What users are saying about

Adobe Campaign

Top Rated
90 Ratings

ONTRAPORT

24 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

ONTRAPORT

24 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

ONTRAPORT

ONTRAPORT is very powerful, and accordingly pricey. I'd recommend it if you have a business model based on acquiring leads and emailing or otherwise contacting them regularly--if that kind of marketing/management is integral to your business, ONTRAPORT is definitely worth your money.
Brock Ross profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
ONTRAPORT
7.7
WYSIWYG email editor
Adobe Campaign
7.3
ONTRAPORT
7.6
Dynamic content
Adobe Campaign
7.9
ONTRAPORT
8.6
Ability to test dynamic content
Adobe Campaign
8.2
ONTRAPORT
8.3
Landing pages
Adobe Campaign
7.9
ONTRAPORT
7.0
A/B testing
Adobe Campaign
6.9
ONTRAPORT
4.5
Mobile optimization
Adobe Campaign
8.4
ONTRAPORT
9.0
Email deliverability
Adobe Campaign
8.6
ONTRAPORT
6.9
List management
Adobe Campaign
8.2
ONTRAPORT
8.4
Triggered drip sequences
Adobe Campaign
7.5
ONTRAPORT
9.2

Lead Management

Adobe Campaign
6.9
ONTRAPORT
8.2
Lead nurturing
Adobe Campaign
7.5
ONTRAPORT
8.5
Lead scoring and grading
Adobe Campaign
7.2
ONTRAPORT
7.4
Data quality management
Adobe Campaign
6.6
ONTRAPORT
8.2
Automated sales alerts and tasks
Adobe Campaign
6.3
ONTRAPORT
8.9

Campaign Management

Adobe Campaign
7.4
ONTRAPORT
6.7
Calendaring
Adobe Campaign
7.5
ONTRAPORT
6.2
Event/webinar marketing
Adobe Campaign
7.3
ONTRAPORT
7.2

Social Media Marketing

Adobe Campaign
8.1
ONTRAPORT
7.1
Social sharing and campaigns
Adobe Campaign
8.2
ONTRAPORT
7.1
Social profile integration
Adobe Campaign
7.9
ONTRAPORT
7.2

Reporting & Analytics

Adobe Campaign
7.7
ONTRAPORT
7.8
Dashboards
Adobe Campaign
8.3
ONTRAPORT
7.5
Standard reports
Adobe Campaign
8.1
ONTRAPORT
8.0
Custom reports
Adobe Campaign
6.8
ONTRAPORT
8.0

Platform & Infrastructure

Adobe Campaign
7.6
ONTRAPORT
7.9
API
Adobe Campaign
8.1
ONTRAPORT
8.3
Role-based workflow & approvals
Adobe Campaign
8.5
ONTRAPORT
8.4
Customizability
Adobe Campaign
8.0
ONTRAPORT
9.0
Integration with Salesforce.com
Adobe Campaign
7.9
ONTRAPORT
7.3
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
ONTRAPORT
7.3
Integration with SugarCRM
Adobe Campaign
6.3
ONTRAPORT
7.3

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • ONTRAPORT is stellar for building campaigns. Their visual editor is somehow completely user-friendly and insanely powerful. The ability to so easily set up a chain of dozens of events, conditions, and outcomes is a huge asset. It's easy to segment users based on things they've bought, sequences they've opted into, etc., and send them down automated funnels.
  • ONTRAPORT's page builder is great for basic-to-intermediate level sales/landing pages. It's certainly not perfect, but it does allow pretty much anyone to build a nice, clean, mobile-responsive landing page.
  • ONTRAPORT's contact management is extremely powerful. If you can think of a way you'd like to tag, organize, manage, segment, or otherwise manipulate contact data, Ontraport almost certainly has it built right in.
Brock Ross profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • The page builder is... quirky at best, and sometimes outright frustrating. Blocks will often behave unpredictably, and there are a handful of pretty obnoxious bugs you eventually just learn to work around (for instance, after uploading and selecting an image to insert into a block, you need to move your cursor and hit "Save" on that block. In between your current cursor position and the Save button, there are a handful of stock placeholder images. On its route to the Save button, your cursor of course hovers across these images momentarily. This causes them to autofill into the block in the same split second you hit 'Save,' which means you now have a stock image in your block and you're forced to go all the way back to your image library and start again).
Brock Ross profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
ONTRAPORT9.1
Based on 8 answers
We are fully vested in ONTRAPORT and continue to realize how it can help us with tasks, affiliates/partners, tracking, WordPress integration and upsells.
Chris Castillo profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
ONTRAPORT7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Eric Foronjy profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
ONTRAPORT7.7
Based on 4 answers
World class features on a simple to use, customizable platform
Chad Root profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
ONTRAPORT9.0
Based on 3 answers
6 plus years and going strong
Chad Root profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
ONTRAPORT9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
ONTRAPORT9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
ONTRAPORT's email builder easily outstrips that of GetResponse. Overall, ONTRAPORT's UI, capabilities, editors, and overall user experience are just clearly superior to those of GetResponse. GetResponse appears to be quickly becoming outdated in such a fast-moving market. We have experienced slightly better deliverability on our emails with GetResponse, but not significantly enough to outweigh the wealth of other powerful features offered by ONTRAPORT.
Brock Ross profile photo

Scalability

No score
No answers yet
No answers on this topic
ONTRAPORT8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • I'm not in a position to have hard numbers about ONTRAPORT's financial impact on our business, but I work with it enough to know it's been massively helpful in achieving our goals. For one, it's helped us manage our email list and segment them appropriate to our needs.
  • Despite its quirks, the page builder has greatly helped some of our employees with little to no web dev background build clean, professional-looking landing pages on a short learning curve.
Brock Ross profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

ONTRAPORT

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ONTRAPORT Editions & Modules
ONTRAPORT
Edition
Pro
$2971
Team
$5972
Basic
$793
1. per month with 2 users (up to 25,000 contacts)
2. per month with 10 users (up to 100,000 contacts)
3. per month with 1 user (up to 1,000 contacts)
Modules
100,000 extra contacts
$991
Additional user
$472
100,000 extra messages
$993
First-class postcards
$13
1. Other
2. Per User per Month
3. Other
Additional Pricing Details

ONTRAPORT More Information