What users are saying about
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Top Rated
274 Ratings
5 Ratings

Adobe Campaign

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Top Rated
274 Ratings
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Score 8.1 out of 100
5 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Mautic

Mautic is well suited for companies that are ready to scale their email marketing to the next level. We were using Mailchimp but found that it did not meet all of our needs. While it was okay at email marketing, the features for landing pages, tagging and dynamic interactions were limited. I would not recommend Mautic for someone who is just starting out though. It can be very intimidating. Unless you have someone who is well versed in email marketing automation, I would not recommend using it
Shawngela Pierce | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
Mautic
8.5
WYSIWYG email editor
Adobe Campaign
8.5
Mautic
7.8
Dynamic content
Adobe Campaign
8.2
Mautic
9.0
Ability to test dynamic content
Adobe Campaign
8.1
Mautic
8.9
Landing pages
Adobe Campaign
8.7
Mautic
9.0
A/B testing
Adobe Campaign
8.7
Mautic
7.2
Mobile optimization
Adobe Campaign
7.8
Mautic
7.2
Email deliverability reporting
Adobe Campaign
8.4
Mautic
9.0
List management
Adobe Campaign
8.1
Mautic
9.0
Triggered drip sequences
Adobe Campaign
7.9
Mautic
9.0

Lead Management

Adobe Campaign
6.7
Mautic
8.9
Lead nurturing
Adobe Campaign
7.1
Mautic
9.0
Lead scoring and grading
Adobe Campaign
7.3
Mautic
9.0
Data quality management
Adobe Campaign
6.3
Mautic
8.1
Automated sales alerts and tasks
Adobe Campaign
6.0
Mautic
9.5

Campaign Management

Adobe Campaign
7.7
Mautic
8.1
Calendaring
Adobe Campaign
8.1
Mautic
8.2
Event/webinar marketing
Adobe Campaign
7.4
Mautic
8.0

Social Media Marketing

Adobe Campaign
7.9
Mautic
9.4
Social sharing and campaigns
Adobe Campaign
8.0
Mautic
10.0
Social profile integration
Adobe Campaign
7.7
Mautic
8.9

Reporting & Analytics

Adobe Campaign
8.2
Mautic
8.3
Dashboards
Adobe Campaign
8.2
Mautic
8.1
Standard reports
Adobe Campaign
8.4
Mautic
8.1
Custom reports
Adobe Campaign
8.0
Mautic
8.8

Platform & Infrastructure

Adobe Campaign
7.5
Mautic
8.0
API
Adobe Campaign
7.3
Mautic
8.0
Role-based workflow & approvals
Adobe Campaign
8.1
Mautic
9.0
Customizability
Adobe Campaign
7.7
Mautic
7.0
Integration with Salesforce.com
Adobe Campaign
8.1
Mautic
8.2
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.3
Mautic
8.0
Integration with SugarCRM
Adobe Campaign
6.5
Mautic
8.0

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Mautic

  • Forms are very intuitive, you don't need to be a geek, anyone can use Mautic.
  • Campaign Builder is very reliable, fast, and easy to use—you have so many features to choose from.
  • Emailing with just a single touch, you can set your campaigns to lunch whenever you want, A/B testing is really easy, a few customizable templates.
Jimmy Guillermo | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Mautic

  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 7.4
Based on 14 answers
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.
Anonymous | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 6.6
Based on 15 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Mautic

Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Mautic

  • Mautic Marketing has helped me to capture more leads.
  • Mautic Marketing has helped me to increase my newsletter subscribers.
Shawngela Pierce | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Mautic

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mautic Editions & Modules

Edition
Mautic Marketing Automation$0
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Adobe Campaign
    8.5
    Mautic
    9.0

    Likelihood to Renew

    Adobe Campaign
    8.4
    Mautic

    Usability

    Adobe Campaign
    7.4
    Mautic

    Reliability and Availability

    Adobe Campaign
    7.0
    Mautic

    Performance

    Adobe Campaign
    7.0
    Mautic

    Support Rating

    Adobe Campaign
    6.6
    Mautic

    In-Person Training

    Adobe Campaign
    8.0
    Mautic

    Online Training

    Adobe Campaign
    8.0
    Mautic

    Implementation Rating

    Adobe Campaign
    8.0
    Mautic

    Add comparison