What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Net-Results

28 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Net-Results

28 Ratings
Score 9 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Net-Results

If you are looking for the ability to customize a solution, you won't find better support. If you have a need for complex segmenting, it's also perfect. If you send a large volume of email, they are very affordable. If you have very complex forms, you may need to supplement, but that has been an easy workaround for us (Formstack works)
Christine Magnuson profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Net-Results
7.8
WYSIWYG email editor
Adobe Campaign
7.3
Net-Results
8.3
Dynamic content
Adobe Campaign
7.9
Net-Results
7.2
Ability to test dynamic content
Adobe Campaign
8.2
Net-Results
7.3
Landing pages
Adobe Campaign
7.9
Net-Results
7.7
A/B testing
Adobe Campaign
7.0
Net-Results
6.3
Mobile optimization
Adobe Campaign
8.4
Net-Results
8.3
Email deliverability
Adobe Campaign
8.6
Net-Results
8.4
List management
Adobe Campaign
8.2
Net-Results
8.5
Triggered drip sequences
Adobe Campaign
7.5
Net-Results
8.6

Lead Management

Adobe Campaign
6.9
Net-Results
8.4
Lead nurturing
Adobe Campaign
7.5
Net-Results
8.5
Lead scoring and grading
Adobe Campaign
7.2
Net-Results
8.4
Data quality management
Adobe Campaign
6.6
Net-Results
8.3
Automated sales alerts and tasks
Adobe Campaign
6.3
Net-Results
8.6

Campaign Management

Adobe Campaign
7.4
Net-Results
8.0
Calendaring
Adobe Campaign
7.5
Net-Results
7.9
Event/webinar marketing
Adobe Campaign
7.3
Net-Results
8.0

Social Media Marketing

Adobe Campaign
8.1
Net-Results
6.9
Social sharing and campaigns
Adobe Campaign
8.2
Net-Results
7.0
Social profile integration
Adobe Campaign
7.9
Net-Results
6.7

Reporting & Analytics

Adobe Campaign
7.7
Net-Results
8.3
Dashboards
Adobe Campaign
8.3
Net-Results
8.4
Standard reports
Adobe Campaign
8.1
Net-Results
8.4
Custom reports
Adobe Campaign
6.9
Net-Results
8.1

Platform & Infrastructure

Adobe Campaign
7.6
Net-Results
8.0
API
Adobe Campaign
8.1
Net-Results
8.5
Role-based workflow & approvals
Adobe Campaign
8.5
Net-Results
8.0
Customizability
Adobe Campaign
8.0
Net-Results
8.0
Integration with Salesforce.com
Adobe Campaign
7.9
Net-Results
7.9
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Net-Results
7.7
Integration with SugarCRM
Adobe Campaign
6.4
Net-Results
8.1

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Customization: No other marketing automation software company was willing to work with our website developer to build custom APIs that automatically create lists and manage their membership through user website activity.
  • Nurturing campaigns: Automatically follow up with users who click emails, visit certain pages, complete forms, etc.
  • Segmenting: Powerful engine for selecting groups or users based on wide range of criteria.
  • Customer Support: Excellent, responsive immediately, friendly and smart!
Christine Magnuson profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • I would like to be able to more easily plan with the margins of how much of a page an email takes up
Joel Babbitt profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Net-Results9.0
Based on 4 answers
They are a great company, with great support and have a great product. What more could you ask for
Lee Germeroth profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Net-Results7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Lee Germeroth profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Constant Contact was great for what it was. We were wanting to see who was visiting our website and be able to get more leads that way. When we found out that Net-Results offered email marketing as well it made sense to use that. Creating, building and sending the emails to our clients and potential clients is easy to do
Samantha Caldwell profile photo

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available
  • Increase engagement from our contact and lead lists.
  • Increased ROI through scoring leads to save Sales time of sorting through themselves.
  • More targetted messaging by leveraging their segementation feature that spans the entire system.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Net-Results

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Net-Results Editions & Modules
Net-Results
Edition
One Price Full Platform
$8001
1. Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.