What users are saying about
Top Rated
93 Ratings
9 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Makesbridge

Great for marketing departments
Michael Garcia profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Makesbridge
7.7
WYSIWYG email editor
Adobe Campaign
7.5
Makesbridge
6.9
Dynamic content
Adobe Campaign
8.1
Makesbridge
8.0
Ability to test dynamic content
Adobe Campaign
8.4
Makesbridge
8.0
Landing pages
Adobe Campaign
7.7
Makesbridge
7.0
A/B testing
Adobe Campaign
6.9
Makesbridge
8.4
Mobile optimization
Adobe Campaign
7.7
Makesbridge
7.9
Email deliverability
Adobe Campaign
8.7
Makesbridge
8.2
List management
Adobe Campaign
8.4
Makesbridge
7.2
Triggered drip sequences
Adobe Campaign
7.5
Makesbridge
8.2

Lead Management

Adobe Campaign
6.8
Makesbridge
8.1
Lead nurturing
Adobe Campaign
7.4
Makesbridge
8.2
Lead scoring and grading
Adobe Campaign
7.2
Makesbridge
7.6
Data quality management
Adobe Campaign
6.5
Makesbridge
8.2
Automated sales alerts and tasks
Adobe Campaign
6.2
Makesbridge
8.2

Campaign Management

Adobe Campaign
7.4
Makesbridge
8.1
Calendaring
Adobe Campaign
7.5
Makesbridge
7.7
Event/webinar marketing
Adobe Campaign
7.3
Makesbridge
8.4

Social Media Marketing

Adobe Campaign
8.0
Makesbridge
8.8
Social sharing and campaigns
Adobe Campaign
8.1
Makesbridge
8.5
Social profile integration
Adobe Campaign
7.8
Makesbridge
9.1

Reporting & Analytics

Adobe Campaign
8.0
Makesbridge
8.0
Dashboards
Adobe Campaign
8.4
Makesbridge
7.6
Standard reports
Adobe Campaign
8.3
Makesbridge
8.4
Custom reports
Adobe Campaign
7.2
Makesbridge
8.1

Platform & Infrastructure

Adobe Campaign
7.6
Makesbridge
7.6
API
Adobe Campaign
8.0
Makesbridge
7.1
Role-based workflow & approvals
Adobe Campaign
8.4
Makesbridge
8.1
Customizability
Adobe Campaign
8.1
Makesbridge
7.2
Integration with Salesforce.com
Adobe Campaign
7.5
Makesbridge
8.2
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Makesbridge
Integration with SugarCRM
Adobe Campaign
6.3
Makesbridge

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Junaid
  • Ease of use
  • Robust software
Michael Garcia profile photo

Cons

  • If you are not used to using Adobe products they can be a bit complicated to navigate and learn
  • There are too many tools and options to learn, takes time.
No photo available
  • Makesbridge is currently updating their platform. Some things are done in the old UI and some things are done on new UI. It is confusing to know where to do some things, but I expect this to change in the near future.
  • The old UI calculated things one way and the new UI calculates things another way. Specifically Click through percentage on the old UI was calculated clicks/opens (rounded nearest), in the new UI it is clicks/sends (rounded up.)
  • I would like the capability to have some fields updated all the time and other fields updated only if they are empty. For example, I want to know where the original source of a subscriber is. My understanding is that this is currently updated with every upload.
Warren Wear profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Makesbridge9.1
Based on 2 answers
Support and price
Michelle Rogers profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Makesbridge8.8
Based on 2 answers
Support and Price
Michelle Rogers profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Makesbridge9.1
Based on 2 answers
Their tech support staff is the BEST I have worked with!
No photo available

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Makesbridge9.1
Based on 1 answer
Best tech support in the software industry.
No photo available

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Makesbridge8.2
Based on 2 answers
Ehsan has provided incredible training, making sure my team understood the application. And if at any point you have questions, or need help, they're immediately available. It's like having fractional marketing FTE's on call.
Julie Bylow profile photo

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
Support...unmatched, personalized, and always there for you. Have yet to find another company that comes close. They are at a great price too!
Michelle Rogers profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • Faster Lead Conversion
  • Increase Employee efficiency
  • All Postive results and insights on our business thanks to Makesbridge.
Michelle Rogers profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Makesbridge

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Makesbridge Editions & Modules
Makesbridge
Edition
Pay As You Go
1
Mini
$292
SMB
$752
MKS PRO
$1503
Enterprise
$5004
Engage
$1,5005
1. Custom Pricing
2. per month (1 account)
3. per month (5 accounts)
4. per month (10 accounts)
5. per month (25 accounts)
Additional Pricing Details
Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.

Makesbridge More Information