What users are saying about

Adobe Campaign

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126 Ratings
28 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101
28 Ratings
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Score 9.1 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
No photo available

Net-Results

If you are looking for the ability to customize a solution, you won't find better support. If you have a need for complex segmenting, it's also perfect. If you send a large volume of email, they are very affordable. If you have very complex forms, you may need to supplement, but that has been an easy workaround for us (Formstack works)
Christine Magnuson profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Net-Results
7.8
WYSIWYG email editor
Adobe Campaign
7.4
Net-Results
8.3
Dynamic content
Adobe Campaign
8.3
Net-Results
7.2
Ability to test dynamic content
Adobe Campaign
8.3
Net-Results
7.3
Landing pages
Adobe Campaign
7.9
Net-Results
7.7
A/B testing
Adobe Campaign
7.3
Net-Results
6.3
Mobile optimization
Adobe Campaign
7.8
Net-Results
8.3
Email deliverability
Adobe Campaign
8.7
Net-Results
8.4
List management
Adobe Campaign
8.1
Net-Results
8.5
Triggered drip sequences
Adobe Campaign
7.2
Net-Results
8.6

Lead Management

Adobe Campaign
6.8
Net-Results
8.4
Lead nurturing
Adobe Campaign
7.3
Net-Results
8.5
Lead scoring and grading
Adobe Campaign
7.2
Net-Results
8.4
Data quality management
Adobe Campaign
6.4
Net-Results
8.3
Automated sales alerts and tasks
Adobe Campaign
6.1
Net-Results
8.6

Campaign Management

Adobe Campaign
7.3
Net-Results
8.0
Calendaring
Adobe Campaign
7.3
Net-Results
7.9
Event/webinar marketing
Adobe Campaign
7.3
Net-Results
8.0

Social Media Marketing

Adobe Campaign
7.9
Net-Results
6.9
Social sharing and campaigns
Adobe Campaign
8.1
Net-Results
7.0
Social profile integration
Adobe Campaign
7.8
Net-Results
6.7

Reporting & Analytics

Adobe Campaign
7.7
Net-Results
8.3
Dashboards
Adobe Campaign
7.9
Net-Results
8.4
Standard reports
Adobe Campaign
8.2
Net-Results
8.4
Custom reports
Adobe Campaign
7.2
Net-Results
8.1

Platform & Infrastructure

Adobe Campaign
7.3
Net-Results
8.0
API
Adobe Campaign
7.0
Net-Results
8.5
Role-based workflow & approvals
Adobe Campaign
8.0
Net-Results
8.0
Customizability
Adobe Campaign
7.6
Net-Results
8.0
Integration with Salesforce.com
Adobe Campaign
7.5
Net-Results
7.9
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Net-Results
7.7
Integration with SugarCRM
Adobe Campaign
6.3
Net-Results
8.1

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Customization: No other marketing automation software company was willing to work with our website developer to build custom APIs that automatically create lists and manage their membership through user website activity.
  • Nurturing campaigns: Automatically follow up with users who click emails, visit certain pages, complete forms, etc.
  • Segmenting: Powerful engine for selecting groups or users based on wide range of criteria.
  • Customer Support: Excellent, responsive immediately, friendly and smart!
Christine Magnuson profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • Dashboard customization - Net-Results has quite a few different dashboards to monitor different areas of the application. It would be great if they gave the user the ability to create a single consolidated dashboard that only contained the visualizations they were interested in.
  • Alert email customization - Email alerts follow a standardized format. I would love to be able to use their awesome drag and drop email builder to build alert emails that get sent to our internal team.
Gregory Smith profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Net-Results9.0
Based on 4 answers
They are a great company, with great support and have a great product. What more could you ask for
Lee Germeroth profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Net-Results7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Lee Germeroth profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We were told many things that have not come to fruition during the sales process.
No photo available
Net-Results is easier to use and we have been able to format emails that are more functional and look better.
Joel Babbitt profile photo

Return on Investment

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
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  • Net-Results pays for itself every month
  • Lead conversion intelligence is on point
Grif Blackstone profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Net-Results

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Net-Results Editions & Modules
Net-Results
Edition
One Price Full Platform
$8001
1. Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.

Net-Results More Information