adobe Campaign
7.7
Makesbridge
8.0
Dashboards
Adobe Campaign
8.3
Makesbridge
7.6
Standard reports
Adobe Campaign
8.1
Makesbridge
8.4
Custom reports
Adobe Campaign
6.8
Makesbridge
8.1

Platform & Infrastructure

Adobe Campaign
7.6
Makesbridge
7.6
API
Adobe Campaign
8.1
Makesbridge
7.1
Role-based workflow & approvals
Adobe Campaign
8.5
Makesbridge
8.1
Customizability
Adobe Campaign
8.0
Makesbridge
7.2
Integration with Salesforce.com
Adobe Campaign
7.9
Makesbridge
8.2
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Makesbridge
Integration with SugarCRM
Adobe Campaign
6.3
Makesbridge

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Support is top of the line. You can chat with someone immediately, or send an email and I've always gotten a response to chat ASAP and email within 1 hour.
  • Integration with Salesforce was quick and easy!
  • Autobots are awesome to tell us who our emails and website are engaging.
  • Nuture Tracks are awesome to send follow up emails to targets in a specific email campaign.
Michelle Rogers profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
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  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
Julie Bylow profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Makesbridge9.1
Based on 2 answers
Support and price
Michelle Rogers profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Makesbridge8.8
Based on 2 answers
Support and Price
Michelle Rogers profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Makesbridge9.1
Based on 2 answers
Their tech support staff is the BEST I have worked with!
No photo available

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Makesbridge9.1
Based on 1 answer
Best tech support in the software industry.
No photo available

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Makesbridge8.2
Based on 2 answers
Ehsan has provided incredible training, making sure my team understood the application. And if at any point you have questions, or need help, they're immediately available. It's like having fractional marketing FTE's on call.
Julie Bylow profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
When I first got started I used Zoho. I was frustrated because the customer service was non existent. Whenever I take on a new project that is a little out of my scope I need to have someone who can walk me thorough it. Makesbridge does that better than any other company that I have worked with
Bryan Barnes profile photo

Return on Investment

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available
  • We are able to make smart decisions based on real-time data. We can analyze the click path of a prospect, check the success of an email campaign, and "set it and forget it" drip campaigns. What used to take weeks to set up, execute and analyze can be done in hours.
  • Leads convert faster with sales scoring. Our sales team is able to act on "hot leads" in real time, shortening our sales cycle.
  • Cross-departmental standardization: We have set templates we use to send out different types of content. We don't have to worry that someone might send out something against brand standard. Plus, teams on both sides of the house are able to see what the others are doing, and develop a sense of empathy for the amount of work that is being done in such short time. It sounds like a soft benefit, but when you have standardization and transparency, scalabilty is a natural outcome.
Julie Bylow profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Makesbridge

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Makesbridge Editions & Modules
Makesbridge
Edition
Pay As You Go
1
Mini
$292
SMB
$752
MKS PRO
$1503
Enterprise
$5004
Engage
$1,5005
1. Custom Pricing
2. per month (1 account)
3. per month (5 accounts)
4. per month (10 accounts)
5. per month (25 accounts)
Additional Pricing Details
Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.