What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Mapp Digital

13 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Mapp Digital

13 Ratings
Score 6 out of 101

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Likelihood to Recommend

Adobe Campaign

If you're in sales, or looking to drive an audience (like a marketing company, for example) Adobe Campaign is a great program to work with. It's best suited with someone whom is a social media strategist, this kind of tool is really their best friend. Any kind of creative agency that's looking to drive sales/clicks for their clients can find this as a very useful tool, as well. It's just an overall great experience working with a program that "gets" online marketing
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Mapp Digital

BlueHornet is an "all in one" solution for a business where they have a large database of users, but need a solid backbone for delivery and custom creative support. While companies like Message Systems allows a company to customize their solution, BlueHornet is ready to use out of the box.
Daniel Fox profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Mapp Digital
4.3
WYSIWYG email editor
Adobe Campaign
7.3
Mapp Digital
7.3
Dynamic content
Adobe Campaign
7.9
Mapp Digital
2.7
Ability to test dynamic content
Adobe Campaign
8.2
Mapp Digital
2.7
Landing pages
Adobe Campaign
8.0
Mapp Digital
A/B testing
Adobe Campaign
7.0
Mapp Digital
4.5
Mobile optimization
Adobe Campaign
8.4
Mapp Digital
3.6
Email deliverability
Adobe Campaign
8.6
Mapp Digital
4.5
List management
Adobe Campaign
8.2
Mapp Digital
4.5
Triggered drip sequences
Adobe Campaign
7.5
Mapp Digital
4.5

Lead Management

Adobe Campaign
6.9
Mapp Digital
Lead nurturing
Adobe Campaign
7.5
Mapp Digital
Lead scoring and grading
Adobe Campaign
7.2
Mapp Digital
Data quality management
Adobe Campaign
6.6
Mapp Digital
Automated sales alerts and tasks
Adobe Campaign
6.3
Mapp Digital

Campaign Management

Adobe Campaign
7.4
Mapp Digital
Calendaring
Adobe Campaign
7.5
Mapp Digital
Event/webinar marketing
Adobe Campaign
7.3
Mapp Digital

Social Media Marketing

Adobe Campaign
8.1
Mapp Digital
Social sharing and campaigns
Adobe Campaign
8.2
Mapp Digital
Social profile integration
Adobe Campaign
7.9
Mapp Digital

Reporting & Analytics

Adobe Campaign
7.8
Mapp Digital
5.8
Dashboards
Adobe Campaign
8.3
Mapp Digital
7.3
Standard reports
Adobe Campaign
8.1
Mapp Digital
5.5
Custom reports
Adobe Campaign
6.9
Mapp Digital
4.5

Platform & Infrastructure

Adobe Campaign
7.6
Mapp Digital
API
Adobe Campaign
8.1
Mapp Digital
Role-based workflow & approvals
Adobe Campaign
8.5
Mapp Digital
Customizability
Adobe Campaign
8.0
Mapp Digital
Integration with Salesforce.com
Adobe Campaign
7.9
Mapp Digital
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Mapp Digital
Integration with SugarCRM
Adobe Campaign
6.4
Mapp Digital

Pros

  • Useful interface – Adobe campaign presents everything Adobe style, which is easy-to-use, easy to understand the information that's presented toward you.
  • The information is there when you need it – the program shows you exactly what you're looking for, and everything is at 100% accuracy. It was the driving force in helping us decide where to move next.
  • The program is always updated, and the customer service is always helpful; we never ran into any problems working with their team whenever we had a question.
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  • It is very good support for all social media management, engagement, and posting. There are features that most other platforms do not offer (reposting and calendar views to name a few).
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Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
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  • I am a big fan of Argyle. The only thing I would suggest is to add integration with LinkedIn Groups.
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Mapp Digital7.8
Based on 8 answers
I am no longer with the company that used the product but I will be suggesting Argyle when/if my current company looks for other options than our current system
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Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Mapp Digital1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
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Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Mapp Digital9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
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Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Mapp Digital9.0
Based on 3 answers
When we had questions we could schedule a call with our account representative for that week or send her an email and get a quick response
No photo available

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Mapp Digital10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Mapp Digital5.0
Based on 3 answers
I wasn't part of the implementation of BH.
Ben Dishler profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
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When BH was chosen, we still used Xert to send out our marketing emails because of the sheer size of the list and the volume of emails we had.
Ben Dishler profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
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  • Neither, It was used to send out member communications.
Ben Dishler profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mapp Digital

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details