What users are saying about
Top Rated
93 Ratings
28 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.
Brandon Stuhr profile photo

Net-Results

Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
Kris Patel profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Net-Results
7.8
WYSIWYG email editor
Adobe Campaign
7.5
Net-Results
8.3
Dynamic content
Adobe Campaign
8.1
Net-Results
7.2
Ability to test dynamic content
Adobe Campaign
8.4
Net-Results
7.3
Landing pages
Adobe Campaign
7.7
Net-Results
7.7
A/B testing
Adobe Campaign
6.9
Net-Results
6.3
Mobile optimization
Adobe Campaign
7.7
Net-Results
8.3
Email deliverability
Adobe Campaign
8.7
Net-Results
8.4
List management
Adobe Campaign
8.4
Net-Results
8.5
Triggered drip sequences
Adobe Campaign
7.5
Net-Results
8.6

Lead Management

Adobe Campaign
6.8
Net-Results
8.4
Lead nurturing
Adobe Campaign
7.4
Net-Results
8.5
Lead scoring and grading
Adobe Campaign
7.2
Net-Results
8.4
Data quality management
Adobe Campaign
6.5
Net-Results
8.3
Automated sales alerts and tasks
Adobe Campaign
6.2
Net-Results
8.6

Campaign Management

Adobe Campaign
7.4
Net-Results
8.0
Calendaring
Adobe Campaign
7.5
Net-Results
7.9
Event/webinar marketing
Adobe Campaign
7.3
Net-Results
8.0

Social Media Marketing

Adobe Campaign
8.0
Net-Results
6.9
Social sharing and campaigns
Adobe Campaign
8.1
Net-Results
7.0
Social profile integration
Adobe Campaign
7.8
Net-Results
6.7

Reporting & Analytics

Adobe Campaign
8.0
Net-Results
8.3
Dashboards
Adobe Campaign
8.4
Net-Results
8.4
Standard reports
Adobe Campaign
8.3
Net-Results
8.4
Custom reports
Adobe Campaign
7.2
Net-Results
8.1

Platform & Infrastructure

Adobe Campaign
7.6
Net-Results
8.0
API
Adobe Campaign
8.0
Net-Results
8.5
Role-based workflow & approvals
Adobe Campaign
8.4
Net-Results
8.0
Customizability
Adobe Campaign
8.1
Net-Results
8.0
Integration with Salesforce.com
Adobe Campaign
7.5
Net-Results
7.9
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Net-Results
7.7
Integration with SugarCRM
Adobe Campaign
6.3
Net-Results
8.1

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Net-Results has a very powerful segmentation engine that allows us and our clients to customize outreach and nurture tactics to almost any parameter imaginable. This allows great flexibility depending upon our business, our client's business and products. If you want to send nurture prospects based upon site activity, lead score, specific pages or topic areas and even company data.
  • The open API allows interaction at very granular levels and allows us to create custom reports and implementations for our clients when needed. Another point that shows Net-Results power and flexibilty.
  • Customer service and Tech support are incredible. When our team has issues with the interface or certain functions Net-Results is quick to respond with status, troubleshooting and solutions.
Kris Patel profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Every marketing automation provider can work on their on-screen help and documentation for regular and complex tasks. They could explain how their Include/Exclude logic works for complex scenarios. Luckily Net-Results has free phone and email support, and they respond super quickly.
  • I would like to see an A/B module for both subject lines and body copy. Or maybe I have not found it yet.
  • I would love some built-in engagement tools to add to my site, to get people to fill out.
Ken Barber profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Net-Results9.0
Based on 4 answers
Net-Results provides great support and they are continuously improving their product.
Gregory Smith profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Net-Results7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Lee Germeroth profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
--Priced much much better than the big dogs in the industry, and similar to platforms with much fewer features--Support is excellent and includes phone support, which the others didn't--Doesn't need to take over your blog and host it on their site, like others do. --Doesn't upcharge and nickel-and-dime you for new feayures, like the others do--Doesn't have a very expensive set-up fee. No set-up fee.
Ken Barber profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • We are getting more direction on where to spend our AdWords budget.
  • Our sales team is able to get into contact with people before an opportunity is potentially lost.
Samantha Caldwell profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Net-Results

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Net-Results Editions & Modules
Net-Results
Edition
One Price Full Platform
$8001
1. Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.

Net-Results More Information