What users are saying about
Top Rated
93 Ratings
13 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
13 Ratings
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Score 6 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Mapp Digital

BlueHornet is an "all in one" solution for a business where they have a large database of users, but need a solid backbone for delivery and custom creative support. While companies like Message Systems allows a company to customize their solution, BlueHornet is ready to use out of the box.
Daniel Fox profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Mapp Digital
4.3
WYSIWYG email editor
Adobe Campaign
7.5
Mapp Digital
7.3
Dynamic content
Adobe Campaign
8.1
Mapp Digital
2.7
Ability to test dynamic content
Adobe Campaign
8.4
Mapp Digital
2.7
Landing pages
Adobe Campaign
7.7
Mapp Digital
A/B testing
Adobe Campaign
6.9
Mapp Digital
4.5
Mobile optimization
Adobe Campaign
7.7
Mapp Digital
3.6
Email deliverability
Adobe Campaign
8.7
Mapp Digital
4.5
List management
Adobe Campaign
8.4
Mapp Digital
4.5
Triggered drip sequences
Adobe Campaign
7.5
Mapp Digital
4.5

Lead Management

Adobe Campaign
6.8
Mapp Digital
Lead nurturing
Adobe Campaign
7.4
Mapp Digital
Lead scoring and grading
Adobe Campaign
7.2
Mapp Digital
Data quality management
Adobe Campaign
6.5
Mapp Digital
Automated sales alerts and tasks
Adobe Campaign
6.2
Mapp Digital

Campaign Management

Adobe Campaign
7.4
Mapp Digital
Calendaring
Adobe Campaign
7.5
Mapp Digital
Event/webinar marketing
Adobe Campaign
7.3
Mapp Digital

Social Media Marketing

Adobe Campaign
8.0
Mapp Digital
Social sharing and campaigns
Adobe Campaign
8.1
Mapp Digital
Social profile integration
Adobe Campaign
7.8
Mapp Digital

Reporting & Analytics

Adobe Campaign
8.0
Mapp Digital
5.8
Dashboards
Adobe Campaign
8.4
Mapp Digital
7.3
Standard reports
Adobe Campaign
8.3
Mapp Digital
5.5
Custom reports
Adobe Campaign
7.2
Mapp Digital
4.5

Platform & Infrastructure

Adobe Campaign
7.6
Mapp Digital
API
Adobe Campaign
8.0
Mapp Digital
Role-based workflow & approvals
Adobe Campaign
8.4
Mapp Digital
Customizability
Adobe Campaign
8.1
Mapp Digital
Integration with Salesforce.com
Adobe Campaign
7.5
Mapp Digital
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Mapp Digital
Integration with SugarCRM
Adobe Campaign
6.3
Mapp Digital

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
  • The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
  • It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.
Daniel Fox profile photo

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
Daniel Fox profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Mapp Digital7.8
Based on 8 answers
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Hannah Kennedy profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Mapp Digital1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Mapp Digital9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
No photo available

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Mapp Digital9.0
Based on 3 answers
Every time I emailed support I almost instantly got a response with an answer.
Ben Dishler profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Mapp Digital10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Mapp Digital5.0
Based on 3 answers
I wasn't part of the implementation of BH.
Ben Dishler profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
When BH was chosen, we still used Xert to send out our marketing emails because of the sheer size of the list and the volume of emails we had.
Ben Dishler profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • We were able to give proof to our customers of our work and the success it gave them through the detailed reporting system.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Mapp Digital

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mapp Digital More Information